The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episodes
Shopback's Carolina Paradas on how retailers are shifting their channel strategies with cashback
22 May 2026
Contributed by Lukas
What if the most valuable customer acquisition channel you're ignoring is the one you’ve always written off as just a discount tool? Agility requir...
Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery
21 May 2026
Contributed by Lukas
For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How ...
Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent
20 May 2026
Contributed by Lukas
If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader? While agility often ...
RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
18 May 2026
Contributed by Lukas
What if the biggest obstacle to delivering a world-class customer experience isn't your technology or your strategy, but the very way your teams are s...
#860: Resident Expert: Bill Staikos on the CX landscape in 2026
15 May 2026
Contributed by Lukas
As a leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with what’s go...
#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future
13 May 2026
Contributed by Lukas
With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken, a...
#858: MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth
11 May 2026
Contributed by Lukas
Most leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I ...
#857: Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce
08 May 2026
Contributed by Lukas
As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not ...
#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted
07 May 2026
Contributed by Lukas
When you look at your five-year strategic plan, how much of it is dedicated to defending your current market share versus actively making it obsolete?...
#855: Fullstory President Jason Wolf on moving from observation to active assisting digital customers
06 May 2026
Contributed by Lukas
What's the bigger blind spot for most brands’ digital experience: knowing that a customer is struggling, or understanding why and being able to help...
#854: PGA TOUR's Zach Carlson on creating an amazing fan experience
04 May 2026
Contributed by Lukas
In an era dominated by high-definition home entertainment and endless digital distractions, what does it take to convince a fan that a live, in-person...
#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands
01 May 2026
Contributed by Lukas
In the race for B2B growth, we often prioritize speed over everything else. But what's the real cost when your brand starts to look like a collection ...
#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands
29 Apr 2026
Contributed by Lukas
What if your most visible, most exciting product wasn't your real product at all, but was actually a Trojan horse for building a much deeper, stickier...
#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with
28 Apr 2026
Contributed by Lukas
What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way? ...
#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities
27 Apr 2026
Contributed by Lukas
What's the real cost of only having the bandwidth to focus on your top-performing products?Agility requires systems and processes that not only respon...
Introducing The Interface from the BBC
27 Apr 2026
Contributed by Lukas
I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is i...
#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience
24 Apr 2026
Contributed by Lukas
In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down? Agility requir...
#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty
23 Apr 2026
Contributed by Lukas
What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on ...
#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
22 Apr 2026
Contributed by Lukas
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy? Agility requires more than just adopting ...
Introducing The Interface from the BBC
22 Apr 2026
Contributed by Lukas
I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is i...
#846: Red Points' Daniel Shapiro on brand protection in a deepfake world
20 Apr 2026
Contributed by Lukas
In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online? Ag...
#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI
17 Apr 2026
Contributed by Lukas
We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong? ...
#844: adMarketplace's John Nitti on GEO and the future of paid search
15 Apr 2026
Contributed by Lukas
For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire care...
#843: Pega's Matt Healy on the hidden costs of outdated technology
14 Apr 2026
Contributed by Lukas
What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day? Agility requ...
#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development
13 Apr 2026
Contributed by Lukas
With AI promising to accelerate everything, is the most important role for a leader now to be the one who knows when to hit the brakes? Agility requi...
#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX
10 Apr 2026
Contributed by Lukas
We've all been sold the dream of AI transforming the customer experience, but what if the most common approach is actually making it worse? Agility r...
#840: Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
08 Apr 2026
Contributed by Lukas
Is generative AI on track to become the biggest productivity unlock for marketers since the internet, or will it forever be stuck in endless pilot pro...
Introducing The Interface from the BBC
08 Apr 2026
Contributed by Lukas
I would like to recommend a new podcast called The Interface from the BBC. It's the BBC's fiercly informed, fast and funny take on how technology is i...
#839: Medallia's Courtney Shealy on moving contact centers from cost center to strategic asset
06 Apr 2026
Contributed by Lukas
What if your company’s most valuable source of competitive intelligence and brand insight isn’t a market research report, but your contact center?...
#838: BrandShield CEO Yoav Keren on the dark side of digital engagement
03 Apr 2026
Contributed by Lukas
What if your biggest competitor this holiday season isn't another brand, but an army of AI-powered scammers stealing your customers and destroying you...
#837: Domo Chief Design Officer Chris Willis on what to do about the trust deficit in enterprise AI
01 Apr 2026
Contributed by Lukas
Imagine your biggest AI-powered marketing decision is challenged by your CEO or legal team. Could you, right now, defend both the outcome as well as h...
Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
30 Mar 2026
Contributed by Lukas
As AI makes it easier than ever to reach a global audience, is it also making it easier to fail on a global scale? Agility requires more than just sp...
#835: Qualtrics' Jordan Harper on using synthetic panels to get real insight
27 Mar 2026
Contributed by Lukas
What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all? Agility requires not j...
#834: Encore CEO Michael Gants on the importance of the paywall experience
26 Mar 2026
Contributed by Lukas
What if the most expensive moment in your customer acquisition funnel is also your most ignored opportunity? Agility requires seeing a user’s “no...
#833: Qualtrics' Ali Henriques on accelerating the speed to insights with synthetic research
25 Mar 2026
Contributed by Lukas
What if the biggest risk to your next global campaign isn’t the market, but the months you’ll spend waiting for research to tell you what the mark...
#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
23 Mar 2026
Contributed by Lukas
What if the biggest risk in the AI era isn't falling behind the technology, but getting ahead of your customers' trust? Agility requires a constant f...
#831: CSG's Megan Lukitsch on radical simplicity in CX
20 Mar 2026
Contributed by Lukas
What if the ultimate goal of customer experience isn't to create a memorable moment, but to deliver an outcome so seamless and intuitive that the cust...
#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
19 Mar 2026
Contributed by Lukas
If your brand guide is a book of laws that everyone ignores, how do you create a shared belief that people both follow and actually want to embrace?Ag...
#829: ActiveCampaign CEO Jason VandeBoom on AI as foundation versus feature
18 Mar 2026
Contributed by Lukas
If you had to start your business over from scratch today, would you build it the same way, or would you build it entirely around an AI core? Agility...
#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom
16 Mar 2026
Contributed by Lukas
In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary ...
#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
13 Mar 2026
Contributed by Lukas
We’re all being told to "embrace AI or be left behind," but what if the biggest risk isn't ignoring AI, but implementing it poorly and alienating th...
#826: From eTail: RTB House's Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
11 Mar 2026
Contributed by Lukas
WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just be...
#825: From eTail: Zeta Global Chief Growth Officer Ed See on the expanding (and more demanding) role of the CMO
09 Mar 2026
Contributed by Lukas
As a marketing leader, is your primary job to persuade human customers, or are you now preparing to negotiate directly with their AI agents? Agility ...
#824: From eTail: Furniture.com CMO Dan Bennett on how to win the high-consideration purchase
06 Mar 2026
Contributed by Lukas
What if the biggest friction point in your customer's journey isn't your checkout page, but the overwhelming paradox of choice you’ve intentionally ...
#823: Hostinger CEO Daugirdas Jankus on scaling from a local player to a global force
05 Mar 2026
Contributed by Lukas
Agility requires a business to both react to market shifts while also building a foundational platform that allows it to scale globally without losing...
#822: From eTail: NoFraud Head of CX Breanna Moreno on customer loyalty, post-purchase abuse, and the moments after a sale
04 Mar 2026
Contributed by Lukas
Most brands are investing millions in creating seamless, generous customer experiences. But what if a small fraction of your customers are exploiting ...
#821: From eTail: CommerceIQ's Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution
03 Mar 2026
Contributed by Lukas
What if the biggest bottleneck in your commerce strategy isn't the strategy itself, but the time it takes your team to actually perform the actions to...
#820: From eTail: Stitch Fix's Noah Zamansky on bringing back the fun of shopping and integrating agentic AI into retail
02 Mar 2026
Contributed by Lukas
Consumers aren’t lacking for choice. Instead, they’re usually drowning in a sea of options, and it’s up to brands to find ways to go beyond simp...
#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators
27 Feb 2026
Contributed by Lukas
With over a billion creators projected to be active in the next decade, is the traditional distinction between a brand, a publisher, and a creator in ...
#818: Informatica's CMO Jim Kruger on data as the foundation for innovation
25 Feb 2026
Contributed by Lukas
What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago? Agility requires more than...
#817: Canva's Emma Robinson on the power of visual communication in B2B marketing
23 Feb 2026
Contributed by Lukas
With B2B marketers drowning in data and automation, have we forgotten that our buyers are still human beings who are moved more by compelling visuals ...
#816: Shipt's Courtney Owumi on achieving and demonstrating CX ROI
20 Feb 2026
Contributed by Lukas
What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model? Agility requir...
#815: CIBC's Stephanie Leheta on moving from silos to enterprise scale CX
18 Feb 2026
Contributed by Lukas
What happens when you tie a quarter of every employee’s variable compensation not to sales targets, but to customer experience metrics? Agility req...
#814: United Rentals' Alyse Fuller on driving real impact without being overwhelmed by data
16 Feb 2026
Contributed by Lukas
What if one of your most valuable CX analysts isn't even a person? Agility requires not just collecting data, but closing the gap between insight and...
#813: Big Game Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
13 Feb 2026
Contributed by Lukas
Did your brand just spend $7 million on a 30-second ad that alienated or ignored half its potential audience? Agility requires a willingness to chall...
#812: Capillary Technolgies' Jim Sturm on customer loyalty as enterprise strategy
12 Feb 2026
Contributed by Lukas
In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity? Agility requir...
#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
11 Feb 2026
Contributed by Lukas
Is your brand's biggest vulnerability a traditional competitor, or your organization’s inability to execute your strategy consistently across every ...
#810: Bynder's Luke Roberts on brand and content governance in a 1:1 omnichannel world
09 Feb 2026
Contributed by Lukas
What if the biggest threat to your brand’s integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your...
#809: Jacquard Chief Product & Growth Officer Toby Coulthard on sounding verifiably human in an AI world
06 Feb 2026
Contributed by Lukas
As every brand rushes to adopt generative AI, what if the greatest competitive advantage is no longer about speed and scale, but about sounding unique...
#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
05 Feb 2026
Contributed by Lukas
As a marketing leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with w...
#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption
04 Feb 2026
Contributed by Lukas
With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versu...
#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service
02 Feb 2026
Contributed by Lukas
We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as usef...
#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption
30 Jan 2026
Contributed by Lukas
What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing? Agility requires more than jus...
#804: GenLayer CEO Albert Castellana on AI's accountability gap
28 Jan 2026
Contributed by Lukas
When an AI agent makes a decision that costs your company millions in a lawsuit, who do you fire? Agility requires both the speed to adopt new techno...
#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches
26 Jan 2026
Contributed by Lukas
For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied no...
#802: eTail's Lena Moriarty on e-commerce in the year ahead
23 Jan 2026
Contributed by Lukas
What happens when your best customer is no longer a person, but an AI agent acting on their behalf? Agility requires not just adapting to new technol...
#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience
21 Jan 2026
Contributed by Lukas
For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search ba...
#800: Five9 VP of CX Jenn Edwards on building great customer experience when behavior shifts
19 Jan 2026
Contributed by Lukas
When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still affor...
#799: ISM President Dave Simon on maximizing retail media network investments
16 Jan 2026
Contributed by Lukas
Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally. Agility requires more than just shifting b...
#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
14 Jan 2026
Contributed by Lukas
In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually w...
#797: Vitam CMO Lisa Avvocato on AI's Growing Role from Search to Transaction
12 Jan 2026
Contributed by Lukas
With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand...
#796: Shutterstock's Allison Sitzman on how to counter the marketing impact gap
09 Jan 2026
Contributed by Lukas
What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone d...
#795: Resident Expert: Novi CEO Kimberly Shenk on how agentic AI changes buyer's journey
08 Jan 2026
Contributed by Lukas
This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, a...
#794: LiveRamp CMO Jessica Shapiro on building brand trust while automating at scale
07 Jan 2026
Contributed by Lukas
With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused o...
#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
05 Jan 2026
Contributed by Lukas
What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand ...
#792: Replay: Increasing speed to insights with Sid Banerjee, Medallia
02 Jan 2026
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically m...
#791: Replay: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world
31 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis,...
#790: Replay: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
29 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experie...
#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
26 Dec 2025
Contributed by Lukas
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but...
#788: Year-end review with Greg Kihlström, The Agile Brand
24 Dec 2025
Contributed by Lukas
In this episode I’m going to do something a little different. As we wind down for the year, we’re going to be running some of our favorites from 2...
#787: Tray.ai's Stephen Stouffer on AI adoption and why marketers should care about the integration layer
22 Dec 2025
Contributed by Lukas
Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience...
#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
19 Dec 2025
Contributed by Lukas
What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served? Agility requires more than just ...
#785: Avaya CTO David Funck on building persistent memory of the customer with AI
17 Dec 2025
Contributed by Lukas
What if every AI interaction with a customer built upon the last, instead of starting from scratch every single time, or at least having it feel that ...
#784: Monday.com Global Creative Director Robbie Ferrara on clarifying the benefits of AI
15 Dec 2025
Contributed by Lukas
What if the biggest risk in deploying AI isn't the technology itself, but how your team is able to understand its most significant benefits? Agility ...
#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency
12 Dec 2025
Contributed by Lukas
What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is ...
#782: Saleforce Marketing Cloud CMO Bobby Jania on the end of "Do No Reply" marketing
10 Dec 2025
Contributed by Lukas
What if the most damaging phrase in your marketing isn't a four-letter word, but three simple ones: "Do Not Reply"? Agility requires more than just m...
#781: CommerceIQ CMO Sai Koppala on retailer resilience through intelligent operations
08 Dec 2025
Contributed by Lukas
What if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces yo...
#780: Third-party partner experience and security with Haider Iqbal, Thales
05 Dec 2025
Contributed by Lukas
What if the biggest threat to your brand’s agility and security isn't a competitor, but the welcome mat you lay out for your own partners? Agility ...
#779: Denodo CMO Ravi Shankar on why good data is critical to AI success
04 Dec 2025
Contributed by Lukas
What if the multi-million dollar AI initiative you're championing is being silently sabotaged, not by a competitor, but by your own data infrastructur...
#778: Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success
03 Dec 2025
Contributed by Lukas
During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized...
#777: Cisco's Chang Chang on how AI is fundamentally reshaping the contact center
01 Dec 2025
Contributed by Lukas
Is your contact center ready to become a profit center? Agility requires not just adopting new technologies like AI, but also fundamentally rethinkin...
#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising
28 Nov 2025
Contributed by Lukas
In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requi...
#775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
26 Nov 2025
Contributed by Lukas
For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning...
#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
25 Nov 2025
Contributed by Lukas
What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?This show is sponsored...
#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie
24 Nov 2025
Contributed by Lukas
How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve? Agility demands...
#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing
21 Nov 2025
Contributed by Lukas
With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in ...
#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience
20 Nov 2025
Contributed by Lukas
What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation a...
#770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success
19 Nov 2025
Contributed by Lukas
Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness?...
#769: Zoom CMO Kim Storin on why growth problems are often brand problems
17 Nov 2025
Contributed by Lukas
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agil...
#768: Infios Chief Innovation Officer Eugene Amigud on use-case driven success with AI
14 Nov 2025
Contributed by Lukas
How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy syst...