The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episodes
#78 Acceleration Powered by Data, Part 2
30 Jun 2020
Contributed by Lukas
Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a...
#77 Acceleration Powered by Data, Part 1
23 Jun 2020
Contributed by Lukas
Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a...
#76 Next Best Action
16 Jun 2020
Contributed by Lukas
A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI. Learn more a...
#75 Focusing on Customer Experience with Augie Ray, Gartner
09 Jun 2020
Contributed by Lukas
Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyon...
#74 The Relationship Between Customer Experience and Marketing with Jennifer Severns, AMA
02 Jun 2020
Contributed by Lukas
Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marke...
#73 Employee Experience in a Fast-Growth Global Environment with Joy Sybesma, Dataiku
26 May 2020
Contributed by Lukas
Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’...
#72 Agile, CX, and Marketing with Aileen Cahil
19 May 2020
Contributed by Lukas
Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To hel...
#71 The Value of a Holistic Digital Experience with Eric Stahl, Salesforce
12 May 2020
Contributed by Lukas
Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sur...
#70 Being Intentional with Your Brand Experience with Antonia Hock, Ritz-Carlton Leadership Center
05 May 2020
Contributed by Lukas
Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer exper...
#69 Corporate Social Responsibility and Employee Experience
28 Apr 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#68 Doing Employee Experience Well Throughout the Journey
21 Apr 2020
Contributed by Lukas
Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current j...
#67 Mergers, Acquisitions, and the Employee Experience with Josh Olson, VMware
14 Apr 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#66 Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMware
07 Apr 2020
Contributed by Lukas
Today we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies a...
#65 Content and the Customer Experience, Part 3
31 Mar 2020
Contributed by Lukas
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#64 Content and the Customer Experience, Part 2
24 Mar 2020
Contributed by Lukas
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#63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems
17 Mar 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#62 Culture, Values and the Employee Experience with David Rodriguez, Marriott International
10 Mar 2020
Contributed by Lukas
Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent an...
#61 Orchestration and Customer Experience with Tim Claytor, Kitewheel
03 Mar 2020
Contributed by Lukas
A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnership...
#60 Technology & Customer Experience with Charlie Oliver, Tech 2025
25 Feb 2020
Contributed by Lukas
I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation and ma...
#59 The Customer Journey and the Modern Restaurant Experience with Sherif Mityas, TGI Fridays
18 Feb 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#58 Maintaining a Strong Company Culture Amidst Growth
11 Feb 2020
Contributed by Lukas
A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO. Learn more a...
#57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark
04 Feb 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#56 The Agile Consumer
30 Jan 2020
Contributed by Lukas
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumer...
#55 Cutting Through the Clutter
28 Jan 2020
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#54 Agile Brands and Society
23 Jan 2020
Contributed by Lukas
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great produ...
#52 Telling Relatable Stories with Your Brand
14 Jan 2020
Contributed by Lukas
This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your aud...
#51 Telling Authentic Stories with Your Brand
07 Jan 2020
Contributed by Lukas
This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying...
#50 Telling Educational Stories with Your Brand
31 Dec 2019
Contributed by Lukas
This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or produ...
#49 Listen to Your Customers, Don't Talk at Them
24 Dec 2019
Contributed by Lukas
Part 5 of how to create an agile brand. To create a holistic customer experience, it’s important to use those channels as a means of two-way communi...
#48 Customer Experience Trumps Channels and Mediums
17 Dec 2019
Contributed by Lukas
Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have...
#47 Adaptivity and Collaboration in Your Company Culture
10 Dec 2019
Contributed by Lukas
Part 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both internal...
#46 Special Episode: The Power of Identity with Kory Patrick of TEKsystems
05 Dec 2019
Contributed by Lukas
Every day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No ...
#45 Evolutionary versus Revolutionary Processes
03 Dec 2019
Contributed by Lukas
Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own bra...
#44 Change is the Only Constant
26 Nov 2019
Contributed by Lukas
Part 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and thin...
#43 Brands and Future Generations
19 Nov 2019
Contributed by Lukas
Just as past generations had their own unique relationship to brands, this dynamic will continue to evolve over time. Let’s take a look at a few asp...
#41 Key Principles of an Agile Brand
05 Nov 2019
Contributed by Lukas
I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangib...
#40 An Agile Brand Case Study: Netflix
29 Oct 2019
Contributed by Lukas
Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth ...
#39 Agile Brand Value 4
22 Oct 2019
Contributed by Lukas
I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.
#38 Agile Brand Value 3
15 Oct 2019
Contributed by Lukas
I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits. Learn more ...
#37 Agile Brand Value 2
08 Oct 2019
Contributed by Lukas
I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages. Learn more about ...
#36 Agile Brand Value 1
01 Oct 2019
Contributed by Lukas
I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales. Learn more about your ad choices. Visit mega...
#35 Brands and Agile Marketing
24 Sep 2019
Contributed by Lukas
Last part of a multi-episode discussion of what changed to cause the need for agile brands. Data is readily available and plentiful, which empowers bu...
#34 Special Episode: From Monolith to Microservice
18 Sep 2019
Contributed by Lukas
This special episode is generously brought to you by TEKSystems. Competitive advantage is the name of the game. In a marketplace where disruption is...
#33 Brands and the Modern Customer Experience
17 Sep 2019
Contributed by Lukas
Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want...
#32 Brands and Exponential Technologies
10 Sep 2019
Contributed by Lukas
Fourth part of a multi-episode discussion of what changed to cause the need for agile brands. Exponential technologies using AI and Machine Learning a...
#31 Brands and Market Disruption
03 Sep 2019
Contributed by Lukas
Third part of a multi-episode discussion of what changed to cause the need for agile brands. Continual market disruption has created a need for a more...
#30 Brand as Experience
27 Aug 2019
Contributed by Lukas
Second part of a multi-episode discussion of what changed to cause the need for agile brands. Unlike the “Mad Men” days of advertising, it’s not...
#29 Social Transformation and Brands
20 Aug 2019
Contributed by Lukas
First part of a multi-episode discussion of what changed to cause the need for agile brands. Social media, in its broadest sense, has transformed comm...
#28 Letting Go in Order to Have Deeper Customer Relationships
06 Aug 2019
Contributed by Lukas
Our last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their customers, particularly their bes...
#27 Staying Nimble by Always Listening
30 Jul 2019
Contributed by Lukas
Continuing our discussion of what sets agile brands apart. “The customer is always right” is a cliché we’ve all heard countless times. It’s v...
#26 Using Data to Drive Deeper Insights
23 Jul 2019
Contributed by Lukas
Many companies got on the “big data” bandwagon early, driving it on a path of growth that IDC predicts will reach in excess of $200 billion by 202...
#25 Telling Genuine Stories with Your Brand
16 Jul 2019
Contributed by Lukas
Learn more about your ad choices. Visit megaphone.fm/adchoices
#24 Open Dialogue with Customers
09 Jul 2019
Contributed by Lukas
We all hear about engagement, but what does it really mean? To many digital marketers, it’s a metric to be reported. Consumers rarely view engagemen...
#23 The Duality of the Agile Brand
02 Jul 2019
Contributed by Lukas
While some things need to stay the same in a brand, a truly Agile one needs to evolve over time. There are two ways to look at how an audience changes...
#22 Constants and the Agile Brand
25 Jun 2019
Contributed by Lukas
Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should be addressed here: Doesn’t it go agai...
#21 Special Episode: Data Untangled with Jennifer Kling and Ram Palaniappan of TEKsystems
20 Jun 2019
Contributed by Lukas
This special episode is generously brought to you by TEKSystems. Every organization has a not-so-secret weapon: data. It’s incredibly valuable info...
#20 What is an agile brand?
18 Jun 2019
Contributed by Lukas
Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve defined as the Agile Bra...
#19 Agile marketing
11 Jun 2019
Contributed by Lukas
Building on the last episode that discussed agile methodology, this episode explores agile marketing in greater depth. Learn more about your ad choic...
#18 What is agile?
04 Jun 2019
Contributed by Lukas
Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is, and how it applies to market...
#17 Brand as Relationship
28 May 2019
Contributed by Lukas
The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a on...
#16 Brand as Experience
21 May 2019
Contributed by Lukas
The third stage in the evolution of brands. With increased competition, and consumer preference for more tailored products and services, brands were f...
#15 Brand as Idea
14 May 2019
Contributed by Lukas
The second stage in the evolution of brands. With increasing competition from mass production, mass advertising, and mass media in general, the need f...
#14 Brand as Object
07 May 2019
Contributed by Lukas
The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that ori...
#13 Cars and Branding
30 Apr 2019
Contributed by Lukas
I discuss how I first fell in love with the concept of branding, at a rather young age, and through my appreciation for cars. Auto branding taught me ...
#12 Branding and Relevance
23 Apr 2019
Contributed by Lukas
In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant in the moment. Learn more about your ad choices. V...
#11 Special Episode: The Digital Revolution with Burk Buechler of TEKsystems
17 Apr 2019
Contributed by Lukas
This special episode is generously brought to you by TEKSystems. After decades of struggling to fully understand consumers, they now hold the key to...
#10 Branding and Focus
16 Apr 2019
Contributed by Lukas
“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich...
#9 Branding and Substance
09 Apr 2019
Contributed by Lukas
For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly arti...
#8 Attracting the Right Customers with Your Brand
02 Apr 2019
Contributed by Lukas
When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand...
#7 Branding and Expectation-Setting for Customers
26 Mar 2019
Contributed by Lukas
A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done w...
#6 Brands and Value Creation for the Organization
19 Mar 2019
Contributed by Lukas
Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many i...
#5 Branding for Differentiation and Competitive Advantage
12 Mar 2019
Contributed by Lukas
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthet...
#4 Your Brand is Continually Evolving
05 Mar 2019
Contributed by Lukas
Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, emplo...
#3 Your Brand is a Relationship
26 Feb 2019
Contributed by Lukas
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-f...
#2 Your Brand is more than a Logo
19 Feb 2019
Contributed by Lukas
As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guideli...
#1 Your Brand is a Vocabulary
12 Feb 2019
Contributed by Lukas
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, i...