The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episodes
#647: Achieving retail media success with Ben Dutter, Power Digital
07 Mar 2025
Contributed by Lukas
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Retail media plays a critical role, but ar...
#646: AI in e-commerce with Oren Inditzky, Wix
05 Mar 2025
Contributed by Lukas
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Starting an online store is easier than it...
#645: Building brand trust with Aman Advani, CEO of Ministry of Supply
03 Mar 2025
Contributed by Lukas
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. When brand trust is everything, how do comp...
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix
28 Feb 2025
Contributed by Lukas
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI ...
#643 Disrupting the recruiting world by combining humans and AI with Heidi Golledge, Jobot
26 Feb 2025
Contributed by Lukas
In an era where AI is reshaping industries, can technology ever truly replicate the nuance and intuition of human judgment in hiring, or is the future...
#642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle
24 Feb 2025
Contributed by Lukas
When it comes to building brand loyalty, are you doing enough to turn your brand story into real-life, customer-driven experiences? Today, we’re joi...
#641: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore
21 Feb 2025
Contributed by Lukas
As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marke...
#640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor
19 Feb 2025
Contributed by Lukas
Is audience-targeting just for digital… and TV? In a privacy-conscious world, are there better, safer ways to reach your customers? Joining us today...
#639: Multisapiens collaboration and the future of the workplace with Dr. Tatyana Mamut, Wayfound
17 Feb 2025
Contributed by Lukas
As AI increasingly enters the workplace, are you leveraging its potential to augment your workforce, or are you at risk of being left behind in the er...
# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
14 Feb 2025
Contributed by Lukas
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else ...
#637: Redefining the customer experience with The Office of Experience and Mack Trucks
12 Feb 2025
Contributed by Lukas
In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands...
#636: Building resilience in customer service operations with John Finch, RingCentral
10 Feb 2025
Contributed by Lukas
What would happen to your business if your customer service operations went down right now? Do you have the tools and strategies in place to handle a ...
#635: Taco Bell's Return to the Big Game and Creating a Successful Niche Agency with Guto Araki and Alex Jacobs, Biite
07 Feb 2025
Contributed by Lukas
Super Bowl ads are often the pinnacle of advertising creativity and cultural relevance. But with Taco Bell's return after a three-year hiatus, how do ...
#634: Delivering seamless experiences with CDP, featuring Beth Scagnoli, Redpoint Global
05 Feb 2025
Contributed by Lukas
Are brands that lack a robust Customer Data Platform strategy losing the ability to deliver seamless, personalized customer experiences in an increasi...
#633: Navigating the future of search with A.J. Ghergich, Botify
03 Feb 2025
Contributed by Lukas
With seismic shifts happening across the search landscape, is your brand ready to adapt to the next wave of disruption—or will your competitors leav...
#632: Driving measurable retail growth with Cédric Chereau, EagleAI
31 Jan 2025
Contributed by Lukas
Retailers are sitting on a goldmine of data, but with only 20% leveraging it to its full potential, can AI bridge the gap between potential and action...
#631: SMS and meaningful customer connections with Amanda McGuckin Hager, TrueDialog
29 Jan 2025
Contributed by Lukas
With over 75% of consumers preferring text messages over email or calls, are brands missing a critical opportunity to connect meaningfully with their ...
#630: Can Netflix, Delta, and Amazon teach us how to improve the patient experience? Featuring Adeline Ashley from Sitecore
27 Jan 2025
Contributed by Lukas
If we can binge-watch our favorite shows or have groceries delivered with a tap, why does navigating healthcare still feel like a maze? Is it time to ...
#629: Why generative AI transparency is so important with Matt Van Itallie, Sema Software
24 Jan 2025
Contributed by Lukas
Do you know who—or what—created the foundation of your software? And can you trust it? Today, we’re joined by Matt Van Itallie, CEO of Sema Soft...
#628: Why leaders need to become more self-reliant with Maha Abouelenein
22 Jan 2025
Contributed by Lukas
Are you truly self-reliant, or are you relying on outdated strategies to navigate modern challenges? Today, I’m joined by Maha Abouelenein, author o...
#627: The forces redefining brand loyalty with Ian Baer, Sooth
20 Jan 2025
Contributed by Lukas
Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape? Today, I’m j...
#626: Building customer success instead of vendor lock-in with Toya Del Valle, Cornerstone
17 Jan 2025
Contributed by Lukas
Is your business building true customer loyalty—or is it just locking customers into a system they can’t escape? Today, we’re joined by Toya Del...
#625: Creating an agile brand with composable approaches, featuring Chris Bach
15 Jan 2025
Contributed by Lukas
“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true ev...
#624: 2025 hiring strategies and how to plan with Sue Keith, Landrum Talent Solutions
13 Jan 2025
Contributed by Lukas
As we move into 2025, are your hiring strategies aligned with the realities of the marketing job market, or are you basing decisions on outdated assum...
#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs
10 Jan 2025
Contributed by Lukas
Is your brand ready to thrive in a world where AI-driven agents become the primary point of contact for your customers? Today, we’re joined by Gil R...
#622: Balancing AI optimism with realism, with Stefan Weitz, HumanX Conference
08 Jan 2025
Contributed by Lukas
With AI adoption on the rise, how should businesses balance their optimism with the challenges of regulation and ethics? Today, we’re joined by Stef...
#621: The evolving buyer's journey with Liz Robillard and Kristin Schoenstein, WBR
06 Jan 2025
Contributed by Lukas
eTail Palm Springs is coming up soon - February 24-27 in Palm Springs, CA, and I can’t wait - make sure to register while you still can! Today we’...
#620: How small businesses continue to thrive with Emily Washcovick, Yelp
03 Jan 2025
Contributed by Lukas
In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out? Today, I’...
#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI
27 Dec 2024
Contributed by Lukas
Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most eff...
#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP
23 Dec 2024
Contributed by Lukas
As AI increasingly generates content, is it creating a better internet—or is it quietly eroding the authenticity we value online? oday, we’re exci...
#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com
20 Dec 2024
Contributed by Lukas
Are small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock...
#616: Synthetic personas in market research with Ali Henriques, Qualtrics
18 Dec 2024
Contributed by Lukas
What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers? Today, we’re joined by...
#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext
16 Dec 2024
Contributed by Lukas
Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers a...
#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia
13 Dec 2024
Contributed by Lukas
Have you ever considered that society might trust individuals more than your brand? If you’re not thinking about influencers and community advocate...
#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour
11 Dec 2024
Contributed by Lukas
Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers w...
#612: Shared understanding of business needs with Patty Soltis, Upwork
09 Dec 2024
Contributed by Lukas
As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to talk about the need for everyone on ...
#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario
06 Dec 2024
Contributed by Lukas
Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be t...
#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler
04 Dec 2024
Contributed by Lukas
What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by ...
#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore
02 Dec 2024
Contributed by Lukas
How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-awar...
#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite
29 Nov 2024
Contributed by Lukas
Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more tha...
#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove
27 Nov 2024
Contributed by Lukas
Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, thos...
#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely
25 Nov 2024
Contributed by Lukas
How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and varia...
#605: AI agents working across the marketing workflow with Kevin Li, Optimizely
22 Nov 2024
Contributed by Lukas
What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing bo...
#604: Creating a great post-purchase customer experience with Colleen Coulter, Route
20 Nov 2024
Contributed by Lukas
While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—...
#603: What happens to marketers if Google is split up? Featuring Steven Read, Chief Product Officer at adMarketplace
18 Nov 2024
Contributed by Lukas
What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink ...
#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica
15 Nov 2024
Contributed by Lukas
How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language,...
#601: Improving the Customer Experience in a Feedback Recession with Isabelle Zdatny, Qualtrics
13 Nov 2024
Contributed by Lukas
What if your customers are staying silent after a bad experience - or even a good one for that matter? If you’re waiting for feedback to drive impro...
#600: AI Agents in Marketing with Raj Rikhy, Microsoft
11 Nov 2024
Contributed by Lukas
Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, ...
#599: Increasing AI literacy to improve outcomes with Jason Lapp, Beautiful.ai
08 Nov 2024
Contributed by Lukas
Are your employees afraid that AI will take their jobs, or maybe not even something as extreme as that but still uknown? As AI transforms the workplac...
#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount
06 Nov 2024
Contributed by Lukas
Are you keeping up with the changing payment preferences of your customers? From Buy Now, Pay Later (BNPL) to digital wallets, if your payment strateg...
#597: Engaging with Gen Z on retail with Teddy Solomon, Fizz
04 Nov 2024
Contributed by Lukas
Are you prepared for the next wave of retail disruption? The rules of commerce are being rewritten as you’re listening to this show even, and if you...
#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork
01 Nov 2024
Contributed by Lukas
Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer...
#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions
30 Oct 2024
Contributed by Lukas
In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re go...
#594: Designing for infinite moments of truth with Stratton Cherouny, The Office of Experience
28 Oct 2024
Contributed by Lukas
How can a single “moment of truth” with your brand exist when customers are unique, their experiences personalized, and the world continually chan...
#593: Integrating AI into enterprise marketing operations with Adam Brotman, Forum3
25 Oct 2024
Contributed by Lukas
AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways wil...
#592: Sending the right message at the right time with John Kim, SendBird
23 Oct 2024
Contributed by Lukas
Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather...
#591: Building an accessible digital experience with Jennifer Griffin Smith, Acquia
21 Oct 2024
Contributed by Lukas
This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challe...
#590: AI in marketing highly regulated sectors with Nauman Hafiz, Constellation
18 Oct 2024
Contributed by Lukas
With 40% of marketers experiencing more responsibility in the workplace according to a recent MarketingWeek survey, it is clear that marketing teams a...
#589: Product-led Growth and AI with Sonal Mane, Databricks
16 Oct 2024
Contributed by Lukas
Today we’re going to talk about the innovative use of AI in driving product-led growth with Sonal Mane, Senior Director of Digital Customer Experien...
#588: Powering up your knowledgebase for better CX with Sophie Wyne, Ariglad
14 Oct 2024
Contributed by Lukas
You probably feel like you know your customers pretty well, but you can’t know everything, and there always seems to be a new question that you or y...
#587: Aligning product and marketing in the C-suite and beyond with Tifenn Dano Kwan, Amplitude
11 Oct 2024
Contributed by Lukas
When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are...
#586: Winning E-commerce By Boosting Efficiency with Tobias Sjölin, Boozt
09 Oct 2024
Contributed by Lukas
It’s not every day I get to see 1,000 robots all in one place, so today is special in a few ways. First of all, I’m here in Ängelholm, Sweden at ...
#585: Inventory management to the rescure with Riikka Söderlund, Katana
07 Oct 2024
Contributed by Lukas
Today we’re going to look at the impact of social media on product demand and inventory management with Riikka Söderlund, COO at Katana. We’ll ex...
#584: The power of data and AI in the enterprise with Krishnan Venkata, LatentView Analytics
04 Oct 2024
Contributed by Lukas
Today we're talking about the power of data and AI in the enterprise with Krishnan Venkata, Chief Client Officer at LatentView Analytics. We’ll expl...
#583: Redefining success and failure with Jesse Tayler, Founder of TruAnon
02 Oct 2024
Contributed by Lukas
Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use. Today we’re going to talk about...
#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across
30 Sep 2024
Contributed by Lukas
Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data str...
#581 The impact of bots on the customer experience with Nanhi Singh, Thales
27 Sep 2024
Contributed by Lukas
As bot activity is impacting consumer trends, it is important for brands to be agile with technology. Welcome to today’s episode where we’re divi...
#580: On-demand production and product data for better customer experiences with Leonard Marano, Lectra
25 Sep 2024
Contributed by Lukas
Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, Pres...
#579: Creating forever customers with Michael Mallett, Medallia
23 Sep 2024
Contributed by Lukas
Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medal...
#578: The future of shoppable TV with Peter Hamilton, Roku
20 Sep 2024
Contributed by Lukas
Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mo...
#577: Optimizing the patient experience with Tracey Schroeder, Inova Health System
18 Sep 2024
Contributed by Lukas
Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External...
#576: AI and Human Creativity in Marketing with Diana Lee, Constellation
16 Sep 2024
Contributed by Lukas
Today we’re exploring how AI and human creativity work together in marketing with Diana Lee, CEO and Founder of Constellation, a first-of-its-kind S...
#575: Telling authentic branded stories with Sophie Harris, GoDaddy
13 Sep 2024
Contributed by Lukas
GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as th...
#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica
11 Sep 2024
Contributed by Lukas
It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use. Today we're diving...
#573: The Relationship Between Marketing and Communications with Nikki Festa O'Brien, Greenough Communications
09 Sep 2024
Contributed by Lukas
Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Green...
#572: Online marketplace advertising with Regina Ye, Topsort
06 Sep 2024
Contributed by Lukas
Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challe...
#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode
04 Sep 2024
Contributed by Lukas
B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partner...
#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop
02 Sep 2024
Contributed by Lukas
You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable ...
#569: Building a brand that customers can't get enough of with Jon Davids
30 Aug 2024
Contributed by Lukas
Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that gett...
#568: Digital signage and brand strategy with Misty Chalk, BrightSign
28 Aug 2024
Contributed by Lukas
Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at Br...
#567: Engaging e-commerce customers with Daniela Jurado, VTEX
26 Aug 2024
Contributed by Lukas
Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business o...
#566: The future of financial services CX with Chris O'Brien, M&T Bank
23 Aug 2024
Contributed by Lukas
Welcome to today's episode where we're diving into the future of financial services marketing with Chris O'Brien, SVP, Senior Product Owner at M&T Ban...
#565: Why journey management matters, with Eytan Hattem, Cemantica
21 Aug 2024
Contributed by Lukas
Journey mapping, management, and orchestration. They’re all just different names for the same thing, right? Well not quite. Even though they are all...
#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House
19 Aug 2024
Contributed by Lukas
We are here at eTail Boston and hearing about all things e-commerce and retail. Today we’re going to talk about the cookiepocalypse that never happ...
#563: Harnessing technology for good with Larry Weber, Racepoint Global
16 Aug 2024
Contributed by Lukas
Today we’re going to talk about using technology for good in a new age of reason, driven by data, artificial intelligence, and people utilizing thes...
#562: Empowering the Next Generation of Women in Technology with Cerys Goodall, Vetster
14 Aug 2024
Contributed by Lukas
Welcome to today’s episode where we delve into leadership and empowerment in the tech industry with Cerys Goodall, Chief Operations Officer at Vetst...
#561: The speed of customer data (and why it matters) with Justin DeBrabant, Chief Product Officer, ActionIQ
12 Aug 2024
Contributed by Lukas
The speed at which your customer data moves is critical to your success in shaping the customer experience, and the interoperability between your CDP ...
#560: Driving business value with data with Steve Fiore, Teradata
09 Aug 2024
Contributed by Lukas
When data plays a vital role in the enterprise, effectively using analytics to drive business value is crucial. Today, we're joined by Steve Fiore, Se...
#559: The shift from service to sales with Josh Feast, Cogito
07 Aug 2024
Contributed by Lukas
Today, we're excited to delve into the evolving landscape of customer service and sales with Josh Feast, CEO and Co-Founder of Cogito. We’ll explore...
#558: When SMS delivers real results with John Wright, TrueDialog
05 Aug 2024
Contributed by Lukas
With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here. Today we’r...
#557: AI and First-Party Data in Print with Stefanie Cortes, RRD
02 Aug 2024
Contributed by Lukas
In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a signif...
#556: In-play ads and the gaming experience with Shahar Sorek, Overwolf
31 Jul 2024
Contributed by Lukas
In the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play ad...
#555: Optimizing customer retention with Baird Hall, Churnkey
29 Jul 2024
Contributed by Lukas
As companies continue to navigate the challenges of customer churn and retention, understanding the balance between customer experience and business g...
#554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute
26 Jul 2024
Contributed by Lukas
Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI...
#553: Automating and Optimizing E-Commerce Operations with Jorrit Steinz, ChannelEngine
24 Jul 2024
Contributed by Lukas
When consumers can get what they want, whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. ...
#552: Fulfillment, logistics, and the e-commerce experience with Jon Schecter, Autostore
22 Jul 2024
Contributed by Lukas
In the fast-paced world of e-commerce, efficiency in fulfillment and logistics is more crucial than ever. Today, we're joined by Jon Schechter, VP of ...
#551: Maximizing holiday sales with Zarina Stanford, Bazaarvoice
19 Jul 2024
Contributed by Lukas
The holiday shopping season might seem like it’s months away, but if you listen to consumers, it’s closer than you think. Today we’re going to t...
#550: The science of CX with Martha Brooke
17 Jul 2024
Contributed by Lukas
While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Tod...
#549: Winning at Conversational Commerce with Stefanos Loukakos, Connectly
15 Jul 2024
Contributed by Lukas
Today we’re going to talk about trends in conversational commerce and why retailers need to rethink the customer experience when it comes to messagi...
#548: Staying customer-focused amidst expansion with Alice Eweida, Pandia Health
12 Jul 2024
Contributed by Lukas
In today’s competitive healthcare landscape, expanding into new markets and maintaining a focus on customer-centricity are critical for sustained gr...