The Art of Online Course Creation
Episodes
#60 Online Course Design: Why a Good Course Feels Different From a Bad One
31 Mar 2026
Contributed by Lukas
A polished course is not always a good course.In this episode, Shannon Boyer explores why some online courses feel clear, supportive, and energizing, ...
#59 Online Course Marketing for Beginners: Launches, Evergreen Funnels, and Sales Runways with Jessica Korthuis
17 Mar 2026
Contributed by Lukas
Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely?In this episode of The ART of Online Course ...
#58 Are Online Courses Dead? What’s Actually Dying, and What Still Sells
03 Mar 2026
Contributed by Lukas
Are Online Courses Dead? Not Exactly. The Old Version Is Dying, and That’s Good News.“If online courses are dead… why are people still up at mid...
#57 Podcasting for Online Course Creators: What Actually Leads to Course Sales (with Adam Schaeuble)
17 Feb 2026
Contributed by Lukas
If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think ab...
#56 Online Course vs. Membership: How to Choose the Right Model for Your Business
03 Feb 2026
Contributed by Lukas
If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a l...
#55 Pinterest for Online Course Creators: How to Use Pinterest as a Visual Search Engine for Long-Term Course Traffic (with Tim Adam)
20 Jan 2026
Contributed by Lukas
If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the s...
#54 Stop Using Free Facebook Groups: Skool’s Better Lead Magnet for Course Creators
06 Jan 2026
Contributed by Lukas
If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a pr...
#53 From One-on-One Services to Online Courses (Coaching Session with Kathy Kwon)
23 Dec 2025
Contributed by Lukas
You can feel it when someone’s ready for their next chapter.In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer w...
#52 Someone Else Has Already Created “Your” Course. Now What?
09 Dec 2025
Contributed by Lukas
If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teachin...
#51 Why Your Students Actually Don't Want a "Quick and Dirty" Online Course
25 Nov 2025
Contributed by Lukas
A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quic...
#50 How Melissa Kara Chose Her Course Platform and What She Did To Elevate Her Results
11 Nov 2025
Contributed by Lukas
Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in t...
#49 Meta Ads That Actually Build an Audience with Zach Spuckler
28 Oct 2025
Contributed by Lukas
You’ve got a course. You’ve got testimonials. But no one’s seeing it.If you’ve ever felt like your incredible offer is just sitting in a corne...
#48 The Hidden Reason Your Online Community Feels Flat - And the Fix You Need
14 Oct 2025
Contributed by Lukas
Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. To...
#47 From Vault to Vision: How Alexis Galloway Turned a Hobby Into a Thriving Online Course Business
30 Sep 2025
Contributed by Lukas
Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea ho...
#46 Why Knowing "Why" Leads to Profitable, Impactful Courses
16 Sep 2025
Contributed by Lukas
Have you ever sat through a lesson and wondered, “Why am I even learning this?”If you’ve ever felt that way, imagine how your students feel when...
#45 Organic Marketing for Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers
02 Sep 2025
Contributed by Lukas
What if everything you believed about growing your audience was just… backwards?When business and sales coach Tracy Beavers left her high-powered co...
#44 The Power of Student Touch Points: Why Interaction Can Make or Break Your Course
19 Aug 2025
Contributed by Lukas
You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver t...
#43 Overcoming Tech Fear and Camera Shyness: How Lyric Kinard Found Her Voice in Online Education
05 Aug 2025
Contributed by Lukas
What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide?In this inspiring episode, Shannon sits dow...
#42 Does Your Online Course Have Impact? Part 2: What to Do If it Doesn't.
22 Jul 2025
Contributed by Lukas
You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff.So why aren’t your students gettin...
#41 Building a Course That Works: Kelly Leardon’s Customer-Obsessed Approach
08 Jul 2025
Contributed by Lukas
In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining ...
#40 Why Some Online Courses Change Lives—and Others Don’t
24 Jun 2025
Contributed by Lukas
"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking ...
#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard
10 Jun 2025
Contributed by Lukas
When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneur...
#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Course Creation
27 May 2025
Contributed by Lukas
Join me in The Build Lab and get access to my new custom GPTs!AI is everywhere. And in the online course space, it’s tempting to think it might be t...
#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell
13 May 2025
Contributed by Lukas
She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything.That moment marked the beginning of Shannon R...
#36 What Makes a High-Quality Online Course? It's Not What You Think!
29 Apr 2025
Contributed by Lukas
"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging....
#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White
15 Apr 2025
Contributed by Lukas
In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay W...
#34 How to Choose a Profitable Course Topic For YOU
01 Apr 2025
Contributed by Lukas
You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which ...
#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith
18 Mar 2025
Contributed by Lukas
If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list it...
#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned
04 Mar 2025
Contributed by Lukas
I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and al...
#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse
25 Feb 2025
Contributed by Lukas
You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales pag...
#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too!
18 Feb 2025
Contributed by Lukas
Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface patter...
#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches
11 Feb 2025
Contributed by Lukas
Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from y...
#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them)
06 Feb 2025
Contributed by Lukas
💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results?In thi...
#27 Should You Create an Online Course? Here's What You Need to Know First
04 Feb 2025
Contributed by Lukas
💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more important...
#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist
28 Jan 2025
Contributed by Lukas
In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychothe...
#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available
21 Jan 2025
Contributed by Lukas
Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The...
#24 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie
14 Jan 2025
Contributed by Lukas
Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Ar...
#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov
07 Jan 2025
Contributed by Lukas
Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned ...
#22 Reflect, Recharge, and Strategically Plan Your Best Year Yet!
31 Dec 2024
Contributed by Lukas
How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on...
#21 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities
24 Dec 2024
Contributed by Lukas
What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from schoo...
#20 Redefining Success in Online Courses: Measuring Impact Beyond Metrics
17 Dec 2024
Contributed by Lukas
What does success look like for you as a course creator?As the year draws to a close, it's natural to reflect on your achievements, challenges, a...
#19 The Science of Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue
10 Dec 2024
Contributed by Lukas
What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, auth...
#18: The Myth of Learning Styles - What You Need to Know as a Course Creator
03 Dec 2024
Contributed by Lukas
Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the ...
#17 Effective and Ethical Marketing Strategies for Online Course Creators with Business Strategist Jan Ditchfield
26 Nov 2024
Contributed by Lukas
Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer w...
#16 Mastering Online Course Modules: Know Exactly How Much to Include in Each Module
19 Nov 2024
Contributed by Lukas
When it comes to creating course modules, how much is too much? How do you keep your learners engaged while delivering meaningful results? In this epi...
#15 Creating a Course That Is Responsive to Students' Needs - Coaching with Brenda Chilstrom OTR/L
12 Nov 2024
Contributed by Lukas
In this special coaching episode of the Art of Online Course Creation podcast, host Shannon Boyer introduces the new series where she provides guidanc...
#14 How to Leverage Expert Guests and Bonus Content to Boost Engagement and Value
05 Nov 2024
Contributed by Lukas
Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're...
#13 Your Legal Guide for Course Creation in Canada: Expert Advice from Corinne Boudreau
29 Oct 2024
Contributed by Lukas
Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, C...
#12 Essential Legal Tips for Online Course Creators: Annette Stepanian Breaks It Down (U.S. Edition)
22 Oct 2024
Contributed by Lukas
In this insightful episode of The Art of Online Course Creation, I am joined by Annette Stepanian, an American lawyer who has dedicated her career to ...
#11 Building a Thriving Learning Community: Proven Strategies for Course Creators
15 Oct 2024
Contributed by Lukas
Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In th...
#10 Top Insights from Veteran Course Creator Teri Holland: Must-Know Lessons for Online Success
08 Oct 2024
Contributed by Lukas
In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a backgro...
#9 What is an "Edupreneur"? How This Key Mindset Can Transform Your Course Creation Success
01 Oct 2024
Contributed by Lukas
In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who care...
#8 The 10% Myth: Why Knowing Just a Little More Than Your Students Can Hurt Your Course Creation Success
24 Sep 2024
Contributed by Lukas
In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: &...
#7 Secrets to Scaling Your Online Course to Six-Figures and Beyond with Elizabeth Chappell
17 Sep 2024
Contributed by Lukas
In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer...
#6 Why Pre-Selling Your Course is a Risk You Can't Afford to Take
10 Sep 2024
Contributed by Lukas
In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selli...
#5 The Number One Metric You NEED To Be Paying Attention To For a Successful and Scalable Online Course
03 Sep 2024
Contributed by Lukas
Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again.In this episode of The Art of Online Course Cre...
#4 Finally Complete Your Course: Get Unstuck, Get Inspired, and Get Empowered!
27 Aug 2024
Contributed by Lukas
In this episode of The Art of Online Course Creation, host Shannon Boyer addresses one of the most common challenges faced by course creators—gettin...
#3 The Top 5 Course Creation Mistakes and How to Avoid Them
20 Aug 2024
Contributed by Lukas
Are you in the process of creating an online course, or are you planning to start one soon? This episode of The Art of Online Course Creation is a mus...
#2 Why High-Touch, High-Quality, High-Impact Courses BOOST Success
13 Aug 2024
Contributed by Lukas
In this episode, we're diving into the three pillars of online course success: creating high-touch, high-quality, and high-impact courses. Contra...
#1 Is Creating an Online Course Right for Your Business?
06 Aug 2024
Contributed by Lukas
In this episode of "The Art of Course Creation," we tackle the critical question: "Is Creating an Online Course Right for Your Business...
Trailer - Welcome to The Art of Online Course Creation!
04 Aug 2024
Contributed by Lukas
Welcome to The Art of Online Course Creation - the podcast where we talk (like no one else does) about how to create a successful, scalable, and susta...