The Art of Passive Income

Mailing Offer Letters—Slow And Steady Or Overdo Advantage?

05 Nov 2019

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Does the saying, “if a little of something is good, then a lot of something is great'' hold true when it comes to mailing out offer letters?Listen in to this week’s Round Table discussion as Mark and the team tackle the subject of mass mailings.Joining Mark are:Scott BossmanErik PetersonMimi SchmidtMike ZainoScott ToddWhen it comes to mailing, are you the hare... anything worth doing is worth overdoing? Or, are you the tortoise... slow and steady wins the race?We see it often, people come into this business with so much excitement and motivation that they want to 10x it right out of the gate, and that exuberance is great, but is it a good idea when it comes to mailing out offers?After all, if 20 a day moves the needle, 1000 a week would be 10x better, right?The consensus of the team is NO, not when you are first starting out. Their advice is to take it slow and steady, and for a number of reasons, including:Bad listsWrong pricingDon’t have the systems to handle the volumeTeam Land Geek goes into detail about the things that can go wrong when starting off so strong on the mailing and when the timing is right to take on that kind of volume. Mark makes the analogy using a workout with Mike Zaino & Scott Bossman, if you start out trying to match them on day one, somebody is going to get hurt… and it’s not going to be either of them!The team also gets into response & close rates and where you should expect them to be with a mailing.Then, where in the world were Mark & Scott B. last week? The team confronts Mark... will there be a confession?Plus, what has Mark saying, “It's game on now. You're going to be eating your words in the next podcast".Listen in now to find out…TIP OF THE WEEKMimi: Jon Burnett had posted about this. He tested his deal the week out on this website, MailTester.com and saw an improvement. His spam rate was lower so more people were getting the deal the week. So, give it a try.Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The Art of Passive Income

Mailing Offer Letters—Slow And Steady Or Overdo Advantage?

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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