The Artisan CEO
Episodes
How to move your small business - an interview with Angie McPherson
03 Dec 2025
Contributed by Lukas
On this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’...
The Art of a Brand Story - an interview with Brittany Dewberry
05 Nov 2025
Contributed by Lukas
On this episode, we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs fro...
7 Signs You’re Undercharging — And Losing Profit
28 Aug 2025
Contributed by Lukas
On this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how ...
Google Can’t Find You? SEO Magic with Sara Dunn
10 Jul 2025
Contributed by Lukas
On this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some seriou...
How you’re self-sabotaging your marketing
30 Jun 2025
Contributed by Lukas
On this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strat...
Let's restart (Season 6 trailer)
18 Mar 2025
Contributed by Lukas
We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's b...
Lessons from maternity leave
07 Oct 2024
Contributed by Lukas
On this episode, we’ll be talking about lessons learned from maternity leave. I’m a third-time mom but this was my first pregnancy, so I’ll be s...
How to crush a podcast interview, with Aurora Gregory
27 Sep 2024
Contributed by Lukas
On this episode, we’ll be talking about how to crush a podcast interview with speaking coach Aurora Gregory- if you’ve been invited to be a guest ...
AI for Photographers - An Interview with Brittany Long
18 Sep 2024
Contributed by Lukas
On this episode, we’ll be talking about using AI to help streamline your business- from copywriting prompts to repurposing content, AI expert Britta...
How to Prepare for Maternity Leave - An Interview with Yael Bendahan
06 Sep 2024
Contributed by Lukas
On this episode, I’m interviewing Yael Bendahan about how to prepare your business for maternity leave without losing all the momentum you’ve buil...
Becoming a Creative Educator - An Interview with Laylee Emadi
07 Aug 2024
Contributed by Lukas
On this episode, I’ve got one of the leading voices on creative education, Laylee Emadi- in this conversation, we explore how to unearth your zone ...
5 key takeaways from a $24k mastermind week
21 Jun 2024
Contributed by Lukas
On this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical,...
Our Adoption Journey, Part 1
08 Mar 2024
Contributed by Lukas
On this episode, I’ll be sharing our experience of adoption with our first son! Our two boys, Felix and Teddy, both joined our family through the gi...
What Donor Milk Taught Me About Marketing
22 Feb 2024
Contributed by Lukas
On this episode, we’ll be talking about what donor breastmilk taught me about marketing my small business! Little bit of an unconventional subject, ...
What to Do When a Launch Flops
08 Feb 2024
Contributed by Lukas
On this episode, we’ll be talking about a recent failure we experienced in business. Why it happened, what we’ve learned, and how we’re moving f...
How to Turn Off Work and Be More Present
31 Jan 2024
Contributed by Lukas
On this episode, we’ll be talking about how to turn off work when you’re not in the office in order to be more present for life happening around y...
How Play Fuels Creativity- An Interview with Wendy Conklin
23 Jan 2024
Contributed by Lukas
On this episode, I’m speaking with Wendy Conklin of Chair Whimsy- Wendy is one of the most creative people I’ve ever met, one look at her website...
My Marketing Playbook
11 Jan 2024
Contributed by Lukas
On this episode, we’ll be talking about my marketing playbook! I’m spilling how and where I market my brand photography business, and I’ve been ...
My Year-end Planning Process
03 Jan 2024
Contributed by Lukas
On this episode, we’ll be talking about how to plan out your year in manageable, bite-size chunks so that you can actually make progress on those b...
BONUS: 8.5 Years of Waiting, Redeemed
21 Dec 2023
Contributed by Lukas
On this episode, I’ve got some personal news that I’ve been waiting a really, really long time to share, and it still doesn’t feel real that I g...
You Need an Email Signature- Here’s What to Put In It
18 Oct 2023
Contributed by Lukas
On this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’...
Recap: Beyond The Bridal Suite
03 Oct 2023
Contributed by Lukas
On this episode, I’m rounding up the biggest takeaways from last weeks’ Beyond The Bridal Suite challenge, a weeklong free lesson series teaching ...
Stop Waiting For Permission
20 Sep 2023
Contributed by Lukas
On this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how ...
Should I Run FB Ads for Photography? An interview with Ashley Braswell
12 Sep 2023
Contributed by Lukas
This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about ru...
Recording Vocals for an EP- Here’s What I Learned
05 Sep 2023
Contributed by Lukas
On this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had th...
Sales Call Mindset Hurdles
29 Aug 2023
Contributed by Lukas
On this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I...
Happy Birthday TACEO!
22 Aug 2023
Contributed by Lukas
On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re ...
How to Receive Criticism
19 Jul 2023
Contributed by Lukas
On this episode, we’ll be talking about how to receive criticism, whether that’s constructive criticism or… less than constructive. We’ll be c...
Why I Joined a Mastermind
12 Jul 2023
Contributed by Lukas
On this episode, we’ll be talking about the concept of masterminds- we’ll be covering what they are, why I joined one, and what to look for in a m...
When to Update Your Brand Photographs
06 Jul 2023
Contributed by Lukas
On this episode, we’re talking about reading the signs of when it’s time to update your brand photographs- this episode is for anyone who runs a c...
Working with Your Spouse
28 Jun 2023
Contributed by Lukas
On this episode, we’ll be talking about running a business with and working alongside your spouse! I’m so grateful my husband Matt is joining me f...
How to Onboard Your Brand Clients
21 Jun 2023
Contributed by Lukas
On this episode, we’ll be talking about onboarding new brand clients- how to welcome them into your pipeline and set you both up for success, result...
How to Have Great Conversations at Conferences
16 May 2023
Contributed by Lukas
On this episode, we’ll be talking about how to have great conversations at conferences and in-person industry events. We’ll be covering the do’s...
Bonus Episode: Our Story of Infertility
02 May 2023
Contributed by Lukas
On this episode, I’ll be sharing our story of infertility- the pain and sorrow, but also the hope and joy that we found as a result. I’ll be cover...
Top 5: Worst Investments I’ve Made in Business
19 Apr 2023
Contributed by Lukas
On this episode, we’ll be talking about the worst investments I’ve made in my dozen+ years of business! We’ll be covering my biggest regrets whe...
Top 5: The Best Money I’ve Spent on My Business
11 Apr 2023
Contributed by Lukas
On this episode, we’ll be talking about the best investments I’ve made in my business over the last 13 years…. We’ll be covering where I’ve ...
Nine Hacks to Travel Easier as a Photographer
04 Apr 2023
Contributed by Lukas
On this episode, we’ll be talking about travel hacks for brand photographers! We’ll be covering both the best and worst practices I’ve found for...
What a Princess Race Taught Me About Business
29 Mar 2023
Contributed by Lukas
On this episode, we’ll be talking about what running 19.3 miles through the Walt Disney World parks taught me about running a business. I’ll be sh...
Go Home, Imposter Syndrome- You’re Drunk
20 Mar 2023
Contributed by Lukas
On this episode, we’ll be talking about imposter syndrome, that insidious little voice that, if left unchecked, can do untold damage to your busines...
Top 5: Automations for Brand Photographers
13 Mar 2023
Contributed by Lukas
On this episode, we’ll be talking about the automations that every brand photographer needs built into their business to create a better client expe...
BONUS: My Experience at the Marketer’s Heart Conference
16 Feb 2023
Contributed by Lukas
On this episode, I’m sharing my review of the Marketer’s Heart 2023 conference that I just attended! We’ll be covering who the conference was fo...
How We’re Handling Childcare as WFH Entrepreneurs
23 Jan 2023
Contributed by Lukas
On this episode, we’ll be talking about how we’ve approached childcare as small business owners who work from home! I’m detailing how our c...
"But I'm a *Natural Light* Photographer!"
17 Jan 2023
Contributed by Lukas
On this episode, we’ll be talking about lighting! More specifically, I’m addressing artificial lighting. We’ll be covering the basic equipment E...
BONUS EPISODE- The Evolution of Natalie Franke’s Brand
12 Jan 2023
Contributed by Lukas
Today I’ve got a very special bonus episode that I can’t wait for you to hear! On this episode I’m speaking with community leader & author N...
Scarcity v. Abundance Mindset
09 Jan 2023
Contributed by Lukas
On this episode, we’ll be talking about the biggest mental hurdle I’ve encountered as a business owner- the scarcity vs. abundance mindset. I’m ...
Stop Working During Vacation: Here’s How
12 Dec 2022
Contributed by Lukas
On this episode, we’ll be talking about how to STOP working during vacation! I’m recording this episode in December and a lot of us are currently ...
Do You Actually Need an Email List?
05 Dec 2022
Contributed by Lukas
On this episode, we’ll be talking about email lists. They seem to be spoken about as an absolute necessity for small business owners, so today, we’...
Refilling Your Tank When You’re Burned Out
21 Nov 2022
Contributed by Lukas
On this episode, we’ll be talking about burnout- how you got there, why you and I both know you can’t stay there, and how to get out of it. We’l...
Top 5: Business Books I’ve Ever Read
14 Nov 2022
Contributed by Lukas
On this Top 5 episode, I’ll be sharing the five best business books I’ve read, why I'd recommend them for you, and the impact they’ve had on my ...
The Most Valuable 30 Minutes of Every Week
07 Nov 2022
Contributed by Lukas
On this episode, we’ll be talking about the single most profitable chunk of time we spend on the business every week- and no, it isn’t spent pitch...
How to Send *And Receive* Fewer Emails
31 Oct 2022
Contributed by Lukas
On this episode, we’ll be talking about how to send and receive fewer emails, which is music to the ears of anyone with an inbox that gives them anx...
Want to Book More Travel Shoots? Here's Your Roadmap
31 Oct 2022
Contributed by Lukas
On this episode, we’ll be talking about how to get booked for travel shoots. We’ll be covering marketing to other geographical locations and ...
CEOs Don’t Do Coffee Runs- Knowing When to Outsource
31 Oct 2022
Contributed by Lukas
On this episode, we’ll be talking about outsourcing, and why it’s time to fire yourself from some of those tasks that are currently taking up valu...
Yes, You DO Need Office Hours- Here's How to Do It
31 Oct 2022
Contributed by Lukas
On this episode, we’ll be talking about why you need consistent office hours, even if you’re a photography business of one and you work from home ...
Season 1 Wrap-up: Here’s What I’ve Learned
10 Oct 2022
Contributed by Lukas
What a ride it’s been over the last couple of months! This officially marks the end of season 1 of The Artisan CEO, and I’m not even close to bein...
Ditch the Social Media Hamster Wheel
03 Oct 2022
Contributed by Lukas
On this episode, we’ll be talking about why you need to diversify your marketing channels beyond Social Media. Remember when the Meta platforms expe...
Four Numbers Every Photographer Needs To Know
26 Sep 2022
Contributed by Lukas
On this episode, we’ll be talking about a topic that often sends shivers down the spine of many creatives: numbers. Numbers aren’t your enemy, eve...
Six SOPs That'll Save Hours of Time
19 Sep 2022
Contributed by Lukas
On this episode, we’ll delve into the world of streamlining your business operations through the power of Standard Operating Procedures. I'll be sha...
Being So Good They Can't Ignore You
12 Sep 2022
Contributed by Lukas
On this episode, we’ll be talking about what it takes to become "so good they can't ignore you." I’ve invested a LOT in photography & business...
The Brand Photography Academy Impact with Dennah Renee
05 Sep 2022
Contributed by Lukas
On this episode, I chat with Dennah Renee, good friend of mine and on-set assistant for my travel shoots. She’s been a business owner for over 3 yea...
If I Were Starting Over...
29 Aug 2022
Contributed by Lukas
On this episode, we’ll explore the question: "If I had to start my business from scratch, how would I do it?" This question becomes especially relev...
How To Get Your First Client
22 Aug 2022
Contributed by Lukas
On this episode, we're diving into a pivotal moment in my career journey – the transition from wedding to brand photography. I'm sharing my accident...
Branding 101
15 Aug 2022
Contributed by Lukas
On this episode, we’ll be delving deep into the world of branding. It's a term that's buzzing everywhere nowadays, with more brand strategists, desi...
Why I Left the Wedding Industry
08 Aug 2022
Contributed by Lukas
On this episode, we’ll be talking about the reason behind why I left the wedding industry. I candidly reflect on the pivotal moments, challenges, an...
It's Not About The Nail
08 Aug 2022
Contributed by Lukas
On this episode, we'll be talking about the struggles of maintaining control in your entrepreneurial journey and how to step back into the driver's se...
Charge Like A CEO
08 Aug 2022
Contributed by Lukas
On this episode, we’ll be jumping into the tricky world of pricing in the creative industry. As an artist, society isn’t going to be the one to te...
Why Not Both?
08 Aug 2022
Contributed by Lukas
On this episode, we’ll be talking about the delicate balance between artistry and entrepreneurship. I share my personal insights and experiences, ex...
Start Thinking Like An Artisan CEO
23 Jul 2022
Contributed by Lukas
You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killin...