The B2B Marketing Gap Podcast
Episodes
63. Why your marketing strategy isn’t working
01 Apr 2026
Contributed by Lukas
Join the waitlist for B2B Breakthrough Academy [11th May Start] > https://b2bjade.myflodesk.com/x1ac1s40a3Get the Webinar Replay and Strategic Mark...
62. Why most b2b marketers feel stuck (and how to become strategic)
19 Mar 2026
Contributed by Lukas
You're working hard, but leadership doesn't listen. Priorities keep changing, and when someone asks what marketing should be doing, you freeze...
61. Strategic Marketer vs Marketing Manager | Lauren's story
12 Mar 2026
Contributed by Lukas
When marketers want to become more strategic, they think they need to do more - learn more skills, achieve more, tick more boxes.But becoming a strate...
60. Get promoted to head of marketing | faster than you can say pay rise
05 Mar 2026
Contributed by Lukas
If you want to get promoted to head of marketing or marketing director and you work in a b2b company, this video is going to help you figure out where...
59. How to get growth from marketing | when all your time is spent reacting
26 Feb 2026
Contributed by Lukas
B2B marketers are pulled pillar to post with marketing ideas and campaign suggestions, they aren't getting the time to build a strategy they can d...
58. The real definition of marketing (and how to do it properly)
21 Feb 2026
Contributed by Lukas
In this episode, I'm breaking down what marketing really is, how it's defined, and why so many people are getting it wrong.According to the Ch...
57. The best b2b marketing strategies for 2026
10 Feb 2026
Contributed by Lukas
If you're feeling overwhelmed by all the advice out there on the best best new b2b marketing strategies for 2026 - then you're probably wonder...
56. Why I stopped using SMART marketing objectives
04 Feb 2026
Contributed by Lukas
"Get more leads" is NOT a marketing objective.If you've ever rushed through setting your marketing objectives just to get to the "r...
55. 2026 is about minimalist marketing
27 Jan 2026
Contributed by Lukas
In this episode, I'm talking about why decluttering your marketing plan is so important, now more than ever.Your leaders think that being everywhe...
54. The easiest way to get results if you work in b2b marketing
04 Jan 2026
Contributed by Lukas
Join my upcoming January Marketing Reset Live Class https://luma.com/a1pd0c3hB2B marketers are doing too much, 2026 is the year we say "no more&q...
53. Why Marketers Aren't Getting Results: The B2B Marketing Gap
20 Nov 2025
Contributed by Lukas
Take the marketers scorecard assessment to see how strategic you really are > https://b2bjade.myflodesk.com/scorecardFind out when the next intake ...
52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025]
22 Aug 2025
Contributed by Lukas
I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get ba...
51. What's The Best B2B Marketing Strategy For 2025?
19 May 2025
Contributed by Lukas
What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to ch...
50. What Suits Taught Me About Dealing With Leadership as a B2B Marketer
06 May 2025
Contributed by Lukas
The most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I...
49. How To Become A Strategic Marketer | Chloe's Story
30 Apr 2025
Contributed by Lukas
In this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and a...
48. What I’d Do FIRST If I Started Again as a B2B Marketer
08 Apr 2025
Contributed by Lukas
If you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need...
47. Marketing Manager vs Marketing Director: How to Make the Leap in B2B Marketing
26 Mar 2025
Contributed by Lukas
If you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever ...
46. Why Your B2B Marketing Plan Isn't Working (and How to Fix It)
17 Mar 2025
Contributed by Lukas
Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you'r...
45. How to Push Back on Unrealistic Marketing Demands in B2B (Without Sounding Negative)
04 Mar 2025
Contributed by Lukas
What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute a...
44. How I Earned Respect as a Marketing Manager
13 Feb 2025
Contributed by Lukas
If you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves s...
43. How To Get Your Marketing Spark Back ✨ | Day In My Life [VLOG]
06 Feb 2025
Contributed by Lukas
If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned int...
42. How To Create a B2B Marketing Strategy in 2025
30 Jan 2025
Contributed by Lukas
Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too mu...
41. Why I'm Ignoring B2B Marketing Trends in 2025 [day in my life vlog]
24 Jan 2025
Contributed by Lukas
Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually ha...
40. How To Get Leaders to LOVE Your B2B Marketing Strategy [BBA Series Part 6]
21 Dec 2024
Contributed by Lukas
So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only invo...
39. How To Measure Your Marketing [BBA Series Part 5]
10 Dec 2024
Contributed by Lukas
Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a c...
38. Choosing The Best B2B Marketing Tactics [BBA Series Part 4]
27 Nov 2024
Contributed by Lukas
So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earli...
37. Selecting Your B2B Marketing Strategies [BBA Series Part 3]
20 Nov 2024
Contributed by Lukas
Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactic...
36. How To Set B2B Marketing Objectives & Budget [BBA Series Part 2]
31 Oct 2024
Contributed by Lukas
Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketi...
35. How To Write a Simple Marketing Review [BBA Series Part 1]
16 Oct 2024
Contributed by Lukas
Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I kno...
34. Clwb Marketing Event: My Big Mistakes in Marketing
27 Sep 2024
Contributed by Lukas
I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE...
33. You Are Not Crap at Marketing
03 Sep 2024
Contributed by Lukas
Imposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share th...
32. 8 Marketing Myths That Are Holding You Back - Debunked!
13 Aug 2024
Contributed by Lukas
If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm ...
31. 8 Mindset Shifts That Made Me a Happier Marketer
31 Jul 2024
Contributed by Lukas
Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that h...
30. 8 Mistakes I Made Writing a B2B Marketing Strategy
15 Jul 2024
Contributed by Lukas
Are you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a market...
29. You CAN Write A Marketing Strategy!
23 May 2024
Contributed by Lukas
I get a lot of questions about how to create a marketing strategy and SO many Marketing Managers I speak to feel huge imposter syndrome around the top...
28. For Kylie [World Mental Health Week Special]
15 May 2024
Contributed by Lukas
If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie
27. Fill Your Sales Pipeline With This Content Strategy for B2B
07 May 2024
Contributed by Lukas
In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined ...
26. I Made My Career Dream A Reality
16 Apr 2024
Contributed by Lukas
In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, o...
25. My 10 Step B2B Content Social Media Process [CIM Talk]
08 Dec 2023
Contributed by Lukas
My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I share why this is and how I overcame it. I share my 10 step pr...
24. Course Launch: B2B Breakthrough Academy is Open For Enrolment!
12 Nov 2023
Contributed by Lukas
🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy! 🌟...
23. COI vs. ROI: B2B Marketing’s Best Kept Secret?
22 Sep 2023
Contributed by Lukas
In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and s...
22. Using Stats To Get Investment in B2B Marketing
29 Jun 2023
Contributed by Lukas
I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into...
21. Brand Positioning Audits [Webinar Replay]
15 Jun 2023
Contributed by Lukas
I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced ...
20. I'm Writing a B2B Marketing Course!
31 May 2023
Contributed by Lukas
I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for succe...
19. Map B2B Buyer Journeys: Template Demo
25 Apr 2023
Contributed by Lukas
I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this ...
18. [IWD 2023] Being Heard As a Woman In B2B Marketing
08 Mar 2023
Contributed by Lukas
For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situa...
17. Get Respect While Staying True To You [with Latasha James]
28 Feb 2023
Contributed by Lukas
Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with chall...
16. How To Create Ideal Client Personas in B2B Marketing
22 Feb 2023
Contributed by Lukas
I live demo my unique template for creating ideal client personas and b2b buyer personas. Some resources mentioned in this episode no longer exist ...
15. Do We NEED Marketing To Get Sales in B2B?
13 Feb 2023
Contributed by Lukas
If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate ...
14. When You Feel Like Giving Up On Marketing
06 Feb 2023
Contributed by Lukas
I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this...
13. Does Cold Outreach Work in B2B Marketing?
23 Jan 2023
Contributed by Lukas
This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and mark...
12. B2B Marketing FAQ's
16 Jan 2023
Contributed by Lukas
I'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them! Find out about my market...
11. Setting B2B Marketing Objectives: Step-by-Step Guide
12 Jan 2023
Contributed by Lukas
I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren&#...
10. Habits for Successful B2B Marketers in 2023
02 Jan 2023
Contributed by Lukas
Today we dive into the habits successful marketing managers will possess in 2023. New year, new start! I talk about topics including: - setting car...
9. What Is Brand Positioning And Why Is It Important in B2B Marketing?
20 Dec 2022
Contributed by Lukas
I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging tha...
8. Write a B2B Marketing Plan: Step-by-Step Guide
28 Nov 2022
Contributed by Lukas
I share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A. Find out about my marketing co...
7. B2B Marketing Basics all Marketers Need Covered
13 Oct 2022
Contributed by Lukas
In this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it ...
6. 2022: TikTok for B2B Brands?
05 Oct 2022
Contributed by Lukas
I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely ada...
5. Overcome Imposter Syndrome as a B2B Marketer
20 Sep 2022
Contributed by Lukas
B2B Marketers have to cover a lot of bases and are often asked to take on more than is realistic for their role, especially those in junior and mid-le...
4. Skills Every B2B Marketer Needs For a Successful Career
21 Jul 2022
Contributed by Lukas
Here's my take on the top skills every B2B marketer needs to develop to set up a successful, long term career. Having worked in b2b for 17 years I...
3. B2B vs B2C Marketing - How Different Are They Really?
13 Jul 2022
Contributed by Lukas
Here's my take on the differences and similarities between B2B and B2C marketing. Register for upcoming live lessons with the B2B Marketing Clin...
2. Big Reasons B2B Marketing Fails and How to Avoid Them
11 Jul 2022
Contributed by Lukas
As a B2B Marketing Consultant, I speak to 100's of businesses. Here are the most common reasons I see B2B marketing failing and how to overcome th...
1. What is the B2B Marketing Gap?
07 Jun 2022
Contributed by Lukas
Welcome to the first episode of my podcast. Join me while I introduce myself and share my B2B marketing journey over the past 17 years. I also talk ab...