The B2B Playbook
Episodes
#39: Be Seen - What is ABM and Who Is It For?
05 Jun 2022
Contributed by Lukas
Wondering what ABM is?…or maybe who it’s for, and how to get started?What can it even do for you and your B2B business?We give you all the answers...
#38: Be Seen - How B2B Marketers Can Amplify The Demand They’re Driving
29 May 2022
Contributed by Lukas
Kev’s back from a rather quick trip and it’s a new season!We’re onto how you can amplify and accelerate the rate of growth of your B2B marketing...
#37: How To Conduct Customer Research Interviews Like A Pro - With Ryan Gibson
22 May 2022
Contributed by Lukas
This week’s interview is with Ryan Gibson, an outstanding customer interviews expert.When George said to me we had to have him on the podcast, I kne...
#36: Analysis - Kerika’s Helpful Content
15 May 2022
Contributed by Lukas
On this week’s episode, we’re doing our last analysis episode of helpful content.We started the mini-series in our podcast to put our concepts and...
#35: Analysis - OwnBackup's Helpful Content
08 May 2022
Contributed by Lukas
This week’s analysis of helpful content has us chuckling to ourselves.When we gave the example of a cyber security business in our discussions on he...
#34: Analysis - Chili Piper’s Helpful Content
01 May 2022
Contributed by Lukas
This week we’re continuing to analyse helpful content examples!We’re dissecting the helpful content of Chili Piper this week, so you can see and u...
#33: Analysis - Employment Hero’s Helpful Content
24 Apr 2022
Contributed by Lukas
As we get to the end of “Be Helpful”, we’re conscious that with so much talk about frameworks and concepts, it can be hard to see the forest fro...
#32: Create A Brand People Love With Senior Social Media & Community Manager - Meryoli Arias
17 Apr 2022
Contributed by Lukas
Well it’s another special and exciting interview on the B2B Playbook.This week we’re lucky enough to get the answers from an expert at her craft, ...
#31: Too Long, Didn’t Listen - A Wrap of ‘Be Helpful’
10 Apr 2022
Contributed by Lukas
We got some swag!It’s been such a nice interaction with the Chili Piper team. Not in the least because they’ve very kindly sent us some of their a...
#30: How Marketers Can Grow Their Personal Brand And Company By Being Helpful Like Mason Cosby
03 Apr 2022
Contributed by Lukas
Another special episode this week.And a timely one while we’re talking about being helpful!This week we had a special guest who personifies being he...
#29: 7 Practical Tips On Getting Experts In Your Business To Help You Make Content
27 Mar 2022
Contributed by Lukas
It’s finally happened…one of us caught COVID!Thankfully the recovery was relatively swift. But it’s certainly no fun. So keep safe out there lis...
#28: The 5 Types Of Helpful Content You Need To Create - Bonus Episode
20 Mar 2022
Contributed by Lukas
You can hear the hesitation in George’s voice as he talks about his weekend plans…Thankfully there’s a lot less hesitation needed when you come ...
#27: Step 6 - Metrics To Track To Know Your Content Is Working
13 Mar 2022
Contributed by Lukas
This week we started well.A surprise to both of us, George actually had a well executed segway into the topic of the episode.Unsurprisingly he immedia...
#26: Step 5 - The 3 Ways To Scale Your Content Production
06 Mar 2022
Contributed by Lukas
While you might be repurposing your content already, you might still feel short on time and ability to scale.Well this week, we’re helping you think...
#25: Step 4 - How To Constantly Improve Your Content With Qualitative Data
27 Feb 2022
Contributed by Lukas
What does Kevin’s wedding planning and George’s forehead have to do with B2B Marketing?To be honest not a lot, but that didn’t stop George segwa...
#24: Step 3 - Scale Your Content With Our 7 Step Content Repurposing Framework
20 Feb 2022
Contributed by Lukas
Sometimes the podcast game can feel a little like living in the past…Valentine's Day 2022 has come and gone, and we’re still talking about it!But ...
#23: Step 2 - How To Pick The Format & Channel To Distribute Your Content
13 Feb 2022
Contributed by Lukas
After a big week (and weekend!) George is a little worse for wear.He’s working hard as usual getting the word out about how The 5 Be’s Framework c...
#22: Step 1 - How To Craft Content That Your Dream Customers Will Actually Like (And Cuts Through The Noise)
06 Feb 2022
Contributed by Lukas
The theme of this episode is…“High Value Content, Low Production Value.”High Value Content: Being Helpful (NOT being annoying!)Low Production Va...
#21: How B2B Marketers Can Drive Demand By Being Helpful
30 Jan 2022
Contributed by Lukas
Well, how did we end up here?George is on TikTok!…and it has some interesting thoughts about what George might be interested in…While he’s navig...
#20: The 3 Core Principles You Need To Upgrade Your B2B Strategy In 2022
23 Jan 2022
Contributed by Lukas
…And we’re back!Although the summer of George has not panned out as we hoped, there were big positives for us!While it was one overshadowed by the...
#19: Too Long, Didn’t Listen - A Wrap Of The B2B Playbook - 2021
12 Dec 2021
Contributed by Lukas
The end of the year is upon us.We hope you’re all gearing up for a safe and fun festive season!We’ve covered a lot of ground this year.As we take ...
#18: Kiarnii Tickle: Data & Delivering Tangible Outcomes in B2B
05 Dec 2021
Contributed by Lukas
In our first interview ever, we had Kiarnii Tickle on the show!She gives a great window into what B2B marketing is all about, from challenges to how t...
#17: Are You Ready For An Agency? - The B2B Playbook
28 Nov 2021
Contributed by Lukas
All that seems like a lot of work, Kev and George.Can’t I just hire someone else to do it?!You know our view about that now. Generally no, but there...
#16: How B2B Companies Can Collect & Use Data
21 Nov 2021
Contributed by Lukas
George has the blues…But it’s not all doom and gloom!He’s only learning the blues on the piano!But what does driving for Uber have to do with yo...
#15: B2B Websites, Its Role & How To Build One That Works
14 Nov 2021
Contributed by Lukas
Another round of Facebook outages is a timely reminder.Build Your Own Channel Of Direct Communication With Your Customers!...and make sure you don’t...
#14: Building Basic Visibility Online (Part 2: What Channels Are Right For You)
07 Nov 2021
Contributed by Lukas
Is Kevin really complaining about a free meal?!What car brand is or isn’t sponsoring our podcast?!What things do you really need to set up for your ...
#13: Building Basic Visibility Online (Part 1: A Framework To Make The Most Of Any Channel)
31 Oct 2021
Contributed by Lukas
When Kevin signed on to do the editing for the podcast, he wasn’t expecting it to affect his relationship with his fiance. Fast forward a few months...
#12: How To Find A Deep Well Of Your Dream Customers With The Dream 100
24 Oct 2021
Contributed by Lukas
George is sharing tips to find love on dating apps. Or at least get some matches at all!Who knew the principles for finding your dream customers are s...
#11: How To Get Inside The Heads Of Your Dream Customers So They Listen To You
17 Oct 2021
Contributed by Lukas
Kev’s not going on a picnic, even if it’s the only way he’s getting social contact during a pandemic.George tries to string together a segway fr...
#10: Defining & Documenting Your Dream Customers - The B2B Playbook
10 Oct 2021
Contributed by Lukas
Things should be sounding crispy this week!At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone an...
#9: Defining Your Brand - The B2B Playbook
03 Oct 2021
Contributed by Lukas
We’re looking at how to actually start building a powerful brand for your business in this week’s episode.But first, find out how Kev’s telling ...
#8: Be The Best (Part 2) - The B2B Playbook, Summary of Stage 5
26 Sep 2021
Contributed by Lukas
Kev has finally recovered from a rough week in the trenches with a double ear infection. Sadly it means hearing George’s voice again..And just in ti...
#7: Be The Best (Part 1) - The B2B Playbook, Summary of Stage 5
19 Sep 2021
Contributed by Lukas
In this week’s episode, we explain why it’s all about entertaining George…I then grill him about what he really knows from a customer perspectiv...
#6: Be Better - The B2B Playbook, Summary of Stage 4
12 Sep 2021
Contributed by Lukas
Keeping George in line is never easy! If he had his way, this episode would be more about fifty shades of grey and blindfolds than marketing.Thankfull...
#5: Be Seen - The B2B Playbook, Summary of Stage 3
05 Sep 2021
Contributed by Lukas
We’re really getting into the flow now. George upgraded his fort and Kev’s on Salmon for dinner!And we’re also chatting about Stage 3: Be Seen. ...
#4: Be Helpful - The B2B Playbook, Summary of Stage 2
29 Aug 2021
Contributed by Lukas
George got a new mic! Can you hear the difference? Is it better for your ears?!This week, we’re looking at how to “Be Helpful”. This is where yo...
#3: Be Ready - The B2B Playbook, Summary of Stage 1
22 Aug 2021
Contributed by Lukas
We’re finally starting to show some personality!It’s harder than you think when you’re just talking to a screen with your podcast co-host who’...
#2: The 5 Be’s - The B2B Playbook
15 Aug 2021
Contributed by Lukas
Back for a second week? Thanks so much!We’re sure your time investment with our podcast will return you in spades in your business revenue!This week...
#1: The B2B Playbook
01 Aug 2021
Contributed by Lukas
Thanks for tuning into the first episode of The B2B Playbook. We (Kevin and George) introduce you to us, why and what The B2B Playbook is. And why we’...