The Backstory on Marketing and AI
Episodes
Data-Driven Marketing: Insights and Strategies with Travis Lodolinski
17 Jul 2023
Contributed by Lukas
Join host Guy R. Powell as he explores data-driven marketing strategies with expert guest Travis Lodolinski. Travis, the founder of Trav Media, shares...
Episode 27: AI and Beyond: Exploring the Future of Marketing with Brian Davidson
05 Jul 2023
Contributed by Lukas
In this episode of "The Backstory on Marketing" with Guy R. Powell, we have the pleasure of hosting Brian Davidson, an experienced marketing professio...
Stories that Sell: Uncovering the Power of Challenger Marketing with John Gumas
13 Jun 2023
Contributed by Lukas
For this week’s episode, join host Guy R. Powell on "The Backstory on Marketing" as he interviews experienced challenger marketer John Gumas. In thi...
Charting the Evolution of Marketing: A Conversation with Jeff Greenfield
22 May 2023
Contributed by Lukas
Welcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketin...
Episode 24: Noor Naseer - Basis Technologies
22 Mar 2023
Contributed by Lukas
About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the indu...
Episode 23: Michael Bragg - Recteq
22 Mar 2023
Contributed by Lukas
About this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing manag...
Episode 22 - Brandon Leibowitz - SEO Optimizers
02 Mar 2023
Contributed by Lukas
About this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO HelpBrandon Leibowitz talks about Learning h...
Episode 21: Douwe Bergsma - Piedmont Healthcare
15 Feb 2023
Contributed by Lukas
About this Episode: What does it take to change the brand in healthcare?Douwe Bergsma shares his insights, including information regarding sales marke...
Episode 20: Laura Patterson - VisionEdge Marketing, Inc.
20 Dec 2022
Contributed by Lukas
About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marke...
Episode 19: Andrea Pass, Andrea Pass Public Relations
14 Nov 2022
Contributed by Lukas
About this Episode: Do you know the similarities and differences between advertising and public relations? On this episode of The Backstory on Marketi...
Episode 18: Lauren Abernethy - Marketing an Experience
24 Oct 2022
Contributed by Lukas
About This Episode: Guy Powell sits down with Lauren Abernethy, Vice President, Marketing of Braves Development Company. They discuss marketing a...
Episode 17: Atiba de Souza - The Content Superman
12 Oct 2022
Contributed by Lukas
About This Episode: CEO of Client Attraction Pros sits down with Guy to discuss his backstory on marketing, and his specialty: content. He explai...
Episode 16: David Gerson - Seizing New Opportunities in a Post-COVID Marketing World
20 Sep 2022
Contributed by Lukas
About This Episode: On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. ...
Episode 15: Jo Ann Herold - CMO, Strategic Advisor, Adjunct Marketing Professor
06 Sep 2022
Contributed by Lukas
About this Episode: On this episode of The Backstory on Marketing, Guy interviews Jo Ann Herold, CMO, Strategic Advisor, Adjunct Marketing Professor, ...
Episode 14: Sharon Goldmacher - Digital Marketing is the Future
22 Aug 2022
Contributed by Lukas
About this Episode: In this episode of The Backstory on Marketing, Sharon Goldmacher expresses her insights regarding the future of digital marketing....
Episode 13: Kevin Hanegan - The Evolution of Data Literacy in a World of Change
01 Aug 2022
Contributed by Lukas
About this Episode: Learn the value of soft skills in a complex data-driven world in this episode of The Backstory on Marketing with Kevin Hanegan.Abo...
Episode 12: Teresa Caro - Transformational Leadership in Marketing
18 Jul 2022
Contributed by Lukas
Passionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after t...
Episode 11: Joe Koufman - Chemistry in Marketing Matchmaking
05 Jul 2022
Contributed by Lukas
About Joe:Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passio...
Episode 10: Nick Schittone - Building a Spirit of Co-creation
20 Jun 2022
Contributed by Lukas
About Nick:Nick Schittone started his career in the music business, working for artist management companies responsible for artist relationships inclu...
Episode 9: Josh Cherfoli. Georgia Aquarium
06 Jun 2022
Contributed by Lukas
About Josh:Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, directs all marketing, advertising, and interactive...
Episode 8: Tia Cummings-Hopkins, Brand Value & Measuring DEI
23 May 2022
Contributed by Lukas
About Tia:Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels ...
Episode 7: Natasha Davis, Impact Branding Consulting
09 May 2022
Contributed by Lukas
About Natasha:Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profit...
Episode 6: Angela Cannon, UP Faith & Family
25 Apr 2022
Contributed by Lukas
About Angela:As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP ...
Episode 5: Cristina Porter, Mohawk Ind.
12 Apr 2022
Contributed by Lukas
About Cristina:Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunicat...
Episode 4: Bill Franks, KSU
29 Mar 2022
Contributed by Lukas
About Bill: Bill Franks is the Director of the Center for Statistics and Analytical Research at Kennesaw State University. He is also an accompl...
Episode 3: Ethan Chernofsky, Placer.ai
14 Mar 2022
Contributed by Lukas
About Ethan:Ethan is the VP of Marketing for Placer.ai and loves helping businesses unlock the power of location analytics. Prior to Placer...
Episode 2: Pete Kelso, FullThrottle
08 Feb 2022
Contributed by Lukas
About Pete Kelso:Pete Kelso has worked in marketing and production for 20 years serving various roles, including as a program manager for Commonw...
Episode 1: Jamie Turner, An Audience of One
26 Jan 2022
Contributed by Lukas
About Jamie: Jamie Turner is an internationally recognized author, professor, and business consultant. He speaks about leadership, persuasion, and ma...