The Big Bright Podcast
Activity Overview
Episode publication activity over the past year
Episodes
DAM for marketers - the best marketing tool you need in your life
01 Feb 2022
Contributed by Lukas
There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool...
Let's play! How gamification can be used in marketing campaigns
11 Jan 2022
Contributed by Lukas
We’re seeing the term ‘gamification’ being used a lot more in marketing these days. It’s the application of traditional gaming methods in non-...
How reward communications can form part of your employer brand
28 Dec 2021
Contributed by Lukas
We know how important it is to build a successful employer brand. There are lots of different elements that need to come together to formulate a stron...
How B2B marketers can harness the power of games 🎮
14 Dec 2021
Contributed by Lukas
The global games market currently is worth a whopping 177.8 billion pounds. 🤯That trumps the music and film industry put together. So, as marketer...
Your flight has been cancelled - how On the Beach increased email engagement during the pandemic
23 Nov 2021
Contributed by Lukas
If you’ve not heard of On the Beach (OTB), then you may be familiar with their recent campaign and TV ad starring the one and only, Iggy Pop. Becau...
How to create a buyer persona that informs your content strategy
13 Oct 2021
Contributed by Lukas
In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas. Perhaps you're new to the topic, you're working...
The Lean Green Tech Machine - How can software companies reduce their carbon footprint?
29 Sep 2021
Contributed by Lukas
Reducing carbon emissions and being totally 'green' is no easy feat in the tech industry. From hardware to servers — there are many emitte...
Take a stand - how brands can make the most of live events and dazzle their audiences
15 Sep 2021
Contributed by Lukas
Are you gearing up for some real-life B2B events this year? We are!That's why we invited Gemma Shaw from Insideout Events to chat about something...
Writer's block n' roll - turning tricky tech into copy that converts
01 Sep 2021
Contributed by Lukas
For content creators and copywriters, it can often be a challenge to come up with creative ideas when dealing with subjects that are complicated or a ...
Pride Month 🏳🌈🏳️⚧️ - Being LGBTQ+ in the Workplace
14 Jun 2021
Contributed by Lukas
June is Pride month! 🌈As well as colourful festivals and parties in the street, Pride is a time for us to remember those lost to hate crime, to rec...
How PR can level up your marketing strategy?
28 May 2021
Contributed by Lukas
Have you ever wondered how PR can level up your marketing? Perhaps your curious to find out what it's like to work with an agency? In this episo...
Video marketing doesn't need to be complicated - let templating help you out
10 May 2021
Contributed by Lukas
We understand that creating professional-looking video content can be a costly and complicated process. For marketers on a tight budget, this is the c...
Why DAM holds a key position in the Premiership
29 Mar 2021
Contributed by Lukas
What has football and DAM got in common? Danny Karbassiyoon - that’s who! Danny may now be Co-Founder of the DAM consulting service, Stacks but his ...
Great leaders - Are they born or coached?
08 Mar 2021
Contributed by Lukas
In this episode, we welcome Rachel Gilmore, an executive coach of 13 years, with clients including the National History Museum and the Editor in Chief...
Why you should implement Feminist Principles in your organisation...
16 Feb 2021
Contributed by Lukas
On our latest episode, we are joined by Natalie Brook, the Co-Founder of a new initiative, We Are Feminist Leaders. Natalie started her career in cam...
Poker, Tech & Gaming - It's a woman's world too
16 Feb 2021
Contributed by Lukas
As part of our podcast mini-series, we’re celebrating International Women’s Day by interviewing women who are pushing the boundaries and making a ...
How to run successful virtual events people will actually attend
18 Dec 2020
Contributed by Lukas
For those whose business model focused on in-person events, things needed to shift pretty quickly this year - as the Brighton Chamber of Commerce know...
Why so serious? Why humour in marketing can mean BIG business
03 Dec 2020
Contributed by Lukas
Hasn't everything got a little bit depressing lately? When the s**t hits the fan, would you rather have a declaration of condolence from your onl...
Time for a rebrand? Huskii Studio share the telltale signs
09 Nov 2020
Contributed by Lukas
In this episode, we welcome the creative minds behind Huskii Studio, Andy Broughton and Martine Warburton. Their special powers include transforming b...
Our company culture - how we're really doing 7 months on
02 Nov 2020
Contributed by Lukas
It’s been seven months since we recorded a podcast shortly after lockdown 1.0, discussing our plans for keeping the company culture alive and well w...
Beyond the logo - how to create a consistent brand
12 Oct 2020
Contributed by Lukas
'A blurry logo here or a rogue typeface there can erode the strength of your brand identity and it can be hard to keep track of what’s coming a...
Wax on, wax off - how to keep 19 years in Marketing fresh
02 Oct 2020
Contributed by Lukas
From becoming a ‘Sanitizing Santa’ to taking a punt on TikTok as a marketing strategy, Mark Docherty from Autoglym talks marketing in a fast-paced...
Swerving boring corporate videos & showcasing your personality
25 Aug 2020
Contributed by Lukas
As part of our ongoing focus on our own employer brand, we wanted to create a meet the team video which would set us apart from the competition and en...
The Audience first approach - and why you should be adopting it
11 Aug 2020
Contributed by Lukas
We’re excited to welcome Duncan Copeland to the podcast this week. Duncan has extensive experience working with brands across multiple sectors, incl...
How to create a cracking design brief with Tom Leach
18 Jun 2020
Contributed by Lukas
We’ve worked with many creatives over the years, and one who really stands out is Tom Leach, creative director and founder of Evoke, a creative agen...
We quiz Scott Brinker on his MarTech predictions
16 Jun 2020
Contributed by Lukas
Last week we virtually crossed the Atlantic to chat to the King of MarTech, Scott Brinker. Scott is the founder and editor of website ChiefMartech.com...
How we plan to reboard our team after Covid
21 May 2020
Contributed by Lukas
When the pandemic lifts we’ll need to go back to normal. Except it will be a new type of normal, and it might be quite a change to what we’re used...
Safeguarding your company culture throughout lockdown
14 May 2020
Contributed by Lukas
Cultivating an authentic and empowering company culture is a challenge at the best of times, but when the majority of your team are working remotely i...
How to tackle change management
17 Apr 2020
Contributed by Lukas
Change - it's a tricky subject In our latest podcast we chat to Hannah and Chris who head up our dedicated change management team at Bright, to...
How to onboard new starters remotely
31 Mar 2020
Contributed by Lukas
On our recent podcast we discuss the extremely relevant topic of how to tackle virtual onboarding. Caroline Collyer, Head of People at Bright has 25 y...
Prepare to fail fast and learn quick - is the future of marketing agile?
26 Mar 2020
Contributed by Lukas
In our recent podcast episode, we speak to Bright’s Digital Marketing Manager, Briony Storer about Agile Marketing, encouraging fast moves and quick...
The past, present and future of digital assets
26 Mar 2020
Contributed by Lukas
In this episode we chat to Martin Wilson, one of Bright’s co-founders. His mission is to help people do their job more efficiently and free up time ...
What it really takes to evolve a brand
29 Jan 2020
Contributed by Lukas
In this episode our Head of Marketing and Communications Vic Heyward talks through how she managed the Bright rebrand and why everyone should have a &...