The Bossy. Type
Activity Overview
Episode publication activity over the past year
Episodes
Writing No-F*cks-Given Copy for Your Website, Emails + Captions
10 Apr 2023
Contributed by Lukas
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how ...
This 1 Exercise Will Help You Add More Personality Into Your Business
03 Apr 2023
Contributed by Lukas
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how ...
How I Build a Brand with Bossy.-level Confidence
28 Mar 2023
Contributed by Lukas
Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how ...
My 2023 Instagram Strategy: What I'm Doing to Boost Engagement + Make Sales!
07 Mar 2023
Contributed by Lukas
Love what you hear in this episode? Make sure you enrol in Caption Coach! It's my workshop mini-course that will help you confidently create In...
TikTok Who? Why Your Instagram Captions Are More Important Than Ever
20 Feb 2023
Contributed by Lukas
SAVE THE DATE! Tuesday 28 FebruaryCome along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bos...
Launching Something? This is How to Write Super-Creative, Highly-Converting Copy
16 Dec 2022
Contributed by Lukas
Launching a course, program or service? You might not realise just how important your copy is. Learn from my recent launch to write super creative, hi...
Doors to Bossy. Copy College Now Open!
09 Dec 2022
Contributed by Lukas
Bossy. Copy College is officially taking enrolments for the Class of 2023! This self-paced course is for product + service based businesses and freel...
Method Acting: How I Weave Someone's Personality Through Their Copy (+ Real Examples!)
05 Dec 2022
Contributed by Lukas
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that l...
How to Pimp Your Copy with a Word + Phrase Bank
01 Dec 2022
Contributed by Lukas
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that l...
How to Sell Without Being a Total Sleaze
28 Nov 2022
Contributed by Lukas
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT.I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that l...
3 Take-Home Exercises to Build a More Confident + Authentic Brand
21 Nov 2022
Contributed by Lukas
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDT. I'm hosting an epic (free!) masterclass that will teach you to build a confident brand that ...
[Bonus!] How to Land Clients, Make Money + Stand Out!
17 Nov 2022
Contributed by Lukas
SAVE THE DATE! Thursday 8 December 2022 @ 10am AEDTWant your dream clients to book you, buy stuff and bow down to your brand? In this free masterclas...
Should You Hire a Copywriter or DIY? (Spoiler: It's Not What You Think)
14 Nov 2022
Contributed by Lukas
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023...
Why Our Pricing Pack Lands Loads of Clients, Despite the Agency Fees
10 Nov 2022
Contributed by Lukas
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023...
Creative Exercises to Bring Your Brand Voice to Life
07 Nov 2022
Contributed by Lukas
Something's coming! On Thursday 8 December, I'm throwing a huge live masterclass and opening the doors to Bossy. Copy College, Class of 2023...
6 Signs Your Business Needs a Confidence Boost
03 Nov 2022
Contributed by Lukas
Guilty of calling it your 'little business'? Suffering from comparison trap? Embarrassed by... literally everything you write? Sounds like y...
Brand + Copywriting Value Bombs to Live By
31 Oct 2022
Contributed by Lukas
This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy...
Save Me: How I Get 300 Saves on My Insta Posts
27 Oct 2022
Contributed by Lukas
This episode is brought to you by my free masterclass, Copy Camp. Steal my creative processes for crafting bold brand voices and writing creative copy...
The Bossy. Type is Back, Bitches!
24 Oct 2022
Contributed by Lukas
After a year-long hiatus, The Bossy. Type is back on the airwaves. What better way to kick things off than a big 'ol catch-up? In this episode, ...
Bad Cookie: What Happens When I Write Whatever the F*ck I Want
29 Nov 2021
Contributed by Lukas
This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell o...
How I Wrote These 5 Record-Breaking Insta Captions
25 Nov 2021
Contributed by Lukas
This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell o...
Ecomm Biz? These are the Email Flows You Need Like, Yesterday
22 Nov 2021
Contributed by Lukas
A lot of businesses get their auto email flows wrong — especially in the early days. They pay all their attention on the 'big stuff' (web...
This is why no one opens your email
18 Nov 2021
Contributed by Lukas
Do you open enewsletters? Probably not. Most people are brutal with their inbox — add to that the average open rate of emails is only about 21% (acc...
Quickfire tips for fire SEO copy
15 Nov 2021
Contributed by Lukas
One of the biggest struggles when it comes to SEO is trying to strike a balance between SEO copy and creative copy. Many copywriters will tell you the...
The 4 F's to F*cking Fantastic About Us Pages (+ Free Workbook!)
10 Nov 2021
Contributed by Lukas
Eight months later and The Bossy. Type is back! I've been working on my first ever course, Bossy. Copy College, all year and have learned so much...
Getting Into Bed With... A Copywriter
08 Mar 2021
Contributed by Lukas
Today we’re doing something fun: kicking off a brand new series called 'Getting Into Bed With…' A series for any business that's pl...
The 7 Mindset Traps I Fall Into & How I Claw My Way Out
01 Mar 2021
Contributed by Lukas
Ok, real talk: February was not a great month for me. I had a bunch of annoying things happen in my personal life, and when it came to work, I didn’...
Why Instagram Captions Are More Important Than Your Content (+ Your FAQs Answered!)
15 Feb 2021
Contributed by Lukas
It turns out you guys just LOVE learning about Instagram captions. This tells me you know how important captions are, and maybe you even know the do&a...
Haters Gonna Hate: Why Being 'Polarising' Is My Secret Weapon
08 Feb 2021
Contributed by Lukas
What would you do if someone called you, or your brand, polarising? Would you be offended, or would you wear it like a badge of honour? I don’t thin...
6 Copywriting Mistakes You're Probably Making
01 Feb 2021
Contributed by Lukas
I’m here to tell you you DON’T need to be a professional copywriter or even a natural writer to DIY your copy. Of course, hiring a professional is...
Business New Year's Resolutions for Kicking Ass in 2021
18 Jan 2021
Contributed by Lukas
To celebrate the sparkly new year, I'm sharing some business-themed New Year’s resolutions for your best year of business yet. Often we find it...
My (Entire) Creative Pathway: Brooke Keam Interviews Me! Fun!
30 Nov 2020
Contributed by Lukas
I've planned something special for the very last episode of The Bossy. Type for 2020. I'll be sharing my conversation with Brooke Keam - pho...
Get More Eyeballs (and Followers) on Your Instagram
26 Nov 2020
Contributed by Lukas
Instagram: it's definitely a source of time-wasting and procrastination, but if you are using it wisely, it can be an absolute game-changer for y...
*Personal Brand* | Step 2: Live It
23 Nov 2020
Contributed by Lukas
In Episode 23 we kicked off the personal brand mini series, with a lesson on what it is, and how to define it. Now you should feel pretty clear on wha...
*Personal Brand* | Step 1: Define It
19 Nov 2020
Contributed by Lukas
Personal brand is a total grey area. Like, wtf is it? And why should we be deserving of a *brand*? But personal brand is not as flashy as you think. I...
Not Using These 6 Types of Instagram Captions? You're Doing it Wrong.
16 Nov 2020
Contributed by Lukas
If you’re anything like me, you’ve wasted years of your life trying to think of a great caption. Enter: these 6 types of Instagram captions. They’...
5 Clever Moves That Launched My Career
12 Nov 2020
Contributed by Lukas
My career began in the prehistoric ages of 2008, when we all loved neon a bit too much. I had to really think back, but I’ve identified 5 key things...
For the (Side) Hustlas: 20 Things I Wish Someone Taught Me
09 Nov 2020
Contributed by Lukas
Normal people would be celebrating at 200 episodes, but not me. We’re celebrating 20 episodes of The Bossy. Type with a really juicy episode dedicat...
Get Sh*t Done with These Productivity Tips and Tools
05 Nov 2020
Contributed by Lukas
We are talking about something a little bit different today, but very important nonetheless when it comes to building a bold brand: productivity and a...
The Bossy. Tone of Voice Workshop, DIY Edition
02 Nov 2020
Contributed by Lukas
One of the biggest questions I get asked at Bossy. is how do I create a strong and unique voice for my brand. In episode 4, I summarised what it is,...
How to Level UP by Niching DOWN
29 Oct 2020
Contributed by Lukas
My biggest secret for building a bold brand? NICHING DOWN. Bossy. has niched down a lot over the years (to the point we can be a little er, polarising...
Your Intro to Branding Class with Melanie Mitchell from The Sundae Agency
26 Oct 2020
Contributed by Lukas
This episode is like your 'Intro to...' class at uni, and we're deep diving into the world of branding. Our professor? Melanie Mitchell...
How I Make Everyday Emails More Fun
15 Oct 2020
Contributed by Lukas
Did you know the average person spends between 12 and 28 hours per week responding to emails? I feel depressed just reading that sentence. As you kn...
The Cover Letter. May It Burn in Hell. (+ Creative Template!)
12 Oct 2020
Contributed by Lukas
Ah, cover letters. How do you write one well? How do you write one with personality? How do you write one that gets you on top of the pile... and not ...
Bye, Felicia: 7 Cures for Writer's Block
05 Oct 2020
Contributed by Lukas
Ok, so you’ve got writer’s block. You’ve got it bad. You’ve been staring at the smug little cursor for what feels like forever, and nothing is...
5 Writing Tools You Need if You Suck at Words
01 Oct 2020
Contributed by Lukas
Let me guess: you’re sliiiiightly self-conscious about the words you’re putting out into the world. Or maybe you can admit you just suck at writin...
4 Hard Truths from 4 Years of Bossy.
28 Sep 2020
Contributed by Lukas
It's Bossy.'s 4th birthday! I've been thinking back on the early days of Bossy., and how drastically different everything is since we s...
Writing a Pitch Email That Actually Gets Replies (?!?!)
24 Sep 2020
Contributed by Lukas
Let's talk about one of the scariest types of copywriting: pitch emails. Nobody likes to write them, nobody likes to send them, nobody likes to b...
DIY your Instagram Strategy with Ashli Templer from Pep Creative
21 Sep 2020
Contributed by Lukas
I have a special treat for anyone that is trying to build a big, bold, popular, brand on social media.... which, last time I checked, I'm pretty ...
How to be Less Hideously Awkward on Instagram Stories
17 Sep 2020
Contributed by Lukas
We're talking about showing up on Instagram stories, and most importantly, how to be less cringe-worthy every time you do. I have a love-hate rel...
4 Steps to a Fun Instagram Caption that Sells
14 Sep 2020
Contributed by Lukas
Struggle to write Instagram captions? Join the club. Out of all the copywriting and brand-building topics, I’d have to say Instagram captions are th...
Your 5 FAQs: Cover Letters, Resumes & Job Applications
10 Sep 2020
Contributed by Lukas
In this episode we're talking career copy: cover letters, resumes and job applications. I was inspired to do this as a Q&A when one of my Ins...
Punch is Served: 10 Hacks for Punchy Copywriting
07 Sep 2020
Contributed by Lukas
We might be bias, but copywriting is the best way to create a bold, attention-grabbing, popular, cult status brand. Combine it with killer branding, a...
What the F**k is Tone of Voice, and Where Do I Get One?
03 Sep 2020
Contributed by Lukas
Tone of voice is a HUGE topic — if you ask me, it’s one of the biggest puzzle pieces when it comes to building a brand. All too often, I see SO ma...
The LinkedIn Profile Glow-Up
31 Aug 2020
Contributed by Lukas
I have a question for you: on a scale of 1-10 just how much do you hate talking about yourself? I think most of us sit around the 12 or 13 mark. In fa...
Instagram Caption Formulas. Here to Save Your Ass.
31 Aug 2020
Contributed by Lukas
In today’s episode, I’m going to help you avoid suffering from a nervous breakdown every time you need to post on Instagram. I'll be taking y...
How I Built My Bold Brand
31 Aug 2020
Contributed by Lukas
For the very first episode of The Bossy. Type, I’m talking about how I built the boldest brand of them all, Bossy. Copywriting. I must admit, Bossy....