The Brain and Behave | Understanding The Behavioral Science Of Why Do People Buy | Neuromarketing
Activity Overview
Episode publication activity over the past year
Episodes
The power of herd mentality in marketing !
24 Jan 2021
Contributed by Lukas
How people get influenced by their peers to do something, mainly because others are doing it. What is herd mentality? Well, this is something ingraine...
How can you use behavioural economics in your business?
17 Jan 2021
Contributed by Lukas
What is behavioural economics? What is a nudge? You can change the game with a 'nudge' How can you use nudge theory and behavioural economics in you...
3 Cognitive Biases in the Modern World. Automation Bias | The Google Effect | The IKEA Effect...
04 Oct 2020
Contributed by Lukas
Hi I am titus, Cognitive biases are widely accepted as something that makes us human. Every day, systematic errors in our thought process impact the ...
Use Neuromarketing if You Want to be a Successful Marketer
10 Aug 2020
Contributed by Lukas
Neuromarketing is the merging of marketing principles and strategy with neuroscience. Studies in neuromarketing involve the direct use of medical t...
The power of behavioural insights to drive brand relevance
29 Jul 2020
Contributed by Lukas
What research from Harvard demonstrated in 2019 was that 90% of consumers decisions regarding brands is made non-consciously.