The Brand Strategy Podcast

Episode 290: Cultivating Your Creative Practice

13 Nov 2024

Contributed by Lukas

The world needs your creativity, friend. And in today’s episode of the podcast, I’m diving into why this season is the perfect time to cultivate y...

Episode 289: Dealing with Decision Fatigue + Burnout as a Creative Entrepreneur with Josh Berger

30 Oct 2024

Contributed by Lukas

How do you navigate decision fatigue as a creative? Especially when you’re constantly bombarded with decisions that require your attention from work...

Episode 288: Rebranding 101 for Wedding Industry Pros

16 Oct 2024

Contributed by Lukas

Rebranding 101 for Wedding Industry Pros In today’s episode, I’m diving deep into Rebranding 101 for Wedding Industry Pros. Think of this episode ...

Episode 287: 4 Ways to Get Your Wedding Business Ready for Engagement Season

02 Oct 2024

Contributed by Lukas

Let’s get your wedding business ready for engagement season! Hey friends, welcome back to The Brand Strategy Podcast! Today’s episode is all about...

Episode 286: Is it time for a brand assessment?

17 Apr 2024

Contributed by Lukas

Do you need a brand assessment for your creative, service-based business? Tune in to find out! Today on the Brand Strategy Podcast, I’m chatting abo...

Episode 285: A New Way of Showing Up in Your Creative Business

03 Apr 2024

Contributed by Lukas

Showing up as Future You in your business right now. Today on the Brand Strategy Podcast, I’m chatting about a fresh way of showing up in your creat...

Episode 284: Making Marketing More Fun with Custom Quizzes

06 Mar 2024

Contributed by Lukas

Making your marketing feel more fun with a custom quiz In today’s episode of the podcast, I’m sharing how service-based businesses and creatives c...

Episode 283: The 5 Biggest Mistakes Business Owners Make with Lead Gen with Marion Wagner

21 Feb 2024

Contributed by Lukas

ACQUIRING HIGH QUALITY CLIENTS AS A CREATIVE SERVICE PROVIDER In today’s episode of the podcast, I’m chatting with Growth Strategist Marion Wagner...

Episode 282: Intentional Business Trends for 2024

07 Feb 2024

Contributed by Lukas

Intentional Business Trends Creatives + Service Providers in 2024 In today’s episode of the podcast, I’m chatting about the biggest business trend...

Episode 281: Acquiring High Quality Clients with Heidi Taylor

10 Jan 2024

Contributed by Lukas

Acquiring High Quality Clients as a Creative Service Provider In today’s episode of the podcast, I’m chatting about attracting high quality client...

Episode 280: Upgrade Your Brand During Your Slow Season

20 Dec 2023

Contributed by Lukas

Elevating your Brand during your Slow Season In today’s episode, I’m sharing ways to upgrade your visual brand during your slow season. For many o...

Episode 279: Navigating a Career Pivot in Mid-Life with Katie Dubois

06 Dec 2023

Contributed by Lukas

Pivoting Your Career in Mid-Life with Katie Dubois In today’s episode of the podcast, I’m chatting about navigating a midlife career pivot with pu...

From the Archives – Ways to Mindfully Accept Unsolicited Business Advice

22 Nov 2023

Contributed by Lukas

Mindfully Accepting Unsolicited Business Advice during the Holidays This time of year, many of us are gathering around the table to celebrate the holi...

Episode 278: Creating Your Ideal Holiday Schedule as a Service-Based Business

08 Nov 2023

Contributed by Lukas

CREATE YOUR IDEAL HOLIDAY SCHEDULE In today’s episode of the podcast, I’m sharing practical ways to create your ideal holiday schedule as a servic...

Episode 277: How Culture and Identity Influence Our Marketing with Cassandra Le

25 Oct 2023

Contributed by Lukas

How Culture and Identity Influence Marketing In today’s episode of the podcast, I’m joined by the talented Cassandra Le to discuss how culture and...

Episode 276: 3 Ways to Use AI and ChatGPT in Your Design Business

11 Oct 2023

Contributed by Lukas

USING AI IN YOUR DESIGN BUSINESS In today’s episode of the podcast, I’m sharing 3 ways you can use ChatGPT and AI in your design business to impro...

Episode 275: Where Branding Goes Wrong with Rendezvous Creative

27 Sep 2023

Contributed by Lukas

WHERE BRANDING GOES WRONG In today’s episode of the podcast, I’m joined by the talented creatives behind Rendezvous Creative to chat about where b...

Episode 274: 5 Transformative Habits in My CEO Routine

13 Sep 2023

Contributed by Lukas

In today’s episode of the podcast, I’m sharing 5 transformative habits that have shaped the way I show up as a CEO in my creative, service-based b...

Episode 273: Ditching One-Size-Fits-All Marketing with Tayler Cusick-Hollman

30 Aug 2023

Contributed by Lukas

In today’s episode of the podcast, we’re getting real about why one-size-fits-all marketing strategies aren’t necessarily the best solution for ...

Episode 272: 11 Takeaways from 11 Years in Biz

16 Aug 2023

Contributed by Lukas

In today’s episode of the podcast, I’m sharing 11 business takeaways from the last 11 years in business that I wish I knew in years past. I’m pe...

Episode 271: Leveraging Content Strategy to Reach Your Goals with Amanda Warfield

02 Aug 2023

Contributed by Lukas

In today’s episode of the podcast, we’re diving into all things content strategy with guest Amanda Warfield! As a content marketing and launch str...

Summer 2023 Teaser | Brand Strategy Podcast

05 Jul 2023

Contributed by Lukas

As we approach the middle of Summer and the start of my annual sabbatical, we’re switching things up over here on The Brand Strategy Podcast! In ord...

Episode 270: Demystifying Conversion Copywriting with Dani Paige

21 Jun 2023

Contributed by Lukas

In today’s episode of the podcast, launch copywriter Dani Paige joins me to demystify conversion copywriting for service-based business owners and c...

Episode 269: Breaking Up With Social Media with Meg Casebolt

07 Jun 2023

Contributed by Lukas

In today’s episode of the Brand Strategy Podcast, I’m joined by SEO expert Meg Casebolt to talk about breaking up with social media without negati...

Episode 268: Navigating intentional change in your creative business

24 May 2023

Contributed by Lukas

When was the last time you made a change in your business? When was the last time you assessed what was working, what wasn’t, and took intentional a...

Episode 267: Cultivating Self-Trust as a Designer with Jen Davis & Esther Knox-Dekoning

10 May 2023

Contributed by Lukas

In today’s episode of the Brand Strategy Podcast, I’m chatting with Jen Davis and Esther Knox-Dekoning about cultivating self-trust as a designer....

Episode 266: My Best Lead Gen Advice For New Designers

26 Apr 2023

Contributed by Lukas

Today’s episode is especially for my fellow graphic, brand, and web designers! I’m peeling back the curtain on my best lead gen advice for new des...

Episode 265: How to Scale Your Design Business With Website Templates with Kate Scott

12 Apr 2023

Contributed by Lukas

In today’s episode of the Brand Strategy Podcast, I’m chatting with Squarespace expert and online educator Kate Scott about how to scale your desi...

Episode 264: The Biggest Branding Trends I’m Seeing In 2023

29 Mar 2023

Contributed by Lukas

Let’s have a little real talk, fellow creative! In today’s episode, I’m sharing some of the biggest 2023 branding trends I’m seeing within the...

Episode 263: Heart Centered Sales with Anna Rapp

15 Mar 2023

Contributed by Lukas

In today’s episode of the Brand Strategy Podcast, I’m chatting with business mentor and mindset coach Anna Rapp about heart centered sales for cre...

Episode 262: 3 Branding Tips For High-End Service Providers

01 Mar 2023

Contributed by Lukas

Fellow high-end service provider, you won’t want to miss this episode for three easy-to-implement branding tips to reach your dreamy luxury clients....

Episode 261: 3 Ways To Support Your Neurodivergent Clients with Megan Dowd

22 Feb 2023

Contributed by Lukas

Building an inclusive and accessible brand is so important, so today we’re chatting about how you can support your neurodivergent clients. After Meg...

Episode 260: Using People-Led Marketing To Generate Leads

15 Feb 2023

Contributed by Lukas

Have you become burnt out with your current marketing strategy? Maybe you’re simply tired and exhausted from the amount of work you’re putting in ...

Episode 259: How Designers Can Keep More Profit Without Burning Out with Kady Sandel

08 Feb 2023

Contributed by Lukas

Burnout is real and you’ve likely experienced it a time or two, but you don’t have to! In today’s episode, Kady Sandel joins us to share how des...

Episode 258: How Assumptions Are Blocking Your Growth

01 Feb 2023

Contributed by Lukas

Are you terrible about mmaking assumptions in your business about potential or existing clients? We’ve all been there, but have you considered how t...

Episode 257: Achieving Financial Autonomy In Your Business with Luisa Alberto

25 Jan 2023

Contributed by Lukas

I believe business owners are often underestimated when it comes to finances—sometimes it’s because we hold ourselves back from what we’re capab...

Episode 256: Reframing Your View Of Burnout

18 Jan 2023

Contributed by Lukas

Have you reached a point of burnout in your business? Burnout comes with negative emotions and feelings, but it could empower you instead! In today’...

Episode 255: 5 Ways To Generate More Money With Your Website with Kristen Morris

11 Jan 2023

Contributed by Lukas

Is your website generating the money you want it to in your business? Today’s guest, Kristen Morris joins us to share 5 ways to generate more money ...

Episode 254: Tips To Find Your Next Design Client

04 Jan 2023

Contributed by Lukas

Are you looking for your next (or even first) design client? It’s so easy to get overwhelmed with all of the options out there for generating client...

Episode 253: Using Live Video To Boost Your Visibility As An Entrepreneur with Jourdan Guyton

28 Dec 2022

Contributed by Lukas

Are your nerves and fears holding you back from using live video in your business? It’s time to release the hesitations that are keeping you from ut...

Episode 252: Ways To Mindfully Accept Advice

21 Dec 2022

Contributed by Lukas

Have you ever been in a conversation with someone who wanted to share their opinions and advice on how you should run your business? Maybe this well-i...

Episode 251: The Power of Creating Clarity Around Your Specific Definition of Success with Adrienne Johnston

14 Dec 2022

Contributed by Lukas

Do you know what success means to you? It doesn’t have to directly tie to profit in your business, but finding clarity around your definition of suc...

Episode 250: 3 Reasons To Ditch Perfectionism When Setting Goals For 2023

07 Dec 2022

Contributed by Lukas

There is so much pressure we feel when it comes to setting goals for a new year, but what if you ditched perfectionism as you gear up for what’s to ...

Episode 249: 5 Steps To Nail Your Welcome Email Sequence with Allegra Cook

30 Nov 2022

Contributed by Lukas

As you grow your email list through opt-ins and freebies, you may be missing out on an opportunity to connect with your audience if you haven’t impl...

Episode 248: 5 Ways To Generate Fast Cash As A Designer During The Holidays

23 Nov 2022

Contributed by Lukas

The holidays are a time of year when we’re often looking to generate an influx of cash in our design business. If you’re stumped on ideas for how ...

Episode 247: Visibility As A Queer Woman Disrupting The Business Mold with Rachel Pereyra

16 Nov 2022

Contributed by Lukas

It isn’t easy to be what society will call “different” as a business owner, but today’s guest, Rachel Pereyra is using her platform to be a vi...

Episode 246: 3 Signs It’s Time To Rebrand

09 Nov 2022

Contributed by Lukas

If you’re wondering if youor brand is still working for you and is as potent or profitable as it once was, it might be time to consider a rebrand. I...

Episode 245: The Power of Storytelling in Your Marketing with Akua Konadu

02 Nov 2022

Contributed by Lukas

Your story is important and allows you to connect with others, but how are you storytelling in your business? Storytelling strategist, Akua Konadu, jo...

Episode 244 : My Favorite Branding Secret To Call In Your Ideal Clients

26 Oct 2022

Contributed by Lukas

Is your brand connect with your ideal clients? When you’re able to generate and build a connection with the right people who need your work, it’s ...

Episode 243: 5 Tips For Getting Started with VIP Days Regardless of Your Niche, Industry or Experience Level with Sarah Masci

19 Oct 2022

Contributed by Lukas

As a service-based business, you may have considered offering a VIP day for your clients! There are a variety of benefits to VIP days for both busines...

Episode 242: Dealing With Rejection In Your Design Business

12 Oct 2022

Contributed by Lukas

As business owners, we’re constantly putting ourselves out there. That means we could be met with both acceptance and rejection. This can be uncomfo...

Episode 241: Building A Business With Integrity In A Capitalist World with Nicole Yang

05 Oct 2022

Contributed by Lukas

Is it hard to find balance in running a business with integrity when you’re running the race as an entrepreneur in a capitalist world? It can feel i...

Episode 240: Showing Up As Your Whole Self In Your Brand

28 Sep 2022

Contributed by Lukas

It’s easy to hide behind your brand, whether intentional or not, but are you showing up as your whole self? You’re entitled to let the world see w...

Episode 239: Waiting For Clarity In Your Business

21 Sep 2022

Contributed by Lukas

Finding clarity in your business when you’re still trying to figure out what that next thing for you is can feel elusive. Not having that clarify is...

Episode 238: Reshaping Your Business To Reflect Personal Growth

14 Sep 2022

Contributed by Lukas

My brand is making a shift and reshaping in order to reflect my personal growth. I believe that a pretty and profitable brand is valuable, but it’s ...

Episode 237: How to Raise Your Rates By Adding Web Design Services To Your Branding Business with Paige Brunton

07 Sep 2022

Contributed by Lukas

As a designer, you’ve likely considered what shifts you’d have to make in your business to add web design as a service. Despite the fears that com...

Episode 236: Creative, is your brand pretty or profitable?

31 Aug 2022

Contributed by Lukas

Is your brand simply pretty, or is it also profitable? Of course it can be both, but we want to ensure that your brand can generate the income that yo...

Episode 235: How To Use Honeybook To Grow Your Design Business with Mac Hughes

24 Aug 2022

Contributed by Lukas

As a business owner, you’ve probably found that you can’t run your business without a solid set of tools and platforms, but are your tools as effi...

Episode 234: The Magic of Surprise + Delight Marketing In Your Design Biz

17 Aug 2022

Contributed by Lukas

Have you put any though into what more you could be doing in your client experience to take it a step further? Let me introduce you to one of my favor...

Episode 233: Building A Business That Honors Your Mental Health with Danielle LaBonté

10 Aug 2022

Contributed by Lukas

If you’ve not implemented processes or systems that protect your mental health as a business owner, we’re making that shift today. After a season ...

Episode 232: Using Boundaries To Grow Your Most Profitable Design Business

03 Aug 2022

Contributed by Lukas

Setting boundaries in your business may not feel like a priority, but it truly is essential in building a profitable design business. When your mindse...

Episode 231: How To Use Manifestation & Law of Attraction in Your Favor in Life & Business with Kristin Richards

20 Jul 2022

Contributed by Lukas

Do you have big dreams for your life and business that you’re struggling to achieve? Manifestation could be an approach you haven’t considered. In...

Episode 230: Value-Based Pricing For Designers

06 Jul 2022

Contributed by Lukas

Pricing is one of the most difficult things we have to do in our businesses, especially when we’re not sure what our services are worth. In today’...

Episode 229: How To Ask For The Sale As An Introvert with Natalie Bullen

22 Jun 2022

Contributed by Lukas

Natalie Bullen is a wealth and money mindset coach from Mobile, AL. As the owner of Unapologetic Wealth, she teaches financial empowerment, money mind...

Episode 228: Reframing Failure In Your Design Business

08 Jun 2022

Contributed by Lukas

If you’ve been in business for any length of time, then it’s likely you’ve had your fair share of mishaps, missteps, and mistakes. Those failure...

Episode 227 : Using Personalization To Grow Your Design Business with Josh Hall

25 May 2022

Contributed by Lukas

Are you connecting on a personal level with your existing and potential clients? You can personalize your design business even as you scale. In today’...

Episode 226: How Work-Free Days Became My Norm

11 May 2022

Contributed by Lukas

Did you know work-free days can exist in your business? They’re actually built into my work week every single week! In today’s episode, I’m shar...

Summer 2022 Teaser | The Brand Strategy Podcast

04 May 2022

Contributed by Lukas

As we approach Summer, we’re switching things up over here on The Brand Strategy Podcast! In order to allow me and my team a little more flexibility...

Episode 225: How to Book an Entire Quarter of Design Work in a Matter of Weeks with Natalia Gaitan

27 Apr 2022

Contributed by Lukas

You’ve got the marketing messages in place, you know your ideal clients, but are you connecting with them in a way that has you consistently booking...

Episode 224: What’s Keeping You From Hitting Six-Figures In Your Design Biz

20 Apr 2022

Contributed by Lukas

There could be a number of things that are keeping you from hitting six-figures in your design business, but today I’m sharing the three most common...

Episode 223: How to elevate your client experience with a CRM with Kelli Esquilin

13 Apr 2022

Contributed by Lukas

As a graphic designer for 10 years, Kelli knows what it’s like to feel overwhelmed and frustrated by all the administrative work and processes invol...

Episode 222: Building A Wildly Profitable Design Biz In Under 20 Hours A Week

06 Apr 2022

Contributed by Lukas

Over the 10 years I’ve been in business, I’ve had hundreds of conversations about the time creatives are spending into their business and the amou...

Episode 221: Practical Ways to Prevent Burnout with Lucinda Nixon

30 Mar 2022

Contributed by Lukas

Are you on the verge of burnout in your design business? I think we’ve all been there, but you can prevent it! In today’s episode Lucinda Nixon jo...

Episode 220: Nailing Your Next Sales Call

23 Mar 2022

Contributed by Lukas

While I avoided sales calls for as long as I could, I quickly realized that as I raised my rates, I was getting pushback in email communication from p...

Episode 219: Using Styled Stock Images to Sell More Easily with Shay Cochrane

16 Mar 2022

Contributed by Lukas

We share about brand strategy here on the podcast pretty often, but in today’s special episode we’re talking about the importance of brand imagery...

Episode 218: How I Went From Struggling to Sought-After Designer

09 Mar 2022

Contributed by Lukas

As a new designer, or even a designer that’s been around for a while, you may feel like you’re struggling to gain the clients you want or provide ...

Episode 217: 5 Quick Ways to Get Better Results with Facebook and Instagram Ads with Till Agency

02 Mar 2022

Contributed by Lukas

Are you interested in running Facebook or Instagram ads for your business? While you may be hesitant to try out a new platform, Facebook and Instagram...

Episode 216: Cultivating Courage To Go All In On Your Business

23 Feb 2022

Contributed by Lukas

The idea of going all in on your design business can be scary, no matter what that looks like in your business. In today’s episode, we’re talking ...

Episode 215: Using a Quiz Funnel to Generate Highly Qualified Leads with Jessmyn Solana

16 Feb 2022

Contributed by Lukas

We’ve all seen the fun quizzes online that help define something about your personality or business, but have you considered creating one as a lead ...

Episode 214: The Method I Used to Skyrocket My Design Biz

09 Feb 2022

Contributed by Lukas

Is it time for you to scale your business and get strategic with how you’re growing? In today’s episode, I’m sharing my tried and true method th...

Episode 213: Using Speaking to Grow a Heart-Centered Brand with Jasmin Haley

02 Feb 2022

Contributed by Lukas

You’re passionate about what you do and you’re ready to share your message across the industry, so what’s holding you back? If you’re letting ...

Episode 212: How to Generate Consistent Design Clients

26 Jan 2022

Contributed by Lukas

You don’t need to be on every social platform or creating content 24/7 in order to generate consistent design clients. Let’s break up with marketi...

Episode 211: Creating All-in-One Design Services with Ariel Kuhn

19 Jan 2022

Contributed by Lukas

Are you a multi-passionate designer that feels forced to niche down into one service? While niching down works for some, it didn’t work for Ariel Ku...

Episode 210: How I Work Smarter (Not Harder) in my Design Biz

12 Jan 2022

Contributed by Lukas

Are you getting caught up in tasks that aren’t moving your business forward? Maybe you’re not even aware that you’re doing it! After nearly a de...

Episode 209: Using Consistent Content to Create a Strong Brand with Amanda Warfield

05 Jan 2022

Contributed by Lukas

Are you struggling to create consistent and valuable content that markets and represents your brand? In today’s episode, Amanda Warfield joins us to...

Episode 208: 3 Ways to Use Honeybook to Supercharge Your Client Experience

29 Dec 2021

Contributed by Lukas

description Three Ways to Use Honey Book to Supercharge Your Client Experience 1. Streamline Your Onboarding and Payment Process in One Simple App You...

Episode 207: Becoming a Successful, Profitable Web Development Genius with Emma Kate

22 Dec 2021

Contributed by Lukas

If web development isn’t your go-to strength, yet you’re wanting to learn how to be a web development genius. Emma Kate is a WordPress educator, a...

Episode 206: How to Effectively Communicate the Value of Your Services

15 Dec 2021

Contributed by Lukas

Do you struggle to communicate your value as a designer? Whether you’re just starting as a freelancer or you’re an established design business, it...

Episode 205: SEO Mistakes You Are Making on Your Sales Page with Pri Kruijen

08 Dec 2021

Contributed by Lukas

Are you optimizing your sales page for search engines? Outside of live launching, what are your long-term strategies to growing your business. In toda...

Episode 204: Does your brand position you as an expert?

01 Dec 2021

Contributed by Lukas

Is your brand doing the heavy lifting you deserve, in positioning you as an expert? After almost 10 years in the industry, I’ve learned a thing or t...

Episode 203: How to Nail Your Next Launch through Stellar Copy with Dani Paige

24 Nov 2021

Contributed by Lukas

As you grow your business, create new services, and launch new products, you’re faced with the need to write copy for your website. In today’s epi...

Episode 202: Practicing Work/Life Integrations During Busy Seasons

17 Nov 2021

Contributed by Lukas

You may be in one of your busiest seasons, or maybe you’re planning for an upcoming busy season—what measures are you taking to practice work/life...

Episode 201: Website Strategy for Better Conversions with Kayla Hollatz

10 Nov 2021

Contributed by Lukas

You’ve created beautiful websites for both you and your clients, but are you optimizing your website strategy for better conversions? Copywriter and...

It’s Episode 200!

03 Nov 2021

Contributed by Lukas

I’m so thankful for all of you who have supported this show, recommended amazing guests, and encouraged me to reach 200 episodes! In today’s episo...

Episode 199: Creating a Visually Stunning Online Brand with Jasmine Hunt

27 Oct 2021

Contributed by Lukas

Do you have a cohesive, stunning online brand? Your imagery speaks volumes to what potential customers see in your brand. Jasmine Hunt, owner of She B...

Episode 198: How DIY Branding Is Really Costing You Money

20 Oct 2021

Contributed by Lukas

Logistically we’re taught that DIY branding will save you money, but here’s the catch to this logic—DIY brands come with their own costs. Your h...

Episode 197: Growing your design business with Webflow with Jennifer Sanjines

13 Oct 2021

Contributed by Lukas

Are you practicing and growing your skillset as a designer? Jennifer Sanjines joins this conversation to share how you can grow your design business w...

Episode 196: 4 Ways to Position Yourself as an Expert Designer and Strategist

06 Oct 2021

Contributed by Lukas

If you’re feeling uncomfortable or insecure about how you’re positioning yourself as an expert for your clients, what’s holding you back? In thi...

Episode 195: The Power Behind Purpose And How It Can Transform Your Life with Candice Coppola

29 Sep 2021

Contributed by Lukas

Have you uncovered your purpose or defined your why? Theres is so much power in purpose that can transform your life and business. In this episode, Ca...

Episode 194: 4 Takeaways From My Annual Sabbatical

22 Sep 2021

Contributed by Lukas

Have you ever taken a sabbatical in your business? Every year, I take a sabbatical to reset, reflect, and rest. In today’s episode of the podcast, I...