Scott Galloway: Time to Send a Message to the CEOs
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What is the main topic discussed in this episode?
Hello and welcome to the Bulwark Podcast. I'm your host, Tim Miller. Delighted to welcome back to the show, professor of marketing at NYU Stern School of Business, author, including his most recent notes on being a man. We're going to discuss manhood in a minute. He also hosts three podcasts, feels like more, The Prof G Pod, Raging Moderates, and Pivot. That's because it is more. Don't you have another one? Don't you have four? Anyway, it's Scott Galloway.
Yeah, I at least track something. To resist is futile. I'm like AOL in the 90s. If you stick your hand into a cereal box, you're going to pull me out. I'm everywhere. That's kind of a yucky thought.
Well, I want to start by talking about the campaign you've been working on. You emailed me the other day. You're working on an unsubscribed campaign. People have been talking about it. And just in candor, because we're all about candor here, I replied and I was like, I'm not so sure about this.
So let's just do it.
Let's hash it out. You tell me what the case is for it and then we can hash it out a little bit.
Well, I think a lot of us feel frustrated and want to do something. Action absorbs anxiety. And what I think I'm wanted or the objective is to just signal send a signal to people that there's a weapon hiding in plain sight and that is your economic power or specifically the most radical act of activism in a capitalist society is non-participation and if you just for example unsubscribe from a paid version of chat gpt because they're raising money at 40 times revenues you're literally denting that company's valuation by ten thousand dollars by just using the free option and And if you look at 40% of the S&P is 10 companies, and those 10 companies are highly sensitive to their growth or slowdown in their growth of their subscription revenues.
And you look at where the president has walked back his plans to annex Greenland or tariffs. It's been with one... catalyst. And that is when the bond market or the stock market falls. And I think that the people he listens to and the people he keeps trotting out and whoring around, I think if they start seeing a downside economically to continue to provide infrastructure and support for ICE and this president, I think that is the kill shot. I think that's the string we can pull on to have the most impact. I think it's wonderful people protest. I hope everybody gets out and votes. But the fastest, highest impact thing you can do today to send a real signal and have real real impact is to unsubscribe from one or more streaming media platforms, ride hailing programs, LLMs, AI, whatever it might be.
I've listed them all at unsubscribe. or resistandunsubscribe.com, and you're going to find you're spending more money than you need, and that it's really easy to unsubscribe. Well, here's the good part of that.
Any listeners that unsubscribe to, here, I just pulled it up, Amazon, Apple, Google, Microsoft, Paramount, Meta, Uber, Netflix, OpenAI, X, AT&T, Comcast, you know, that's an extra 10 bucks you could have to join Bulwark Plus. And so that's something to consider. If you just want to keep supporting, you know, you don't want to crash the economy.
How can economic power serve as a form of protest?
That's not a terrible idea.
Not a terrible idea. We welcome all. But here's my question. Like, yeah, I just is the scale of it enough. And you've got, you know, not to glaze you, but you have reach. All right. People listen to Scott Galloway. But like, even still, like the scale to have an actual impact. I mean, is there a little bit of this concern? This is like a nap on an elephant's ass kind of, you know?
Right. And if there's enough gnats, the elephant goes down. So, like, I'm getting about 60 to 80,000 uniques a day to the site. I'm all over AI. It estimates that I get four to five percent conversion, meaning that for every hundred people that come to the site, four to five unsubscribe because these people are intentional. They're not being driven by any paid advertising. They, on average, unsubscribe from two platforms. They spend about an average of $200 per platform.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:13–2:56
2
How can economic power serve as a form of protest?
2:56–8:07
3
What are the implications of unsubscribing from major platforms?
8:07–10:34
4
How does Scott Galloway suggest we hold CEOs accountable?
10:34–50:33
5
What is the current state of the economy under the Trump administration?
50:33–50:59
Speakers
2 identifiedMore from The Bulwark Daily
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