The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive
Episodes
Going Global: Smart International Patent Strategies
30 Mar 2026
Contributed by Lukas
If you’ve built a great product or developed a powerful idea and are thinking about taking it global, one critical question quickly arises: how do y...
Women, Wealth & Wellness: Redefining What True Wealth Really Means
23 Mar 2026
Contributed by Lukas
What does true wealth really mean — and who gets to define it? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by ...
The Money Is in the Mailbox: How to Actually Win Business on LinkedIn
16 Mar 2026
Contributed by Lukas
Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platform simply...
The Hidden Value Problem: How Creators and Businesses Lose (and Recover) Millions
09 Mar 2026
Contributed by Lukas
In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from...
Why Most Professionals Get the Jump to Business Ownership Wrong
02 Mar 2026
Contributed by Lukas
Is it possible to build wealth and freedom without quitting your day job or sacrificing your family life?In this episode of The Business Behind Your B...
If I Gave You $250,000, Would Your Business Waste It?
23 Feb 2026
Contributed by Lukas
What would actually happen if you injected $250,000 into your business tomorrow—would it create real value, or disappear into unfocused spending? In...
Thinking About a Private Equity Exit? Avoid These Costly Founder Mistakes
16 Feb 2026
Contributed by Lukas
If you’re a business owner thinking about private equity, growth, or an eventual exit, this episode could save you years of stress — and potential...
Franchising Without Losing Your Heart: How to Scale a Values-Led Business
09 Feb 2026
Contributed by Lukas
What happens when you want to grow your business—but you refuse to lose its heart in the process? In this episode of The Business Behind Your Busine...
From Bottleneck to Freedom: How to Reclaim Your Time Without Slowing Growth
02 Feb 2026
Contributed by Lukas
Most business owners don’t start their companies dreaming of 80-hour weeks, missed family milestones, and being trapped as the bottleneck — yet th...
Disruption by Design: How to Stop Tech Projects from Failing
26 Jan 2026
Contributed by Lukas
If you’ve ever wondered why digital transformation projects fail or felt unsure about what “disruption” actually means, this episode brings much...
Scaling Without Compromise: How PLNT Burger Grows With Purpose
19 Jan 2026
Contributed by Lukas
If you’ve ever wondered whether it’s truly possible to grow and scale a business without compromising on the values it was founded on, this episod...
Global Opportunities: How to Sell to the US Federal Government From Anywhere
12 Jan 2026
Contributed by Lukas
If you’ve ever assumed that American government contracts are only for big companies—or only for businesses based in the United States—this epis...
From Invisible to In-Demand: How to Make Your Business Impossible to Ignore
05 Jan 2026
Contributed by Lukas
If you’ve ever felt frustrated because you know your business offers something incredible—but the world isn’t noticing—this episode is for you...
The Biggest Payday You’re Not Ready For: How to Prepare Your Business for Sale
29 Dec 2025
Contributed by Lukas
If you’re a business owner, one day you will exit your business — whether by choice or circumstance. But here’s the uncomfortable truth: most bu...
The Hidden Cost of Cost Cutting: Why Businesses Need a Better Strategy
22 Dec 2025
Contributed by Lukas
Running a business often comes with the constant pressure to reduce expenses and improve profit. But what if cost cutting alone isn’t the right answ...
Clean Up Your Business: Fix Your Data, Fix Your Decisions
15 Dec 2025
Contributed by Lukas
Running a business becomes overwhelming when your data, systems, and processes slip into chaos—making it harder to make smart decisions, stay profit...
Bootstrapping a Start-Up: Real Lessons from a $30M Founder
08 Dec 2025
Contributed by Lukas
If you’ve ever wondered how to scale your business from a solo operation to a multimillion-dollar enterprise — without outside investors — this ...
Delegate Up, Not Down: The Secret to Founder Freedom
01 Dec 2025
Contributed by Lukas
What if your business could run smoothly—even grow—without you being the one to make every decision, solve every problem, or put out every fire? I...
Stop Waiting for the Bank: Smarter Ways to Fund Your Business
24 Nov 2025
Contributed by Lukas
If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raisi...
They’ll Fight Over It When You’re Gone: Building a Legacy with Dave Munson
17 Nov 2025
Contributed by Lukas
What if your business was built to outlast you? In this inspiring episode, Dave Munson, founder of Saddleback Leather Company, shares how he turned a ...
Transform Your LinkedIn: How AI Can Build Your Personal Brand
10 Nov 2025
Contributed by Lukas
Are you treating your LinkedIn profile like just another digital résumé? If so, you’re missing one of the most powerful business tools available. ...
ESG Made Simple: A Roadmap for Small Business Success
03 Nov 2025
Contributed by Lukas
If you think ESG (Environmental, Social, and Governance) only applies to big corporations, think again. In this episode of The Business Behind Your Bu...
From Architecture to Real Estate: The Power of Vertical Integration
27 Oct 2025
Contributed by Lukas
Building a business that lasts isn’t about luck, start-up capital, or chasing every new trend—it’s about discipline, structure, and creating har...
How to Keep Your Human Voice in a Digital-First World
20 Oct 2025
Contributed by Lukas
In today’s digital world, it’s easy to get caught up in chasing algorithms and producing content at scale—only to lose sight of the real goal: c...
Niche Marketing: Why Less Is More for Business Growth
13 Oct 2025
Contributed by Lukas
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting ...
Unlocking Hidden Value: Turning Your Business Into an Asset
06 Oct 2025
Contributed by Lukas
Too many business owners chase revenue while overlooking the bigger picture—building wealth and long-term value. In this episode of The Business Beh...
Why Sales Don’t Equal Success (and What to Focus on Instead)
29 Sep 2025
Contributed by Lukas
Are you chasing sales but still struggling to see money in the bank? In this episode of The Business Behind Your Business Podcast, financial strategis...
From Idea to Market: How to Use Intellectual Property to Drive Growth
22 Sep 2025
Contributed by Lukas
If you’ve ever had a great idea for a product or brand but weren’t sure how to protect it—or whether it was even worth pursuing—this episode w...
The Prosperity Plan: Preparing Your Business for the Next Generation
15 Sep 2025
Contributed by Lukas
Succession planning isn’t just about passing on a business—it’s about protecting your legacy, preserving value, and ensuring the people you care...
Permission to Be Imperfect: A Real Talk on Parenting & Business
08 Sep 2025
Contributed by Lukas
Can you really be a great entrepreneur and a present parent at the same time?In this heartfelt and honest episode of The Business Behind Your Business...
The LinkedIn Mistake Most Business Owners Make (And How to Fix It)
01 Sep 2025
Contributed by Lukas
What if your next great client is already looking at your LinkedIn profile—right now—and you’re sending them away?In this episode of The Busines...
How to Win Again: Business Strategy Inspired by Sport
25 Aug 2025
Contributed by Lukas
If you’ve ever played a sport—and especially if you’ve tried to turn your sporting passion into a business—this episode is a must-listen. Paul...
Feeling Stuck? How to Break Through with Your Unique Leadership Style
18 Aug 2025
Contributed by Lukas
Are you feeling stuck in your business—like you're pushing a boulder uphill with no reward in sight? In this episode, business coach and leader...
Stop Running on Empty: Build a Profitable Business with Profit First
11 Aug 2025
Contributed by Lukas
If you've ever looked at your business bank account and wondered, “Where did all the money go?”—this episode is for you. Discover why so ma...
Why Emotional Engagement is Your Business’s Hidden Superpower
04 Aug 2025
Contributed by Lukas
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently c...
Why Your Business Needs Your Voice: Mastering the Art of Speaking
28 Jul 2025
Contributed by Lukas
Public speaking is no longer just for TEDx headliners or CEOs on giant stages. Whether you're pitching to clients, speaking at industry events, o...
Stand Out in a Noisy World: Scaling Meaningful Marketing with AI
21 Jul 2025
Contributed by Lukas
In an era flooded with AI-generated content and marketing noise, how do small and medium-sized businesses truly stand out? This episode delivers a fre...
Unlocking Human Behaviour: The Business Case for NLP
14 Jul 2025
Contributed by Lukas
If you’ve ever been frustrated by a team member, confused by a client’s behaviour, or struggled to influence outcomes in your business—this epis...
The Happy Leader: Building Trust, Culture & Connection in Business
07 Jul 2025
Contributed by Lukas
How to Lead with Happiness, Hope, and Human Connection—Even in Tough TimesIf you're a small or medium business owner struggling with team moral...
Digital Asset Disaster: How to Protect Your Brand Before It’s Too Late
30 Jun 2025
Contributed by Lukas
Imagine waking up to find your website gone, your email list inaccessible, or your brand’s identity being misused online—and you have no idea how ...
Beyond Survival: Strategic Turnaround Tips with James Martin
23 Jun 2025
Contributed by Lukas
Why should you care about restructuring your business—especially when things seem to be going fine? Because waiting for a crisis to act could be t...
From Profit to Purpose: Attracting Gen Z and Building a Mission-Driven Business
16 Jun 2025
Contributed by Lukas
Work That’s Worth It: How Purpose Transforms Performance with Georgi EnthovenIn a time when attracting and retaining great talent is tougher than ev...
Inside the Minds of Your Customers: Using Values to Drive Business Growth
09 Jun 2025
Contributed by Lukas
Why understanding your customer’s values can unlock serious business growthAre you missing the mark with your customers—and don’t even know it? ...
From Survival to Strategy: Michelle Campbell on Taking Control of Your Business Finances
02 Jun 2025
Contributed by Lukas
Financial literacy isn’t just a buzzword — it’s a survival skill for business owners. In this episode of The Business Behind Your Business, host...
From Clicks to Customers: Practical E-Commerce Tips for Growth
26 May 2025
Contributed by Lukas
Ready to sharpen your e-commerce strategy and stay ahead of the curve?In this episode, Matthew Stafford joins us to share real-world tips and forward-...
Scaling Soulfully: How Stephen Ridley Built a Global Music Movement
19 May 2025
Contributed by Lukas
What happens when you stop following the rules—and start following your passion? In this inspiring and insightful episode, Stephen Ridley shares how...
How to Negotiate Like a Pro – Lessons from Wendy Minne
12 May 2025
Contributed by Lukas
Negotiation is more than winning—it’s about creating value for both sides. Many business owners struggle with negotiations, relying on outdated st...
Legal Pitfalls That Sink Small Businesses—And How to Avoid Them
05 May 2025
Contributed by Lukas
If you're a small or medium-sized business owner, this episode could save you from costly legal missteps that threaten your business's growt...
Rethinking Pay: Why Your Top Talent Might Be Eyeing the Exit
28 Apr 2025
Contributed by Lukas
If you think pay is just about numbers, think again. In today’s talent-short market, the way you compensate your people could be the reason they lea...
Business as Unusual: Thriving in a Changing World
21 Apr 2025
Contributed by Lukas
In today’s fast-changing business landscape, survival isn’t just about cutting costs—it’s about adapting, innovating, and thinking long-term. ...
Trapped in Your Business? How to Escape the Hub-and-Spoke Model
15 Apr 2025
Contributed by Lukas
If you're a business owner who feels overwhelmed, overworked, and constantly in the thick of everything, this episode is a must-listen. Host Paul...
Surviving and Thriving in a Crisis: Lessons from a Crisis Management Expert
07 Apr 2025
Contributed by Lukas
Are you prepared for the unexpected? Every business will face a crisis at some point—whether it’s a PR disaster, a supply chain breakdown, or a fi...
Fixing Your “Frankenstein Business” – How to Attract the Right Clients
31 Mar 2025
Contributed by Lukas
Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In...
Revolutionizing Board Meetings: How Zeck is Changing the Game
24 Mar 2025
Contributed by Lukas
One of the most time-consuming and frustrating challenges faced by businesses are meetings, and especially board meetings. From chasing down reports t...
Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups
17 Mar 2025
Contributed by Lukas
Struggling to close deals? Losing potential customers because you’re not following up effectively? You’re not alone—most business owners and ent...
Mastering Supply Chain Management: Insights from Kerim Kfuri
10 Mar 2025
Contributed by Lukas
Struggling with supply chain issues? Wondering how disruptions could impact your business—or how to prevent them? You’re not alone! Supply chains ...
Hiring Smarter: The Power of Virtual Assistants in Business Success
03 Mar 2025
Contributed by Lukas
Feeling overwhelmed with endless tasks in your business? You don’t have to do it all alone! In this episode of The Business Behind Your Business, we...
Boosting Sales with AI-Powered Quizzes – The Future of Customer Engagement
24 Feb 2025
Contributed by Lukas
Are you struggling to generate high-quality leads without spending a fortune on marketing? 🚀 In this episode of The Business Behind Your Business, ...
The Essential Start-Up Toolkit: Insights from Peter Deans
17 Feb 2025
Contributed by Lukas
Starting a business is easier than ever, but building a successful one? That’s the real challenge. 🚀 Many entrepreneurs dive into start-ups witho...
The Art of the Turnaround: Leadership Lessons for Business Success
10 Feb 2025
Contributed by Lukas
Are you struggling to keep your business afloat, or wondering how to take it to the next level? In this episode of The Business Behind Your Business, ...
Cut Costs, Not Quality: The Future of AI-Powered Video Production
03 Feb 2025
Contributed by Lukas
Want to create high-quality videos for your business but don’t have the budget or expertise? Video marketing is one of the most powerful tools for e...
Quiet Quitting Uncovered: Leadership Strategies with Dr Aaron Bazin
27 Jan 2025
Contributed by Lukas
Are you struggling with disengaged employees, declining productivity, or a team that seems to have mentally checked out? You’re not alone. The rise ...
How to Keep Your Business Afloat: Insights on Costs, Cash, and Customers
13 Jan 2025
Contributed by Lukas
Are you a small business owner worried about cash flow, rising tax debt, or financial uncertainty? You’re not alone. Many SMEs struggle with these c...
2024 - A Year in Review
30 Dec 2024
Contributed by Lukas
In this reflective episode of The Business Behind Your Business, host Paul Sweeney recaps key insights from 2024 and provides actionable advice for se...
From Strategy to Sales: Weekly Sprints for Business Growth
16 Dec 2024
Contributed by Lukas
Struggling to grow your business and boost sales? Many business owners get stuck in inefficient sales processes, chasing the wrong clients, or failing...
From Burnout to Brilliance: Transforming Workplace Culture
02 Dec 2024
Contributed by Lukas
Burnout is at an all-time high, and it’s affecting leaders just as much as their teams. But what if burnout wasn’t just about stress or overwork? ...
Breaking Free from Day-to-Day Operations: Systemize Your Business
18 Nov 2024
Contributed by Lukas
Are you constantly caught up in the day-to-day operations of your business, leaving little time to focus on growth? Do you find it difficult to delega...
Building Wealth Beyond Business: Property Strategies for Business Owners
04 Nov 2024
Contributed by Lukas
Are you a business owner looking to build wealth beyond your business? Many entrepreneurs focus solely on growing their business but overlook the pote...
Cracking the Code: Quality Certification Simplified
21 Oct 2024
Contributed by Lukas
Are you struggling to improve efficiency, secure bigger contracts, or build trust with customers? Quality certification could be the key to unlocking ...
Why 80% of Marketing Fails: The Strategic Missteps Businesses Make
07 Oct 2024
Contributed by Lukas
If you’ve ever felt like your marketing efforts aren’t delivering the results you expected—or worse, feel like you're just wasting money—...
Scaling with Structure: Garrett Delph on Fixing Chaos in Business
25 Sep 2024
Contributed by Lukas
Feeling stuck in the cycle of micromanagement? Wondering why your team isn’t performing the way you’d hoped—despite all your oversight? This epi...
From Overworked to Architect: Bradley Hamner's Blueprint for Business Freedom
10 Sep 2024
Contributed by Lukas
Are you feeling overwhelmed in your business—wearing all the hats, constantly putting out fires, and wondering if you’ll ever get the freedom you ...
Using AI for Business Success
26 Aug 2024
Contributed by Lukas
Feeling overwhelmed by all the hype around artificial intelligence? Not sure how it fits into your small business—or if it even should? This episode...
Smart Cost-Cutting Strategies to Boost Your Business Profits
15 Aug 2024
Contributed by Lukas
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of 'Th...
Spotting Employee Red Flags: Navigating Employment Challenges in SMEs
29 Jul 2024
Contributed by Lukas
Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a posi...
Breaking Barriers: Overcoming Common Business Growth Excuses
16 Jul 2024
Contributed by Lukas
In this episode of "The Business Behind Your Business," host Paul Sweeney dives into the common excuses that hold business owners back from ...
The Great Wealth Transfer
02 Jul 2024
Contributed by Lukas
Are you a small business owner over 50 wondering how to exit your business or pass it on to the next generation? Or maybe you're part of the youn...
Stay on Top of Your Numbers: Expert Tips for Small Business Owners
19 Jun 2024
Contributed by Lukas
In this episode of "The Business Behind Your Business," we discuss the critical importance of understanding your financial figures as the ye...
Mastering Business Storytelling with Video Marketing
03 Jun 2024
Contributed by Lukas
Are you struggling to make your business stand out online? Not sure how to connect with your audience in a way that builds trust and drives results? I...
Are You Paying Too Much Tax? Unlock The Power of End-of-Year Tax Planning
24 May 2024
Contributed by Lukas
Do you feel confused about what you should be doing for your business at the end of the financial year? Do you feel pressure to buy, buy, buy with the...
Adapt or Vanish: Navigating Business Disruption in the Age of AI
03 May 2024
Contributed by Lukas
What should business owners do when new technology threatens to derail their business? Close down or find a new path? This was the dilemma experienced...
Unlocking Opportunities: Navigating Business in Uncertain Times
22 Apr 2024
Contributed by Lukas
There's so much uncertainty in the world and it can feel hard to confidently lead your small business when the path ahead is unclear.Today we&apo...
Beyond Credit Cards: Best Alternatives for Funding Your Business
09 Apr 2024
Contributed by Lukas
As a small business owner, do you fall back on your business credit card for everything? While using these credit cards is very popular, it's imp...
Save Your Business Money by Improving Employee Engagement and Retention
28 Mar 2024
Contributed by Lukas
Does your business struggle with a constant turnover in employees? This is an issue for many businesses and the cost of hiring and onboarding new empl...
Strategic Insights: Unveiling the Power of Three-Way Forecasting
15 Mar 2024
Contributed by Lukas
In this episode we'll be exploring the transformative power of Three-Way Forecasting and how it can revolutionize your approach to financial plan...
5 Reasons Why Your Business Plan Can Fail
01 Mar 2024
Contributed by Lukas
If you watched our last episode, you will have learned that it is never too late to make a business plan. In this episode, we look at some of the com...
It's Not Too Late to Make a Business Plan
15 Feb 2024
Contributed by Lukas
What are your business and personal goals for the year? What plans have you made? How will you implement these plans? How will you assess if your goal...
The Year in Review
28 Dec 2023
Contributed by Lukas
The 2023 calendar year has drawn to a close. For many, it was still a year of hangover effects from covid and poorer economic conditions. For many oth...
Choosing an Accountant for Your Business
30 Nov 2023
Contributed by Lukas
What do you need to consider when choosing an accountant for your business? It's an important decision - getting the right accountant for your ...
How Audit Insurance Can Save You Time and Money
09 Nov 2023
Contributed by Lukas
One of the accepted risks of running a business is being audited by the tax department. Nowadays, there are multiple government agencies that you and ...
7 Steps to Business Success
02 Nov 2023
Contributed by Lukas
What can you do to give yourself the best chance of success in your business? Following on from our last episode on business health checks, Paul Sween...
Revitalise Your Business with a Health Check
19 Oct 2023
Contributed by Lukas
In general, small businesses are not healthy. Here are some alarming statistics - Australian Small Business and Family Enterprises Ombudsman (ASBFEO) ...
Using Events to Promote Your Business
02 Oct 2023
Contributed by Lukas
Events have long been a go-to strategy for businesses aiming to showcase their products or services. However, it's not uncommon for these efforts...
Building Relationships: A Key to Business Success
18 Sep 2023
Contributed by Lukas
Knowing your business and providing amazing products or services is only part of running a successful venture. Another crucial aspect of business succ...
How Storytelling Connects You to Your Customers
04 Sep 2023
Contributed by Lukas
Business owners - here's an important question to ask yourselves, "Do my customers actually know what I do for them?"We are joined ag...
Podcast Meet Up: Tips on Revitalising Your Business
21 Aug 2023
Contributed by Lukas
We hosted The Business Behind Your Business Meet Up – a fun celebration for our podcast community. All of our podcast guests and listeners have been...
Amy Bett - Getting Control of Your Cash Flow
07 Aug 2023
Contributed by Lukas
One of the biggest issues for business owners is managing cash flow. Healthy cash flow is crucial for the success of any business. Cash flow is a term...
Modern Slavery - What Business Owners Must Know
24 Jul 2023
Contributed by Lukas
We are joined by Anna Ruth from Freedom for Humanity for an eye-opening chat about modern slavery. Freedom for Humanity is an organisation committed...
Bronwyn Reid - How small companies can work effectively with larger ones
10 Jul 2023
Contributed by Lukas
As a small business owner, have you ever thought about doing business with large companies and decided it was never going to happen because it was jus...
Bruce Billson: How ASBFEO helps small businesses
25 Jun 2023
Contributed by Lukas
We are joined by our special guest, The Honourable Bruce Billson, the Australian Small Business and Family Enterprise Ombudsman (ASBFEO).Bruce explain...