The Business of Blueberries
Episodes
Celebrating Heart Health Month with Blueberries
18 Feb 2021
Contributed by Lukas
Heart health is integral to the blueberry marketing message. With Heart Health Month in full swing, we bring on two guests — one health researcher a...
Market Opportunities in South Korea
11 Feb 2021
Contributed by Lukas
Thanks in part to deregulation, the South Korean blueberry export market has exploded in recent years, becoming a top market for both frozen and fresh...
Canadian Frozen Blueberries
04 Feb 2021
Contributed by Lukas
When the pandemic hit the United States, sales of frozen blueberries sky rocketed. Everywhere, families and health conscious consumers were looking fo...
Grab a Boost of Blue
28 Jan 2021
Contributed by Lukas
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, is focused on driving blueberry demand and increasing sales. Coupled wit...
Coordinated Effort to Improve Blueberry Genetics
21 Jan 2021
Contributed by Lukas
The Vaccinium Coordinated Agricultural Project (VacCAP) is a massive undertaking to identify the ideal blueberry in terms of consumer preferences, she...
Market Opportunities in India
14 Jan 2021
Contributed by Lukas
India, the second largest country in the world by population, is a vital market for the blueberry industry. For 2021, the USHBC Export Committee incre...
Creating Value in Blueberry Genetics with Cort Brazelton
08 Jan 2021
Contributed by Lukas
Over 40 years ago in Lowell, Oregon, Dave Brazleton started Fall Creek Farm & Nursery. Since then, Fall Creek has become one of the premier bluebe...
Seven Episodes to Binge on Before 2021
30 Dec 2020
Contributed by Lukas
To put a punctuation mark on 2020, here are a few of the highlights from The Business of Blueberries so far. We like to think of all of our episodes a...