The Business of College Sports
Episodes
Can International Athletes Earn from NIL or Revenue Sharing?
17 Jun 2025
Contributed by Lukas
Immigration attorney Ksenia Maiorova, a partner at Green and Spiegel, joined me to chat about what international athletes can and cannot do when it co...
The Future of Multimedia Rights
25 Oct 2023
Contributed by Lukas
Big announcement this week: Kristi has a new co-host, Jeff Schemmel! Jeff is the President and CEO of College Sports Solutions, a consultancy focused ...
Automating NIL Operations for Collectives and Universities
15 Mar 2023
Contributed by Lukas
Thomas Thomas Jr. is the co-founder and CEO of Basepath, whose software is used by student athletes, collectives, and universities to automate name, i...
New Developments in NIL for International Student Athletes
02 Feb 2023
Contributed by Lukas
In this episode, I’m joined by Ksenia Maiorova and Amy Maldonado. Ksenia and Amy are very accomplished immigration attorneys who work with internati...
The Growth of Group Licensing in NIL
19 Jan 2023
Contributed by Lukas
This episode, I am joined again by Wesley Haynes, President and Founder of The Brandr Group. If you missed the first episode from last year, it's...
A View of College Athletics from a Board of Regents Seat
02 Nov 2022
Contributed by Lukas
This episode, I'm joined by Jordan Acker, the Immediate Past Chair of the Board of Regents at the University of Michigan and a partner at Goodman...
Replace Traditional Ticketing, Increase Attendance and Revenue
27 Oct 2022
Contributed by Lukas
I'm joined this episode by Chris Giles, co-founder and CEO of FanRally, a platform that replaces traditional season tickets with a tech-enabled s...
The Evolution of Licensing in the NIL Era
29 Sep 2022
Contributed by Lukas
We're joined this episode by Marty Ludwig, Director of Trademarks and Licensing at University of Cincinnati, where he is responsible for managing...
Using Data to Increase Fan Engagement and Revenue
22 Sep 2022
Contributed by Lukas
This episode I'm joined by industry veteran Steve Hank, currently an Executive Vice President at Affinaquest, to talk about how athletic departme...
The Future of NIL and Compensating Athletes with NCAA President Mark Emmert
11 Sep 2022
Contributed by Lukas
On Friday, September 9th, I was joined on campus at the University of Florida by NCAA President Mark Emmert. Special thanks to the UF Institute for C...
Revisiting NIL for International Student Athletes
19 May 2022
Contributed by Lukas
I'm joined this episode by Rob Seiger, a partner in Archer & Greiner P.C.’s Sports Law Group, who has joined us once before to talk about i...
How The Players' Lounge is Monetizing NIL and Engaging Fans
05 May 2022
Contributed by Lukas
Former UGA quarterback Aaron Murray joins the podcast to chat about his new venture, The Players' Lounge. This NFT community was built by letterm...
BYU's Proactive Approach to NIL
21 Apr 2022
Contributed by Lukas
In this episode, I'm joined by Gary Veron, Associate Athletic Director for Student-Athlete Experience at BYU. BYU has been very proactive in its...
The Story Behind the Gator Collective's Early Success
12 Apr 2022
Contributed by Lukas
In this episode, I'm joined by Eddie Rojas, the founder of the Gator Collective. Eddie was a former baseball player at the University of Florida ...
How Oklahoma State's Brand Squad is Engaging Marketing Students in NIL
23 Feb 2022
Contributed by Lukas
There is so much creativity and innovation happening in the NIL space right now, and Oklahoma State's The Brand Squad is a terrific example. If ...
How Athletic Departments Can Leverage NFTs Alongside Student Athletes
16 Feb 2022
Contributed by Lukas
I'm joined this week by Porter Grieve, CEO of Mercury, a white-label NFT platform that focuses on helping universities and sports teams to create...
Introducing the NIL Summit
09 Feb 2022
Contributed by Lukas
This week, I'm joined by Jason Belzer, CEO and co-founder of Student Athlete NIL, and Kimberly Beaudin, President and CEO of the College Football...
The Hockey Guys: Earning Through NIL as a Group
01 Feb 2022
Contributed by Lukas
For this episode, I'm joined by David Kaplan of The Hockey Guys, a group of 10 NCAA hockey players who got their start on TikTok. The Hockey Gu...
Former UGA Football Players Getting Creative With NFTs
04 Jan 2022
Contributed by Lukas
Former UGA football players Ty Frix, Keith Marshall and Aaron Murray, along with Ty’s brother Trent Frix, recently created The Players’ Lounge, a ...
Group Licensing and NIL with The Brandr Group
25 Oct 2021
Contributed by Lukas
This episode, I'm joined by Wesley Haynes, President and Founder of The Brandr Group. His company has been on the leading edge when it comes to g...
Charting a Course for the Future of the MEAC
07 Oct 2021
Contributed by Lukas
In this episode, I'm joined by Mid-Eastern Athletic Conference Commissioner Dr. Dennis E. Thomas to chat about the MEAC's new partnership wi...
How NIL is Impacting Facilities Projects
23 Sep 2021
Contributed by Lukas
I'm joined on this episode by Trevor Bechtold, Director of Sports, Recreation + Entertainment at HOK. He's an architect who has worked on pr...
The NIL Economy in Columbus, Ohio
09 Sep 2021
Contributed by Lukas
In this episode, I'm joined by Zach Beebe, the co-founder of NIL Management. Based in Columbus, Ohio, NIL Management has secured a steady stream ...
Adding and Leveraging Esports at the Collegiate Level
25 Aug 2021
Contributed by Lukas
In this episode, I am joined by Dave Capitano, the Higher Education Practice Leader at Baker Tilly. Dave has worked with hundreds of universities on a...
Navigating Taxes for Student Athletes with NIL Revenue
19 Aug 2021
Contributed by Lukas
This episode I am joined by Katie Davis, a CPA, Partner, and Collegiate Athletics Practice Leader at James Moore & Co., an accounting firm that wo...
Adventures in Conference Realignment with Oliver Luck
11 Aug 2021
Contributed by Lukas
This episode I'm joined by Oliver Luck, former WVU football student athlete, NFL player, NCAA administrator...and perhaps most important to this ...
Advice for International Student Athletes on NIL
04 Aug 2021
Contributed by Lukas
I'm joined this episode by Rob Seiger, a partner in Archer & Greiner P.C.’s Sports Law Group, to talk about the issues facing international...
NIL for High School Student Athletes
30 Jul 2021
Contributed by Lukas
I'm joined this week by Malik Jackson, an associate attorney at Smith Hulsey & Busey in Jacksonville, Florida who is a member of the firm&apo...
Lessons from a Navy Seal Turned DIII Athletic Director
23 Jul 2021
Contributed by Lukas
This week, I'm joined by a former U.S. Navy Seal and Purple Heart recipient who now serves as a D3 athletic director. Mike Wisecup is the AD at...
The First Days of the NIL Era
07 Jul 2021
Contributed by Lukas
I'm joined on this episode by Drew Butler, EVP of Collegiate at Icon Source, a platform where student athletes (and professional athletes) can co...
NFTs for College Athletic Departments and Student Athletes
01 Jul 2021
Contributed by Lukas
This episode, I'm joined by Justin Herzig, co-founder of Own the Moment NFT. He's schooling me on all things NFT, so if you barely understan...
How Artificial Intelligence Can Help Student Athletes Monetize Their NIL
10 Jun 2021
Contributed by Lukas
This week I'm joined by two guests: Jim Cavale, CEO of INFLCR, and Ryan Detert, CEO of Influential. We're chatting about how AI can help stu...
The NAIA's Experience with NIL
03 Jun 2021
Contributed by Lukas
This episode I'm joined by Jim Carr, the President and CEO of the National Association of Intercollegiate Athletics (NAIA). As I mention in the o...
An Update on NCAA, State and Federal NIL Legislation
27 May 2021
Contributed by Lukas
I'm joined this week by Darren Heitner, a Florida attorney who helped draft and promote Florida's initial NIL legislation to talk about wher...
Breaking Down the NCAA's Independent Accountability Resolution Process
18 May 2021
Contributed by Lukas
I'm joined in this episode by Brian Kappel, a partner in Lightfoot, Franklin & White's NCAA Compliance & Investigations practice gro...
Behind the Scenes of Rolling Back Season Ticket Prices
11 May 2021
Contributed by Lukas
I'm joined this episode by Eric Nichols, Senior Associate Athletics Director for Marketing and Branding/Chief Marketing Officer at the University...
College Football Coaches Have Some NIL Concerns
23 Feb 2021
Contributed by Lukas
Todd Berry, executive director of the American Football Coaches Foundation, joined the podcast to discuss the concerns football coaches across the cou...
Revisiting Why College Tennis Programs Are Being Eliminated
25 Jan 2021
Contributed by Lukas
It's been seven months since Tim Russell, CEO of the Intercollegiate Tennis Association, joined the podcast to talk about why tennis was being cu...
Student Athlete Mental Health and Creating a Safe and Supportive Culture
09 Dec 2020
Contributed by Lukas
In this episode, I'm joined by Samantha Arsenault Livingstone, an Olympic Gold Medalist, high-performance consultant, speaker, educator and men...
Brand Deals for Student Athletes in the NIL Era
01 Dec 2020
Contributed by Lukas
I'm joined today by Stephanie Stabulis of Social Creates Impact, who I've been partnering with on some educational programming for coaches, ...
NCAA Group Licensing in the NIL Era
04 Nov 2020
Contributed by Lukas
I'm joined this episode by Malaika Underwood, the SVP of Licensing for OneTeam Partners. Malaika has extensive experience in the licensing arena ...
Advancing Blacks in Sports
29 Sep 2020
Contributed by Lukas
In this episode, I'm joined by Dr. Deborah Stroman, who is a professor at UNC and the founder and CEO of the Center of Sport Business and Analyti...
The College Admissions Scandal: How Can We Prevent Another One?
22 Sep 2020
Contributed by Lukas
In this episode, I'm joined by Melissa Korn, a Wall Street Journal reporter who co-authored the newly released book Unacceptable: Privilege, Dece...
Can Coaching Salaries be Contained?
09 Sep 2020
Contributed by Lukas
The topic of coaching salaries, particularly for college football and men's basketball coaches, are often pointed to as an excessive source of sp...
Extra Year of Eligibility Will Have Unintended Consequences
25 Aug 2020
Contributed by Lukas
Prep QB coach Denny Thompson of 6Points joined the podcast to discuss the unintended consequences of the NCAA's decision to grant Division I fall...
What Does the History of College Football Tell Us About the Pandemic?
19 Aug 2020
Contributed by Lukas
What can history tell us about the ability of college football to weather a pandemic? Jeremy Swick, the historian and curator of the Chick-fil-A Colle...
A Seating Solution for Reduced Capacity
11 Aug 2020
Contributed by Lukas
Scott Nestler, managing partner of SafeSeating Solutions, joined the podcast to talk about his new SaaS that was developed to help athletic department...
What Pro Sports COVID-19 Testing Protocols Can Teach College Athletics
28 Jul 2020
Contributed by Lukas
I'm joined by Matt Fairhurst, founder and CEO of Skedulo, to discuss how his company is working with BioReference Laboratories to implement COVID...
Why is College Tennis Taking a Hit?
30 Jun 2020
Contributed by Lukas
I'm joined in this episode by Tim Russell, CEO of the Intercollegiate Tennis Association. The ITA is the governing body of college tennis, overse...
Black Student Athletes Using Their Voices To Demand Change
23 Jun 2020
Contributed by Lukas
This week I'm joined by James Coleman, a former student athlete at FSU who is currently the co-host of 1010XL's "The Sports Den" a...
Race and Intercollegiate Athletics
04 Jun 2020
Contributed by Lukas
I'm joined in this episode by my friend Tim Duncan, Director of Athletics at University of New Orleans. We talked about a recent encounter he had...
Championing Men's College Hockey
26 May 2020
Contributed by Lukas
Mike Snee, executive director of College Hockey Inc., joins the podcast to discuss how his organization has been working to support and grow men'...
Facilities Construction and Planning During COVID-19 Pandemic
19 May 2020
Contributed by Lukas
Nate Appleman, the director of HOK’s global Sports + Recreation + Entertainment practice, joins me to discuss the current state of construction and ...
NFL Draft Experience Proves Football Student Athlete Value
13 May 2020
Contributed by Lukas
I'm joined once again by Blake Lawrence, co-founder and CEO of Opendorse to chat about NIL and the opportunities available for student athletes a...
Addressing Mental Health and Domestic Issues with Student Athletes
22 Apr 2020
Contributed by Lukas
This week I'm joined by Rachel Baribeau, founder of I'm Changing the Narrative. A sports broadcaster with a storied career covering college ...
Communication and Messaging During the Pandemic
14 Apr 2020
Contributed by Lukas
I'm joined by Gail Sideman, a former SID turned publicist who has a wealth of experience in strategic communications, including crisis communicat...
Behind Nebraska's Partnership With Opendorse
08 Apr 2020
Contributed by Lukas
Nebraska Athletics recently partnered with Opendorse to create the first-ever program designed to help individual student athletes build their persona...
How UAB is Planning for Football During the Pandemic
31 Mar 2020
Contributed by Lukas
The conversation around sports has quickly changed from winter and spring sports being cancelled to whether or not we'll have a normal college fo...
The Inside Story of an Unlikely Bowl Sponsor
24 Mar 2020
Contributed by Lukas
Over the past couple of years, I've covered an unusual, and first-of-its-kind, bowl sponsorship between Elk Grove Village, a village just outside...
Social Media Strategy During the COVID-19 Pandemic
18 Mar 2020
Contributed by Lukas
Today I'm joined by Bruce Floyd, Social Media Manager for the University of Florida athletic department. We discussed how he's approached so...
Bonus: Local Impact of NCAA Basketball Tournament Changes
12 Mar 2020
Contributed by Lukas
I asked my friend Alan Verlander, CEO of Airstream Ventures, to do a quick bonus episode with me on the financial impact changes to the NCAA tournamen...
Creating Halls of Fame for Collegiate Programs
10 Mar 2020
Contributed by Lukas
In this episode, I'm joined by John Roberson, CEO and "Chief Cheerleader" of experience creation firm Advent. We're talking about ...
A Career in College Athletics
03 Mar 2020
Contributed by Lukas
This week, I'm joined by my friend Alan Verlander, CEO of Airstream Ventures, a sports and entertainment event management company. For the past 2...
Student Athletes Monetizing Their Influence
25 Feb 2020
Contributed by Lukas
I'm joined this episode by Stephanie Stabulis, VP and Senior Strategy Director at HireInfluence, an influencer marketing agency. We talk about th...
Prioritizing and Planning Facilities Projects
18 Feb 2020
Contributed by Lukas
This week I'm joined by University of Florida Athletic Director Scott Stricklin. We talk about why he took for the Florida job and how he started...
What Sports Marketing Teaches Us About Marketing Ourselves
11 Feb 2020
Contributed by Lukas
What can sports marketing and branding teach us about marketing ourselves? Since it's Valentine's Day later this week, I asked my friend Tra...
A Former Student Athlete Talks Name, Image & Likeness
04 Feb 2020
Contributed by Lukas
Tajh Boyd, a former quarterback at Clemson, joined me to discuss name, image and likeness legislation. What would recruiting have been like if NIL had...
Designing Athletic Facilities for the Future
28 Jan 2020
Contributed by Lukas
Nate Appleman, the director of HOK’s global Sports + Recreation + Entertainment practice, joins me to discuss the latest trends in college athletic ...
Name, Image & Likeness Meets Title IX
21 Jan 2020
Contributed by Lukas
Jeff Schemmel of College Sports Solutions joins me to discuss the inevitable complications Title IX will bring to the implementation of any name, imag...
Introducing The Business of College Sports Podcast!
15 Jan 2020
Contributed by Lukas
Introducing The Business of College Sports Podcast! Join me, Kristi Dosh (aka, The SportsBizMiss), on this journey as we examine the hottest topics ar...