How Fashion Can Leverage the Audio Appeal of Clubhouse

At VOICES 2020. Paul Davison and Virgil Abloh discussed the audio-only social network’s potential impact in the fashion industry with BoF’s Imran Amed. While the influence of Clubhouse has been growing in the power corridors of Silicon Valley for almost one year, the audio-only social network officially hit the mainstream this month, having grown to more than 2 million users and closed a funding round valuing the business at $1.4 billion. Then, on Monday, none other than Elon Musk made a surprise appearance on Clubhouse, driving global news coverage of his impromptu conversation with Robinhood’s co-founder, Vladimir Tenev, about the remarkable rise in value of Gamestop shares driven by passionate Reddit users. But what could the rise of Clubhouse mean for fashion? In December, the company’s co-founder and chief executive officer Paul Davison made his first public speaking appearance at BoF VOICES alongside Virgil Abloh to discuss the power of creating a space to listen and learn — and how the fashion industry can get involved. “All the conversations that I’ve hosted or been a part of on Clubhouse related to fashion in a weird way have been more in-depth than interviews or regular-format media,” Abloh said. “It’s an interesting case study making sure brands have something to say when you can’t escape to creating an image.”   Related Articles: LVMH Is Trusting Kim Jones to Define Fendi’s Post-Karl Look Dior’s Air Jordans and the Return of Pre-Pandemic Hype Will Luxury Streetwear Get Millennials Into Department Stores     To contact The Business of Fashion with comments, questions or speaker ideas please email [email protected].   Sign up for BoF’s Daily Digest newsletter.   Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual membership, exclusively for podcast listeners. Simply, click here, select the Annual Package and use code PODCASTPRO at the checkout.   For all sponsorship enquiries, it’s: [email protected] Hosted on Acast. See acast.com/privacy for more information.

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