The Business of Fitness Podcast
Episodes
94: The Ultimate Guide to Business KPIs
24 Mar 2026
Contributed by Lukas
Summary: Dan explains why most business owners glance at numbers without using them well, and shares a complete KPI system to track what matters, foc...
93: How would Mr. Beast Market a Fitness Business?
10 Mar 2026
Contributed by Lukas
Summary: In this episode Dan explores how MrBeast would market a fitness business, and what fitness professionals can learn from his approach to atte...
92: 14 Psychological Triggers to Get More Website Leads
02 Mar 2026
Contributed by Lukas
These are the 14 things I include on every website I build to turn the site into a lead generating machine. Here are five things you'll learn from thi...
91: How Jade bought and saved a struggling gym
16 Feb 2026
Contributed by Lukas
Dan chats with Jade Webb. Jade was already a successful business owner prior to purchasing a gym. She shares the process of buying a business, from i...
90: Do sales and offers make you feel dirty? There's a better way to grow.
27 Jan 2026
Contributed by Lukas
In this episode, Dan Williams explores why traditional sales and discount-driven marketing make fitness business owners feel uncomfortable, and how sh...
89: 9 leading business owners share their biggest lessons from 2025
13 Jan 2026
Contributed by Lukas
In this episode Dan Williams sought out nine of the most successful fitness and health business owners of 2025. He asked each of them to share their o...
88: How Ben is building a fitness empire & how Dan thinks about the world.
15 Dec 2025
Contributed by Lukas
In this episode, Dan is a guest on Ben Lucken's podcast, where he sits down for a really wide ranging conversation about business mindset. Benny asks ...
87: How to plan a marketing photoshoot for your gym
02 Dec 2025
Contributed by Lukas
Summary: In this episode I explore how a professional photoshoot can transform your fitness business marketing, with practical steps to plan, capture,...
86: Solving Exercise Physiology's Identity Crisis
18 Nov 2025
Contributed by Lukas
In this episode Dan Williams explores how goal dilution contributes to the identity crisis in Exercise Physiology and shares how defining what EPs don...
85: Building a Career as an Exercise Physiologist - lessons from 20 years as an EP.
04 Nov 2025
Contributed by Lukas
Today we bring you an episode of the Kinetic Careers podcast with Jeremiah PEIFFER. Dan Williams was lucky enough to be invited by Jeremiah for the ve...
84: The AI takeover. Why coaches can no longer compete (and what to do about it)
21 Oct 2025
Contributed by Lukas
If you are an online coach, or you program for your clients, this is for you. In this episode, Dan Williams talks about the very real threat that AI i...
83: How my business earns me 23 hours a week
28 Sep 2025
Contributed by Lukas
Summary: In this episode Dan explores why business owners should stop measuring success only by money and start valuing time as their true currency, h...
82: How to turn your website into a lead generating machine
16 Sep 2025
Contributed by Lukas
In this episode Dan Williams explores the six essential sections every fitness business website needs and the psychological strategies you should incl...
Quick thought: Is your work becoming your identity?
12 Sep 2025
Contributed by Lukas
In this 'quick thought' Dan asks us to rethink identity, not as what we do for money, but as how we actually live and spend our time.
81: Listener Question: Help! How can I stop new leads ghosting me!?
08 Sep 2025
Contributed by Lukas
Like a lot of poeple, Ben Luckens from Life's Peachy FIT has a great conversion rate when his leads come in for a trial. But the issue is actually get...
80: How to bring back ex-members to increase revenue
19 Aug 2025
Contributed by Lukas
Dan explains a simple client reactivation system for fitness businesses, show how to track resurrection rate, and share easy steps to win back ex-memb...
79: The one page fitness marketing checklist. Just do these things.
06 Aug 2025
Contributed by Lukas
In this episode Dan shares the one-page marketing plan he recommends to every fitness business he mentors, focusing on 11 proven marketing areas that ...
78: 3 gym owners share 20 must-read books behind their success
30 Jul 2025
Contributed by Lukas
Dan spoke with three leading fitness business owners to discuss their top five books for fitness business owners. Jake Morgan, Ben Major and Scott Hoo...
77: Easily earn $300/hour: This is how I'd rebuild a fitness business from scratch
15 Jul 2025
Contributed by Lukas
In this episode Dan breaks down how he'd build a fitness business from scratch in 2025, including the exact model, setup, pricing, and marketing he'd ...
76: How to boost retention by helping your clients build habits that stick
08 Jul 2025
Contributed by Lukas
This is part two of a conversation between Tim Karajas and Dan on the Extension Fitness podcast. Tim and Dan we explore how to improve retention by ...
75: How I predict if a fitness business will succeed (do these things!)
01 Jul 2025
Contributed by Lukas
Dan was recently interviewed by Tim Karajas on the Extension Fitness podcast. This is part one of a two part conversation between Tim and Dan. Today, ...
74: 9 unique ways to make your business stand out (to get more clients)
24 Jun 2025
Contributed by Lukas
Dan Williams explores nine powerful ways fitness business owners can stand out by being truly different, because in today's crowded market, being bett...
73: Multiple income streams: 9 owners share how they did it.
17 Jun 2025
Contributed by Lukas
In this episode, Dan explores how successful fitness professionals are building multiple income streams. He covers real-world examples, lessons from f...
72: He teaches me how to make gym videos people actually watch and share
10 Jun 2025
Contributed by Lukas
Today we're talking about how to create better videos for your fitness business. In the first half of the episode, you'll hear Dan talking to profes...
How to live a full and good life
26 May 2025
Contributed by Lukas
Here's something very different from my usual stuff. Here's something I wrote for myself to help me 'work out life'. It helped me. Maybe it can help y...
71: How this Exercise Physiologist doubled her Medicare conversion rate
11 May 2025
Contributed by Lukas
In this episode, I explore how Jesse from Bloom Allied Health consistently converts short-term trial clients into loyal, long-term customers, sharing ...
70: A two year waiting list - how this Exercise Pro did it.
08 May 2025
Contributed by Lukas
In this episode, I explore how Grant Hancock built a thriving fitness business with a 167-person waiting list by uniquely positioning his services, ov...
69: Delivering an Experience: The Strategy of 'Being Different'
29 Apr 2025
Contributed by Lukas
Exercise Professionals shouldn't sell 'exercise' or even 'results'. To create positive, long term change, they need to deliver an EXPERIENCE. In this ...
68: Your missing marketing strategy. The power of storytelling.
16 Apr 2025
Contributed by Lukas
Stories are the most powerful marketing tool we have for sharing ideas and experiences. In this episode, Dan shares the content from a presentation he...
67: 6 steps to a multiple income stream side hustle
01 Apr 2025
Contributed by Lukas
In this episode Dan unpacks the six-step system he uses (and recommend to fitness business owners) for launching a successful fitness side hustle – ...
66: How she grew her business by being locally famous (strategies)
24 Mar 2025
Contributed by Lukas
Dan sits down with Renee Cabassi, who gets 80% of her new clients and members by being 'locally famous'. Renee walks us through the actual steps she t...
65: Hyrox: Answer these 6 questions before adding it to your gym.
04 Mar 2025
Contributed by Lukas
In this episode I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help decide if it'...
64: We Asked 8 Experts: Is ChatGPT now better at programming than you are?
25 Feb 2025
Contributed by Lukas
Download the PDF accompanying this article. Summary: In this episode I ask eight experts to rate the quality of ChatGPT generated training programs. I...
63: 10 ways to ensure your side hustle idea will make $50k.
05 Feb 2025
Contributed by Lukas
Summary: This episode uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting the ...
62: How to create a strategic plan for 2025
25 Jan 2025
Contributed by Lukas
Download the 2025 Fitness Business Strategic Plan here. In this episode, Dan explores how to review your fitness business for 2024 and strategically p...
61: I tracked every minute of work time for a year. Here's what I learned.
13 Jan 2025
Contributed by Lukas
Five things you'll learn in this episode: How tracking every minute of work can transform your time management and life quality. The importance of ba...
60: The 12 business books to read in 2025
30 Dec 2024
Contributed by Lukas
For this episode of The Business of Fitness Podcast, Dan has created a 12 book reading list for 2025. One book each month that will have massive imp...
59: The only 5 reasons your fitness business is failing
15 Dec 2024
Contributed by Lukas
Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The five essential objectives every fitness business must...
58: How to grow a fitness business WITHOUT more clients/members
01 Dec 2024
Contributed by Lukas
If you're like a lot of fitness business owners, you're probably asking the wrong question when it comes to growing and scaling a successful business....
57: 3 ways to make it easier to earn more in a fitness business
16 Nov 2024
Contributed by Lukas
Owning a business is really tough. We can all agree on that. Whether you're a solo PT, or own a chain of gyms, this game is hard. And yet so many busi...
56: Increase profit without more members by tracking APM.
03 Nov 2024
Contributed by Lukas
There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how...
55: The 19 ways to get more gym clients
20 Oct 2024
Contributed by Lukas
In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to at...
54: How his referral network earns him $3000 a week
06 Oct 2024
Contributed by Lukas
In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers ...
53: The four Es. A framework to build fitness businesses
22 Sep 2024
Contributed by Lukas
Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The four Es model for organising entrep...
52: A New Career Accelerator For PTs
08 Sep 2024
Contributed by Lukas
Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we're providing a ladder between a P...
51: How to Slash Membership Suspensions to Boost Revenue
25 Aug 2024
Contributed by Lukas
Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Strategies to reduce membership suspensions and their imp...
50: Launching a physical product with the founders of GOAT
11 Aug 2024
Contributed by Lukas
Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips. They spok...
49: Paid Advertising Q&A
04 Aug 2024
Contributed by Lukas
Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals. This podcast is a bit differ...
48: 9 Ways To Pivot Your Fitness Business To Earn More
28 Jul 2024
Contributed by Lukas
Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The concept of pivoting in fitness business for growth. ...
47: He Left F45 and CrossFit and Boosted Revenue by $120,000
07 Jul 2024
Contributed by Lukas
Ben Luckens had two F45 franchises and a CrossFit Affiliate. He walked away from both, opened a single gym on his own terms, and increased revenue by ...
46: How to Raise Fitness Prices Without Losing Clients
23 Jun 2024
Contributed by Lukas
Did you know you can add tens of thousands of dollars to your annual revenue with just one email? Raising the prices of PT sessions, classes, or gym m...
45: A gym advertising guide for every budget
09 Jun 2024
Contributed by Lukas
How should you market your fitness business if you only have $50 a month? How about $200, $1,000, $2,500 or even $10,000 a month? We set digital mar...
44: How to get more clients using marketing psychology
26 May 2024
Contributed by Lukas
Dan uses the science of behavioural economics to provide very tactical strategies to get more fitness clients and sell more fitness memberships. Imple...
43: Dan's Interview on the Fitness Education Online Podcast
20 May 2024
Contributed by Lukas
This episode's a bit different, it's a recent interview Dan did on the Fitness Education Online Podcast, where he spoke about his own journey in fitne...
42: How to Boost Gym Profit with Ice Baths/Saunas
12 May 2024
Contributed by Lukas
If you're a gym owner looking to develop multiple income streams, this one is for you. Dan goes deep into the pros, cons and strategy of incorporating...
41: 13 Habits of Highly Successful Business Owners
24 Apr 2024
Contributed by Lukas
At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six year...
40: Contractors or Employees?
14 Apr 2024
Contributed by Lukas
Confused about staff? This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contrac...
For subscribers only
11 Apr 2024
Contributed by Lukas
https://perthfitnessbusinesssummit.com.au/
39: How I Built a Fitness Business in 3 hours for $300
30 Mar 2024
Contributed by Lukas
Dan spent three hours, and $300 to build a fitness business. As he went, he documented the exact process for you to copy. This episode is the story of...
38: 8 crazy fitness business models to boost your profits
15 Mar 2024
Contributed by Lukas
What if we could combine fitness business models to get all the upside, with none of the downside. That's exactly what Dan does in this episode - givi...
37: Ranking the 5 most profitable fitness business models
03 Mar 2024
Contributed by Lukas
Which fitness business model can earn the most money? Which gives the best lifestyle? Which is easiest to run? To find out, Dan does a deep dive into ...
36: Elon Musk's Blueprint for Gym Owners
17 Feb 2024
Contributed by Lukas
In today's episode, we dive deep into the innovative mind of Elon Musk and explore how gym owners can apply his billion-dollar business strategies to ...
35: All the most successful fitness businesses track these 12 numbers
29 Jan 2024
Contributed by Lukas
Join Dan as he reveals the crucial role of Key Performance Indicators (KPIs) in driving business success. Discover why the six hours he dedicates annu...
34: Instead of trying to keep up with fitness tech, Fit Pros should focus on these 6 areas.
22 Jan 2024
Contributed by Lukas
In this episode, Dan tells the story of Trader Joe's, and how it can offer invaluable lessons for the fitness industry. He speaks about how the groc...
33. The $100,000 online programming blueprint. The model is broken, here's how to fix it.
13 Nov 2023
Contributed by Lukas
If your dreams of an online fitness programming lifestyle business are going nowhere, you're not alone. The model is broken. But there's a way to fix ...
32: How to future-proof your PT career
30 Oct 2023
Contributed by Lukas
Dan explores the financial ups and downs of a personal trainer's career and discuss solutions for a sustainable future in the industry. He asks the pi...
31: Dan talks at the ESSA State Symposium on The Business of Exercise Physiology
21 Oct 2023
Contributed by Lukas
I was recently invited by the the WA chapter of Exercise and Sports Science Australia to speak to 80 Exercise Physiologists and Sports Scientists abou...
30: Dreaming of opening multiple gyms? Ask yourself this question first.
18 Oct 2023
Contributed by Lukas
Dreaming of gym expansion? Before you leap, tune into this week's episode where we dissect one of the most pivotal questions in business growt...
29: A Fit Biz Growth Strategy Only for Fit Pros Not Afraid of Hard Work
09 Oct 2023
Contributed by Lukas
In the early stages of a fitness business, there are a few powerful, but labour intensive client-growth strategies. While these efforts don't seem sca...
28: Stop Selling Personal Training. Start Selling Experiences.
01 Oct 2023
Contributed by Lukas
Personal Trainers shouldn't sell Personal Training. They shouldn't even sell results. They should sell an experience. So what's the difference? And wh...
27: The Client is NOT always right. How to Build Respect and Retention as a PT.
25 Sep 2023
Contributed by Lukas
For Personal Trainers, the customer is NOT always right. In fact, if you treat them like they are, you're likely to lose respect, lose clients, and lo...
26: 98%+ Fitness Client Retention With This 10 Minute Strategy
16 Sep 2023
Contributed by Lukas
If you can devote 10 minutes of time every Friday morning to one simple task, you can increase your client retention above 98%. Let's unpack this task...
25: Advice to PTs in their 20s
11 Sep 2023
Contributed by Lukas
There are just five things Personal Trainers need to do between 20 and 30 to set themselves up for life. Sampling widely, solving the problems of 'fut...
24: The Surprising Way to Secure Your First 5 Clients Without Spending a Cent on Marketing
04 Sep 2023
Contributed by Lukas
Just starting your Personal Training career? Or maybe you want to know how to get your next five clients? It's easier than you think because you alrea...
23: I reviewed 500 fitness business Insta posts. Here's what I learned.
28 Aug 2023
Contributed by Lukas
In an attempt to make my daily Instagram 'doom scrolling' more productive, I recently did a review of the content being shared by Perth Fitness Busine...
22: How to Market a Sauna
31 Jul 2023
Contributed by Lukas
Thinking about installing a sauna in your gym? Before you do, you need to know that how you market it will be COMPLETELY different to how you market s...
21: The Hidden Future Danger of Your Gym's 'Revolving Door' Member Plateau
24 Jul 2023
Contributed by Lukas
If your fitness business feels static because each week sees a few people start, and a few people leave, this episode is for you. We talk about what t...
20: How To Stop The Fitness Industry Spitting You Out
08 Jul 2023
Contributed by Lukas
The Fitness Industry may be notorious in its' chewing up and spitting out of Fitness Professionals. But with an awareness of the warning signs...
19: Charging for Missed Sessions Will LOSE You Money
26 Jun 2023
Contributed by Lukas
Surprising research tells us that if you're a Fitness Professional who charges your clients for a missed session, you might be burning money. In today...
18: Game Changer: How a Business Mentor Will Help You
19 Jun 2023
Contributed by Lukas
Fitness Professionals are really good at what they do – their ability to create healthy long term behaviour change in their clients. But when it com...
17: We've Discovered Fitness 'Super Referrers'. Here's How to Attract Them.
12 Jun 2023
Contributed by Lukas
We've noticed some of our clients are 'Super Referrers', and wondered if these rare people have anything in common. Turns out, they do! What if we cou...
16: Money Secrets from Accountant Turned Gym Owner
05 Jun 2023
Contributed by Lukas
What do you get if you cross an accountant with a successful gym owner? You get Ange Gawthorne, our guest today. Ange talks about how gym owners can i...
15: 21 Must Read Books For Fitness Professionals
29 May 2023
Contributed by Lukas
(Read on to learn how to win three of these books) Immersing yourself in the world of business is perhaps the most powerful tool you have to build you...
14: Using ChatGPT To Grow Your Fitness Business
15 May 2023
Contributed by Lukas
Want more clients and members? With ChatGPT, you can market your fitness business using the power of AI. In a first-of-its-kind interview, we brought ...
13: What Happens in a Business Mentoring Consult
09 May 2023
Contributed by Lukas
Have you ever wondered if you would benefit from a Business Mentor for you and your business? In this episode, Dan breaks down the things he covers du...
12: How to Earn an Extra $60k/year in a Small Gym From Retail Sales
24 Apr 2023
Contributed by Lukas
With just 125 members, Scott Hook generates $60,000 in revenue per year from retail sales within his gym. Would an extra $60k a year be a game changer...
11: Smash the Plateau in Your Fitness Business
17 Apr 2023
Contributed by Lukas
11 strategies to break through your fitness business plateau. We explore the five areas of business overview, operations, marketing, client experience...
10. Intentional Incompetence: Being Bad At Some Things Is Your Key To Success
10 Apr 2023
Contributed by Lukas
Are you tired of trying to fix every weakness in your business? Of trying to please everyone and be the best at everything? Learn why intentionally ch...
9: The Instagram Posting Mistake Undoing Your Hard Work
03 Apr 2023
Contributed by Lukas
Are you struggling to attract new clients despite having great social media content? It could be because you're missing one crucial element. In this...
8: 391% Increase In Fitness Lead Conversions With This Strategy
24 Mar 2023
Contributed by Lukas
By taking advantage of a strategy called 'speed to lead', we can EASILY increase the number of fitness business leads by a massive 391%. In this episo...
7: How To Deload From Your Business
20 Mar 2023
Contributed by Lukas
We know that athletes should take deload weeks from their training, so why shouldn't fitness business owners take deload weeks from their business? ...
6: Marketing for Exercise Physiologists
12 Mar 2023
Contributed by Lukas
This episode is for Exercise Physiologists, as we do a deep dive into the marketing strategies you should be employing to grow your EP business. You c...
5: The Time Management Meta Skill To Stop You Drowning in Business
06 Mar 2023
Contributed by Lukas
The are three major uses of time for Fitness Professionals. But most people have them backwards. In this episode, we unpack these uses of time, optimi...
4: How To Build a Fitness Business That Makes You Happy
26 Feb 2023
Contributed by Lukas
Using a KPI that measures the impact your business has on your quality of life may be the most overlooked metric in your fitness business. In this epi...
3: Your REAL Hourly Rate: The True Cost of Running a Fitness Business
19 Feb 2023
Contributed by Lukas
Tracking your true hourly rate is one of the most important KPIs for Fitness Professionals. In this episode, Dan explores how you can use 'hourly rate...
2: Multiple Income Streams for Fit Pros: Why Timing is Everything
10 Feb 2023
Contributed by Lukas
Are you a Fitness Professional who wants to develop multiple income streams? A 'fitness-preneur'? In this episode, Dan Williams talks about how to max...
1: Become a $100k PT in 20 Hours a Week: The Blueprint
31 Jan 2023
Contributed by Lukas
By carefully designing your life, and following the five step process we discuss in this episode, it's possible for Personal Trainers to take home $10...