The Business of Hearing

The Hard Truths of Being a Business Owner (That Nobody Talks About)

03 Apr 2026

Contributed by Lukas

Everyone shares the wins. Nobody talks about the weight. In this episode, Oli steps away from the tactics to have an honest conversation about the me...

Are Subscription Models the Future of Hearing Care?

27 Mar 2026

Contributed by Lukas

The traditional hearing care model has looked the same for decades. But consumer behaviour is shifting, and subscription models are quietly starting ...

Amplifon Acquires GN ReSound - What This Means for Your Practice

25 Mar 2026

Contributed by Lukas

Last week, Amplifon made a huge strategic play by announcing plans to acquire GN Hearing in a $2.64 billion deal, which is expected to close by the en...

The Real AI Threat to Hearing Care Clinics (It's Not What You Think)

20 Mar 2026

Contributed by Lukas

The real AI threat to hearing care isn't robots replacing providers -- it's the devaluing of your knowledge. In this episode, Oli cuts through the do...

Happy Hour Q&A: 5 Big Questions Hearing Practice Owners Are Asking in 2026

06 Mar 2026

Contributed by Lukas

In this Q&A "Happy Hour" episode of the Business of Hearing Podcast, Oli answers five questions submitted by private practice hearing care leaders. Wh...

How Hearing Clinics Can Create a Strong Point of Difference in Their Market

27 Feb 2026

Contributed by Lukas

Many hearing clinics believe they're unique, yet to prospective patients, most practices look and sound exactly the same. In this episode, Oli explain...

Three Ways to Increase Providers Close Rate (Without Them Changing Anything)

20 Feb 2026

Contributed by Lukas

In this episode, Oli explains why sales is such a taboo topic in hearing care, how provider language and behaviour can unintentionally create friction...

The Real Reason Hearing Clinics Struggle With Pricing

13 Feb 2026

Contributed by Lukas

Many hearing clinics don't struggle with pricing because their fees are wrong, they struggle because of how those fees are framed, explained, and emot...

5 of the Smartest (and Most Original) Ideas Implemented by Hearing Care Clinics in 2025

06 Feb 2026

Contributed by Lukas

At the end of 2025, Oli reviewed 25 of the smartest and most original ideas implemented by private practice hearing care clinics. At the end of 2025, ...

The Five C's Framework for Hearing Clinic Growth in 2026

30 Jan 2026

Contributed by Lukas

In this episode, Oli breaks down the Five C's every private practice hearing clinic needs to focus on to win in 2026, and why these matter more than t...

Your Website Traffic Is Dropping… and That's Actually a Good Thing

23 Jan 2026

Contributed by Lukas

A massive SEO study analysing millions of searches revealed something uncomfortable: Google is keeping more and more traffic for itself. Zero-click se...

The Death of the Middle: Why Hearing Care Is Splitting Into Two Extremes

16 Jan 2026

Contributed by Lukas

The mid-range of the hearing-aid market is shrinking fast. Patients are gravitating toward either very low-cost options or premium high-end solutions...

The Surprising Truth About Publishing Your Hearing Aid Prices

09 Jan 2026

Contributed by Lukas

Should hearing clinics put pricing directly on their website? It's one of the most debated topics in private practice, but the data is clear, and the ...

3 Big Trends Every Hearing Clinic Must Prepare for in 2026

19 Dec 2025

Contributed by Lukas

2026 is shaping up to be a major transition year in hearing care, from new behaviour shifts to tech changes that will directly impact how clinics attr...

Google's 2025 Algorithm Shake-Up: What Hearing Clinics MUST Change Now

12 Dec 2025

Contributed by Lukas

What Google's September 2025 update really targeted Why many clinic sites suddenly lost rankings or indexing The rise of "zero-click" search (and what...

What 2025 Taught Us About Audiology, AI & The Future of Hearing Care

05 Dec 2025

Contributed by Lukas

2025 has been the most disruptive year hearing care has seen in a decade, from Apple's expanded ecosystem and a confusing OTC landscape, to AI-driven ...

Why Most Hearing Practices Fail (and How to Avoid It)

28 Nov 2025

Contributed by Lukas

90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so ...

3 Reasons You Should NOT Get Into the Hearing Care Industry

21 Nov 2025

Contributed by Lukas

Here's the truth: hearing care isn't for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn...

8 Lessons from 8 Years Running a Hearing Care Marketing Agency

14 Nov 2025

Contributed by Lukas

Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of r...

I Review My 2025 Predictions for Hearing Care Marketing (and Share my 2026 Predictions)

07 Nov 2025

Contributed by Lukas

Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start ...

What Are Patients REALLY Saying About You?

31 Oct 2025

Contributed by Lukas

What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences...

Should you be the face of your practice? (Growing a personal brand in hearing care).

24 Oct 2025

Contributed by Lukas

Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it real...

Audiology Clinic Marketing - Where to Start?

17 Oct 2025

Contributed by Lukas

What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the stra...

Two Audiologists Discuss What Happened After Publishing Prices Online

10 Oct 2025

Contributed by Lukas

Two Audiologists - one from the U.S. and one from Canada - recently sat down for a candid conversation about growth, trust, and transparency in hearin...

How to Make Your Practice Competition-Proof

26 Sep 2025

Contributed by Lukas

Your website can be copied. Your pricing can be beaten. So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli expla...

I analyzed 116 hearing care websites, the best-performers had these 5 things in common

19 Sep 2025

Contributed by Lukas

If your website feels more like an online brochure than a business growth tool, you're not alone. But the good news is, small changes can make a huge ...

The Ingredients of a High-Performing Clinic with Dr. Heidi Hill

12 Sep 2025

Contributed by Lukas

In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (https://hearinghealthmn.com/). In...

The Website Scorecard: Is Your Website Helping or Hurting Your Practice?

05 Sep 2025

Contributed by Lukas

If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this epis...

3 Ways You're Leaving Money on the Table (Without Knowing It)

29 Aug 2025

Contributed by Lukas

Every practice has untapped potential, revenue that's hiding in plain sight. The question is, are you spotting it? In this episode of the Business of ...

I Asked ChatGPT to Pick the Best Audiologist in Every U.S. State - Here's What Happened

22 Aug 2025

Contributed by Lukas

AI search is changing the way patients discover hearing care, but will your clinic make the list? In this episode of the Business of Hearing podcast,...

UK Doctor Reinvents Tinnitus Care with Tech – Meet Edmund Farrar (Oto)

15 Aug 2025

Contributed by Lukas

In this episode of The Business of Hearing, I sit down with Dr. Edmund Farrar, co-founder of Oto – the groundbreaking platform changing how tinnitus...

Competing with Big Box, Big Chains or Goliaths? Here's What To Do

08 Aug 2025

Contributed by Lukas

In this episode, we dive into one of the biggest concerns facing independent hearing clinics, how to compete with the massive chains, groups, and manu...

The New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven Reality

28 Jul 2025

Contributed by Lukas

The New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven Reality AI Search is rewriting the rules of online visibility - and most hear...

How Ben Thompson Built the #1 Tinnitus Channel on YouTube

26 Jul 2025

Contributed by Lukas

Ben Thompson, Au.D., built the #1 tinnitus-focused YouTube channel in the world - but how did he do it? In this interview, we unpack the strategy behi...

I answer your questions (practice pricing, positioning, advertising and strategies)

18 Jul 2025

Contributed by Lukas

In this Q&A special, Oli answers your most pressing questions about what actually works in hearing care marketing today. From the real value of tradit...

Your Clinic is a Zoo - Nigel Risner Explains How to Lead It

11 Jul 2025

Contributed by Lukas

Is your team a zoo? Nigel Risner thinks it should be - if you know how to lead it. In this powerful and entertaining conversation, international speak...

Your Clinic Isn't Fully Booked? It's Not a Marketing Problem

04 Jul 2025

Contributed by Lukas

If your schedule isn't full, your first instinct might be to blame marketing. But what if the real problem is positioning? In this episode of The Busi...

How to Turn Every Patient into a 5-Star Review

27 Jun 2025

Contributed by Lukas

This isn't about asking harder, it's about creating an experience that naturally earns 5-star reviews. In this episode of The Business of Hearing, Oli...

Marcus Sheridan's 3 marketing predictions for the next 3 years

20 Jun 2025

Contributed by Lukas

Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare: 👉 Your business isn't just a clinic a...

3 Industry Shifts That Are Forcing Hearing Clinics to Rethink Growth

13 Jun 2025

Contributed by Lukas

The hearing care industry is changing fast — and the old ways of winning new patients aren't cutting it anymore. In this video, you'll discover the ...

This One's Not for the Highlight Reel

12 Jun 2025

Contributed by Lukas

You don't see the doubts. The late nights. The quiet moments where confidence slips and questions creep in. From the outside, things might look like t...

Summer 2025: The 4 Things Every Private Practice Leader Should Prioritize

06 Jun 2025

Contributed by Lukas

In this episode of the Business of Hearing podcast, we break down the four most important focus areas for private practice owners heading into summer ...

From Search to Suggest: Google AI and the New Era of Discovery

30 May 2025

Contributed by Lukas

Google's AI Mode has officially rolled out — and it's not business as usual. No more 10 blue links. No more relying on blogs to bring in a steady fl...

How to maximize earwax removal leads

23 May 2025

Contributed by Lukas

In this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care. While most prac...

Proof beats promises - how to increase trust in your community

16 May 2025

Contributed by Lukas

In this episode, we explore the role of proof and trust in private practice growth — and why saying "we're the best" just isn't enough. Oli shares h...

How to Make Patients Fall in Love With You

09 May 2025

Contributed by Lukas

In this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-...

Focus on This, Everything Else Becomes Easier

02 May 2025

Contributed by Lukas

In this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is. Oli breaks dow...

The Past, The Present and the Future of Hearing Care (Some Random Wednesday Morning Thoughts)

30 Apr 2025

Contributed by Lukas

This was a little random. Just me, my microphone and some top-of-mind thoughts about where we're at as an industry, where we're going, and what the fu...

Why new patient appointments have fallen ... and what to do about it

25 Apr 2025

Contributed by Lukas

Why Patient Numbers Are Falling — And What Smart Clinics Are Doing About It Description: In this episode, we explore why so many hearing clinics are...

Google just changed the rules, again

18 Apr 2025

Contributed by Lukas

In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online. With the rise of AI-powered ...

4 AI Predictions for the 2 Years

11 Apr 2025

Contributed by Lukas

In this episode, I share four bold predictions about the rise of AI — and how they could completely reshape how we communicate, market, and connect....

Become a Long-Haul Leader with Chris Ducker

28 Mar 2025

Contributed by Lukas

Chris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners bu...

Big News: Google's 'AI Overviews' is Heavily Impacting Industry Traffic

28 Feb 2025

Contributed by Lukas

In November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily. By replacing o...

3 unique (and weird) ideas to grow your practice ... that nobody has yet implemented

21 Feb 2025

Contributed by Lukas

In this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet! Join me as I share actio...

Where to Find Extra Revenue in Your Practice

14 Feb 2025

Contributed by Lukas

💰 Is your hearing care practice sitting on hidden revenue? Most clinics are losing money without realizing it. In this episode, uncover the exact ...

How to Increase Help Rates Without Changing Sales Skills

07 Feb 2025

Contributed by Lukas

The difference between a provider having 20% of patients say yes to treatment versus 70% is massive. A provider's help-rate is one of the biggest leve...

Three real-world ways to minimize no-shows for appointments

31 Jan 2025

Contributed by Lukas

This is all about the details. In this episode, I'm sharing three real-world, easy-to-implement strategies to minimize no-shows and cancellations—be...

Being The Only Audiologist on The Island With Dr. Annette Stephenson [Under the Hood]

24 Jan 2025

Contributed by Lukas

Dr. Annette Stephenson is the owner of Cayman Hearing Center, and the only Audiologist on the Cayman Islands. She joined Dr. Nancy Duncan for an 'Unde...

What does the future of Audiology look like? With Dr. Amit Gosalia

10 Jan 2025

Contributed by Lukas

Dr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Lan...

Are we entering a golden period for private practice hearing care in 2025?

03 Jan 2025

Contributed by Lukas

There's so much doom and gloom in this industry - it's painful. Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing...

Implement this marketing strategy in 2025

27 Dec 2024

Contributed by Lukas

This is a big one. With 2025 on the horizon, I want to share the EXACT marketing strategy that you can use in 2025 to attract more boomer-aged patient...

Where to Focus in 2025

20 Dec 2024

Contributed by Lukas

As 2024 comes to an end, and as we enter 2025 ... .. there is 3 areas that I'd be giving serious focus to right now if you're a private practice leade...

Google is Losing Marketshare, Fast - What This Means for Private Practice Marketing?

13 Dec 2024

Contributed by Lukas

In October, it was published that Google had a 83.54% dominance on all online search. Since then, a lot has changed. OpenAI launched ChatGPT Searc...

24 of the smartest (and most original) ideas implemented by private practices in 2024

06 Dec 2024

Contributed by Lukas

Download the full PDF at https://join.orange-gray.com/24of2024 ** In this episode, I share 4 highlighted campaigns from a new document I've just publi...

What does big industry data teach us about TPA and private practice trends with Chelsea Treseder

29 Nov 2024

Contributed by Lukas

Chelsea Treseder is the co-founder of MyVitalsPro, the hearing care industry's most insightful platform for analysing data and understanding the inter...

10 Questions about hearing care growth with ChatGPT

22 Nov 2024

Contributed by Lukas

In this episode, I have a chat with ChatGPT. We interview each other, play "would you rather" and I answer 10 big questions about hearing care, myself...

How to Improve your providers 'help rate' by understanding Exactly What to Say with Phil M Jones

15 Nov 2024

Contributed by Lukas

Imagine if your providers knew exactly what to say to help patients to make decisions. With the 'help rate' being a key metric between average and gre...

S3 Episode 14 - The kryptonite to manufacturer-owned chains

09 Nov 2024

Contributed by Lukas

If you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of n...

Become the most expensive practice in your area by understanding THIS

01 Nov 2024

Contributed by Lukas

This may be controversial. But I believe you should be the most expensive practice in your area. Three reasons why: #1 - This is a business, and you d...

Four alternative revenue streams to build into your practice

25 Oct 2024

Contributed by Lukas

In 2023, Starbucks revenue was 35 billion dollars. $21.68bn was from coffee/hot drinks $6.59bn was from food. $7.2b was cold drinks and merch. Essenti...

5 low-cost ways to grow your perceived value (and have more patients naturally choose you)

18 Oct 2024

Contributed by Lukas

Businesses like Ferrari, Michelin, and Ford have used (and, in some cases, still use) unique, low-cost strategies to shift perception and grow their ...

Could you acquire your competitors? (Spoiler; the answer is yes).

11 Oct 2024

Contributed by Lukas

As a practice leader, you may have have heard that there's famously only three ways to grow your practice. Increase the number of patients Increase t...

How to market to physicians in 2024 (the game has changed)

04 Oct 2024

Contributed by Lukas

Back in the day, you could rock up to a physician offices with coffee, cakes and a smile and win referrals. The problem is, this is now being seen as ...

The Biggest Marketing Bang for Your Buck in 2024 - Focus Your attention on THIS group of patients

27 Sep 2024

Contributed by Lukas

Every future hearing aid wearer in your community can be split into one of 5 phases. The challenge is, most marketing/advertising focuses on talking t...

How to handle and manage stress as an overworked business owner

20 Sep 2024

Contributed by Lukas

This one is a little direct, and personal ...  ... there's no market strategies or ways to grow your practice. Instead, it's an honest conversation b...

How to attract high-quality patients by understanding this 'dating' marketing dynamic

13 Sep 2024

Contributed by Lukas

Are you looking for a one night stand or a marriage? Because depending on what you're looking for, you have to play two very different games, hang out...

Apple's finally arrived - here's what to do

10 Sep 2024

Contributed by Lukas

Well, Apple have finally done it. After months of rumours, they have officially announced that they're introducing hearing aid functionality into the...

The 4 private practice value propositions to stand out in a crowded market

06 Sep 2024

Contributed by Lukas

Why should somebody choose you over all other options available to them? That's the question that you need to answer. In this episode of the Business ...

The blueprint to escaping patient care to work ON your practice

30 Aug 2024

Contributed by Lukas

This may be a controversial one ... . .. but if you want to grow your practice, then it often requires you to spend your time working on the high pay-...

Stop being priced shopped with this pricing adjustment

23 Aug 2024

Contributed by Lukas

Are you seeing a similar trend? Are more and more patients visiting you, asking for prices, then going elsewhere? Are you and your providers having to...

WTF (Where to Focus) as a Practice Leader in 2024

16 Aug 2024

Contributed by Lukas

Can you sense it? We're on the brink of significant change. It seems like everything we've long accepted about audiology and hearing care is shifting ...

The kryptonite to manufacturer-owned chains

11 Aug 2024

Contributed by Lukas

If you have a manufacturer-owned chain as a competitor, you know the pain. They outspend you on advertising. They are aggressive in their pursuit of n...

Growth Through Acquisition with Dr. Leah Guempel | Under the Hood

01 Aug 2024

Contributed by Lukas

Dr. Leah Guempel has an incredible story! From starting as an audiologist and jumping straight into private practice, she has since grown through acqu...

Buy Back Your Time as a Practice Leader with Dan Martell

26 Jul 2024

Contributed by Lukas

It was a pleasure to have Dan Martell join as part of the Inner Circle Book Club. If you're unfamilar with Dan's work, he is the bestselling author o...

The Marketing Lessons That You Can Borrow from Prime Hydration

18 Jul 2024

Contributed by Lukas

Have you ever had a Prime Hydration drink? Of course you haven't - you're not 14 years old! However ... When the two YouTubers KSI and Logan Paul laun...

How This Husband & Wife Team Have Built an Incredible Practice | Under the Hood

11 Jul 2024

Contributed by Lukas

Wow. What an interview. Dr. Nancy Duncan is back with another 'Under the Hood' episode as she interviews Dr. Richard Luekenga and Allyson Luekenga - t...

How to Maximize The Valuation of Your Practice (The 5 Areas of Focus)

04 Jul 2024

Contributed by Lukas

Do you know how much your practice is worth? And if you were planning to sell it, would you know where to focus to maximize the valuation and make it ...

5 Ways to Use ChatGPT (Artificial Intelligence) In Your Practice

27 Jun 2024

Contributed by Lukas

How are you using ChatGPT in your practice? If your answer is: I'm not Writing copy For fun Then you're missing out. In this episode, I share 5 ways...

How Restaurants Set "Perfect Buying Conditions" [Borrow This Lesson for Your Practice]

20 Jun 2024

Contributed by Lukas

What wine options do you have for your patients? 🍷 I'm joking (kind of). Because, there's a lesson that you can borrow from restaurants to enhanc...

Weird and Unique Physician Marketing Strategies 😱

13 Jun 2024

Contributed by Lukas

In this episode, we explore "Weird and Unique Physician Marketing Strategies". Join our host, Oli Luke as we uncover some of the most unconventional a...

Front Desk Mastery (Have Your Front Desk Listen to This!)

06 Jun 2024

Contributed by Lukas

In 2016, a study was conducted by the PH Media Group that asked 2,234 Americans their opinions on customer service handling, and their experiences of ...

5 Things That Every Practice Leader SHOULD Delegate

30 May 2024

Contributed by Lukas

As business owners, we're constantly wearing many hats. We're often the rainmaker in the practice, managing staff, buying the coffee, dealing with...

Going From Strength to Strength With Dr. Emily E McMahan | Under the Hood Interview

23 May 2024

Contributed by Lukas

Imagine growing one of the most respected audiological practices in the country, while balancing life with two young children? Well, that's the conver...

9 Questions to Transform Your Life

09 May 2024

Contributed by Lukas

This is a little different. We're not discussing audiology or hearing care. Instead, I'm walking you through 9 questions to ask yourself to transform ...

What Does A Boutique Hearing Care Practice Look Like?

02 May 2024

Contributed by Lukas

Every Industry in the world can be broken into three segments.  The Mass Market – The option for most people.  The Niche Market – The option fo...

Reminiscing & Revolutionizing Private Hearing Healthcare

25 Apr 2024

Contributed by Lukas

As Spandau Ballet rightly put it, GOLD.  What a treat we are in for today, it's the next instalment of Dr. Nancy Duncan's 'Under the Hood' podcast....

How To Buy A Competitor Without Any Debt

18 Apr 2024

Contributed by Lukas

I don't mind a bit of competition, but if we're being honest with ourselves, life would be simpler and your business would be a LOT more profitable if...

Apple Are Entering The Hearing Care Market

11 Apr 2024

Contributed by Lukas

Do you own a pair of AirPods? 🎧 Well, it appears that it was only a matter of time before 🍎 brought forth their long-awaited attack on the hea...

My Weird High Performance Habits

04 Apr 2024

Contributed by Lukas

I've been VERY hesitant to release this week's podcast. Because in all honesty, what I'm about to tell you, you might question my sanity, and when my ...

The Quickest Way To Find Hidden Cash In Your Clinic

28 Mar 2024

Contributed by Lukas

I don't "need" a new bathroom... However my wife "want's" a new bathroom... So...we're getting a new bathroom! 🚿 Off the back of this fantastic ...