The Business of Influence
Episodes
Ep. 3 | Capital, Culture and Control #businessofinfluence
04 Apr 2026
Contributed by Lukas
In this episode of Business of Influence, host Leroy Marc sits down with Craig Jacobs, fashion designer, columnist and entrepreneur, to unpack the evo...
Ep 2. | The Reality of Scaling a Small Creative Agency #foundersdesk
25 Mar 2026
Contributed by Lukas
In this episode of Founder’s Desk, we unpack the reality of scaling a small creative agency with Mika Stefano and Herkie Du Preez, founders of Stron...
Ep. 2 | From Culture to Conversion #businessofinfluence
25 Mar 2026
Contributed by Lukas
Koketso Masisi is a creative director and entrepreneur shaping the intersection of culture, creativity and commerce.In this episode, she unpacks the t...
Ep1. | Founders as Front Page #FoundersDesk
23 Mar 2026
Contributed by Lukas
In the first episode of Founder’s Desk, host Tami Ruschin sits down with Pat Mahlangu, brandpreneur and founder of Pat on Brands, to unpack the powe...
Ep.1 | The State of the Creator Address | #BusinessOfInfluence
06 Mar 2026
Contributed by Lukas
We are so back! In the pilot episode of Season 4, host Leroy Marc sits down with Nombulelo Fox and Mbali Cobotwana to unpack the real state of the cre...
Season 3 Finale: Behind the Influence | The Wrap Up Edition
13 Dec 2025
Contributed by Lukas
The Innovation & Marketing team steps out from behind the curtain for the Season 3 finale of The Business of Influence. At the top of the season, ...
IMC EPISODE 13: AI, creativity, and the future of marketing with Darren Morris | CEO of Lucky Hustle
02 Dec 2025
Contributed by Lukas
AI isn’t the villain, it’s the power tool. Darren Morris breaks down why the creator economy isn’t under threat; it’s evolving. Passion still ...
IMC EPISODE 12: SAB’s Marketing Playbook with Vaughan Croeser | VP of Marketing at SAB
01 Dec 2025
Contributed by Lukas
In this IMC Series episode, we sat down with Vaughan Croeser, Vice President of Marketing at SAB, to unpack why marketing is not a support function; i...
IMC EPISODE 11: From Street to Social, OOH That Gets People Talking with Nomzamo Moalusi | Primedia
25 Nov 2025
Contributed by Lukas
Outdoor advertising is having its renaissance. In this IMC conversation, Nomzamo Moalusi, Primedia Marketing and Communications Manager, breaks down w...
IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor | Unilever South Africa
24 Nov 2025
Contributed by Lukas
In this IMC Series episode, we sit down with Tamryn Taylor, Head of Demand Creation, BWPC Unilever South Africa, to unpack how social listening has re...
IMC EPISODE 9:The Art of Making Brands Memorable with Dean Oelschig | Founder of Halo Advertising
24 Nov 2025
Contributed by Lukas
In this IMC segment, we chat to Dean Oelschig, Founder of Halo Advertising, as he unpacks the philosophy behind creativity in marketing. He reminds us...
IMC EPISODE 8 : Authenticity, Engineering & Salience with Marketing of Volkswagen, Bridget Harpur
11 Nov 2025
Contributed by Lukas
Watch as we talk to Bridget Harpur, Head of Marketing at Volkswagen, about the unique challenges and triumphs of automotive marketing.Bridget shares w...
IMC EPISODE 7: The Power of Authenticity in Marketing with Phathiswa Sefatswa | Clicks Group
10 Nov 2025
Contributed by Lukas
In this IMC conversation, we sat down with Phathiswa Sefatswa, Brand Executive at Click Group, to unpack the real role marketing plays in shaping busi...
IMC EPISODE 6: Marketing That Moves People with Zain Naidoo | Head of Digital Marketing at Dis-Chem
10 Nov 2025
Contributed by Lukas
In this episode of The Business of Influence IMC Series, we sat down with Zain Naidoo, Head of Digital & Social Marketing at Dis-Chem, to unpack t...
The Founder's Desk Episode 4 | The Business behind a multi-gen work place with Maishe Mashigo
04 Nov 2025
Contributed by Lukas
In this episode of The Founder’s Desk, Maishe gets candid about what it really takes to build, scale and sustain a business, starting with people. F...
IMC EPISODE 5: The Creative Revolution at Nedbank with Khensani Nobanda
31 Oct 2025
Contributed by Lukas
In this episode of The Business of Influence, filmed at the IMC Conference, Khensani Nobanda, Group Executive of Marketing and Corporate Affairs at Ne...
The Founder's Desk Episode 4 | Understanding Clients & Their Needs with Zandile Khulu
28 Oct 2025
Contributed by Lukas
In this week’s episode of The Founder’s Desk, Tami Ruschin sat down with Zandile Khulu, Client Service Lead at Style ID Africa, an industry force ...
IMC EPISODE 4: The Future of Luxury Marketing with Aimee Kellen | Regional MD at Moet Hennessy
27 Oct 2025
Contributed by Lukas
In this episode of The Business of Influence: IMC Series, we sat down with Aimee Kellen, Regional Marketing Director at Moët Hennessy, to explore the...
The Founders Desk Episode 3 | New Business Mining - Bringing home the bacon with Lindo Mkhize
21 Oct 2025
Contributed by Lukas
In this episode of The Founder’s Desk, we sit down with Lindo Mkhize to unpack the art and grind of New Business Mining or as we like to call it, br...
Pilot | Foundations from the Founder's Desk
14 Oct 2025
Contributed by Lukas
Every great business starts with a strong foundation. But what does that foundation really look like? Join us for the very first episode of Foundation...
The Founders Desk Episode 2 | New Business Mining - Bringing home the bacon with Lindo Mkhize
14 Oct 2025
Contributed by Lukas
In this episode of The Founder’s Desk, we sit down with Lindo Mkhize to unpack the art and grind of New Business Mining or as we like to call it, br...
IMC EPISODE 2: Building Trust Through Influence with Melusi Mhlungu | CCO of We Are Bizarre
10 Oct 2025
Contributed by Lukas
In this episode of The Business of Influence, Melusi Mhlungu joins us to unpack one of the biggest shifts in modern marketing: people buy into people,...
IMC EPISODE 1: Marketing Shifts with Dale Hefer | CEO of IMC
03 Oct 2025
Contributed by Lukas
What's truly bubbling under the surface of the marketing industry? 🤔We asked Dale Hefer, CEO of the IMC, on The Business of Influence Podcast, ...
EPISODE 10 | Mic Check: How Podcasting Is Shaping Culture, Commentary & Clout in South Africa
15 Sep 2025
Contributed by Lukas
Podcasting isn’t just audio; it’s a movement. In this episode of The Business of Influence, we sat down with Zimasa “Mooshtaffa” Vabaza, a dyn...
EPISODE 9 | Boardroom to Backstage: Why this Generation is Choosing Purpose Over Payslips
10 Sep 2025
Contributed by Lukas
What happens when the corner office isn’t the dream anymore? In this episode of The Business of Influence, we sit down with Tank, a creative powerho...
EPISODE 8 | Pivot or Perish: What Keeps B2B Talent Relevant in the Creator Economy
10 Sep 2025
Contributed by Lukas
The creator economy is evolving at lightning speed, and in this new world, staying relevant isn’t optional; it’s survival. In this episode of The ...
EPISODE 7 | Shem, That Campaign Flopped
09 Sep 2025
Contributed by Lukas
Not every campaign is a win, but every flop comes with its own lesson. In this episode, we sit down with Brenda Ulay, who is a Global Social Media Man...
EPISODE 6 (Part 1) | Rooted & Radiant: How South African Beauty Founders Are Redefining Skin & Hair Culture
11 Aug 2025
Contributed by Lukas
A new era of beauty is unfolding, one where African excellence leads, innovates, and redefines the global narrative. In this episode of The Business o...
EPISODE 5 | Brands Love Culture, Until It Gets Loud
07 Aug 2025
Contributed by Lukas
How far are brands willing to go when culture demands more than aesthetics?In this episode, we sit down with Siba Matshikiza to explore what happens w...
Episode 4 | Disrupt to Deliver: How Creators Are Rewriting Brand Playbooks
07 Aug 2025
Contributed by Lukas
From content creators to brand architects, the game has changed. In this episode, Bongani Baloyi and Sefiso Hlongwane break down the rise of creator-l...
Episode 3 | Rewriting South Africa’s Influencer Playbook with Sbahle Sithole
06 Aug 2025
Contributed by Lukas
In this powerful episode, we sit down with Sbahle Sithole as she unpacks how South African brands and creators can build more intentional, credible, a...
Episode 2 | New Wave Niches : What’s Hot and What’s Not: SA’s Influencer Niches Exposed
06 Aug 2025
Contributed by Lukas
Reviewing the niches. The traditional lanes of beauty, fashion, fitness, tech and food have expanded, giving rise to bold, intersectional subjects sha...
Episode 1 | Trending or Trapped : How Pop Culture is Shaping Creators in 2025
04 Aug 2025
Contributed by Lukas
In this premiere episode of Season 3, Leroy Marc is joined by powerhouse guests Yolanda and Mack for a raw, unfiltered conversation about the state of...
Cooking Up a Storm | A Taste of Season 3
10 Jun 2025
Contributed by Lukas
Season 3 of The Business of Influence is here, and we’re spicing things up!Join Leroy & Tami in the kitchen as they serve real talk and hot take...
The Future of Artificial Intelligence, Voice Search & Chatbots
29 May 2024
Contributed by Lukas
The final episode of season 2 answers all of our audience’s long-standing questions about the world of Artificial Intelligence (AI). In today's ...
Why Style ID Africa: Innovating Influencer Marketing Across The Content
22 May 2024
Contributed by Lukas
In today’s episode of The Business Of Influence Podcast we have an exclusive chat with Savon Matjane, the Innovation and Marketing Lead at Style ID ...
The World of Paid Media and the Power of Paid Advertising.
16 May 2024
Contributed by Lukas
In this episode we unlock the world of paid media and the power of paid advertising.Learn how to maximise ROI with - Senior Search Specialist at Holly...
Scaling Influencer Marketing for Both Brands and Influencers
25 Apr 2024
Contributed by Lukas
In this episode, Leroy Marc and Tami Ruschin explore the complexities and nuances of scaling influencer marketing for brands and influencers. Our in-h...
Real-time Marketing and Newsjacking
17 Apr 2024
Contributed by Lukas
It’s Episode 6 of The Business Of Influence Podcast 🎙️ and we’re diving straight into the of real-time marketing and newsjacking with your ho...
Strategies for Overcoming Creative Blocks and Innovative Ideas
10 Apr 2024
Contributed by Lukas
Episode 5 of The Business of Influence podcast is live! 🎙️ Leroy Marc is joined by Thuso Sekhaolelo, COO at Total Exposure, and Mashudu Nenjelele...
Navigating Budget Constraints & Resource Limitations
03 Apr 2024
Contributed by Lukas
In this week’s episode, Leroy Marc is joined by special guests Thuso Sekhaolelo, COO at Total Exposure & Mashudu Nenjelele, Digital Marketing Sp...
Influencer Round Table: From The Creators’ Point of View | Bonus Epsiode
27 Mar 2024
Contributed by Lukas
Part 2 of the raw and unfiltered Influencer Round Table: From The Creators’ Point of View 🎙️ Join special guests Ponahalo Mojapelo & Siseko...
The Influencer Round Table: From Creators' Point Of View
20 Mar 2024
Contributed by Lukas
"The Influence Round Table: From Creators' View" with hosts Tami Ruschin & Leroy Marc and special guests Ponahalo & Siseko! Tune...
New Age Content Marketing
14 Mar 2024
Contributed by Lukas
In episode 2, hosts Tami Ruschin and Leroy Marc delve into "new age" content marketing, unveiling strategies to deliver an unparalleled expe...
The Art of Emotional Intelligence
06 Mar 2024
Contributed by Lukas
The Evolution Continues! ✨ Welcome back to Season 2 of the Business of Influence Podcast! 🎙️ Episode 1 is LIVE, and your hosts Tami Ruschin a...
How to travel like an influencer
16 Nov 2023
Contributed by Lukas
In South Africa, November, December and January are like the Friday, Saturday and Sunday of the year and we want to prep you in style. With the fest...
Budgeting and money management for influencers and content creators
14 Nov 2023
Contributed by Lukas
This week's episode is a big one: we're talking about money! We've all seen influencers earn thousands and millions but as high as our ear...
Understanding influencer contracts and regulations
24 Oct 2023
Contributed by Lukas
So you've finally done it! You've built an audience, you've made the right connections and now you're about to begin your first brand ...
How to pivot as an influencer with Brett Robson
17 Oct 2023
Contributed by Lukas
Have you ever thought about who the oldest influencer in the world is? Or what the life cycle of an influencer looks like? Where should you career if ...
From image to income: how to craft your personal brand
06 Oct 2023
Contributed by Lukas
We're super excited to present the latest episode of the Business of Influence Podcast because this one's really for everyone. In today's ...
How brands can create culture and community
29 Sep 2023
Contributed by Lukas
This one's for the brands! Whether you're a small business owner, a multi-hyphenate entrepreneur, or part of a global company, we get into how...
Finding your niche, conquering TikTok, and the decisions that influence your creator career
15 Sep 2023
Contributed by Lukas
One of the most important decisions you have to make as a creator is figuring out is your why and where. However, should influencers be confined to on...
What it really means to be an influencer in 2023
08 Sep 2023
Contributed by Lukas
The influencer landscape has drastically transformed since it's an inception. Leroy and Tami present a beginner's guide to influencer marketin...
The Ultimate Team Talk
04 Sep 2023
Contributed by Lukas
Under Armour presents The Ultimate Team Talk.