The Business Of Marketing
Episodes
Authentic Storytelling in the Age of AI: Gabrielle Dolan on Making AI Your Creative Partner
02 Apr 2026
Contributed by Lukas
The Business of Marketing hosts A. Lee Judge and Rocio Osuna discuss the delicate balance between using AI for efficiency and maintaining human authen...
Beyond the Resume: Grit and Visibility in a Saturated Market
31 Mar 2026
Contributed by Lukas
In this Season 5 kickoff of The Business of Marketing, host A. Lee Judge introduces new co-host Rosio Assuna. The episode explores the current "wild" ...
Building a Unified B2B Revenue Team with Andrei Zinkevich
22 Sep 2025
Contributed by Lukas
Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenu...
Why Speed and Scale Are Killing Your Marketing with Robert Rose
16 Sep 2025
Contributed by Lukas
The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content crea...
How AI is Reshaping Your SEO Strategy with Andy Crestodina
02 Sep 2025
Contributed by Lukas
The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train A...
From ChatGPT to Local AI: Practical Tips for Marketers with Christopher Penn
26 Aug 2025
Contributed by Lukas
With AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. C...
"Red Flags" for B2B Podcasters - Podcast Company Owners Tell All (with Katie Brinkley)
29 Jul 2025
Contributed by Lukas
This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and ...
Why Marketers Must Master Visual Design to Drive Business Results with Jim MacLeod
22 Jul 2025
Contributed by Lukas
The episode explores the intersection of design and marketing, emphasizing the importance of visual communication that drives business outcomes rather...
Winning LinkedIn Strategies for B2B Professionals with Neal Schaffer
15 Jul 2025
Contributed by Lukas
The episode explores how B2B professionals can strategically use LinkedIn to build authentic engagement, optimize their profiles, and leverage AI to e...
How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer
08 Jul 2025
Contributed by Lukas
The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and i...
The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin
17 Jun 2025
Contributed by Lukas
Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive se...
Rethinking Attribution and Alignment in B2B with Mary Keough
10 Jun 2025
Contributed by Lukas
The episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer u...
Why SEO Traffic Is Going Down and Revenue Is Going Up with Dale Bertrand
08 Jun 2025
Contributed by Lukas
The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to ...
Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens
13 May 2025
Contributed by Lukas
Jennifer Jurgens, CEO of 1BoldStep, shares how to reframe marketing as a core revenue function by focusing on measurable outcomes, fixing funnel bottl...
How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget
06 May 2025
Contributed by Lukas
In this special internal episode, A. Lee Judge and Marc Raco from Content Monsta unpack how companies can build content engines that deliver consisten...
Why Every Modern Marketer Needs to Master Prompting and Embrace AI for Growth with Pam Didner
29 Apr 2025
Contributed by Lukas
Pam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workf...
Audacious Marketing to Stand Out in an AI World with Mark Schaefer
22 Apr 2025
Contributed by Lukas
Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and co...
Unlocking CMO Success and Strategies with Drew Neisser
15 Apr 2025
Contributed by Lukas
Drew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals h...
Using Behavioral Science in Marketing to Influence Customers with Nancy Harhut
01 Apr 2025
Contributed by Lukas
Nancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply ...
Content Monetization and the Future of Marketing with Joe Pulizzi
25 Mar 2025
Contributed by Lukas
Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From m...
AI First Marketing How AI Blockchain and Web3 Are Reshaping the Future with Sandy Carter
18 Mar 2025
Contributed by Lukas
Sandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping t...
Balancing Brand and Demand in B2B Marketing with Aaron Hassen
11 Mar 2025
Contributed by Lukas
B2B buyers are changing, and trust in brands is at an all-time low. Aaron Hassen, co-founder of AH Marketing, breaks down why traditional marketing st...
Marcus Sheridan on Building Trust Through Content
04 Mar 2025
Contributed by Lukas
Marcus Sheridan, author of They Ask, You Answer, breaks down the evolution of content marketing and why trust is the ultimate competitive advantage.Fr...
LinkedIn Ads Mastery: Targeting, Costs, and Strategy with AJ Wilcox
25 Feb 2025
Contributed by Lukas
AJ Wilcox, founder of B2Linked, breaks down the complexities of LinkedIn advertising and shares expert insights on making the platform work for your b...
Marketing's Future in the face of AI and Innovation with Wil Reynolds
18 Feb 2025
Contributed by Lukas
Wil Reynolds, founder of SEER Interactive, gets real on the rapidly evolving landscape of digital marketing. Wil shares his unique perspective on nav...
Zero-Click Marketing with Rand Fishkin
11 Feb 2025
Contributed by Lukas
Rand Fishkin, founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing. From the concept of "zero-click...
Effective Podcast Formats for Brands and Individuals with Bernie Borges
29 Jun 2023
Contributed by Lukas
In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recr...
Public Relations vs Digital Marketing with Gini Dietrich
12 Jan 2023
Contributed by Lukas
In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growin...
Developing a Growth Marketing Strategy with Darrell Evans
24 Nov 2022
Contributed by Lukas
In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies. Darrell gives additional in...
Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove
10 Nov 2022
Contributed by Lukas
In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.Jennifer give...
Website Updates - What Matters Most in Design and Development with Andy Crestodina
27 Oct 2022
Contributed by Lukas
In this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development.Andy gives additional insight...
Web3, Google Analytics 4 and More with Brian Piper
06 Oct 2022
Contributed by Lukas
In this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more.Brian gives additional insight into web analytics suc...
Using Customer Data To Guide Go-To-Market and Content Strategy with Chris Wallace
29 Sep 2022
Contributed by Lukas
In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience.Chris gives a...
International Marketing From an African Perspective with Mark Kaigwa
22 Sep 2022
Contributed by Lukas
In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective.Mark gives addi...
Pros of Niche Marketing and Communicating Clearly to Your Audience with Ahava Leibtag
15 Sep 2022
Contributed by Lukas
In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clea...
Video and Podcasts: Capturing Your Internal Experts As Content with Zontee Hou
08 Sep 2022
Contributed by Lukas
In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing ...
How To Build Momentum in Life, Marketing, and Business with Mark Schaefer
25 Aug 2022
Contributed by Lukas
In this episode Mark Schaefer and A. Lee Judge revisit the idea of personal brand in 2022 and how businesses are figuring out how to harness personal ...
Sangram Vajre - The Evolution of ABM and Facilitating Go-To-Market
11 Aug 2022
Contributed by Lukas
In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing.Sangram Vajre and Lee chat about sales and marketing alignment...
B2B Digital Marketing Strategy and Content with Ardath Albee
30 Jun 2022
Contributed by Lukas
In this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content.Ardath Albee discusses her busin...
Rand Fishkin - Digital Marketing Intelligence, from SEO to Audience Research
16 Jun 2022
Contributed by Lukas
In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more!Rand Fishkin shares his expertise on how to...
Digital Marketing Maturity and the Fractional CMO with Neal Schaffer
26 May 2022
Contributed by Lukas
In this episode, Neal Schaffer and A. Lee Judge discuss digital marketing and marketing leadership, and the connections needed between the two.Neal Sc...
How Businesses Can Stop Being Boring with Kathy Klotz-Guest
19 May 2022
Contributed by Lukas
In this episode, Kathy Klotz-Guest and A. Lee Judge discuss being authentically you, content creation, marketing strategies and more.Kathy Klotz-Guest...
Guy Kawasaki - The Remarkable Marketer and Chief Evangelist
28 Apr 2022
Contributed by Lukas
In this episode, Guy Kawasaki and A. Lee Judge discuss podcasting, launching businesses and more.Guy Kawasaki shares insight as to how he became known...
Jay Baer Shares B2B Podcast Tips and Personal Brand Strategies
14 Apr 2022
Contributed by Lukas
In this episode, Jay Baer and A. Lee Judge discuss podcasting, personal brand strategies and more.Jay Baer shares his secret to sustaining a phenomena...
Brand Building Marketing Strategies with Nick Westergaard
07 Apr 2022
Contributed by Lukas
In this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies.Nick gives us the questions to ask and guides us on ...
Content Entrepreneurs and the Creator Economy with Joe Pulizzi
31 Mar 2022
Contributed by Lukas
In this episode, Joe Pulizzi and A. Lee Judge discuss all things content marketing.Learn how Joe Pulizzi has evolved on his content marketing journey....
Confidence, Creativity, and Focus with Seth Godin
27 Mar 2022
Contributed by Lukas
In this episode, Seth Godin and A. Lee Judge discuss confidence, creativity, and focus.How does Seth Godin express thoughts with such confidence that ...
SEO for Content, Media, and Web Development with Steve Wiideman
09 Sep 2021
Contributed by Lukas
Since about 2010, companies began to realize that their new storefront was their website. Since then, more customer relationships start on websites th...
Beyond ABM and into Account-Based Experience (ABX) with Jon Miller of Demandbase
02 Sep 2021
Contributed by Lukas
If you’ve followed me long enough, you know that I tend to talk about two things - Content Marketing and Sales/Marketing Alignment.The best part for...
Using the Art of Storytelling to Drive Business and Change with Gabrielle Dolan
24 Aug 2021
Contributed by Lukas
Considering the world’s brief history of writing technology, it’s easy to believe that most of the world's knowledge has been obtained through sto...
How to Build a Digital Brand with Juntae DeLane
21 Aug 2021
Contributed by Lukas
One of the top reasons for marketing as a whole is branding and brand awareness. And in a digital world, without a Digital Brand all other marketing e...
Marketing’s Job Functions and Creating Social Objects with Keith Jennings
12 Aug 2021
Contributed by Lukas
Today’s Marketer has a complex job. We have to figure out how to deliver on the functional elements of Marketing while using all of the Marketing Te...
Keeping Marketing Agencies Honest with Doug Kessler
10 Aug 2021
Contributed by Lukas
B2B Marketing Agencies.When we first launched Content Monsta, we learned that the word “agency” may not be the best term to label our company with...
Bringing Innovative Change within Your Company - featuring guest Carla Johnson
30 Jul 2021
Contributed by Lukas
World-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode.She is someone who has partnered with top b...
Influence vs Influencer Marketing with Jason Falls
15 Jul 2021
Contributed by Lukas
Public Relations, Influence Marketing, and right-out Endorsements.Sometimes it can be hard to tell them apart.This is in part because of shifts in “...
Virtual Marketing as a New Normal - Tips to do it well with Brian Fanzo
08 Jul 2021
Contributed by Lukas
For marketers, 2020 marked a time when we had to make huge pivots. Perhaps one of the biggest pivots was learning how to do more virtually. Internal m...
What Does B2B Influencer Marketing Really Mean?
01 Jul 2021
Contributed by Lukas
When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favor...
The Value of Being "Known" - Personal Branding and Marketing Strategy
24 Jun 2021
Contributed by Lukas
One of my favorite rap lyrics is when Missy Elliot says, “I don't brag I mostly boast” - In that line, she points out that bragging might be exces...
Diving into Data for Marketers - A.I., Google Updates, and More
20 Jun 2021
Contributed by Lukas
Christopher Penn Marketing Keynote Speaker and Best-Selling Author joins this episode!There was a time when marketing was more heavily art than scienc...
Sales and Marketing - The Line Between is Blurring! Get aligned.
11 Jun 2021
Contributed by Lukas
Pam Didner B2B Marketing Consultant joins this episode!Ever since the first businesses decided that there would be a team focused on SALES and ANOTHER...
Marketing's Role in the Customer Experience
03 Jun 2021
Contributed by Lukas
Andrew Davis joins the show.He is a best-selling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC, and w...
Creating the Right Content and Making It Resonate
27 May 2021
Contributed by Lukas
Ep. 22 - Melanie Deziel joins the podcast as we discuss topics such as:How do you become a Marketer today?The Content Fule Framework - Melanie's book ...
How Content Marketing Became a Thing
20 May 2021
Contributed by Lukas
Ep. 21 - Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing. Robert shares how companies can become the media ...
Content for the Sales and Marketing Funnel
26 Aug 2019
Contributed by Lukas
On this episode, we welcome Ellaway Amiker to the Marketing Mastermind. We talk about providing content for Marketing and Sales funnels. We discuss th...
You Are Media - Be Content
08 Apr 2019
Contributed by Lukas
What does it mean to Be Content? This show discusses how to reach authenticity in content by showing real life as it happens. Dontaye demonstrates how...
When Content Goes Too Far
01 Apr 2019
Contributed by Lukas
Lee and Dontaye discuss things to consider when pushing the line on content. We cover today’s content environment and when you may want to go “too...
What Makes a Good Story?
25 Mar 2019
Contributed by Lukas
This is a must listen show for business marketers while we dive into Dontaye’s area of expertise - Storytelling. He breaks down the formula of a goo...
Content Marketing Checklist 2019
18 Mar 2019
Contributed by Lukas
This show lists out the content marketing tactics and forms that you cannot afford to miss this year. A quick-fire list of critical activities in cont...
Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove
13 Nov 2018
Contributed by Lukas
This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of...
The Cost of Content Creation
05 Nov 2018
Contributed by Lukas
We’re talking Content Costs on this show. Cost, ROI, and Value are what this content episode is all about. On this episode we discuss and give insig...
Content vs Commercials - What happened that Content is taking over?
31 Oct 2018
Contributed by Lukas
We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. ...
Content Marketing World Recap and the Big Theme of Storytelling
20 Sep 2018
Contributed by Lukas
What an episode!! Lee returns fired up from an exciting week at Content Marketing World to recap and ask Dontaye why Storytelling was a topic that see...
Standing out from the Competition in a Crowded Social Space
23 Aug 2018
Contributed by Lukas
Our best shows come from our best conversations! In this episode, we give key tactics on how you can stand out in a crowded world of content and story...
Content for the Personal and Business Brand with Jacob Warwick
13 Aug 2018
Contributed by Lukas
My favorite show to date! This show we discuss content form the two major angles: a Business Brand and a Personal Brand. Our special guest joins us - ...
New Trends in Business Content
07 Aug 2018
Contributed by Lukas
Another great discussion! Today we cover new trends in business content. Business Stars are rising from their cell phones! LinkedIn Updates New uses ...
Does Your Company Know Its Theme?
22 Jul 2018
Contributed by Lukas
The show is for the C-Suite, especially the CMOs! Does your company know its theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert...
What Your Content Says About Your Business
18 Jul 2018
Contributed by Lukas
We're back with a strong episode you won't want to miss. We discuss what your content says about your business. We focus on 3 Big Topics...Using your ...
How to Decide on the Best Social Platform for Your Content
02 Jul 2018
Contributed by Lukas
This show dropped some gems! We talk about how to figure out which platform to go "all-in" on for your business. Also, we discuss the keys to knowing ...
The Types of Digital Content for Business and How to MAXIMIZE Them
25 Jun 2018
Contributed by Lukas
A must-listen-to show! On this show, we go deep on the different kinds of content, how to repurpose them and get the most out of each kind of content ...
How can a business develop its story?
08 Jun 2018
Contributed by Lukas
How can a business develop their story? In this episode, we will discuss the topics of:Unique aspects of Business ContentHow Businesses Can Be SocialH...
Content and Social Selling - the Connection
31 May 2018
Contributed by Lukas
One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk a...
How to Start Creating Content for Your Business
31 May 2018
Contributed by Lukas
You've decided that your business needs to create some content. Now what? On this episode, Lee and Dontaye discuss how businesses can create unique co...
How Important Is Content Creation for Businesses?
31 May 2018
Contributed by Lukas
This is a must for businesses who have not started creating content and need to understand why. In this show, Lee and Dontaye discuss how businesses c...