The Business of Personal Brand Photography

Why “Just Wing It” Stops Working Eventually

21 Jan 2026

Contributed by Lukas

Is the idea of jumping back into your business after a break feeling heavier than it used to? Are you tired of making the same decisions over and over...

We Always Think We’re Not Ready...

13 Jan 2026

Contributed by Lukas

Why So Much Good Work Never Gets Seen? Why We Always Think We’re Not Ready Yet?Ever find yourself waiting for the “right” moment to put your wor...

2026. Less Chaos. More Direction.

07 Jan 2026

Contributed by Lukas

2026. Less Chaos. More Direction.The end of the year can leave us wired, reactive, and carrying more ideas than clarity.And then the holidays happen.S...

What Is Your Brand’s Love Language?

01 Oct 2025

Contributed by Lukas

Ever feel like you’re blending into a sea of sameness, scrolling through Instagram and wondering what makes you stand out as a photographer? Are you...

The Mindset Makeover: Transforming Your Photography Business from Within with Johl Dunn

23 Sep 2025

Contributed by Lukas

Ever felt like you’re drowning in work, missing out on family moments, and wondering if you’ll ever get your business-life balance right? Or maybe...

You're Not Failing, the Market has Shifted

15 Sep 2025

Contributed by Lukas

Are you feeling stuck, like your business has lost momentum, or maybe you're questioning if you're the problem?I see you, and you're definitely not al...

From Weddings to Personal Branding: Sarah Morgan’s Photography Journey

01 Sep 2025

Contributed by Lukas

Ever felt like the photography industry is changing faster than you can keep up? Or maybe you’re wondering if personal brand photography is really a...

The Quiet Work Still Counts

23 Jun 2025

Contributed by Lukas

Feeling a little behind?Like you’ve been working hard behind the scenes… but not showing up as much as you “should”?Same. And you’re not alo...

What Are You Saying With Your Pricing

11 May 2025

Contributed by Lukas

 Have you ever lowered your prices in an attempt to stay competitive? While this may seem like the right move, it can actually be detrimenta...

There's No One-Size-fits-All

28 Apr 2025

Contributed by Lukas

“I wish I found you before I bought that course,” It’s a shame when I hear this from others in my industry but it can be the downside of co...

Brand Aesthetics: A Salon Owner’s Journey with Personal Brand Photography

24 Feb 2025

Contributed by Lukas

LEARN PERSONAL BRAND PHOTOGRAPHY WITH PAULA & GET THE WHOLE BUSINESS SYSTEM BUILT OUT FOR YOUThis week I chatted with my VIP client and friend, Ka...

Travel, Calm & Vibing with Clients - From Weddings to Branding with Brooke Cerny

03 Feb 2025

Contributed by Lukas

After years of coaching photographers through big career pivots, I've seen the priceless joy that comes when someone finally finds their niche.I broug...

Something big has happened… and I NEED to share it with you!

28 Jan 2025

Contributed by Lukas

BOOK STRATEGY CALL WITH PAULAWhat if one decision could completely change the course of your photography journey? They say big changes usually st...

Cashflow Kickstart: Quick Wins for a Revenue Boost

20 Jan 2025

Contributed by Lukas

Are you feeling the pinch in your bank balance after the holiday season?It’s easy to live large on your credit card in December & land in Januar...

Mastering Networking as a Personal Brand Photographer with Lizzy Jacobs

25 Nov 2024

Contributed by Lukas

LEARN WITH PAULAAre you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainab...

SNAPSHOT - 10 Clients Who NEED Your Help!

04 Nov 2024

Contributed by Lukas

Get Free Guide - 50 Dream Clients for Personal Brand Photography HEREHave you ever wondered if the market for personal brand photography is already sa...

CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back

28 Oct 2024

Contributed by Lukas

Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? Or maybe you've h...

SNAPSHOT - My Six-Figure Holiday Portrait Campaign

21 Oct 2024

Contributed by Lukas

Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already?My friend this is the best time of yea...

The Fine Line Between Exposure and Exploitation

15 Oct 2024

Contributed by Lukas

Do you ever feel like you have been slightly taken advantage of with your photography? Sometimes this can happen, even though the parties may not...

SNAPSHOT - Building a Brand Aesthetic with Images

08 Oct 2024

Contributed by Lukas

Feel like your photoshoots are all looking a bit samey samey? I had a great chat with designer Delyse Wright about the kind of images that help d...

What Every Personal Brand Photographer Should Know

01 Oct 2024

Contributed by Lukas

I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru.I certainly tried on ...

Finding Alignment in Your Photography Business with Annemie Tonken

17 Sep 2024

Contributed by Lukas

Have you ever wondered why your passion for photography isn’t translating into the success you imagined? If you've been struggling with burnout...

The All-in-One Tool Every Photographer Needs with Margo Franklyn

27 Aug 2024

Contributed by Lukas

Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography?Are you juggling multiple platforms ju...

Stepping Away to Zoom Forward: Your Own Business Sabbatical

04 Aug 2024

Contributed by Lukas

Are you a photographer struggling to find direction in your business? Do you feel like you’re constantly spinning your wheels without making si...

Revolutionize Your Editing with Scott Wyden Kivowitz from Imagen

23 Jul 2024

Contributed by Lukas

Hands up if your editing and post-shoot workflows are still bogging you down?Trust me, it doesn’t need to in 2024!If you are looking for a way to en...

The Village That Supports My Photography Business (& Life!)

16 Jul 2024

Contributed by Lukas

Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? Do you find yourself burning out by the en...

Real Talk - Navigating Tough Times

09 Jul 2024

Contributed by Lukas

Have you been feeling the pinch lately? Are your bookings down and you are finding clients slower to book? Trust me, you're not alone. ...

Creating Content in YOUR Happy Place

26 Jun 2024

Contributed by Lukas

Are you struggling to make content creation a seamless part of your photography business? Or are you simply overwhelmed with your marketing to-do...

Finding Inspiration for Smart Marketing

19 Jun 2024

Contributed by Lukas

I freaking love marketing for others, but often get super stuck when it comes to marketing myself.So I am no angel in this department.However I have l...

Leave Spray and Pray Marketing Behind

11 Jun 2024

Contributed by Lukas

Are you tired of feeling like your marketing efforts are all over the place?Or find it difficult to keep up with the endless marketing advice thrown y...

Breaking Through Your Marketing Roadblocks

05 Jun 2024

Contributed by Lukas

Are you drowning in a sea of marketing options, unsure of where to focus your efforts?Let’s be real…  with so many strategies and tactics hit...

Families in Your Personal Brand Sessions?

29 May 2024

Contributed by Lukas

LEARN WITH PAULAOne question I get asked all the time is “Do you allow families into your personal brand photoshoots?”So I thought I would record ...

Talking Community with Mark Rossetto

14 May 2024

Contributed by Lukas

LEARN WITH PAULAThis year is very much about collaborating with others for me, as I think you will know if you have been tuning inAnd so this week I a...

Offers that Makes Sense for Female Photogs & Clients

06 May 2024

Contributed by Lukas

JOIN FREE MASTERCLASS Sorry guys… I am going to say this from this onset...This one is for the lady photogs today.Don’t mean to exclude the boys e...

My Perfect Day

30 Apr 2024

Contributed by Lukas

Join Free Mini Brand Session Masterclass by Clicking HereOnce upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I...

Growing up with your Photography Business

21 Apr 2024

Contributed by Lukas

LEARN WITH PAULAIf you are a dinosaur photog like me (OK so I am still only in my mid 40's but I've definitely been around for a while now) ...

USA Takeaways & Insights from Our Photography Community

11 Apr 2024

Contributed by Lukas

LEARN WITH PAULAI’m thrilled to announce: I’m back! And I’ve returned with with gusto Took a little break from the podcast to recharge afte...

The Zig & Zag of Chasing Business Dreams

28 Feb 2024

Contributed by Lukas

Are you feeling a little underwhelmed with your progress in your business?Sometimes you can feel like you are working so freaking hard, and seemingly ...

Overcoming the Solopreneurs Loneliness Slump

13 Feb 2024

Contributed by Lukas

LEARN WITH PAULAAs this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lone...

Lisette B on Stepping Into Your Clients Shoes

06 Feb 2024

Contributed by Lukas

LEARN ABOUT USA WORKSHOPS & RETREATSLEARN WITH PAULAHave you been thinking about having your own personal brand photoshoot?But been sitting on the...

Problem Solving or Problem Stacking..??!!

24 Jan 2024

Contributed by Lukas

Learn in Behind the BusinessDo you find yourself obsessing over your social media (or other photographers??!!)Do you spend lots of energy going over y...

How Personal Branding Gives Good Wedding Vibes ✨

16 Jan 2024

Contributed by Lukas

LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024)I think a lot of wedding photogs can be scared to make the leap into Personal Branding.Dealing...

Because overwhelm is SOOOOO last year

10 Jan 2024

Contributed by Lukas

Click to work with Paula in PBE Academy 2024 - Doors Open for limited timeWork smarter NOT harderThat used to be my motto at the end of every yearAnd ...

Cultivating Your Own Personal Brand

03 Jan 2024

Contributed by Lukas

Learn with Paula Join Free Masterclass - Capture Personal Brand Images That SellWe all know as photographers, and especially as personal brand ph...

How Did YOU Kick Butt This Year?

18 Dec 2023

Contributed by Lukas

LEARN WITH PAULAAs the end of the year approaches, it is time to take stock.However, how many times do you look back over the year and look at all the...

The Gear I Use for Personal Brand Photography

18 Dec 2023

Contributed by Lukas

LEARN WITH PAULAI get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography.Now I want to preface this dis...

Feeling an Itch in Your Photography Business?

13 Dec 2023

Contributed by Lukas

LEARN WITH PAULAAre you starting to feel like you may have outgrown your (current) photography business?Or maybe you just have a bit of a feeling that...

3 Lessons Learnt from Teaching In Person Workshops

06 Dec 2023

Contributed by Lukas

I really love learning & teaching in person.You pick up little things that you just can not see on filtered videos where we take out or repeat the...

Thrive in your Photography Business in 2024

28 Nov 2023

Contributed by Lukas

Are you at a point where you are evaluating your photography business and want to start 2024 with gusto?If you've tried every folio building / portrai...

Photopreneurship - From feeling like a hobbyist to a bonafide business

05 Nov 2023

Contributed by Lukas

LEARN WITH PAULAHave you ever felt like people around you look at your photography business like a cute hobby?Do you feel a little frustrated as you j...

Beneath the Surface - A Brutally Honest Share

05 Nov 2023

Contributed by Lukas

Ever had something you really really wanted blow up in your face?Or lost a bunch of money on something that didn't pan out like you thought?Or spent a...

The Joy of Group Personal Brand Photoshoots

01 Nov 2023

Contributed by Lukas

I am a massive "experience" person.I am not huge into amassing material possessions.I'd happily trade in nice jewelry for an epic holiday to fill my m...

This Gamechanger that saved me $3800 in one month

17 Oct 2023

Contributed by Lukas

I am so excited about what I am going to share with you.This has literally shaved 10’s or hours of work time from my workload each month And sa...

That Naked Girl on the Beach in the year 2000

09 Oct 2023

Contributed by Lukas

LEARN WITH PAULACHECKOUT UPCOMING WORKSHOPSHave you ever learnt in person with another photographer ?In the early days I was lucky enough to carry bag...

Work Less, Earn More & Superpower your Photography Business with Chris Garbacz

04 Oct 2023

Contributed by Lukas

I love software that helps me to save time, serve my clients better and make more money. Simple.And I really love software that just makes the whole p...

Top 5 Personal Brand Images to Master

26 Sep 2023

Contributed by Lukas

LEARN WITH PAULAEver get stuck when you are on a shoot with a client for ideas on how to create variety?When I first jumped from portraits to personal...

Thriving together - Connecting with Your Industry Tribe

13 Sep 2023

Contributed by Lukas

Learn with PaulaI have said this before, but being in business for yourself can be a lonely old game.And often one that can leave you at the peril of ...

Feeling in Control & Confident in Business with Mandy Lee

04 Sep 2023

Contributed by Lukas

LEARN WITH PAULAI love talking to other photographers who are completely rocking it in their business, so that maybe hearing from others can help you ...

Becoming the go-to Photographer in Your Area

15 Aug 2023

Contributed by Lukas

LEARN WITH PAULAHow often do you see other photographers in your area zooming up in the ranks (even if you have been around for years) And wonder...

My Top 3 locations for Personal Brand Photoshoots

09 Aug 2023

Contributed by Lukas

LEARN WITH PAULAWATCH NEW MASTERCLASS : CAPTURE DREAM CLIENTS IN BEAUTIFUL SPACESAre you a little bored with you are currently shooting?Or perhaps you...

Behind the Lens: Celebrating 50 Cool Personal Branding Clients

17 Jul 2023

Contributed by Lukas

Here's a shoutout to all my amazing clients to celebrate our 50th Episode!

Time blocking for mental health and business wellbeing

10 Jul 2023

Contributed by Lukas

Learn With PaulaOne of the things I have struggled with a lot through my career is, overwhelm.That is really the only word for it.Let’s face it - wh...

Overcoming Self-Doubt and Building Confidence

03 Jul 2023

Contributed by Lukas

Learn With PaulaOne of the most crippling things you can face in your photography business is a lack of confidence.It can manifest itself in so many w...

Talking Hybrid Shoots with Nikki McLennan

25 Jun 2023

Contributed by Lukas

JOIN LIVE MINI SESSIONS WORKSHOPLEARN WITH PAULAI know all too well the perplexities that can come when you have an existing client base say in family...

Time to shift gears with pricing?

05 Jun 2023

Contributed by Lukas

PRICING & PACKAGING WORKSHOPLEARN WITH PAULAHave you been mulling over a price increase (or decrease) for a while now? Implementing changes i...

Blank canvas, bold moves: Where I'd channel my energy in a photography business reset

16 May 2023

Contributed by Lukas

LEARN WITH PAULA  UPCOMING RETREAT In this episode, I delve into the challenge of getting lost in the daily grind of your photography busine...

Confidence, Creatives & Book Keeping with Oliver Garside

01 May 2023

Contributed by Lukas

LEARN WITH PAULAWhen you are a creative, looking at numbers and organising the financial stuff can be really challenging. Let’s face it, this u...

When Things Go Wrong, As They Sometimes Will

24 Apr 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREMaking mistakes, going through hard times personally, bad weather you can’t avoid… all these things ...

The Past, Present and Future of Photography with Andrew Hellmich

17 Apr 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREKeen to bring some different voices into the mix, in this episode Paula interviews PhotoBizX host Andrew...

Being in Business can be Lonely

11 Apr 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERELet’s face it, working on your own can be really tricky.And we all learnt that being disconnected that...

3 Ways to Incorporate Video into your Photography Business

03 Apr 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREVideo, we all know this is where it is at in so many places when it comes to personal branding.But are y...

Mini Branding Sessions - A Revenue Game Changer

27 Mar 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREWant to learn more about 6 week done-with-you training to help you to set up a mini session day in your ...

Student Spotlight - Mike Styer on Headshots, Corporate & SEO

21 Mar 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERESo one of my favorite things to do is to connect with photographers who I have trained and see how they ...

6 Reasons your Personal Brand Sessions are not selling

12 Mar 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERESometimes when you create your experiences, they will not sell straight away. Or it will happen way slow...

Using AI in Your Personal Brand Photography Business

07 Mar 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREThere is so much talk about how AI is taking over the world and ruining industries.Yes there is a credib...

50 Ways your Clients can use their Personal Brand Images

27 Feb 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREIt is easy to get stuck when creating your packages in how many images to include. Often this can m...

Styling Guidance for your Clients

20 Feb 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREBeing photographed can bring up all sorts of emotions for your clients... excitement, anticipation, over...

Epicly Wisdomous

13 Feb 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERELast week as I was driving with my beautiful teenager after I picked her up from school, and she was ent...

How to Charge What You WANT to Charge

07 Feb 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREI recently had a brilliant question posed to me in my mentoring group and I thought this was an excellen...

Visuals That Tell Stories and Capture People's Attention with Lizzie Henebery

30 Jan 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREImages are not only meant to represent a person, brand, or organization, they should also hold great val...

To Pre-Edit or Not Pre-Edit? How to Present Images to your Clients

23 Jan 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREOne question that I always get asked is whether to pre-edit images before showing them to clients... or ...

11 Ways to Improve Your Business Revenue

18 Jan 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERE There was a time when I was so oblivious about my finances and often burying my head in the sand until ...

Creating YOUR Dream Photoshoot Experiences

11 Jan 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREAs a photographer it is so easy to always be putting what you think are the needs of your clients first,...

Understanding The Value You Deliver

02 Jan 2023

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREHappy New Year! I’d like to start the year by discussing one persistent problem most people strug...

2022 Reflections And Planning Ahead For the Next Year

26 Dec 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERE I just can’t contain my excitement that we have reached the end of 2022. It was indeed a crazy year f...

Images That Grow Your Clients Personal Brand With Delyse Wright

13 Dec 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREUnderstanding how personal brand photographs are used by your clients and the story that's being told pl...

My Number One Favourite Marketing Tool And Why I Love It

05 Dec 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERE Fun fact: Old-school marketing is not dead. Often it’s the simplest tools that can make the bigg...

On Location Shoot Tips

30 Nov 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREIf you are a studio photographer and you are used to controlling your light and circumstances, I know th...

Marketing Planning for the Holiday Season

02 Oct 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREWe all know the stress of the silly season, it’s an overwhelming time for most so being prepared with ...

Create a Photography Business That Works For Your Life

25 Sep 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREThere are so many tips out there to help virtual businesses to prioritise working less and living the id...

How to build authority within YOUR personal brand as a photographer

11 Sep 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREIn this episode Paula shares her real world experience and learnings about how to build your own persona...

Should you have separate platforms for your business?

06 Sep 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREIn this episode Paula will help you figure out  whether you should have separate websites and/or Fa...

How Personal Branding Photography Changed Alison's Life - Student Spotlight

19 Aug 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREIn this episode Paula is joined by a very special guest, Alison McWhirter. Alison felt stagnant within h...

The 3 Mentors That Helped Shaped The Photographer I Am Today

14 Aug 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERE We all have mentors to thank for influencing us in our journey to perfecting our craft.  Today, Pa...

Where To Focus In Your Photography Business to Drive it Forward

07 Aug 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREWith growing clientele, comes workload overwhelm. I’m sure you’ve had many days where you sit in fro...

Creating your Personal Brand Folio

28 Jul 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREWe all know that starting out as a photographer, you need to have a folio to showcase your work, and for...

I Don’t Love Social Media, This is How I Make it Work For Me

17 Jul 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREDo you struggle using Social Media Platforms? Over-thinking what to post, which leads to procrastination...

Make it Easy for Your Clients to Say YES!

10 Jul 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HERERemember when it was easy to just pop an ad in the yellow pages and gain your clientele. We now have so ...

Outsourcing the Photo Editing

04 Jul 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREFor photographers, editing is a huge part of every shoot. If you are constantly on the go, shooting at l...

7 Steps to a Successful Multi Shoot Day

27 Jun 2022

Contributed by Lukas

FOR MENTORING + LEARNING WITH PAULA CLICK HEREDoing a multi client shoot in one shoot day has many benefits, it reduces the cost for your clients, it’...