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The Business of Podcasting Podcast

Business

Activity Overview

Episode publication activity over the past year

Episodes

Is Your Podcast Worth The Effort? Signs It's Time To Stop Or Pivot

31 Jan 2022

Contributed by Lukas

Has your podcast become a chore for you lately? Do you feel demotivated by your downloads and conversions… and second-guess if your show is wor...

Podcast Growth vs. Conversion (And How to Balance Both)

25 Jan 2022

Contributed by Lukas

We’ve heard so many podcasters say “I’m in this for the long game,” only for their show to fizzle out in about a year. But in ...

Tactically Great, But Strategically Poor — Why Your Podcast Isn't Working

18 Jan 2022

Contributed by Lukas

Here’s a hard, but necessary pill podcasters must swallow:  Putting in maximum effort towards your podcast doesn’t automatically equa...

Why Video Podcasting is No Longer Optional

12 Jan 2022

Contributed by Lukas

One of the most heated topics in the podcasting community is audio-only vs. video podcasts. This 2022, this should no longer be up for debate!  I...

Insights from Over 100 Podcast Audits in 2020

02 Nov 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

A Simple (But Effective) Way to Get on More Podcasts with Kristin Molenaar

19 Oct 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

It's Not Luck... Fish Where the Fish Are

12 Oct 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

A Step by Step Process for Using SEO to Grow Your Podcast with Gert Mellak

05 Oct 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

What Metrics ACTUALLY Affect Podcast Rankings with Rob Walch

28 Sep 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

Leveraging Multiple Income Streams for Your Podcast with Dave Jackson

21 Sep 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

Why Podcasting Isn't for Everyone (and What It Really Takes to Be Successful) with Dave Jackson

14 Sep 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

How to Get Your Podcast Back on Track After a Break

07 Sep 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

What It Takes to Have a Successful Podcast with John Lee Dumas

20 Jul 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

Podcast Studio Upgrade - What I Bought and Why

06 Jul 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

How to Get High-profile Guests on Your Podcast with Zachary Babcock

29 Jun 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

What You Need to Know About the Future of Podcasting - Industry Update

22 Jun 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

Copywriting Pro Reveals His Secret to High-converting Podcast Titles with Adil Amarsi

15 Jun 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valher...

A Podcaster's Guide to Crushing It on YouTube Ads with Tom Breeze

08 Jun 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valher...

Results and Thoughts From Spending $10,000 Promoting Podcasts With Twitter Ads

01 Jun 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valher...

Unique and Powerful Facebook Ad Strategies To Grow Your Podcast With Kim Barrett

25 May 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valher...

How To Plan, Prepare and Execute a High-quality Podcast Interview With Jaryd Krause

18 May 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valher...

3 Steps To Creating Powerful Stories in Your Podcast With Adil Amarsi

11 May 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valher...

Charley's Biggest Podcasting Failures (and How To Overcome Them)

04 May 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

How To Get Your Guests To Promote Your Podcast With Rob & Kennedy

28 Apr 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

Cutting Through The Noise by Being Different With Rob and Kennedy

21 Apr 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

Results From Spending $200,000 on Podcast Sponsorships With Tim Soulo

15 Apr 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

How To Make a Successful Podcast In a Competitive Niche With Scott Carson

07 Apr 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

What Podcasters Should be Doing Differently During the Crisis With Charley Valher

01 Apr 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

The Most Common Mistakes Podcasters Make With Charley Valher

24 Mar 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

Your Questions Answered! (Q&A With Charley)

10 Mar 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to...

Behind the Scenes of a Brand New Podcast With Will Wang

03 Mar 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) A helpful guide to growing & monetising your podcast (https://www.valhermedia...

Do Big-Name Guests Really Help Your Podcast Grow? (With Brett Curry)

26 Feb 2020

Contributed by Lukas

Resource Links: Valher Media Website (https://www.valhermedia.com/) Subscribe to our email list for more podcasting tips & resources () A helpful...

From 0 to 22,000 Downloads In Under 12 Months With Jaryd Krause

18 Feb 2020

Contributed by Lukas

Resource Links: ◈ Valher Media Website (https://www.valhermedia.com/) ◈ A helpful guide to growing & monetising your podcast (https://www.valh...

Strategic Podcast Growth with Ralph Burns

11 Feb 2020

Contributed by Lukas

Regardless of context, everybody loves growth. When it’s all about business and services especially, having a very good strategy towards scaling...

Creating More Leverage With a Small Audience with Stephan Spencer

04 Feb 2020

Contributed by Lukas

Growing a podcast may be daunting from the get-go, and there are many factors to consider in getting your show to where you want it to be. Well, what ...

How to Get Big Names On Your Podcast with Joe Fier

28 Jan 2020

Contributed by Lukas

Making sure you’re offering something of worth to your listeners is a goal that should never be overlooked. Preparing an episode and looking for...

Being The Sponsor Of Your Own Podcast For Maximum ROI with Steph Taylor

10 Dec 2019

Contributed by Lukas

Launching your very first podcast is a thrilling experience for every podcaster alike. You’ll never know what follows after that. That is why it...

From 0 to 10000 Podcast Downloads Per Day With Pete Smissen

04 Dec 2019

Contributed by Lukas

The number of your podcast downloads is one of the metrics you can use to measure the success of your show. Knowing that your content resonated enough...

Dealing with Insecurity in Podcasting with Jaemin Frazer

26 Nov 2019

Contributed by Lukas

It is common for new podcasters to doubt themselves and feel insecure about what they can deliver. Because of this, they end up making a podcast that ...

How to Promote Your Podcast Online to Generate Audience with Angela Henderson

19 Nov 2019

Contributed by Lukas

A podcast can help you build credibility and authority around your brand. Thus, it is crucial to know how to generate an audience and have a deep conn...

The Framework for Telling Great Stories on Your Podcast with Jo Johnson

12 Nov 2019

Contributed by Lukas

Podcasting is one way to tell stories. Thus, it is essential to learn efficient and compelling storytelling so hosts and audiences can have more signi...

Proven Methods to Grow and Monetize Your Podcast with Molly Pittman

05 Nov 2019

Contributed by Lukas

Podcasts are often used for advertising different products and services. Facebook, on the other hand, is an example of a platform where you can promot...

What to Do If Your Podcast Stalls or Falls Into a Decline

29 Oct 2019

Contributed by Lukas

Running a podcast is a long-term commitment. It also takes hard work and patience to know the right strategies that are necessary for its success. The...

How to Create More Opportunities From Your Podcast with Daryl Urbanski

22 Oct 2019

Contributed by Lukas

Podcasts hold a lot of opportunities for business owners and entrepreneurs out there. However, getting a start on this business can have several chall...

The 3 Ps of Podcasting with Adam Jaffrey

15 Oct 2019

Contributed by Lukas

There’s a lot of work done in making a podcast. Different parts come together to create a complete, finished product. But sometimes we might foc...

How Niche Should Your Podcast Be with Stephanie Campanella

08 Oct 2019

Contributed by Lukas

It’s challenging to find the right fit when you’re not sure where to place yourself and your podcast. These days, it’s always a ques...

Using paid ads to amplify your podcast (and business) with Will Wang

01 Oct 2019

Contributed by Lukas

Podcasting is a gateway to engage your audience with more valuable content. Today, we have Will Wang of Growth Labz share his experience on expanding ...

The Ultimate Conversion Tool with James Schramko

24 Sep 2019

Contributed by Lukas

Having a successful podcast channel means putting together high-quality shows. Each episode needs the perfect mix of the right guest, the right questi...

Podcast Growth Strategies with Matt Wolfe

06 Sep 2019

Contributed by Lukas

As a podcaster, it is important to know how to grow my audience. We had Matt Wolfe of Hustle and Flowchart share his insights on this topic. Hustle an...