The CEO's Edge

You're Solving Every Business Problem Except The One That Actually Matters

24 Feb 2026

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I've been having the same conversation every single week with different women and I need to say this louder. If you're posting content, investing in your brand, going to events, getting certifications and you're STILL not making the money you want to be making - this episode is going to be uncomfortable. But it might be the most important thing you listen to this year.I'm breaking down the one skill nobody in this industry is talking about, sharing two real client stories that prove exactly what I mean, and showing you the maths behind why this one gap could be costing you £20-50K a year.IN THIS EPISODE:→ The £3K mistake I stopped my client from making, and how she made £11K in 4 days instead → The conversation with a feng shui expert that changed how I think about why most offers don't sell → Why positioning your offer as a "nice to have" is killing your income → The difference between a 20% and 80% conversion rate and what that's actually costing you annually → How I built to consistent £10K months with circle quote graphics and zero branding → Why learning to sell doesn't mean being pushy, handling objections, or ever feeling icky → The order you should be building your business in (most of you are doing it backwards)FREE RESOURCES MENTIONED:📋 Are You Building Your Business Backwards? Free self-diagnosis checklist - https://docs.google.com/document/d/12VhNTH1nai4eu_pZOmHhyWttikALG4yGZpr6PtUzKRc/copy?tab=t.0#heading=h.ypnbb6ce9xwa🎓 Crickets to Cash — Free training on how to convert followers into premium paying clients - https://jennaokeefe.co/cricketstocashCONNECT WITH JENNA:📱 Instagram: @jennaokeefe 📩 Newsletter: The CEO's Edge — https://jennaokeefe.co/#newsletter🌴 Expansion Retreat, Crete, May 20-23 — 7 spots left — https://jennaokeefe.co/retreatLOVED THIS EPISODE?Share it with a friend who needs to hear this. Screenshot this episode on your phone, post it to your stories and tag me @jennaokeefe - I’ll reshare every single one.

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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The CEO's Edge

You're Solving Every Business Problem Except The One That Actually Matters

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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