The CEO’s Guide to Marketing
Feed Update Issues
We're having trouble fetching new episodes from this podcast's RSS feed. Last successful update was 2026-03-17 14:04:43.583129.
Episodes
The one with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and what can get in the way of marketing delivering against its growth mission.
04 Dec 2025
Contributed by Lukas
In this season-ending episode I talk with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace...
The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.
02 Oct 2025
Contributed by Lukas
In this conversation, Nicole and I talk about why problem-solving is a team sport, the value of intrigue, the too-often divorce of ...
David Droga’s Exit Interview
25 Sep 2025
Contributed by Lukas
The one with David Droga, as he exits his role as CEO of Accenture Song, about the CEO learning curve, the value of intimidation, friction and startin...
The one with PepsiCo Beverages US CMO Mark Kirkham about the science of growth and the math of differentiation.
12 Sep 2025
Contributed by Lukas
In this episode Mark and I talk about the evolution of one of the quintessential brand battles in marketing history, why word-of-mouth is the original...
The one with TIAA Chief Marketing and Communications Officer Micky Onvural about the lessons learned in going from CMO to CEO and CEO to CMO.
05 Sep 2025
Contributed by Lukas
In this episode Micky, the one-time CEO of Bonobos, and I talk about her experiences on both sides of what’s all too-often a divide, what’s missin...
The one with ServiceNow CMO Colin Fleming about how buying happens, what B2C marketing can learn from B2B and B2C from B2B, and a case well made for doing less, exceptionally.
27 Aug 2025
Contributed by Lukas
In this episode, Colin and I talk about why he drove a strategic shift from product-led marketing to brand-led, the end of the funnel, what all market...
The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.
06 Aug 2025
Contributed by Lukas
In this conversation, Kelsey and Shelley unpack McKinsey’s latest research into the CEO and CMO relationship which at the risk of giving away the pu...
The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
30 Jul 2025
Contributed by Lukas
In this conversation with Esi, we covered a lot of ground but kept coming back to some fundamental truths about desire, reach, engagement, and convers...
The one with Cannes Lions CEO Simon Cook on what was said at the Festival’s inaugural Global CEO Forum about why creativity is an organizational imperative, the high cost of “not now”, and why “creativity” may have a brand problem.
23 Jul 2025
Contributed by Lukas
In this conversation I sit with Cannes Lions CeO Simon Cook, to talk about what we both heard at the Festival’s inaugural Global CEO Forum, which I ...
The one with Meta’s CMO and VP Analytics Alex Schultz about timeless truths, and measuring for incrementality and impact.
16 Jul 2025
Contributed by Lukas
In this episode I talk with Meta’s CMO and VP Analytics Alex Schultz, whose work has probably influenced the work of more marketers than just about ...
The one with Rare Beauty CMO Katie Welch on paying attention to attention, ensuring a lipstick is more than a lipstick, and the fine arts of getting someone to do something.
09 Jul 2025
Contributed by Lukas
In this episode I talk with Rare Beauty CMO Katie Welch about CEO’s who give CMOs the permission to do what they do best, the lessons beauty-categor...
The one with the founder and CEO of Alembic Technologies, Tomás Puig, about what to do when you just don't know, cause and effect correlation, and what may be the most advanced marketing attribution model today.
02 Jul 2025
Contributed by Lukas
When I first heard Tomás speak at a conference about problem-solving and attribution, I knew I wanted to have him on the show. In this conversation, ...
The one with...um, me, Seth Matlins, about the nature of marketing influence and other things CEOs (and CMOs) might consider.
08 May 2025
Contributed by Lukas
In this bonus episode, the tables turn and Seth goes from interviewer to interviewee as he sits with Jon Evans, on his Uncensored CMO podcast.See Priv...
The one with Hasbro CMO Jason Bunge about resetting marketing muscle memory, how to feed the appetite for investment, and his favorite metric to hate.
30 Apr 2025
Contributed by Lukas
In this episode I talk with Hasbro‘s first-ever CMO Jason Bunge about working with the c-suite to build marketing capabilities in a 104-year-old-com...
The one with NFL CMO Tim Ellis on future-proofing the league, Monday Morning Marketing, and why the short-term must always support the long-term.
23 Apr 2025
Contributed by Lukas
In this episode, I talk with Tim about creative courage, marketing to and with the Commissioner and owners, and how to both focus on and transcend the...
The one with Fundamentalco founder and CEO Jonny Bauer about how to make a company more valuable.
17 Apr 2025
Contributed by Lukas
In this episode, I talk with Jonny Bauer about his thesis on enterprise value creation, one formed by his years as Droga5’s Chief Strategy...
The one with legendary CMO Linda Boff on the path from Thomas Edison to the present, making the invisible visible, and the lessons CEOs can learn from getting dressed in the morning.
09 Apr 2025
Contributed by Lukas
In this episode, I sit down with Linda Boff, now CEO of Said Differently, and the long-time CMO of GE. I wanted to talk with Linda ...
The one with Walmart CMO William White about the essential strategic importance of remembering you can do anything but not everything.
02 Apr 2025
Contributed by Lukas
In this episode, Seth sits down with Walmart CMO, William White, to talk about the commercial value of brands even when you’re selling eve...
The one with HP Chief Marketing and Corporate Affairs Officer Antonio Lucio about following the money, the relationship between numbers and ideas, and the bottom-line consequences of defining marketing too narrowly.
27 Feb 2025
Contributed by Lukas
In this episode, Seth sits with Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP, to talk about Antonio’s advice to CEOs and CMOs,...
The one with Calvin Klein CMO Jonathan Bottomley on the business of telling truth with power, an archaeological way of thinking, and the analytical arts.
20 Feb 2025
Contributed by Lukas
In this episode, Seth sits with Calvin Klein CMO Jonathan Bottomley to talk about lessons learned from—and applied outside—luxury; the important d...
The one with Chime CMO Vineet Mehra about commercial leadership, capital allocation, and a Biggie versus Tupac marketing metaphor.
14 Feb 2025
Contributed by Lukas
In this conversation, Seth and Chime CMO Vineet Mehra talked about the CAC (customer acquisition cost) valley of death, explaining...
The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.
05 Feb 2025
Contributed by Lukas
In this episode, Seth talks with Frank Cooper, who has been the CMO at Visa, Blackstone, and Buzzfeed about causation, correlation and dispe...
The one with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer about the c-suite’s lack of understanding of marketing’s complexity.
29 Jan 2025
Contributed by Lukas
For this conversation, Seth sits with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer for a wide-ranging conversation about what can ...
The one with DoorDash Chief Marketing Officer Kofi Amoo-Gottfried about the sum of all interactions and associations.
22 Jan 2025
Contributed by Lukas
In this episode, Seth sits down with Kofi Amoo-Gottfried, CMO at DoorDash. Kofi’s perspective on what CEOs (and the rest of the c-sui...
The one with Pinterest Chief Marketing and Communications Officer Andréa Mallard about the marketing value of marketers undervaluing their work.
15 Jan 2025
Contributed by Lukas
In this episode, Seth sits down with Andréa Mallard, Chief Marketing and Communications Officer at Pinterest. Dré has a broad portfolio and a relati...
The one with New Balance CMO and President of Brand Chris Davis about 50/30/20
03 Dec 2024
Contributed by Lukas
In this episode, Seth speaks with Chris Davis, Brand President & Chief Marketing Officer at New Balance Athletics, not just because he i...
The one with Accenture Song CEO David Droga about the difference between solving and selling
03 Dec 2024
Contributed by Lukas
Despite everything that’s changed and changing, a lot of the c-suite still thinks marketing just means “advertising”—which is a pretty outdate...
The one with Entrepreneur and Media Exec Joe Marchese about why everyone has an opinion on marketing
21 Nov 2024
Contributed by Lukas
Among the things CEOs, CFOs and other c-suite executives without marketing experience tend not to understand is the relationship between, what Les Bin...
The one with Autodesk CMO Dara Treseder about the art and science of engaging audiences
21 Nov 2024
Contributed by Lukas
In thinking about how too many CEOs don’t understand that there are fundamentally different types of CMOs, marketers and marketing, Seth speaks with...
The one with Google CMO Lorraine Twohill about product marketing and chocolate chip cookies
21 Nov 2024
Contributed by Lukas
There was a time when—in a predominantly CPG world—product and brand were inextricably linked parts of the marketer’s remit, but now—in a tech...