The ChangeOver | by Weidert
Episodes
Ep 35: From Random Acts of Marketing to a Scalable Growth Engine
26 Mar 2026
Contributed by Lukas
Nicole Mertes, Weidert Group COO, and Director of Business Development Frank Isca tackle one of the most common frustrations in B2B marketing: teams t...
Ep 34: How to Win the Zero-Click Future with Amanda Natividad
25 Feb 2026
Contributed by Lukas
Amanda Natividad explains how AI search, zero-click behavior, and disappearing data are forcing marketers back to craft, clarity, and value. In the s...
Ep 33: Zero-Click Marketing & the End of Click-Based ROI with Amanda Natividad
11 Feb 2026
Contributed by Lukas
“About two-thirds of Google searches now end without a click. We can’t build strategies that depend on clicks happening anymore.” — Amanda Nat...
Ep 32: Why Unified Data Efforts Fail — and How Manufacturers Can Fix It
09 Dec 2025
Contributed by Lukas
Manufacturers don’t have a data problem: they have a change management problem. In this episode, Frank sits down with Erik Henry of Simplified Data ...
Ep 31: How Falcon Rebuilt Industrial AI Search Visibility
20 Nov 2025
Contributed by Lukas
Falcon’s VP of Marketing & Sales, Krista Short, joins host Chelsea Drusch to share how her team navigated one of the biggest shifts industrial m...
Ep 30: Zero-Click, AI, & the New Search Reality | Navigating Changes in Search Behavior with Dale Bertrand
08 Oct 2025
Contributed by Lukas
In this episode of The ChangeOver, Weidert Group’s Chelsea Drusch sits down with SEO expert Dale Bertrand to unpack the seismic shifts AI and zero-c...
Ep 29 Bonus: Embracing Human-Powered Marketing in the AI Era | INBOUND25 Insights with Becca Hubert
24 Sep 2025
Contributed by Lukas
Becca Hubert of Falcon Structures recaps INBOUND 2025, highlighting how marketers can stand out by embracing humanity in the age of AI. In this insigh...
Ep 29 Bonus: Stop Chasing Clicks. Start Building Trust. INBOUND25 Insights with Candice Meyer
18 Sep 2025
Contributed by Lukas
B2B marketing pro Candice Meyers of Elevity unpacks INBOUND 2025 takeaways on AI, trust-first marketing, and personalization that actually resonates.I...
Ep 29: What Inbound 2025 Taught Us About AI, Search, and the New Buyer
18 Sep 2025
Contributed by Lukas
HubSpot’s INBOUND conference brought a tidal wave of AI-powered updates — and our team was there to soak it in.In this episode of The ChangeOver, ...
Ep 28: Audience Research in the Age of AI: Turning Data into Marketing Advantage
25 Aug 2025
Contributed by Lukas
INTRO:In this episode, Weidert Group Directors of Creative and Client Strategies Jo Phillip and Chelsea Drusch dive deep into the power of audience re...
Ep 27: Resonance Over Reach: The New Game of B2B Thought Leadership
06 Aug 2025
Contributed by Lukas
INTRO: In this episode, two-time Experience Inbound keynote Jay Acunzo joins Greg Linnemanstons to unpack why mere expertise is now commodified in B2B...
Ep 26: Understanding AI Agents & Their Potential
28 Jul 2025
Contributed by Lukas
INTRO:AI expert Sam Mallikarjunan breaks down what AI agents really are — and why marketers and salespeople should start building their own now.When...
Ep 25: ICYMI: AI, SMEs, and the 2025 Content Shift (Mini episode)
07 Jul 2025
Contributed by Lukas
INTRO:Quantity-for-quality is the name of the game in 2025. In this snack-size minisode, Chelsea and Jo explain why one deeply researched pillar asset...
Ep 24: MINI RECAP: How ESOP Partners’ Boosted SQLs by 900%
23 Jun 2025
Contributed by Lukas
INTRO:ESOP Partners had the content. But conversions? Not as much.In this special mini-episode, we revisit standout moments from a previous interview...
Ep 23: Experience Inbound 2025 Recap — What the Brightest in B2B Are Talking About
02 Jun 2025
Contributed by Lukas
INTRO:A dozen premier speakers unpacked the latest innovations in sales and marketing tactics, tools, and trends at the Experience Inbound 2025 confer...
Ep 22: Mastering the Fundamentals of Growth: Positioning, People, and the Power of Curiosity
19 May 2025
Contributed by Lukas
INTRO:Growth strategist Kurt Hahlback shares why mastering fundamentals — not just embracing AI — is the key to sustainable, strategic business gr...
Ep 21: How Smart B2B Marketers Win with Email, Personalization, and AI
02 May 2025
Contributed by Lukas
In this episode of The ChangeOver Podcast, host Greg Linnemanstons sits down with Dave Charest, Director of Small Business Success at Constant Contact...
Ep 20: AI, Analytics, and Future-Proof Content Strategy with Andy Crestodina
15 Apr 2025
Contributed by Lukas
INTRO:In part two of our conversation with Andy Crestodina, Orbit Media Studios CMO and author of Content Chemistry, Jo Phillip digs into how AI is fu...
Ep 19: Andy Crestodina’s Guide to Winning the Content Marketing Marathon
03 Apr 2025
Contributed by Lukas
INTRO:In 2001, Andy Crestodina built websites. Today, he’s reshaping how industrial marketers approach content. Join Jo Phillip’s conversation wit...
Ep 18: AI Agents, Business Automation, and the Future of Work
21 Mar 2025
Contributed by Lukas
INTRO:The future of work is here, and AI agents are playing a bigger role than ever before. In this episode, Greg Linnemanstons is joined by Sam Malli...
Ep 17: Podcasting as a Growth Strategy: 100 Days of Learning
06 Mar 2025
Contributed by Lukas
INTRO:Is podcasting worth it for B2B companies? After launching and running The ChangeOver, we’ve learned a lot about what works, what doesn’t, an...
Ep 16: Spend Better, Achieve More: Tips for Strategic Marketing Budget Allocation
20 Feb 2025
Contributed by Lukas
INTRO:Industrial marketing budgets have shifted from expense line items to strategic investments in reaching business goals. But before you build a ma...
Ep 15: The SEO-AI Paradox: What HubSpot’s New Search Grader Reveals
10 Feb 2025
Contributed by Lukas
In this mini-episode of The ChangeOver Podcast, HubSpot Evangelist Kyle Jepson reveals intriguing findings from his recent crowd-sourced experiment co...
Ep 14: Brand Evangelism: Nurturing Employee & Customer Champions
03 Feb 2025
Contributed by Lukas
In this episode of The ChangeOver Podcast, host Greg Linnemanstons sits down with Kyle Jepson, HubSpot’s first-ever Evangelist, to explore how brand...
Ep 13: The 2025 State of NE Wisconsin Manufacturing Report
17 Jan 2025
Contributed by Lukas
In this episode of The Changeover Podcast, host Greg Linnemanstons sits down with Ann Franz, Executive Director of the Northeast Wisconsin Manufacturi...
Ep 12: Beyond Generative AI: How AI Maximizes Manufacturing Operations
06 Jan 2025
Contributed by Lukas
As labor shortages continue to plague manufacturers, achieving efficiency and higher productivity is critical. AI is helping workers achieve better re...
Ep 11: AI-Proof Your Content Strategy: Building Authority in 2025
17 Dec 2024
Contributed by Lukas
The content marketing landscape is evolving with AI-generated content flooding the internet and users seeking information from trusted human sources. ...
Ep 10: Brand Awareness 3.0: Building Trust & Authority in the Age of AI
05 Dec 2024
Contributed by Lukas
How do you build B2B brand awareness when traditional SEO and content marketing aren’t performing like they used to? We explore the shift to the new...
Ep 9: Website Transformation Drives 900% Growth in Qualified Leads
07 Nov 2024
Contributed by Lukas
A 900% surge in qualified leads started with one fundamental shift in website strategy. ESOP Partners’ Eric Strebe joins Frank Isca and reveals how ...
Ep 8: Putting AI to Work for High-Quality Industrial Marketing Content
24 Oct 2024
Contributed by Lukas
Tired of the AI hype? Let’s get practical. Join Greg Linnemanstons and Jo Phillip for a no-nonsense discussion about making AI work in industrial ma...
Ep 7: INBOUND 2024 Reverb: How AI + Human Connection Will Transform Industrial Marketing
10 Oct 2024
Contributed by Lukas
In this special edition of The ChangeOver Podcast, Chelsea Drusch and Nicole Mertes share their insights from INBOUND 2024, discussing how the latest ...
Ep 6: How AI is Already Transforming B2B Sales
03 Oct 2024
Contributed by Lukas
The ChangeOver Podcast host Greg Linnemanstons and RevOps expert Rick Kranz discuss the real-world impact of AI on B2B sales. They examine how AI tool...
Ep 5: Plugging the Leaks: Boosting Sales Efficiency with Automation
26 Sep 2024
Contributed by Lukas
The ChangeOver Podcast host Greg Linnemanstons sits down with Director of RevOps, Rick Kranz, to reveal how CRM automation transforms industrial sales...
Ep 4: From Luxury to Must-Have: Video’s Power in Industrial Marketing
19 Sep 2024
Contributed by Lukas
Video content has gone from pricey luxury to an accessible — and essential — tool for industrial marketers. In this episode, host Greg Linnemansto...
The ChangeOver Podcast Trailer
12 Sep 2024
Contributed by Lukas
The ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape....
Ep 3: Does SEO Matter Anymore?
10 Sep 2024
Contributed by Lukas
SEO isn’t dead — and yet, marketers everywhere are seeing evidence that their old traffic-focused strategies aren’t as effective as they used to...
Ep 2: The Evolving Role of Websites in Industrial Marketing
10 Sep 2024
Contributed by Lukas
Explores how website strategies are adapting to fragmented buyer journeys and changing user behaviors in industrial marketing.In this episode of The C...
Ep 1: The Industrial Marketing & Sales Arms Race: Adapting to Rapid Change
10 Sep 2024
Contributed by Lukas
Explores industrial marketing and sales’ evolution, from inbound strategy to AI’s impact, and how to adapt to rapid changes in buyer behavior.In t...