The Charlene Gisele Show

How to Build Authority on LinkedIn Without Being Boring

17 Sep 2025

Audio

Description

In this LinkedIn mastery episode, I sit down with Helen Pamely and Holly Cope — the LinkedIn Academy duo who've cracked the code on professional networking without the soul-crushing corporate fakeness — to expose why your LinkedIn strategy is failing and how to turn boring announcements into business-building connections. From revealing why "I'm delighted to announce" posts are career suicide to explaining the psychology behind viral thought leadership content, Helen and Holly demolish the myths around professional social media and show you how to network authentically at scale. Whether you're a partner afraid to lift your head above the parapet, a senior associate drowning in "delighted to announce" posts, or a professional who thinks LinkedIn is just for Gen Z, this conversation will revolutionize how you show up online and turn your digital presence into your most powerful business development tool. What we cover: ✔️ The LinkedIn transformation: from CV platform to networking on steroids ✔️ Why your boring announcements are killing your engagement ✔️ The storytelling revolution: how to make legal updates actually interesting ✔️ Cold DM disasters: why your sales pitches are backfiring spectacularly ✔️ Thought leadership vs. news reporting: adding your expert opinion ✔️ The engagement strategy: who to connect with and why it matters ✔️ Personal vs. professional boundaries: wedding photos, holiday pics, and authenticity ✔️ The commenting goldmine: why three daily comments beat monthly posts ✔️ Profile optimization secrets that actually get you noticed ✔️ Building your 24/7 networking room with strategic connections ✔️ The private vs. personal distinction: what to share and what to keep Helen and Holly don't just teach LinkedIn tactics — they reveal how authentic professional networking can replace traditional business development and why showing up as your real self is the ultimate competitive advantage. Timestamps: 00:02 – From 400 connections to 40,000 followers: Helen's LinkedIn transformation 07:34 – Why senior partners are making huge LinkedIn mistakes 12:11 – The storytelling secret that changed everything 17:22 – LinkedIn strategy 101: where to start when your profile is dusty 25:48 – Engagement tactics: who to follow and how to connect meaningfully 31:27 – Thought leadership mastery: opinions vs. news reporting 36:17 – Personal boundaries: holiday photos, weddings, and professional authenticity 49:49 – Three things to stop doing on LinkedIn immediately 52:11 – Three things to start doing today for LinkedIn success Resources: Helen Pamely and Holly Cope on LinkedIn LinkedIn Academy course and resources Free LinkedIn starter pack and frameworks Newsletter subscription for ongoing LinkedIn tips 📲 Connect with Me: 🌍 Website: https://charlenegisele.com 📸 Instagram: https://instagram.com/charlenegisele 💼 LinkedIn: https://www.linkedin.com/in/charl%C3%A8ne-gis%C3%A8le-bourliout/

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

The Charlene Gisele Show

How to Build Authority on LinkedIn Without Being Boring

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

Sign in to Audioscrape

Share this moment