The Checkout
Episodes
8-Figure Founders Share EXACTLY What They Would Do If They Had to Restart Tomorrow [Bad Audio - Sorry]
20 Feb 2026
Contributed by Lukas
Sorry for the bad audio, we considered not publishing, but ultimately decided the episode was value packed so we went ahead and published it. Try ...
From 10 Ads a Week to 60 | Scaling Creative the Smart Way
20 Feb 2026
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... You’...
Why Most Brands Panic During Slowdowns (And What to Do Instead)
05 Feb 2026
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... What...
The Exact Ad Channel Mix for Scaling to $100M+
29 Jan 2026
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... How ...
We Built a $1M Brand in 20 Minutes (Copy and Scale)
22 Jan 2026
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... We p...
The New Way to Run Meta Ads in 2026
16 Jan 2026
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... Meta...
What Actually Fuels Most Founders (And Why Most Quit)
08 Jan 2026
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... Why ...
Overstaffed, Underprofitable: How Founders Should Think About Hiring
02 Jan 2026
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... Grow...
Why Founders Are Afraid to Stop Working
25 Dec 2025
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... What...
The Most Valuable Marketing Conversation You’ll Watch in 2026
18 Dec 2025
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... In t...
$1M vs $100M Business Problems: How To Properly Scale
11 Dec 2025
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/post-pur...
How To Sell to 9 Figure Brands
02 Dec 2025
Contributed by Lukas
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Post Purchase Checklist: https://www.thedivenewsletter.co...
Are Entrepreneurs More ADHD?
28 May 2025
Contributed by Lukas
Today we talk about ADHD in entrepreneurship and other neurospicyness. We also discuss everything we learned in season one of The Checkout. Zoe an...
This Company Dropshipped From Airplanes in the 1990s
14 May 2025
Contributed by Lukas
How Tariffs Affect Small Businesses w/Steven Borrelli From Cuts Clothing
07 May 2025
Contributed by Lukas
A 145% tariff isn’t just a price hike—it’s a slow-motion business killer. In this episode, the crew sits down with Cuts founder Steven Borrelli...
This Hidden E-commerce Giant Makes BILLIONS In Plain Sight
02 May 2025
Contributed by Lukas
This Hidden E-commerce Giant Makes BILLIONS In Plain Sight How a six-person team with a terrible website quietly built one of the biggest eCom busines...
I Got Fired. Whose Fault Was It?
23 Apr 2025
Contributed by Lukas
John recently got fired from his job. We reflect on whose fault it was, plus tell stories about losing jobs. Today we're chatting layoffs, copywriti...
Post Malone, LinkedIn Catfishing, Amazon Buying TikTok, and Our Action Figures
17 Apr 2025
Contributed by Lukas
Today on the checkout we're talking about Post Malone reaching out to work with one of co-hosts brands and the secret "guy behind the guy" who has bui...
I'm Skeptical of the Kim Kardashian x Nike Collab | The Checkout Ep. 06
09 Apr 2025
Contributed by Lukas
Kim Kardashian is teaming up with Nike with her brand, Skims. We give our takes on this, plus Poppy’s influencer vending machine backlash. From mark...
Adult Sandboxes & How To Sell More Stuff | The Checkout Ep. 5
02 Apr 2025
Contributed by Lukas
If you're not selling something to people while they’re out living life… what are you even doing? In this episode of The Checkout, John, Zoe, and ...
If You're Not First You Have to Be Weird | The Checkout Episode 04
27 Mar 2025
Contributed by Lukas
If you're not #1 in your category… your only hope might be to get really, really weird. In this episode of The Checkout, John, Zoe, and Bart (with ...
You Can make Money Or Get Rich, But Not Both | The Checkout Ep. 03
19 Mar 2025
Contributed by Lukas
Today we're talking about how some businesses can make you a lot of money while others can make you rich, but almost none of them will get you both. ...
How To Get Celebrities To Use Your Product | The Checkout Ep. 02
12 Mar 2025
Contributed by Lukas
In this episode of The Checkout, we dive into a wild challenge—getting LeBron James to wear a DadGang hat! 🧢💥 Host [Your Name] is joined by Da...
Why Are All These Famous Men Starting Alcohol Brands? | The Checkout Ep. 01
05 Mar 2025
Contributed by Lukas
Why do so many famous men have alcohol brands? Welcome back to The Checkout Podcast, where we break down the latest in eCommerce, brand building, and...