The Cheer Biz Podcast
Episodes
3 Things gymnastics gyms get RIGHT that cheer gyms get WRONG
07 Mar 2023
Contributed by Lukas
There are a lot of similarities between gymnastics and cheerleading gyms. However, in this episode we will dive into the 3 things that gymnastics gy...
STOP saying no one owns a gym to get RICH!
04 Mar 2023
Contributed by Lukas
Making money is a part of running a healthy business. We have to change our mindset about who should be becoming wealthy in the cheerleading industr...
Your program should be about more than just WINNING!
28 Feb 2023
Contributed by Lukas
Winning is great. It's AWESOME. However, that cannot be all your program is about. You will struggle from a business perspective and on years yo...
The TRUTH about D2 Gyms... And D1 gyms.
24 Feb 2023
Contributed by Lukas
There are a lot of assumptions made about D2 gyms online, and just as many made about D1 gyms. I am lucky enough to have worked with people who are ...
My thoughts after a long weekend at Cheersport
21 Feb 2023
Contributed by Lukas
In this episode I will give you my honest feedback post Cheersport, the good and the bad of a long long weekend!
Why you might NOT want to diversify your programing.
18 Feb 2023
Contributed by Lukas
Diversifying your revenue streams is an important step on your business journey. However, you need to ensure you are doing it at the right time and ...
You MUST take care of YOURSELF first!
14 Feb 2023
Contributed by Lukas
Self Care is not something we talk about much in our industry. We are always focused on the health of the business, the attitudes on the team, the v...
STOP taking people to small claims court or collections
11 Feb 2023
Contributed by Lukas
This is one piece of advice that has never gone away in the cheer world, and I just have to say I do not agree with it! Stop taking people to small ...
So you have a problem with your staff
07 Feb 2023
Contributed by Lukas
I frequently have owners struggling with staff, sometimes it is multiple staff and sometimes it is just one person. I assure you that you are NOT al...
3 Things you MUST be doing to get ready for next all star season.
04 Feb 2023
Contributed by Lukas
There are some key things you need to be doing to get ready for next season. In this episode we will discuss building your packet, budgeting and get...
I have a MAJOR cheer hangover
31 Jan 2023
Contributed by Lukas
I just got back from a long weekend of cheer. In this episode we will discuss my biggest lessons learned/reminders from the weekend as well as how t...
The IMMENSE legal RISK of the industry standard and PRIVATE LESSONS w/ gymlawers.com Matthew Becker
28 Jan 2023
Contributed by Lukas
If you have staff that are paid directly for private lessons you MUST listen to this episode. The legal exposure in these circumstances is massive a...
5 tactics to STOP making EXCUSES
24 Jan 2023
Contributed by Lukas
Excuses hold us back as business owners from achieving what we are capable. Too often our excuses become our own version of reality, when in truth t...
Does your business fill a NEED for your clients?
21 Jan 2023
Contributed by Lukas
Clients spend money on things they have NEED for. In this episode we will discuss how to identify needs in your community and potential programs to ...
The ROOT of why kids quit
16 Jan 2023
Contributed by Lukas
Quitting seems to be more and more common these days. It is one of the most common things I have heard from gym owners in the last 3 months. In th...
Staff pay and the ”INDUSTRY STANDARD”
14 Jan 2023
Contributed by Lukas
The "industry standard" is one of the most common terms thrown around in cheerleading and gymnastics to justify doing things a certain way without any...
Why having competitors in your area is a GOOD thing.
10 Jan 2023
Contributed by Lukas
I had some recent conversations with gym owners who were worried about having local competition. They were worried about a new gym coming into town ...
Staff Training and the SEXY sales method with special guest Coach Sahil
09 Jan 2023
Contributed by Lukas
Join Dan and Sahil as they discuss how Sahil finds and trains amazing staff and Sahil teaches his custom sales method with an unforgettable acronym.
Getting the MOST out of your conferences!
03 Jan 2023
Contributed by Lukas
Attending conferences should be an amazing experience, sometimes we can end up feeling like we are not getting as much out of conference as we are hop...
Your need to be in control is KILLING your business
31 Dec 2022
Contributed by Lukas
Let's face it, many business owners have control issues. Those issues often times lead to problems that harm our business. In today's episode we w...
How to SELL like a PRO!
27 Dec 2022
Contributed by Lukas
Sales can be tough. It is something that does not come naturally to everyone. In Today's episode we will discuss how you can SELL LIKE A PRO, and ...
Tax and accounting tips and tricks EVERY owner needs to hear
24 Dec 2022
Contributed by Lukas
In today's episode we sit down with our preferred NG Accountant Teresa Colster. Teresa works with gyms throughout the United States to help them wit...
5 HORRIBLE pieces of business advice you need to leave in 2022
19 Dec 2022
Contributed by Lukas
In this episode we will debunk the top 5 worst pieces of business advice I have seen frequently given throughout 2022. We sadly still had some ...
Get out of your RUT!
17 Dec 2022
Contributed by Lukas
First off, apologies for the audio quality I had a goof up on my mixer when I was traveling and it was adding an effect. I did my best to remove it ...
You had a bad competition weekend... Now what?
13 Dec 2022
Contributed by Lukas
The reality of sports is we cannot win them all. Inevitably you will have a weekend where one or multiple of your teams or athletes will not perform...
Your ARM is the problem!
10 Dec 2022
Contributed by Lukas
Understanding your ARM (Average revenue per member per monty) is a critical metric to track. If you do not understand your ARM, how to set it effect...
You MUST take the time to educate your clients
06 Dec 2022
Contributed by Lukas
One of the best things I ever did was start investing time to educate my parents. As someone who defaults to thinking about how we can train people ...
6 things you MUST stop doing in 2023!
03 Dec 2022
Contributed by Lukas
We all have errors we make as business owners. However these 6 errors are ones you absolutely MUST stop doing in 2023. Make sure you don't ma...
Important Legal Needs for ALL Gym Owners with Matthew Becker, owner of gymlawers.com
29 Nov 2022
Contributed by Lukas
This is the episode I have learned the most in. In this episode we were graciously joined by Matthew Becker owner and creator of gymlawyers.com. M...
How I prepare my teams (and myself) during comp week
26 Nov 2022
Contributed by Lukas
Comp weeks are stressful and I am headed into one as we speak. How I approach this week is critical to the success of my team and the long term ment...
Why I am Thankful to Be a Business Owner
24 Nov 2022
Contributed by Lukas
In this special Thanksgiving episode we will go over my reasons I am thankful to own my own business, especially one in the youth sports industry! I...
Taking Time OFF for the Holiday(s)
22 Nov 2022
Contributed by Lukas
Taking time off as a business owner is hard. Sometimes it feels downright impossible. In this episode we will discuss how to take time off from yo...
Buckle up for Black Friday!
19 Nov 2022
Contributed by Lukas
Holiday shopping is an amazing time for you as a business owner to take advantage of some additional sales! In this episode we are going to discuss ...
STOP BEING SO NICE!
14 Nov 2022
Contributed by Lukas
Look you are a good person. I get it. Most of us got into coaching because we love people. As a business owner and a gym owner you need to work ...
Being a Great Coach Makes it Hard to be a Great Owner
12 Nov 2022
Contributed by Lukas
In my yesterday I felt like quitting episode I shared how being the best coach you can be makes it extra hard to be an amazing gym owner. In this ep...
Yesterday I felt like quitting, and why I didn’t
08 Nov 2022
Contributed by Lukas
The cheer season is long and TOUGH! Yesterday was a mentally tough day for me and I wondered if I should hang it up and stop coaching. I wanted to...
3 Things I wish I had known when I opened my gym.
06 Nov 2022
Contributed by Lukas
Becoming a gym owner is a challenging time. In this episode we will dive into the 3 things I wish I could go back in time and tell to new business o...
What are you worth? 3 ways to increase your Net Owner Benefit today.
01 Nov 2022
Contributed by Lukas
If you as a business owner answered the question, what are you worth to your business your answer should be something like, 150K a year, or much much ...
Things driving me crazy in my business right now w/Shelley Sheppard
29 Oct 2022
Contributed by Lukas
As next gen coaches sometimes it can look like our lives are easy, we have everything figured out and we have no struggles. However, no matter where...
More clients may not be the answer
25 Oct 2022
Contributed by Lukas
We as business owners often want to focus on adding members, but I am going to break down in this episode why more clients is not always the right ans...
Dominate the end of 2022 as a business owner
22 Oct 2022
Contributed by Lukas
We are headed into the last two months of Q4 and now is the time to finish the year as strong as possible. We are going to discuss my top 3 tips for...
DO NOT SPEND ANOTHER CENT ON STAFF TRAINING UNTIL YOU LISTEN TO THIS
18 Oct 2022
Contributed by Lukas
If you are an owner you MUST listen to this episode. Do not spend one more cent on staff training until you do. The lessons in this episode will c...
Why you must have a front desk and an employee staffing it
15 Oct 2022
Contributed by Lukas
Your front desk is the pulse of your business. All thriving gyms have a well staffed, well trained front desk. In this episode we will dive into w...
Make additional profit from your competition season
11 Oct 2022
Contributed by Lukas
I have heard it said too many times that All Star Cheer can not be profitable. That is just plain wrong. In this episode we will talk about additi...
Running a successful business DURING comp season
08 Oct 2022
Contributed by Lukas
Comp season is often times all consuming, so how do we continue running a successful business while we are also in the midst of competition. Join me...
Leadership with fighter pilot Colonel Todd Riddle
04 Oct 2022
Contributed by Lukas
Colonel Todd Riddle "Riddler" sits down with us to discuss his experiences as a pilot flying combat missions throughout Afghanistan and Iraq. His ex...
Athlete Safety, What should you be talking to your parents about w/Jason Larkins
30 Sep 2022
Contributed by Lukas
This is a cross posted episode from an interview I did with Jason Larkins on the Let's Talk Cheer Podcast. I had the opportunity to be a featured gu...
The Real Reason Your Employees Suck At Their Job
27 Sep 2022
Contributed by Lukas
Employees are one of the hardest parts of owning a business. They are hard to find, hard to keep and even harder to get to consistently deliver. I...
STOP GIVING AWAY MONEY IN SCHOLARSHIPS
23 Sep 2022
Contributed by Lukas
Our industry has a horrible habit of offering scholarships for athletes. As a thriving business you should NEVER be paying someone to do cheerleadin...
5 Dream Killers from Michael Cooper
20 Sep 2022
Contributed by Lukas
I had the opportunity to listen to Michael Cooper present from Human Performance Mentors and he listed his 5 Dream Killers. I was inspired to break ...
Setting your competition schedule
16 Sep 2022
Contributed by Lukas
Choosing your competition schedule can be a daunting task. In this episode we go over my three steps for setting your comp schedule to have an amazi...
Winning Doesn’t Matter
13 Sep 2022
Contributed by Lukas
The sport of all star cheer is all about competition. Which means most people want to win! However, winning is not what matters when it comes to b...
3 tips to add 10 clients in 30 days
09 Sep 2022
Contributed by Lukas
What would 10 new clients mean to your business? For me that is an extra $1090 a month. Over 12K annually! Here are 3 tips to add 10 new clients...
How 1 hour a day can change your business!
03 Sep 2022
Contributed by Lukas
Let's face it time management is hard. Owning a business makes it harder. In this episode we give you a great strategy for getting an amazing 1 ho...
You are accomplishing nothing because you are trying to do EVERYTHING!
30 Aug 2022
Contributed by Lukas
Time management is something people ask me about all the time. In this episode we dive into what you need to do to accomplish more by doing "less". ...
We MUST do better!
26 Aug 2022
Contributed by Lukas
This is a bit of an emotional raw episode today. I am talking from the heart about my thoughts about what we ALL need to do to improve athlete safet...
You’re running your business like your husband builds furniture
23 Aug 2022
Contributed by Lukas
If you have ever watched the standard "guy" build ikea furniture it is fairly common that 3 things will occur, he won't follow the instructions, he wi...
How to easily make 100K a year in additional revenue
19 Aug 2022
Contributed by Lukas
Lets explore revenue, and how we can simply and effectively make more of it! If you want to make more money in your business then you do not want to...
Top 3 tips for retaining your great staff.
16 Aug 2022
Contributed by Lukas
Finding great staff is hard. Keeping great staff can be even harder. In this episode we will dive into my top 3 tips to help retain your amazing s...
Gary V’s top 5 business tips and why you need them.
12 Aug 2022
Contributed by Lukas
Gary Vanerchuck is a brilliant business man. These are his top 5 tips to help you as a business owner, and how I think you can apply them.
Why I do the dishes.
02 Aug 2022
Contributed by Lukas
This episode is all about leadership and delegation.
Why being the smartest will not make you the BEST!
29 Jul 2022
Contributed by Lukas
There is a huge difference between knowledge and execution. Just because you know what to do doesn't mean you are doing it or doing it well. In to...
Why you MUST do what you are terrified to do!
26 Jul 2022
Contributed by Lukas
Let's face it fear is a huge limiting factor in our decision making process. In this episode we are going to talk about why you MUST do the things y...
Being a tumbling coach as a career with Top Gun Tumbling Director Sean Guzman
22 Jul 2022
Contributed by Lukas
Learn about how Sean took his passion for tumbling and turned it into a financially successful career. Sean pulls from his experience as the tumblin...
Tips on Client Retention
15 Jul 2022
Contributed by Lukas
In today's episode I share some of my tips for increasing client retention within your program. Apologies for the audio quality I am traveling and d...
3 Tips for continuing learning as a business owner
08 Jul 2022
Contributed by Lukas
In this episode we discuss my top three tips for how to continue growing as a business owner and how to get the most out of each one.
Work Life Balance
17 Jun 2022
Contributed by Lukas
Work Life balance is something of a catch phrase. We discuss my thoughts on why it is important, where people go wrong, and how you can find your ba...
Having Difficult Conversations
10 Jun 2022
Contributed by Lukas
In this episode we discuss the pro's of having difficulty conversations as well as some "how to" on what it is you can do to improve your outcomes whe...
Carmine Silano - Episode 2
02 Jun 2022
Contributed by Lukas
In today's episode we continue with our interview with Carmine Silano, owner of Cheersounds.com!
Carmine Silano Episode 1
27 May 2022
Contributed by Lukas
In today's episode we have the honor of interviewing one of the great innovators of the cheer industry Carmine Silano. Carmine has created an incred...
Training and educating your staff
20 May 2022
Contributed by Lukas
Finding quality staff is a huge challenge. More important than that are the steps we take to train and educate them into our business. In this epi...
My team didn’t make it to finals, now what?
13 May 2022
Contributed by Lukas
In this episode we talk through my experience having both of my teams not make it to finals. One I expected, and one I thought might be able to win ...
Choosing who you do business with.
06 May 2022
Contributed by Lukas
As a small business owner it is very important to pick what companies you do business with well. In this episode we discuss my three tips for how to...
Building Culture Part 1
29 Apr 2022
Contributed by Lukas
In this episode we go into a real time experience I am having coaching one of my teams and significant struggles with culture, and how you can apply t...
Inflation - What do we know? What do we not know? How do we prepare?
15 Apr 2022
Contributed by Lukas
Inflation is a very real and very scary thing happening right now. How we respond to this moment could set our businesses up for the next 20 years o...
3 online marketing strategies you need to be doing right now
08 Apr 2022
Contributed by Lukas
In today's episode I talk about online marketing and building your lists via Brand Awareness, Special Offers and Standard Product Sales.
Is the term ”Tryouts” Crushing your Athlete gains? Advice as you gear up for your next season.
01 Apr 2022
Contributed by Lukas
In this episode I share my best advice for how to make tryout season less stressful, more fun and PROFITABLE. If you are still running a traditional...
Working with your spouse, lessons learned owning a business together featuring Tori Cotton
25 Mar 2022
Contributed by Lukas
In this episode I sit down with my wife to have an unscripted and unfiltered conversation about the pros and cons of owning a business together. Lis...
How to profit with uniforms, apparel and pro shop with Carrie Harris from CS Athletic
18 Mar 2022
Contributed by Lukas
In todays episode we chat with Carrie Harris of CS athletic. We discuss her best advice for getting the most out of your uniform provider, and strat...
Getting the most out of your staff featuring Riana Luck
11 Mar 2022
Contributed by Lukas
Join us as we listen in on an educational session with the amazing Riana Luck. Riana talks about strategies to keep your employees motivated, and gr...
How I started my gym in my basement featuring Malorie Day
04 Mar 2022
Contributed by Lukas
Malorie is a business owner who started her studio in her small basement. She has grown exponentially and has built a larger home and basement and i...
Business Owner Burnout, what it is and how to avoid it with Dan Cotton
25 Feb 2022
Contributed by Lukas
Today we discuss something that is common this time of year. BURNOUT. Being a business owner is exhausting and we easily can become burned out and...
Cher Fuller secrets from a branding expert
18 Feb 2022
Contributed by Lukas
In this episode we resume our interview with Cher Fuller. Cher talks about her experience as a strong female working in large companies. Cher also...
Marketing Secrets from a Branding Expert with Cher Fuller part 1.
11 Feb 2022
Contributed by Lukas
In part 1 of of this 2-part installment we are joined by Cher Fuller, who has managed digital marketing strategy for national brands such as Taco Bell...
Fire or retain? When and how to terminate an employee.
04 Feb 2022
Contributed by Lukas
Most business owners have been here at some point. An employee is not meeting expectations or otherwise making things difficult, is it time to fire ...
USASF an inside look into future offerings with Karen Wilson West Coast Regional Director
28 Jan 2022
Contributed by Lukas
In this episode we talk with Karen Wilson, West Coast Regional Director for the USASF (United States All Star Federation), to learn about what new pro...
Surviving All Star in 2022 with Shelley Shepard
21 Jan 2022
Contributed by Lukas
In the height of omicron how do you survive being an all star coach or Gym Owner. Today Dan and Shelley share their thoughts on how you can survive,...
Athlete Protection with Dan Cotton
14 Jan 2022
Contributed by Lukas
With the release of Season 2 of Cheer we are taking this opportunity to give some advice and a general call to action for the cheer industry in regard...
1099 vs.W2 with Danielle Johnston
07 Jan 2022
Contributed by Lukas
In this episode we discuss why it is important to understand the difference between 1099 and W2 classifications and give our advice on the best practi...
Social Media Advice and Trends to crush it in 2022 with SaraMcCulley
31 Dec 2021
Contributed by Lukas
In this episode we chat with Sara McCulley, the social media manager for Next Generation Gym Owners, and pick her brain on what social media steps we ...
Training and Developing staff with Adam and Jess Forte
17 Dec 2021
Contributed by Lukas
Adam and Jess Forte own Forte Spirit Solutions and have recently released a revolutionary product for regular staff training within your gym!
Finding and developing staff and culture with Jason Larkins
10 Dec 2021
Contributed by Lukas
Today we sit down with the director of American Cheer Jason Larkins. Jason is an accomplished coach, director and also runs his own podcast, Let's T...
Dealing with Challenging Customers
03 Dec 2021
Contributed by Lukas
In today's episode I share with you my philosophy on dealing with challenging customers. This episode was inspired by a coaching call with one of ou...
Mental Blocks with special guests Riana Luck and Ken King
26 Nov 2021
Contributed by Lukas
Join us as we sit down for a special interview between Riana Luck and Ken King as they discuss overcoming mental blocks.
Meet the owners of Next Gen and who they are
19 Nov 2021
Contributed by Lukas
In this episode, sit down with the owners of Next Generation Gym Owners and hear how they got started and what their best advice is.