The CMO Podcast

Orla McAleer (AllTech) | A Founder's Legacy

06 Jan 2021

Contributed by Lukas

Orla McAleer is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop...

Prosperity Through Purpose | Secret

04 Jan 2021

Contributed by Lukas

Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a cl...

Norman DeGreve (CVS) | Trying To Make Healthcare Easier

30 Dec 2020

Contributed by Lukas

Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Om...

Emily Callahan (ALSAC / St Jude) | Providing Care, Comfort & Hope

23 Dec 2020

Contributed by Lukas

Emily Callahan is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Res...

Stephanie Preiss (NY Times) | Multimedia Storytelling Masterclass

16 Dec 2020

Contributed by Lukas

Stephanie Preiss is the Vice President of TV and Audio for The New York Times. Founded in 1851, The New York Tims is the national newsp...

Alexandra von Plato (Publicis Health) | Storytelling & Healthcare

09 Dec 2020

Contributed by Lukas

Alexandra von Plato is the CEO of Publicis Health which is a healthcare communications network that comprises nearly 12 agency brands. ...

Brad Hiranaga (General Mills) | Following Instincts And Listening To Intuition

02 Dec 2020

Contributed by Lukas

Brad Hiranaga is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billio...

Prosperity Through Purpose | Target

30 Nov 2020

Contributed by Lukas

The iconic retail store Target is a 118-year-old company that generates $75 billion a year. Target is surging on both purpose and revenue. In a time w...

Al Jansen (Butterball) | Connecting With Your Loved Ones Every Thanksgiving

25 Nov 2020

Contributed by Lukas

Al Jansen is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al ...

Vince Hudson (AMEX) | Actions Not Ads

18 Nov 2020

Contributed by Lukas

Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, A...

Thomas Ranese (Uber) | Leaning into Values

11 Nov 2020

Contributed by Lukas

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. Th...

Quinn O’Brien (Lenovo) | Branding Enterprise

04 Nov 2020

Contributed by Lukas

Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company wi...

Prosperity Through Purpose | Panera Bread

02 Nov 2020

Contributed by Lukas

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode,...

Carla Hassan (CITI) | Fighting Inequality & Reducing The Pay Gap

28 Oct 2020

Contributed by Lukas

Carla Hassan is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is...

Carolyn Tisch Blodgett (Peloton) | Scaling a Kickstarter Project to a Lifestyle Brand

21 Oct 2020

Contributed by Lukas

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premie...

Shelley Haus (Ulta Beauty) | Leading from the Inside Out

14 Oct 2020

Contributed by Lukas

Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ul...

Monica McGurk (Kellogg's) | More Than Packaged Goods

07 Oct 2020

Contributed by Lukas

Monica McGurk is the Chief Global Growth Officer at The Kellogg Company. Kellogg's is home to some of America's favorite food brands, including F...

Prosperity Through Purpose | EVOL

05 Oct 2020

Contributed by Lukas

In the inaugural episode of, Prosperity Through Purpose, a series that goes deep on brands finding success in their purpose driven marketing, we take ...

Tony Wells (USAA) | Building Trust Through Storytelling

30 Sep 2020

Contributed by Lukas

Tony Wells is the Chief Brand Officer of USAA, a fully integrated financial services organization that serves US military families, including vet...

Jill Gregory (NASCAR) | Leadership During Crisis

28 Sep 2020

Contributed by Lukas

Jill Gregory is the Executive Vice President and Chief Marketing Officer for NASCAR. In this episode of Leadership During Crisis, Jim revisi...

Katrina McGhee (American Heart Association) | Leading with Compassion

23 Sep 2020

Contributed by Lukas

Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the ...

Jennifer Sey (Levis) | Leadership During Crisis

21 Sep 2020

Contributed by Lukas

Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk a...

ANA Roundtable!

16 Sep 2020

Contributed by Lukas

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are...

Adam Petrick (Puma) | Leadership During Crisis

14 Sep 2020

Contributed by Lukas

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has chan...

Andrea Brimmer (Ally Bank) | Banking Done Right

09 Sep 2020

Contributed by Lukas

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and pr...

Maryam Banikarim (Nextdoor) | Leadership During Crisis

07 Sep 2020

Contributed by Lukas

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal...

Jen Sey (Levi's) | Following The Founder's Purpose

02 Sep 2020

Contributed by Lukas

Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its f...

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

31 Aug 2020

Contributed by Lukas

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In ...

Michelle St. Jacques (Molson Coors) | Cold Refreshing Perspective

26 Aug 2020

Contributed by Lukas

Michelle St. Jacques is the Chief Marketing Officer at Molson Coors Beverage Company. She oversees some of the biggest beer brands including, Coo...

Tariq Hassan (Petco) | Leadership During Crisis

24 Aug 2020

Contributed by Lukas

On today’s Leadership During Crisis, Jim is joined by Tariq Hassan the CMO of Petco, America’s largest pet services, and pet product com...

Jill Gregory (NASCAR) | Seizing A Moment To Drive Change

19 Aug 2020

Contributed by Lukas

Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand an...

Jon Hall (Whirlpool) | Leadership During Crisis

17 Aug 2020

Contributed by Lukas

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at...

Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

12 Aug 2020

Contributed by Lukas

Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just...

Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

10 Aug 2020

Contributed by Lukas

Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of ...

Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

05 Aug 2020

Contributed by Lukas

Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to t...

Jill Cress (PayPal) | Leadership During Crisis

03 Aug 2020

Contributed by Lukas

When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Mark...

Jerri DeVard | More Than Just A Marketing Professional

29 Jul 2020

Contributed by Lukas

Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under ...

Mark Hans Richer (Fortune Brands) | Leadership During Crisis

27 Jul 2020

Contributed by Lukas

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discu...

Stephanie Perdue (Chipotle) | Category Maker

22 Jul 2020

Contributed by Lukas

Stephanie Perdue is the Vice President of Brand Marketing for the national restaurant chain, Chipotle. When Chipotle first opened in 1993, the id...

Greg Lyons (PepsiCo) | Leadership During Crisis

20 Jul 2020

Contributed by Lukas

In this episode of Leadership During Crisis, Jim revisits his conversation with Greg Lyons who is the Chief Marketing Officer, PepsiCo North...

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

15 Jul 2020

Contributed by Lukas

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan...

Vineet Mehra (Walgreens Boots Alliance) | Leadership During Crisis

13 Jul 2020

Contributed by Lukas

Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vinee...

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

08 Jul 2020

Contributed by Lukas

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselli...

Linda Boff (GE) | Leadership During Crisis

06 Jul 2020

Contributed by Lukas

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.Linda is the Chief Marking and Communication Officer, VP...

Fiona Carter (AT&T) | Strength In Career Diversity

01 Jul 2020

Contributed by Lukas

Fiona Carter was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announceme...

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

29 Jun 2020

Contributed by Lukas

On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather....

Cannes Lions - Young Marketer Hot Shots

24 Jun 2020

Contributed by Lukas

On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes L...

Matthew Anderson (Roku) | Leadership During Crisis

22 Jun 2020

Contributed by Lukas

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku. In their c...

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

17 Jun 2020

Contributed by Lukas

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Am...

Jenny Avallon Lewis (UBER) | Leadership During Crisis

15 Jun 2020

Contributed by Lukas

On this episode of Leadership During Crisis we revisit Jim's conversation with Jenny Avallon Lewis, the Head of Marketing, US & Canada a...

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

10 Jun 2020

Contributed by Lukas

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just ch...

Kate Huyett (Bombas) | Leadership During Crisis

08 Jun 2020

Contributed by Lukas

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working...

A Moment of Pause

03 Jun 2020

Contributed by Lukas

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclus...

Erika Nardini (Barstool Sports) | Leadership During Crisis

01 Jun 2020

Contributed by Lukas

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of...

Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo

27 May 2020

Contributed by Lukas

In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and wor...

Amanda Rassi (Kroger) | Leadership During Crisis

25 May 2020

Contributed by Lukas

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest genera...

Vineet Mehra (Walgreens) | Connecting Purpose with Commerce

20 May 2020

Contributed by Lukas

Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and d...

Raja Rajamannar (Mastercard) | Leadership During Crisis

18 May 2020

Contributed by Lukas

Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Ma...

Linda Boff (GE) | Engineering Magic & Solutions

13 May 2020

Contributed by Lukas

Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and Pr...

David Kidder (Bionic) | Leadership During Crisis

11 May 2020

Contributed by Lukas

David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first ti...

Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis

06 May 2020

Contributed by Lukas

Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the...

Michelle Peluso (IBM) | Leadership During Crisis

04 May 2020

Contributed by Lukas

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to th...

Jocelyn Wong | The Importance of Reinvention

29 Apr 2020

Contributed by Lukas

Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family...

Alex Josephson (Twitter) | Leadership During Crisis

27 Apr 2020

Contributed by Lukas

Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the b...

Matthew Anderson (Roku) | Streaming During COVID-19

22 Apr 2020

Contributed by Lukas

Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Ma...

Pedro Earp (AB InBev) | Leadership During Crisis

20 Apr 2020

Contributed by Lukas

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taki...

Kate Huyett (Bombas)| More Than Just Socks

15 Apr 2020

Contributed by Lukas

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. Not only does Bombas make some of the bes...

Jenny Avallon Lewis (Uber) | Ridesharing During COVID 19

08 Apr 2020

Contributed by Lukas

Jenny Avallon Lewis is the head of Marketing, North America at Uber. The premiere rideshare company and one of the first companies to start the g...

Jim Stengel | Quantifying Brand Purpose

01 Apr 2020

Contributed by Lukas

On this episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator ...

Erika Nardini (Barstool Sports) | Be As Nimble As Possible

25 Mar 2020

Contributed by Lukas

Erika Nardini is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, socia...

Andrea Zahumensky (KFC ) | How Core Values Impact Profits at KFC

18 Mar 2020

Contributed by Lukas

Andrea Zahumensky is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiati...

Jeff Jones & Rick Gomez | The Next Gen CMO Academy

11 Mar 2020

Contributed by Lukas

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President an...

Sarah Flynn (Thirty5 Ventures) | Disrupting the Marketplace with Authentic Storytelling

04 Mar 2020

Contributed by Lukas

Sarah Flynn is the General Manager of Thirty Five Ventures which was co-founded by all-star basketball veteran Kevin Durant, and his ma...

Vinoo Vijay (H&R Block) | Become Customer-Centric

26 Feb 2020

Contributed by Lukas

Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping in...

Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs Mature Brand Marketing

19 Feb 2020

Contributed by Lukas

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKi...

Superbowl LIV Marketing Roundtable Discussion

12 Feb 2020

Contributed by Lukas

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Ma...

Standout Moments of Brand Purpose

05 Feb 2020

Contributed by Lukas

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these...

Marisa Thalberg (Lowes) | Jumping Over Barriers

29 Jan 2020

Contributed by Lukas

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée...

Maurice Herrera (Avis) | The Importance of Stratecution

22 Jan 2020

Contributed by Lukas

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP an...

Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

15 Jan 2020

Contributed by Lukas

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new ro...

Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand

08 Jan 2020

Contributed by Lukas

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbin...

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

01 Jan 2020

Contributed by Lukas

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a kna...

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

25 Dec 2019

Contributed by Lukas

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express...

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

18 Dec 2019

Contributed by Lukas

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, ret...

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

11 Dec 2019

Contributed by Lukas

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in mark...

Selena Kalvaria (Away) | The Difference Between Marketing and Brand

04 Dec 2019

Contributed by Lukas

When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a lugg...

David Rubin (The New York Times ) | NYT Is More Than Fit To Print

27 Nov 2019

Contributed by Lukas

David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which help...

Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing

20 Nov 2019

Contributed by Lukas

Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Ma...

Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime

13 Nov 2019

Contributed by Lukas

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph ...

Amanda Rassi (Kroger) | Rebranding Kroger

06 Nov 2019

Contributed by Lukas

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began ...

Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset

30 Oct 2019

Contributed by Lukas

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience...

Michael Fisher ( Cincinnati Children's Hospital) | Creating a Culture of Kindness, Care & Healthcare Innovations

23 Oct 2019

Contributed by Lukas

Michael Fisher became the President and CEO of Cincinnati Children's Hospital Medical Center, a nonprofit, pediatric, academic medical center, in...

Adam Symson (E.W. Scripps) | Podcasting is the Future of Journalism and Storytelling

16 Oct 2019

Contributed by Lukas

Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded...

Stuart Aitken | Data-Driven Creativity

09 Oct 2019

Contributed by Lukas

Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of art...

Diana O'Brien (Deloitte) | Making an Impact that Matters

02 Oct 2019

Contributed by Lukas

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien t...

Marc Pritchard (P&G) | A Force for Growth and Good

25 Sep 2019

Contributed by Lukas

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1...

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

18 Sep 2019

Contributed by Lukas

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utiliz...

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

11 Sep 2019

Contributed by Lukas

Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. ...

Brian Kenny (Harvard Business School) | Telling the story of HBS

04 Sep 2019

Contributed by Lukas

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenur...

Josh Dean (S'well) | Having a Purpose is Swell

28 Aug 2019

Contributed by Lukas

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as ...