The CMO Show

How to stay sane in the AI chaos with Cameron Partridge

02 Apr 2026

Contributed by Lukas

Want to know why marketers need to stop trying to keep up with AI? How about what they should focus on?   In this episode, Cameron Partridge, ...

Rethinking Creativity with Accenture Song's Nick Law

19 Mar 2026

Contributed by Lukas

Live from the Adobe AI Forum, this episode is your front‑row seat to a creative reboot with Nick Law, Accenture Song's Chief Creative Chairperson,...

The Lamb Ad: Unpacking Australia's most anticipated ad of the year

05 Mar 2026

Contributed by Lukas

What does it really take to keep one of Australia's most talked‑about campaigns culturally captivating every single year? In this CMO Show master...

Rethinking B2B: Amazon's unexpected Aussie marketing lessons

19 Feb 2026

Contributed by Lukas

Australia isn't just another western market. Amazon learned this quickly in its 12th market roll out. In this episode of The CMO Show, Lena Zak,...

How Intrepid Travel navigates the disruption-reinvention cycle

05 Feb 2026

Contributed by Lukas

Few industries are tested as relentlessly as travel. From economic uncertainty and sustainability pressures to rapid technological change, travel bra...

How this global company's first CMO made marketing everyone's business

22 Jan 2026

Contributed by Lukas

What would you do if you walked into a fast‑growing global company as its first ever CMO with no marketing playbook and no inherited systems? Tha...

The 12 Trends of Christmas: Marketing in an age of acceleration

11 Dec 2025

Contributed by Lukas

2025 has been a year of extraordinary change for marketers. From AI-driven workflows to the resurgence of authentic storytelling, the pace of transfo...

Then, Now and Next

27 Nov 2025

Contributed by Lukas

Ten years ago, The CMO Show launched as a bold experiment in marketing storytelling. Back then, podcasts were niche, TikTok didn't exist, and AI was ...

The high-vis mental health shift with Ed Ross

13 Nov 2025

Contributed by Lukas

Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners.  The trades sector is the backbone o...

The $28B industry pivot with Elizabeth Anderson-Funnell

30 Oct 2025

Contributed by Lukas

The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer...

How MyFitnessPal built a 250M customer base

16 Oct 2025

Contributed by Lukas

In this episode of The CMO Show, Marnie Boyer, Chief Marketing Officer at MyFitnessPal, joins host Mark Jones to explore how the original fitness tr...

LinkedIn on trust, tactics and the big B2B shift

02 Oct 2025

Contributed by Lukas

In a world of AI acceleration, content saturation, and risk aversion, how do marketers cut through the noise and build meaningful connections?  In...

Marketing experts on navigating the Polycrisis era

19 Sep 2025

Contributed by Lukas

Politics and business are no longer separate worlds. For senior marketing leaders, the challenge is clear: how do you build authentic, trusted bra...

Snapchat on Gen Z’s marketing revolution

05 Sep 2025

Contributed by Lukas

Gen Z is changing how we communicate. But they’re also redefining how culture is created, shared, and remixed – and brands aren’t keeping up...

IBM’s Billy Seabrook on unlocking billions in productivity

22 Aug 2025

Contributed by Lukas

IBM saved $3.5 billion in just two years by applying its own AI technologies internally. But according to Billy Seabrook, Global Chief Design Offic...

The content crisis with Debra Taylor

06 Aug 2025

Contributed by Lukas

Years of unchecked content creation have left organisations with bloated, conflicting, and often unreadable digital assets.   In this episode of...

Sofia Lloyd-Jones on UNSW’s 10 year strategy

24 Jul 2025

Contributed by Lukas

What does it take to lead marketing through one of the most turbulent periods higher education has ever faced?  Sofia Lloyd-Jones, Chief Marketing...

Storytelling and simplicity with Bridget Esposito

10 Jul 2025

Contributed by Lukas

When you’re heading up brand and creative for a global financial services powerhouse, complexity is part of the job. But what happens when you choo...

The power of cut-through: how Bronwen Clark made the NGAA impossible to ignore

26 Jun 2025

Contributed by Lukas

In a world full of noise, how do you make your message stand out — especially when you’re a small team with a big mission? Bronwen Clark, CEO of t...

Reinventing Banking with Ravi Santhanam

12 Jun 2025

Contributed by Lukas

What does it take to transform a bank into a benchmark for digital innovation? Ravi Santhanam, CMO and Head of Direct to Consumer Busines...

Navigating change and scaling innovation with Chris Young

29 May 2025

Contributed by Lukas

In a region defined by rapid economic growth, accelerating digital innovation, and diverse customer expectations, financial services provi...

The Future of eCommerce with Lenovo’s Jennifer Downes

15 May 2025

Contributed by Lukas

What does it take to lead digital transformation at one of the world’s biggest PC brands?   Jennifer Downes, Global eCommerce CMO at ...

Embracing nostalgia and innovation at Luna Park Sydney with Michelle Rowling

01 May 2025

Contributed by Lukas

How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, ...

BONUS EP: Turning product process into brand story with Casio's Naruhiko Miura

17 Apr 2025

Contributed by Lukas

Personalisation and collaboration are key to creating compelling brand stories. This episode delves into the innovative My G-Shock campai...

BONUS EP: Adobe 2025 AI and Digital Trends Report with Jim Clark

17 Apr 2025

Contributed by Lukas

We now expect AI to drive significant growth, according to the 2025 Adobe AI and Digital Trends Report. This episode features insights fro...

The future of AI and B2B marketing with Adobe's Duncan Egan

17 Apr 2025

Contributed by Lukas

This is the year that has brought AI to the forefront of transformation. In this episode, Duncan Egan, Vice President of Marketing for Adobe...

Disrupting HR with Employment Hero’s Matthew Poulier

03 Apr 2025

Contributed by Lukas

The world of HR is being reimagined — and at the heart of it is bold branding, smart tech, and a whole lot of disruption.   In this epi...

2025 Edelman Trust Barometer with CEO Tom Robinson

19 Mar 2025

Contributed by Lukas

Where do people place their trust? Why is it declining – and what can CMOs do to reverse the trend? The 2025 Edelman Trust Barometer present...

Carry your resignation in your pocket with Karthi Marshan

07 Mar 2025

Contributed by Lukas

Do you have the courage of your convictions? If you couldn’t do what you knew was right for your customers – would you walk?   In this ep...

Tradition Vs Innovation with McDonald’s Arvind R P

20 Feb 2025

Contributed by Lukas

How well is your brand balancing tradition and innovation?  Move too fast and you might leave people behind; move too slow and your brand will fa...

Changing culture with Heaps Normal’s Tim Snape

06 Feb 2025

Contributed by Lukas

What does it take to really understand your customer?  On this episode of The CMO Show, we’re joined by Tim Snape, Chief Brand Officer at Hea...

Putting your people first with TSB Bank’s Emma Springham

23 Jan 2025

Contributed by Lukas

71% of customers are after personalisation, and 79% are frustrated when it’s missing. How can we, as marketers, continue to meet these emotive ne...

The best of The CMO Show 2024

12 Dec 2024

Contributed by Lukas

It’s that time of year in marketing where B2C marketers ramp up, B2B marketers ramp down, and for us at The CMO Show, it's our chance to look back. ...

Keeping content real with Henry Ajder

28 Nov 2024

Contributed by Lukas

You’ve heard the buzzwords: deepfakes, generative AI, ChatGPT. But how do you make sense of it all while juggling the demands of marketing?  On...

Redefining health and life with AIA’s Stuart Spencer

13 Nov 2024

Contributed by Lukas

We’ve all seen it—the relentless images of “perfect health” that make wellness feel like a distant dream. But what if there was a different w...

Marketing as a science with Prof. Rachel Kennedy

30 Oct 2024

Contributed by Lukas

As marketers, it's easy to rely on experience and accumulated wisdom as a default decision-making lens, especially when it comes to your bread and but...

The future of retail media with Coles360

17 Oct 2024

Contributed by Lukas

When it comes to disruption, retail media might take the cake – it's a fast growing space transforming right before our eyes.  If you're after a...

Adapting to the age of Chief Multipurpose Officers with Nine, Adore Beauty, and LEGO

03 Oct 2024

Contributed by Lukas

We know there’s a shift in the air. Jobs are transforming right before our eyes.   With the rise of Generative AI, it seems as though there’s a ...

Move fast, make things with Head of Growth at Up

19 Sep 2024

Contributed by Lukas

There’s a famous saying in disruption land – “move fast and break things.” With trust an increasingly critical differentiator for growth-mind...

How The Smith Family is evolving their storytelling

05 Sep 2024

Contributed by Lukas

Economic headwinds, project-based funding, social shifts, natural disasters – charities operate in the kind of complex landscape relished by none,...

Content at scale with Loni Stark

22 Aug 2024

Contributed by Lukas

Consumers today expect information in real-time. As a result, brands are challenged to produce more content with less budget and provide experiences ...

First, third and AI: 2024’s unexpected data party

08 Aug 2024

Contributed by Lukas

With Google announcing plans to keep third-party cookies after years of pledging to scrap them, the uncertainty of a cookieless future has been put ...

When brand gets personal

26 Jul 2024

Contributed by Lukas

In this episode of The CMO Show, Mark is joined by Emma Webster, Director at Hawker Britton Group.   There are approximately 100 days to go until the...

Adobe Digital Report 2024: Trends shaping our digital experience

11 Jul 2024

Contributed by Lukas

On this episode of The CMO Show, Mark is joined by Emily McReynolds, Head of Global AI Strategy at Adobe, and Jodie Sangster, Board Director and CMO....

Customer Experience in Financial Services

27 Jun 2024

Contributed by Lukas

On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and M...

The change-making power of First Nations perspectives

30 May 2024

Contributed by Lukas

On today’s episode of The CMO Show, we’re taking a look at how Indigenous ways of knowing, being, and doing all have a profound effect on marketi...

Meet the ride hailing company crossing cultures to lead a truly global brand

16 May 2024

Contributed by Lukas

In this episode of The CMO Show, we meet Tim Farmer, Head of Brand Marketing at DiDi, an app-based transportation service.  Tim’s no stranger t...

Meet the green innovators carving a sustainable path to the future

02 May 2024

Contributed by Lukas

In today’s business landscape, ESG-focused brands are no longer a trend, but a necessity. Consumers are starting to become more environmentally and...

Adobe Summit 24: Innovative tech for a more human touch

17 Apr 2024

Contributed by Lukas

In this episode of The CMO Show, host Mark Jones is on the ground at the Adobe Summit in Las Vegas.   With new technologies popping up faster tha...

The Power of Storytelling in B2B Marketing

21 Mar 2024

Contributed by Lukas

In this episode of The CMO Show, we meet Nina Drakalovic – Head of Marketing at Bindi Maps. Nina’s no stranger to the importance of storytelling ...

How CMOs can accelerate progress for women

07 Mar 2024

Contributed by Lukas

For this episode of The CMO Show, we’re joined by Anita Manchester, Head of Marketing at Stella Insurance, and Katrina Troughton, Vice President & ...

Unlocking job market secrets through big data

22 Feb 2024

Contributed by Lukas

For this episode of The CMO Show, we’re joined by Rachael Townsley, Director of Country Marketing (Australia) at Indeed. Their mission? To help p...

Customer experience in the energy age

08 Feb 2024

Contributed by Lukas

On this episode of The CMO Show, host Mark Jones sits down with Ben Blackburn, Head of Product at SIXT Australia. The car rental company is working to...

What 2023 taught us about marketing

21 Dec 2023

Contributed by Lukas

One of the things we love about this time of year is the chance to reflect and get some perspective.   Who better to bring that perspective than Dar...

How Workwear Group is making uniforms sing

30 Nov 2023

Contributed by Lukas

On this episode of The CMO Show we sat down with Madeline Cambel, Head of Marketing – Uniforms at Workwear Group - home to popular brands includin...

How Social Traders is taking social enterprise mainstream

16 Nov 2023

Contributed by Lukas

On this episode of The CMO Show we chat with Tara Anderson, CEO at Social Traders, Australia’s certifier of social enterprises helping organisations...

How Reddit is upping the ante on authenticity

01 Nov 2023

Contributed by Lukas

On this episode of The CMO Show we chat with Roxy Young, Global CMO of Reddit – the internet’s community of communities.   Roxy was in town for S...

How The Marketing Academy is boosting marketers to the boardroom

19 Oct 2023

Contributed by Lukas

On this episode of The CMO Show we meet Sherilyn Shackell, Founder and CEO at The Marketing Academy, an NFP helping some of the world’s best markete...

How WithYouWithMe amplifies diversity in tech talent

21 Sep 2023

Contributed by Lukas

On this episode of The CMO Show we talk to Cia Kouparitsas, Chief Marketing Officer at WithYouWithMe.  WithYouWithMe is a social enterprise that’...

How Kimberly-Clark is turning ideas into innovation

24 Aug 2023

Contributed by Lukas

On this episode of The CMO Show we talk to Gabbi Davidson, Marketing Director – Personal Care at Kimberly-Clark: the company behind iconic brands su...

How Miracle Babies Foundation is growing up strong

10 Aug 2023

Contributed by Lukas

Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners.  On this episode of The CMO Show we t...

How The Conversation is rising above the chatter

27 Jul 2023

Contributed by Lukas

On this episode of The CMO Show we meet Margy Vary, CMO at The Conversation, a global, not-for-profit publication that pairs academics with journalist...

How Adobe is driving dynamite digital experiences

13 Jul 2023

Contributed by Lukas

On this episode of The CMO Show Sheerien Salindera, APAC Digital Strategy Lead at Adobe, steps into the hot-seat. Sheerien offers her insights into to...

How Oliver’s is finding its fast food groove

01 Jun 2023

Contributed by Lukas

There’s nothing like a good Aussie road-trip and no road-trip is complete without a good pit-stop. While Maccas fries or a 3-week-old hot dog might ...

How Collective Wellness Group is making gains in the fitness industry

18 May 2023

Contributed by Lukas

In this episode of The CMO Show we hear from Caitlin Bancroft, CMO at Collective Wellness Group, parent company to a suite of brands including Anytime...

How Specsavers is partnering for purpose

04 May 2023

Contributed by Lukas

In this episode of The CMO Show we meet Cathy Rennie Matos, Head of Sustainability (ANZ) at Specsavers. Cathy sheds some light on what sustainability ...

How Reflections Holiday Parks is leaning-in to sustainable tourism

20 Apr 2023

Contributed by Lukas

In this episode of The CMO Show we’re joined by Nick Baker, former CMO at Tourism Australia and current CEO at Reflections Holiday Parks. Nick spoke...

How Feros Care is smashing stereotypes in aged care

06 Apr 2023

Contributed by Lukas

In this episode of The CMO Show we meet Russell Woodruffe, head of brand and marketing at Feros Care. Russell’s fusing his private and social sector...

How Equifax is educating and empowering Aussie consumers

22 Feb 2023

Contributed by Lukas

In this episode of The CMO Show we welcome Roni Millard, CMO at Equifax — a company becoming more visible at a time when we really need them to be. ...

How Heaps Normal is finding new solutions to old problems

09 Feb 2023

Contributed by Lukas

Trigger Warning: This podcast references suicide and domestic violence. If you need to talk to someone, support is available. Call Lifeline on 13 11 1...

How The CMO Show untangled 2022

21 Dec 2022

Contributed by Lukas

For this year’s customary solo-show, Mark narrowed in on a subject that’s come up in each of our episodes this year: social impact leaders.   So...

How tbh Skincare grows through authenticity

01 Dec 2022

Contributed by Lukas

We’ve all dreamed about stumbling upon a unique insight or idea that will help us start a business, or even just innovate within our own role. But w...

How Thankyou lets its values do the talking

17 Nov 2022

Contributed by Lukas

Thankyou co-founder, Justine Flynn, stops by the virtual studio to bring Mark up-to-speed on the refreshed brand and direction for the beloved social ...

How World Vision is regenerating for the future

03 Nov 2022

Contributed by Lukas

On this episode of the CMO Show, Mark sits down with Louise Cummins, CMO World Vision Australia. Louise shares how the historic not-for-profit is stay...

How World Vision is regenerating for the future

03 Nov 2022

Contributed by Lukas

On this episode of the CMO Show, Mark sits down with Louise Cummins, CMO World Vision Australia. Louise shares how the historic not-for-profit is stay...

How Twitter keeps your brand relevant

09 Sep 2022

Contributed by Lukas

On this episode of the CMO Show, Mark sits down with Angus Keene, Managing Director at Twitter Australia and New Zealand, to discuss how marketers can...

How B Lab does business better

11 Aug 2022

Contributed by Lukas

On this special episode of The CMO Show, Marks sits down with Andrew Davies, CEO of B Lab Australia and New Zealand to discuss the organisation behi...

How IBA are building a bank with a difference

28 Jul 2022

Contributed by Lukas

What's it like to build a bank from the ground up? Dean Gillespie, CEO of Islamic Bank Australia, sits down with Mark Jones to chat about how they are...

How Who Gives A Crap finds creativity in the conventional

14 Jul 2022

Contributed by Lukas

How do you take a seemingly boring product and create a distinctive personality that balances serious environmental and social issues with irreveren...

How Zeller drives growth through brand storytelling

30 Jun 2022

Contributed by Lukas

Josh McNicol, Director of Growth at Zeller, joins Mark Jones to discuss how a strong brand story can be the throughline your business needs to drive ...

How WorkVentures transform outputs into impact

16 Jun 2022

Contributed by Lukas

Caroline McDaid, CEO at Australia’s leading IT social enterprise, WorkVentures, joins Mark Jones to discuss the art and science of impact storytelli...

How Disability Expos are creating an impact through choice

02 Jun 2022

Contributed by Lukas

Kathryn Carey, Head of Events at ImpactInstitute, sits down with Mark Jones to share how she markets Australia’s biggest Disability Expo series to b...

How Disability Expos are creating an impact through choice

02 Jun 2022

Contributed by Lukas

Kathryn Carey, Head of Events at ImpactInstitute, sits down with Mark Jones to share how she markets Australia’s biggest Disability Expo series to b...

How VOLY is driving impactful customer experience

19 May 2022

Contributed by Lukas

Josh Peacock, Head of Marketing at VOLY, sits down with host Mark Jones to share how the instant grocery delivery startup is building a community of...

How Ben & Jerry's mix marketing and meaning

21 Apr 2022

Contributed by Lukas

Mia Bacarro, Integrated Marketing, Ben & Jerry's ANZ & Asia sits down with host Mark Jones to share the scoop on how the ice cream brand combines ...

12 Marketing Matters that Matter with Andrew Baxter

24 Feb 2022

Contributed by Lukas

Find out the 12 marketing topics that should be top of mind this year on this episode of The CMO Show. Host Mark Jones is joined by Andrew Baxter for...

The top five focus areas for marketing leaders in 2022

09 Feb 2022

Contributed by Lukas

Welcome to 2022! In this episode of The CMO Show, Mark Jones shares his top five focus areas for marketing leaders for the year ahead. You might als...

Bessie Hassan on turning information into action at Finder

15 Dec 2021

Contributed by Lukas

Bessie Hassan, Global Head of Communications at Finder, sits down with Mark Jones to discuss the power of strong partnerships, building trust and cred...

Jason Olive on engaging communities with Ovarian Cancer Australia

01 Dec 2021

Contributed by Lukas

Jason Olive, Chief Marketing, Fundraising & Communications Officer at Ovarian Cancer Australia, sits down with Mark Jones to discuss the importance o...

Joanne Smith on bridging marketing and innovation at Blackmores

17 Nov 2021

Contributed by Lukas

Joanne Smith, Chief Marketing and Innovation Officer at Blackmores Group, sits down with Mark Jones to discuss unlocking consumer insights and br...

Steffen Daleng on marketing beyond commodities

03 Nov 2021

Contributed by Lukas

Steffen Daleng, Chief Marketing Officer at Booktopia sits down with Mark Jones to discuss how to create a frictionless user experience, convertin...

Tony Sesto on adaptive transformation at BMW Australia

13 Oct 2021

Contributed by Lukas

Tony Sesto, General Manager, Marketing, BMW Australia sits down with host Mark Jones to discuss brand strategy, future planning, and authentically ada...

Ian Harvey Ross on the authentic rebrand of Deaf Services and the Deaf Society

29 Sep 2021

Contributed by Lukas

Ian Harvey Ross, Head of Marketing at Deaf Services and the Deaf Society sits down with host Mark Jones to discuss performative vs authentic empathy, ...

Cheryl Hayman on what marketers can bring to the boardroom

15 Sep 2021

Contributed by Lukas

It might be surprising, but only 2.6% of board members have marketing experience, according to the Marketing Science Institute.  Why might that be th...

Beyond Blue on the healing power of authentic storytelling

01 Sep 2021

Contributed by Lukas

Cinnamon Pollard, Chief Experience Officer at Beyond Blue and Sarah Alexander, Executive Producer of Beyond Blue’s Not Alone podcast, sit down with ...

Caroline Swarbrick on making marketing more human (Vistaprint)

18 Aug 2021

Contributed by Lukas

Caroline Swarbrick, Senior Director of Marketing, Sales & Customer Experience at Vistaprint sits down with Mark Jones to discuss the impact of good c...

Susan Coghill on telling the story of brand Australia

04 Aug 2021

Contributed by Lukas

Susan Coghill, Chief Marketing Officer at Tourism Australia sits down with Mark Jones to discuss scenario planning, what it takes to pivot without pa...

David Garden on shared & earned media in establishing trust with your audience (Australian Christian College)

21 Jul 2021

Contributed by Lukas

David Garden, Group Marketing Director at Australian Christan College, sits down with host Mark Jones to discuss building trusted stakeholder relation...

Helen Thorpe on giving a voice to lived experiences (batyr)

07 Jul 2021

Contributed by Lukas

Helen Thorpe, Head of Brand at batyr, sits down with host Mark Jones to discuss building on grassroots marketing, smashing the stigma around youth me...

Professor John Roberts on Better Marketing for a Better World (BMBW)

23 Jun 2021

Contributed by Lukas

John Roberts, Scientia Professor at University of New South Wales Business School, sits down with Mark Jones to discuss quantifying the impact of mark...