The Content Fix
Activity Overview
Episode publication activity over the past year
Episodes
Five questions to ask before hiring a Facebook Ads Agency or Consultant with Carolyn Lowe
19 Jan 2021
Contributed by Lukas
If you want to hire an agency or consultant to manage your Facebook Ads, ask them these questions first. In this episode, Carolyn Rowe from ROI Swift ...
Don't try to be everything to everyone with your content marketing, with Justin Brown
12 Jan 2021
Contributed by Lukas
You've heard it from me before, but I'm going to say it again. Without a strategy, content marketing is just an expensive hobby. In today's episode I'...
How to find opportunities with these four strategies for boosting creativity and innovation
05 Jan 2021
Contributed by Lukas
In 2021, I've decided to focus more on creating opportunities by opening up my thinking to discover new ideas that embrace creativity and innovation. ...
The truth about escaping the corporate cubicle and starting your own business with Heather Frechette-Crowley
29 Dec 2020
Contributed by Lukas
Want to know the secret to escaping the corporate cubicle? You've just got to do it. But this is what you need to know to prepare because I'm talking ...
My digital marketing predictions scorecard one year on
22 Dec 2020
Contributed by Lukas
In today's episode I'm taking a step back in time to revisit my digital marketing predictions for 2020 and sharing my scorecard on what I got right an...
There is a better way to make connections on LinkedIn with Justin Brown
15 Dec 2020
Contributed by Lukas
Are you trying to make connections on LinkedIn? It's a fantastic platform for connecting with potential customers, but this is why so many people get ...
5 visual content trends for 2021 and how to use them
08 Dec 2020
Contributed by Lukas
When was the last time you made a decision about whether to read more, listen more or watch more by sniffing? And in the year of social distancing, th...
What it's like to be a TEDx speaker with Bosco Anthony
01 Dec 2020
Contributed by Lukas
Have you ever thought about being a TEDx speaker? For most of us, it's either a bucket list item or the idea leaves you in a cold sweat. Even if takin...
5 social media trends for 2021 to start planning for in your strategy
24 Nov 2020
Contributed by Lukas
It's that time of year again, when start talking about the social media trends for 2021 you need to start planning for in your strategy. But if you th...
Growing your business through paid social media with Carolyn Lowe
17 Nov 2020
Contributed by Lukas
Growing your business with paid social media can be the difference between scaling fast and sluggish sales. In this episode, Carolyn Rowe from ROI Swi...
Paid Media: Why you don't always get what you paid for with marketing dollars and how to make sure you do
10 Nov 2020
Contributed by Lukas
Paid media – when you use ads, influencers or even affiliates to get the word out there about your product or brand. It's a great way to speed up yo...
Earned Media: What it is, how to get it and why it's so valuable
03 Nov 2020
Contributed by Lukas
Earned media – the content you haven't paid for or published yourself – is one of the most valuable pieces of the marketing pie. Here's how to get...
Why owned media is still important and yes, you do still need a website
27 Oct 2020
Contributed by Lukas
Do you think owned media is still important? Your website, content, even your Facebook page. The answer might, but shouldn't, surprise you. In this ep...
The three Rs of content that converts
20 Oct 2020
Contributed by Lukas
Do you know what it takes to create content that converts? To get yourself the best chance of delivering on the goals you set for your content marketi...
10 habits of highly successful content marketers
13 Oct 2020
Contributed by Lukas
Have you ever wondered what it is that highly successful content marketers do differently? 2020 has been a year like no other so far for content marke...
10 Instagram mistakes brands are still making in 2020 and how to avoid them
06 Oct 2020
Contributed by Lukas
After ten years in our lives, people are still making fundamental errors when it comes to their Instagram strategy. Not everyone makes every mistake. ...
Are you a social media saint or sinner?
29 Sep 2020
Contributed by Lukas
Do you know the rules for using social media? Your tactics may change but these fundamentals are timeless.
How to use Instagram Reels and three types of content you can create (even if you are in a non-visual niche)
22 Sep 2020
Contributed by Lukas
When is the right time to get started with Instagram Reels? Right now! Organic reach is at it's highest so here's how to get started. Okay it's only f...
The rise of authentic influencer marketing with Neal Schaffer
15 Sep 2020
Contributed by Lukas
If the word influencer makes you cringe, it's time to rewrite the script with authentic influencer marketing. It's emerging as the secret organic tact...
It's not you it's your offer – how to find the right offer for you, your business and your audience
08 Sep 2020
Contributed by Lukas
Do you know how to find the right offer for your business. It needs to work for you, your business and your customer. Here's the process.
Celebrating two years as a corporate cubicle survivor (and my escape plan for you to swipe)
01 Sep 2020
Contributed by Lukas
If I wasn't a corporate cubicle survivor, I'd be stuck in the same rut dealing with someone else expecting me to embrace their 1980s tactics. Two year...
10 common print on demand mistakes and how to avoid them
25 Aug 2020
Contributed by Lukas
Last week I dug into the topic of creating physical products to supplement a digital product business. You can catch up on that episode if you missed ...
How to sell physical products in your digital product business with low to zero start-up costs
18 Aug 2020
Contributed by Lukas
If you sell physical products you can use Facebook shops and even digital product businesses can add to their inventory for low to no investment.
Getting to the heart of storytelling with Bosco Anthony
11 Aug 2020
Contributed by Lukas
Right at the heart of storytelling you'll find the secret to building a know, like and trust factor with your audience. Bosco Anthony is an internatio...
Why you should focus on your wants and needs before you chase your dreams
04 Aug 2020
Contributed by Lukas
Every time I open Facebook or look in my email inbox, somebody is telling me how to achieve my dreams. I used to think that was the whole point. Have ...
Using threshold productivity to get stuff done
28 Jul 2020
Contributed by Lukas
I developed threshold productivity to take the stress out of juggling multiple commitments as a solo business owner. It's not about getting more done ...
5 examples of frequently misused words and simple tricks to get them right
21 Jul 2020
Contributed by Lukas
Misused words can drive you crazy. But these really simple tricks will help you get the word right and speed up the editing process.
How to improve your Facebook engagement
14 Jul 2020
Contributed by Lukas
Do you want to improve your Facebook engagement? You're not alone. That pesky algorithm is making it pretty hard these days to even be seen, let alone...
Is it time up for TikTok? All the new features from the other social networks you can use instead
07 Jul 2020
Contributed by Lukas
Here are some of the new features the big social media platforms are introducing to slow down the growth of TikTok, including: Why I'm not switching ...
How to create an endless supply of questions to keep your social media audience engaged
30 Jun 2020
Contributed by Lukas
Keeping your social media audience engaged is increasingly challenging in line with the growing level of noise online. One way to get the conversation...
Counting down the most challenging podcast episodes (and why) from my first year
23 Jun 2020
Contributed by Lukas
When you're creating challenging podcast episodes, you rarely push on because you think they will ultimately become your most fulfilling. But a funny ...
One year in and I'm sharing whether it was worth starting a podcast
16 Jun 2020
Contributed by Lukas
Have you ever wondered if it is worth starting a podcast? On the one year anniversary of my first 'solo' podcasting journey, I've got a few answers f...
How to buy an online business if you don't want to start one yourself with Jaryd Krause
09 Jun 2020
Contributed by Lukas
Freedom is one of the biggest appeals when it comes to starting an online business. But if the set up time and costs aren't for you, here's how to buy...
Four more reasons why your website isn't converting and how to get people to stay and take action
02 Jun 2020
Contributed by Lukas
There may be more than one episode worth of reasons why your website isn't converting, but fixing the problems is not as difficult as you imagine. In...
The three main reasons why people leave your website (and how to fix them)
26 May 2020
Contributed by Lukas
You put a lot of effort into getting them there only to have people leave your website without converting. If you're having trouble getting visitors t...
How to create deeper more powerful personal connections (and why it's smart business) with Todd Palmer
19 May 2020
Contributed by Lukas
Here's the deal – business is personal. When you do business you're dealing with people. Employees, suppliers, customers, clients. They are all… y...
How to use a podcast as part of your content strategy and what to do if you don't have one with Kelly Glover
12 May 2020
Contributed by Lukas
Is a podcast the missing piece in your content marketing strategy? There's plenty of information out there about HOW to start a podcast, but what abou...
The new Instagram desktop feature that is improving both my engagement and productivity
05 May 2020
Contributed by Lukas
In this episode I'm trying to contain my excitement about the fact that Instagram has finally introduced more features that allow me to speed through ...
The big questions about marketing in a crisis answered (including how to prioritize your budget) with Maresa Friedman
28 Apr 2020
Contributed by Lukas
Are you wondering how to be marketing in a crisis? Marketing expert Maresa Friedman steps up to answers the tough questions. And that includes how to ...
Five reasons why you should start a podcast
21 Apr 2020
Contributed by Lukas
Does the world need another podcast? If you're passionate about your topic and it interests the audience for your brand or business, then the answer i...
Getting unstuck and growing as a leader from the inside out with Todd Palmer
14 Apr 2020
Contributed by Lukas
Do you feel like you're not growing as a leader? In this episode, executive coach Todd Palmer explains how to get unstuck and move forward by dealing ...
The three letter word to avoid if you want to keep innovative thinking flowing
07 Apr 2020
Contributed by Lukas
What if the difference between getting stuck behind mental roadblocks and thinking creatively could be solved by deleting one, little three-letter wor...
How to get clear on your personal goal so it anchors you and your business during uncertain times
31 Mar 2020
Contributed by Lukas
In this episode I'm taking you back to my focus foundation. The place where I secure my mindset so I can start, develop and continue on my path. And t...
I'm planning to pivot but here's why I paused first
24 Mar 2020
Contributed by Lukas
There's a lot of conversation about what to do in the world right now. I don't claim to have the answers, but as we push forward, I wanted to share my...
How to stay legal with your lead magnet with Bobby Klinck
17 Mar 2020
Contributed by Lukas
If you're using or planning to use a lead magnet to build you list, here's how to separate fact from fiction on the legal requirements.
Busting the myths about email deliverability with Laura Atkins
10 Mar 2020
Contributed by Lukas
Email deliverability may not sound as ominous as social media algorithms. But get it wrong and all that hard work you put into emails might never be s...
Are you an introvert, extrovert or something else altogether
03 Mar 2020
Contributed by Lukas
If you find it hard to fit easily into either an introvert or extrovert category, you probably find these personality labels frustrating. And you're n...
Why you should hire a VA even if you think you can't afford it with Marie Hunter
25 Feb 2020
Contributed by Lukas
Are you putting off hiring a VA because of the cost, the process or because you don't want to delegate? Here's why you must, even if you can't afford ...
How to connect with your ideal audience without resorting to spammy self-promotion with Bobby Klinck
18 Feb 2020
Contributed by Lukas
Is your ideal customer avatar (ICA) watching the Real Housewives or Seinfeld? And it does it really matter? In this episode, Harvard lawyer turned onl...
Insider advice on starting a virtual summit with Marie Hunter
13 Feb 2020
Contributed by Lukas
If you're thinking about starting a virtual summit, here are the top tips from Marie Hunter, the founder of the Elevate Marketing Summit, to help get ...
Navigating the highs and lows on the road to a successful online business with Marie Hunter
11 Feb 2020
Contributed by Lukas
A successful online business takes patience and perseverance. In this episode, Marie Hunter, founder of the Elevate Marketing Summit shares the highs ...
Some of your content will fail, so here's how to brush yourself off and get better
04 Feb 2020
Contributed by Lukas
Some content fails and it fails for lots of reasons. I have content duds like everyone else. But when I've gone back and really looked at the core ide...
You're not Gary Vee, so please focus on creating quality content over quantity
28 Jan 2020
Contributed by Lukas
Are you struggling to create content, epic content, every week? I'm giving you permission to stop trying – for now. A lot of people will tell you th...
Please stop creating content that isn't aligned to your products and services if you want to sell more
21 Jan 2020
Contributed by Lukas
If you're creating content that doesn't sell your products and services, you might as well just write that activity off as a hobby. And an expensive h...
How much money are you wasting on digital tools and how much do you want to fix that?
14 Jan 2020
Contributed by Lukas
Have you ever received a receipt for a recurring payment on an app or subscription you forgot you even had? I have and I'm guessing you have too. You ...
How to get to inbox zero and save hundreds of hours of wasted time each year
07 Jan 2020
Contributed by Lukas
Have you ever considered how much time you're wasting on your email inbox each year? Or how satisfying it would be to get to inbox zero on a regular b...
My 2020 business and digital marketing strategy – what I'm planning to stop, start and continue
31 Dec 2019
Contributed by Lukas
The first step in developing my strategy for the new year was to decide what I'm going to stop, start and continue. The second step was to put it out ...
3 digital marketing predictions for 2020 and how to action them in your strategy
24 Dec 2019
Contributed by Lukas
You don't need a crystal ball to predict there will be a lot of change for digital marketing, content marketing, social media and more in 2020. But wh...
How to monetize your skills and passion in your own business with Benjamin Shapiro
17 Dec 2019
Contributed by Lukas
There's nothing sweeter than being able to use your skills to run your own business. Unless of course you can monetize your passion at the same time. ...
How to control shiny object syndrome so it doesn't control you
10 Dec 2019
Contributed by Lukas
Shiny object syndrome can cost you serious time and money if it takes over your life. Here's how to spot it and mange it so you can improve productivi...
Canva just announced these game-changing new features
06 Dec 2019
Contributed by Lukas
Canva has just shared a huge list of initiatives they are rolling out from now and into 2020. These are game-changers and are so exciting I jumped str...
Three things to do now if you want to start a new business (or improve an existing one) in 2020
03 Dec 2019
Contributed by Lukas
The end of the year, and the end of the decade, is fast approaching which means a lot of people are starting to dream about starting their own busines...
Hashtag you're it! How to find and use hashtags to improve your Instagram reach and engagement
26 Nov 2019
Contributed by Lukas
Who doesn't #love hashtags? I'm explaining exactly how to find and use hashtags to improve your Instagram reach and engagement and tackling some of th...
3 ways to get more clicks with your headlines without resorting to click bait
22 Nov 2019
Contributed by Lukas
When it comes to writing headlines, don't over promise and under deliver. Here are three ways to get more clicks for your content without resorting to...
Please do your research before buying a training program from an online expert
19 Nov 2019
Contributed by Lukas
Not all offers from online experts are created equal, so it's important to do your research before you get stung if you want to avoid losing money and...
How to get more link options on Instagram
14 Nov 2019
Contributed by Lukas
So, let's talk about links on Instagram. Or more accurately, the lack of links on Instagram. Which is tough if you are trying to use the platform to d...
What to do if someone steals your content (or if you get accused of doing it) with Kelley Keller
12 Nov 2019
Contributed by Lukas
So someone stole your content. Welcome to the world of online marketing. It's going to upset you. You're going to want to do something. But what are y...
What is copyright and what exactly does it protect? With Kelley Keller
05 Nov 2019
Contributed by Lukas
Copyright is the one thing you don't need to know about – until you do need to know about it. There's a lot of confusion about what copyright is, wh...
How to use a swipe file without crossing the fine line between inspiration and copying
29 Oct 2019
Contributed by Lukas
A swipe file is a complete game changer, whether you're just starting out or a seasoned content creator. But how do you stay in the inspiration zone a...
Why you need a swipe file if you are creating content and how to set one up
22 Oct 2019
Contributed by Lukas
It's tough to create something out of nothing, so a swipe file collection of content created by other people is a great reference to inspire your own ...
How to create and use a content asset file to plan and organize your content
15 Oct 2019
Contributed by Lukas
Creating content takes a lot of effort. So what are you doing with it after you hit publish? Over time, all those content gems sit in folders on your ...
How to cut through the digital marketing clutter and find the best advice
08 Oct 2019
Contributed by Lukas
Three things have been bugging me a bit lately when it comes to digital marketing and they are opinion overload, mistake heroes and comparison paralys...
Do you believe Hubspot's claim that 70% of people prefer watching stories on Facebook? I don't.
01 Oct 2019
Contributed by Lukas
Hubspot shared a blog including a survey they undertook that said 70% of US consumers prefer to watch stories on Facebook over Instagram and Snapchat....
Getting to done with Ash Roy
24 Sep 2019
Contributed by Lukas
If you have something you've been putting off, an idea sitting on the shelf gathering dust that needs to gets some fuel in its tank, Ash Roy knows how...
Creating content that builds your business with Ash Roy
17 Sep 2019
Contributed by Lukas
Creating content is all about finding the right information for the right people and getting it to them at the right time. After more than 180 podcast...
Part 2: The 5 step batching process that cuts my content creation time in half
10 Sep 2019
Contributed by Lukas
Find out the exact five steps I use for batching my content, whether it's podcast episodes, blog posts or social media. The process works for any kind...
Part 1: How to start batching your content creation
03 Sep 2019
Contributed by Lukas
How I use batching to cut my content creation time in half and produce weekly content consistently without stress (or skipping weeks).
Part 2: How to tap into your natural storytelling ability, with memoir author Louisa Deasey
27 Aug 2019
Contributed by Lukas
Great storytelling has the power to differentiate you from all the other voices competing for attention. Louisa Deasey has spent 20 years learning the...
Part 1: How to tap into your natural storytelling ability, with memoir author Louisa Deasey
20 Aug 2019
Contributed by Lukas
From penning letters to friends across the globe as a child, to twenty years of journalism and more recently two published memoirs, Louisa Deasey know...
More tips on how to write when you don't feel like writing (Part 2)
13 Aug 2019
Contributed by Lukas
Don't feel like writing? You're not alone. Sometimes it's writer's block. Sometimes it's procrastination. But let's talk about solutions not problems!...
BIG NEWS Publish to Instagram from your desktop with Facebook Creator Studio
02 Aug 2019
Contributed by Lukas
Big news announced today, you can now publish to your Instagram feed and IGTV from desktop using the Creator Studio in Facebook. In this episode I'm e...
How to write when you don't feel like writing – 5 tips to get the words flowing (Part 1)
27 Jul 2019
Contributed by Lukas
One of the hardest things to do is write when you don't feel like doing it. Maybe it's writing block. Maybe you have too many distractions. Or maybe y...
Visual content that converts – how to create eye-catching graphics even if you're not a designer with Canva Queen Nicholette von Reiche
21 Jul 2019
Contributed by Lukas
Have you ever wondered why you stopped scrolling through a social media newsfeed to look at a post? There's a good chance the visual content caught yo...
10 LinkedIn Marketing Lessons I've Learned Over The Last 10 Years
14 Jul 2019
Contributed by Lukas
Everybody is talking about the untapped potential of LinkedIn for marketers. But is it right for you? And do you really need another social network. W...
Facebook Organic Reach Secrets: Why Video Gets Results
09 Jul 2019
Contributed by Lukas
Do you remember the days when you shared an update on a Facebook Page - and people actually saw what you posted? Facebook organic reach is at an all-t...
How to use affiliate marketing to monetize your content
02 Jul 2019
Contributed by Lukas
If you're blogging, vlogging or podcasting and you're not finding some way to monetize it, you've just got yourself a very expensive hobby. That's whe...
Having The Courage To Fail, Keep Going And Ignore The Experts with Bobby Klinck
24 Jun 2019
Contributed by Lukas
Have you ever wondered why people buy from one person and not another? Bobby Klinck is a Harvard educated lawyer who pivoted to running his own online...
Three Reasons Why Content Fails (And How To Fix Them)
18 Jun 2019
Contributed by Lukas
Have you ever created a piece of content you were positive was going to set the world on fire? Then crickets. Sometimes great content fails. We've all...
Are You Ready To Get Your Content Fix
10 Jun 2019
Contributed by Lukas
Content creation, content marketing and social media can make your head spin! Do you want to know how to use content and social media to make people a...