The Course Creator Show
Episodes
Episode 137 | Ready to change your entire social media strategy? Christine Blubaugh shares how to make Instagram convert better with less
27 Jan 2023
Contributed by Lukas
Today, we're chatting with one of our Passive Project Members: Christine Blubaugh. Christine is a conversion copywriter and marketing mentor who...
Episode 136 | Building a business around your lifestyle - Stacy Aguilar's story
27 Jan 2023
Contributed by Lukas
Today, we're chatting with one of our Passive Project Members: Stacy Aguila. Stacy is a lifestyle brand and website designer for educators, lead...
Episode 135 | High level email marketing and tagging strategy with automations expert, Cheryl Rerick
24 Jan 2023
Contributed by Lukas
Today, we're chatting with one of our Passive Project Members: Cheryl Rerick. Cheryl is a business strategist, automation engineer, deliverabili...
Episode 134 | Passive Project 2023 - What You Need To Know
23 Jan 2023
Contributed by Lukas
Thinking about enrolling in The Passive Project - my program for experienced course creators? Tune in to hear what 2023 will look like inside the pro...
Episode 132 | How Ellen Mackenzie grew her course sales from $22k to $85k in a year
19 Jan 2023
Contributed by Lukas
Today, we're chatting with one of our Passive Project Members: Ellen Mackenzie. Ellen is a Social media strategist and coach offering 1:1 social...
Episode 131 | The One Strategy No Course Coach is Talking About (and how it will automate more sales!)
12 Jan 2023
Contributed by Lukas
In today’s episode, I’m diving into one of the strategies that I use to automate more sales of my courses in my business. It’s something I call...
Episode 130 | I cracked $1 million CDN in sales in 2022 – here’s how
10 Jan 2023
Contributed by Lukas
I cracked $1 million CDN in sales in 2022. It was the first time I’ve ever hit 7-figures within a year in my business. And in this episode, I want ...
Episode 129 | 2022 Wrap Up Part 3: 2023 Predictions
05 Jan 2023
Contributed by Lukas
Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my ow...
Episode 128 | 2022 Wrap Up Part 2: Lessons Learned (aka the failures!)
28 Dec 2022
Contributed by Lukas
Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my ow...
Episode 127 | 2022 Wrap Up Part 1: Top 10 Milestones
22 Dec 2022
Contributed by Lukas
Welcome to the 2022 Wrap Up: A 3-part series where I’m looking back over what’s happened throughout the year, the top milestones achieved in my ow...
Episode 126 | What FRIENDS (yes, the show) can teach us about course launch emails
24 Oct 2022
Contributed by Lukas
People keep making these email marketing mistakes that are KILLING their course launches! Whether you are gearing up to live launch your course or wr...
Episode 125 | These 6 Income Streams = $750k/year+ (+ What I Cut Out)
17 Oct 2022
Contributed by Lukas
True story: I have not had a zero dollar day in my business since January 1, 2020.That’s right - I make sales every single day. And on top of that,...
Episode 124 | Is launching a course good for business? (what REALLY happens)
10 Oct 2022
Contributed by Lukas
If you are an established entrepreneur, what happens to your business when you launch an online course? If you run a service based business, or do 1:...
Episode 123 | Building an evergreen funnel? Understand these 3 things first.
19 Sep 2022
Contributed by Lukas
Want to build an evergreen funnel to sell your course more consistently?I have been using evergreen funnels in my own business since 2017 to sell my o...
Episode 122 | Hate launching? Listen to this episode.
15 Sep 2022
Contributed by Lukas
Hate live launching? Feeling the stress and overwhelm of that launch-to-launch rollercoaster when you are trying to grow your course sales? And even w...
Episode 121 | How Dani brought $30k of new revenue into her copywriting business with her online course
15 Aug 2022
Contributed by Lukas
Dani Paige - a Canadian freelancer - built her copywriting business after realizing she needed out of her 9-5 job. A few years in, she was booked soli...
Episode 119 | How Katie from @RebelandRise made over $80k with her course, ShowitAll, in her first year
11 Jul 2022
Contributed by Lukas
A few years into creating her website design and development agency, Katie from @RebelandRise knew that it was time to launch a course. She had built ...
Episode 118 | How Sarah made $11k with her first course launch in the personal finance niche
05 Jul 2022
Contributed by Lukas
After blowing through my flagship program, Course Creator School, with a vengeance, Sarah Becker of Becker Talks Money launched her first financial co...
Episode 117 | How an e-commerce coach went from $0 to a $90K launch, with Lauren Keplinger
27 Jun 2022
Contributed by Lukas
From a $2,000 launch in 2019 to a $90K launch in 2021.Lauren is an e-commerce coach who teaches digital and product based businesses how to build and ...
Episode 116 | How I Took a month OFF my business (and still made $45k)
20 Jun 2022
Contributed by Lukas
I took a full month off my online business and still grossed $45,000 USD in revenue. Here’s how I did it. Last month I took a month-long trip to En...
Episode 115 | How to Get a 50% Launch Conversion Rate and more Email Marketing Tips , with Tarzan Kay
15 Jun 2022
Contributed by Lukas
Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. As a former copywriter-for-hire, she wrote...
Episode 114 | How an EFT Practitioner tossed together a scrappy evergreen sales funnel, with Jacqui Acree
06 Jun 2022
Contributed by Lukas
Jacqui is an Emotional Freedom Techniques (EFT/tapping) Practitioner serving women in midlife who've tried all.the.self.help and are afraid that ...
Episode 113 | How to land more sales with a killer pre-launch strategy, with Brenna McGowan
30 May 2022
Contributed by Lukas
Today, we're diving into the ONE thing that most people completely miss when they're launching their online course...AND it can be a complet...
Episode 112 | How a dog behaviour specialist went from zero to 350 subscribers, with Kate Atkins
23 May 2022
Contributed by Lukas
Kate Atkins is a dog behaviour specialist and has been working 1:1 with clients for nearly 4 years. She wanted to create an online course to reach mo...
Episode 111 | How Kristin gained 1000+ Instagram followers and made $4k with online courses (in the fertility industry)
16 May 2022
Contributed by Lukas
Whenever someone says they don't think online courses will work for their industry, I'm always the first to sit down and brainstorm an amazi...
Episode 110 | How to use Blogging and SEO to Grow Your Audience, with Kate Kordsmeier
09 May 2022
Contributed by Lukas
Have you ever thought about using blogging to increase your traffic, audience and leads? It might be an old-school strategy… but one that still tot...
Episode 109 | How a wedding photographer made over $13,000 with her first online course
25 Apr 2022
Contributed by Lukas
Ever worry that maybe your online course idea isn't going to land with your audience? Are you worried that you're going to put in all this w...
Episode 108 | Getting 31 students with a first launch, with Libby Langley
18 Apr 2022
Contributed by Lukas
I got called ORDINARY! …. But it was a good thing.In today’s interview with former student, Libby Langley, she’ll share why she called me ordin...
Episode 107 | Revealed: My million-dollar online course business model
11 Apr 2022
Contributed by Lukas
I have made well over a million dollars selling online courses and digital programs. And I’ve helped hundreds of students build 6-figure course bus...
Episode 106 | A 6-figure course launch had 53% more buyers because of THIS
04 Apr 2022
Contributed by Lukas
You want to sell more of your online course, but you are only selling it when you live launch, which means inconsistent sales and a revenue rollercoas...
Episode 105 | How Lizzie 13X’d her email list and launched her childbirth course
28 Mar 2022
Contributed by Lukas
Think online courses only work in the business to business or digital marketing industry?Think again.Lizzie Bolliger is a doula and childbirth educato...
Episode 104 | How to Sell High-Ticket Programs, with Deepshikha Sairam
21 Mar 2022
Contributed by Lukas
In this episode, Gemma and Dee sit down to talk high ticket programs and offers.If you have ever wanted to understand how to sell a service or program...
Episode 103 | The 2 Facebook ads that have made me 6-figures
14 Mar 2022
Contributed by Lukas
I have been running paid ads for my business since 2017. They are an incredible tool to help accelerate your growth, when you have your product valid...
Episode 102 | How Meg went from $0 to $250k/year with her online course business for food entrepreneurs
07 Mar 2022
Contributed by Lukas
I am really excited to share this story today.In this interview, I’m sitting down with Meg Svec. Meg is the Co-Owner of Spilt Milk Pastry, a bakery...
Episode 101 | The 1 email you must send to your list before you launch a course
28 Feb 2022
Contributed by Lukas
If you are a course creator or are planning on launching your first course, there is one thing you need to do…. …One email that you MUST send to ...
Episode 100 | Closing Your Sales Calls Effectively, with Dallas Travers
21 Feb 2022
Contributed by Lukas
Dallas Travers is an incredible, well-respected coach. She has been in the coaching space for years and has the sales call strategy down to a science....
Episode 99 | The 6 income streams in my million-dollar course business
14 Feb 2022
Contributed by Lukas
I don’t know about you, but I LOVE knowing about how other online entrepreneurs and business owners make money! It’s like being a fly on the wall...
Episode 98 | Growth Strategies for Online Course & Membership Creators, with Carrie Green
31 Jan 2022
Contributed by Lukas
I had the opportunity to sit down with the one and only Carrie Green. You might know her! She is the author of She Means Business, which is pretty muc...
Episode 97 | Grow your online course business in 2022 with The Passive Project
24 Jan 2022
Contributed by Lukas
Are you an experienced online course creator who is READY to see some serious growth in sales in 2022?Then this is the time to jump into The Passive P...
Episode 96 | 2022 Funnel Trends for online course creators and digital marketers
20 Jan 2022
Contributed by Lukas
Want to know what I think is going to happen in 2022 when it comes to the online course space?Up to this point, we've seen course creators rave a...
Episode 95 | Fix a leaky evergreen funnel with these data points
19 Jan 2022
Contributed by Lukas
Ever wonder why your funnel isn't converting?I get it, there are a ton of components at play and it can seem CRAZY to know how to figure out whic...
Episode 94 | 10X your online course sales using the Hybrid Marketing Method
18 Jan 2022
Contributed by Lukas
Digital entrepreneurs usually fall into one of two camps…The live launch camp.Or the evergreen camp.But there is a big problem with choosing just on...
Episode 93 | 2021 Year in Review
07 Jan 2022
Contributed by Lukas
Want to go behind the scenes and hear about how 2021 played out for my business?In today’s podcast episode, I’m sharing… How much revenue my pr...
Episode 92 | New Year, New Show
06 Jan 2022
Contributed by Lukas
I’m going to hit a milestone in a few weeks... 100 episodes of my podcast!And as much as I'm excited to celebrate that, there's something ...
Episode 91 | 8 online course ideas to make $100K per year
13 Dec 2021
Contributed by Lukas
When someone tells me that an online course won't work for their niche... I truly don't believe it!I truly believe that every entrepreneur c...
Episode 90 | From single mom to two companies, with Amber McCue
06 Dec 2021
Contributed by Lukas
Welcome to this episode where we are sitting down with my friend Amber McCue!Amber is a small town girl turned adventure loving global citizen. She we...
Episode 89 | Five things your lead magnet landing page needs
22 Nov 2021
Contributed by Lukas
How do you actually get people to sign up for your lead magnet?You have this amazing resource and now it’s time to build a KILLER landing page that ...
Episode 88 | 10x Your Email List with a Lead Magnet Funnel
08 Nov 2021
Contributed by Lukas
If I could marry email marketing I totally would!I personally see my email list of over 20,000 engaged audience members as a security blanket that I c...
Episode 87 | Make $10k from your first online course (math breakdown)
25 Oct 2021
Contributed by Lukas
So, you want to make $10K from your first course launch.It seems like a good number to aim for right?But how do you actually go about achieving that n...
Episode 86 | How to price your course (7 things you need to know)
11 Oct 2021
Contributed by Lukas
In order to get a lot of BUYERS for your online course, you need to create "no-brainer pricing". Pricing can feel weird, counterintuitive, ...
Episode 85 | The secret to more online course sales (the bucket system)
27 Sep 2021
Contributed by Lukas
Do you know what takes a lacklustre online course that doesn’t sell and turns it into an irresistible program that has your audience pulling out the...
Episode 84 | The 5 elements of a high-converting sales page [yours needs these!]
13 Sep 2021
Contributed by Lukas
Are you overwhelmed by the thought of creating your own sales page for your online course?Have you created one and then walked away with no intention ...
Episode 83 | Why you don’t have to be the guru “expert” in your industry to have a successful course
30 Aug 2021
Contributed by Lukas
Why the heck should you create and sell online courses?Better yet, how do you create an online course if you don't see yourself as an "exper...
Episode 82 | Create an evergreen sales funnel that converts
16 Aug 2021
Contributed by Lukas
Are you getting tired of the unpredictable income that comes with ONLY doing live launches with your course?Are you looking for a way to create more c...
Episode 81 | How to do effective market research (do this before you create your course!)
02 Aug 2021
Contributed by Lukas
Want to launch your online course but are unsure if your idea will even sell?One of the FIRST steps when launching a new offer is market research!A lo...
Episode 80 | How to create your course curriculum (in one afternoon!)
19 Jul 2021
Contributed by Lukas
Want to create an online course but:Have no idea how to map out your contentWhat to includeHow to make sure your students get resultsIn today’s epis...
Episode 79 | The Profit Early Method: What to launch first when you’re getting started with digital products
03 May 2021
Contributed by Lukas
"Gemma, I have all these ideas... what should I launch first?"I get that question in my DMs a lot :)When you are looking to branch out into ...
Episode 78 | The Mini Offer Myth (everything you need to know to make those $27 products profitable)
26 Apr 2021
Contributed by Lukas
Ever thought about launching a mini offer? Maybe you're looking to branch out into digital products for the first time, these can look li...
Episode 77 | The 4 Lessons I’ve Learned from Million Dollar/Year Business Owners
19 Apr 2021
Contributed by Lukas
I’ve been doing the online business thing for a hot minute now.I got into blogging back in 2010. Then shifted into teaching and creating courses in...
Episode 76 | ANNOUNCEMENT: Online Course Prep School [FREE EVENT!]
15 Apr 2021
Contributed by Lukas
Exciting announcement!Before I drop all the details, here’s the quick back story. You know I’m the gal who turns creative entrepreneurs into succ...
Episode 75 | What Makes a “Best on the Market” Offer (and what we can learn from Shark Tank)
29 Mar 2021
Contributed by Lukas
Today I want to talk about offers -the products, programs, and things we create to sell to our audience. Sometimes creating an offer seems overwhelmi...
Episode 74 | Stop Over Complicating Your Course Launch
22 Mar 2021
Contributed by Lukas
There is something that has been coming up over and over again with my students and clients who want to create and launch online courses, and I need t...
Episode 73 | Do Online Courses Work in Every Niche?
08 Mar 2021
Contributed by Lukas
I do a big eye roll WHEN SOMEONE TELLS ME THAT "ONLINE COURSES DON'T WORK IN MY NICHE".I truly believe that every entrepreneur can inte...
Episode 72 | Transform Your Productivity: How Hannah went from working 7 days/week with 3 clients to working 3 days/week with 27 clients
01 Mar 2021
Contributed by Lukas
Are you the person who has tried countless different systems to create your schedule but still can't stay on track?Do you struggle with creating ...
Episode 71 | How to make money selling digital products
15 Feb 2021
Contributed by Lukas
Forbes estimates that the online education space is going to hit over $300 billion by 2025. So if you want to get in on this growing movement, you nee...
Episode 70 | How launching is changing in 2021, with Launch Copy Coach Chelsea Wallace
01 Feb 2021
Contributed by Lukas
2020 was a transformative year in a lot of ways, including stirring up some major shifts in the online business space.I think it’s safe to say that ...
Episode 69 | Webinar Replay: How to 10X Your Online Course Sales in 2021
26 Jan 2021
Contributed by Lukas
If you are someone with a huge desire to get your online course or digital offer in front of more people so you can increase your revenue this year, t...
Episode 68 | Breaking the Rules as an Entrepreneur, with Kaitlyn Kessler
11 Jan 2021
Contributed by Lukas
Have you ever felt dread or that pit-in-your-stomach feeling when it comes to your business?Like cancelling a discovery call at the last minute, not w...
Episode 67 | The Passive Project in 2020: What Worked, What Didn’t + What’s Changing
04 Jan 2021
Contributed by Lukas
Want to go behind the scenes?In this episode I’m peeling back the curtain and showing you everything that went down inside my membership community, ...
Episode 66 | 3X your revenue with a Virtual Summit, with Krista Miller from Summit in a Box
30 Nov 2020
Contributed by Lukas
Want to 3X your revenue and email list with one strategy?My guest this week, Krista Miller, used to run a web development business. But after 3 years ...
Episode 65 | Announcing The Digital Entrepreneur’s Cash Kit
23 Nov 2020
Contributed by Lukas
Create it, write it, sell it3 courses, 1 price, TOTAL business transformation. The Digital Entrepreneur’s Cash Kit combines 3 powerful courses to h...
Episode 64 | How Mallory + Laura grew their businesses with online courses in 2020
16 Nov 2020
Contributed by Lukas
Online course businesses are pandemic-proof.That is one of those lessons that I never thought I would have to learn, but this year I did.Thankfully, i...
Episode 63 | How I grew my email list to over 15,000 subscribers
11 Nov 2020
Contributed by Lukas
Have you been hearing everyone talk about how the “money is in the list” but you’re stuck on how to actually grow your email list? If you are s...
Episode 62 | How This Yoga Teacher + Wellness Expert Launched her First Online Course (and tripled her sales goal), with Meghan Johnston
02 Nov 2020
Contributed by Lukas
In today’s episode I’m sitting down with Meghan Johnston - a Yoga Teacher and Wellness expert from Ottawa, Canada. Meghan has been a yoga teacher...
Episode 61 | How to use SEO to get free leads into your business, with Mariah Magazine
19 Oct 2020
Contributed by Lukas
Between Instagram, email marketing, doing live videos, and all the things - it can be tough to think about yet another strategy to grow your audience ...
Episode 60 | How I got 40 students into a course I hadn’t created yet
12 Oct 2020
Contributed by Lukas
It’s really easy to see where people are at today with their businesses, and frankly feel kinda intimidated by it, but not truly understand what cam...
Episode 59 | How to pre sell your course before you’ve created it (from a 6-figure course creator)
05 Oct 2020
Contributed by Lukas
If there is one thing that sets apart the new course creators from the experienced ones, it’s pre-selling.Literally every successful entrepreneur in...
Episode 58 | How to price your online course
28 Sep 2020
Contributed by Lukas
One of the questions I get asked all the time is “Gemma, what can I charge for my course?”. Pricing is one of the trickiest things because it’s...
Episode 57 | Hot Copywriting Tips with Megan Taylor (+ how she built her biz!)
14 Sep 2020
Contributed by Lukas
Today on the show I have a special guest - Megan Taylor! Megan is a copywriter and is sharing some of her best tips on how to write compelling and en...
Episode 56 | The #1 thing you can do to double (or triple!) your online course sales
07 Sep 2020
Contributed by Lukas
Today I’m going to be talking about one of the most important things you can be doing in your marketing to majorly increase your course or program s...
Episode 55 | The 3-step system to create your online course content WAY more effectively
01 Sep 2020
Contributed by Lukas
“Gemma… creating a course sounds way too overwhelming. It’s going to take me forever to record every single video, make the workbooks, and do al...
Episode 54 | How to make money with webinars
25 Aug 2020
Contributed by Lukas
The best strategy I use to make sales in my business? WEBINARS.I personally use webinars - or masterclasses, as you might’ve seen them referred to -...
Episode 53 | The FAN Method: How to Make Each Piece of Content Stretch Way Further
18 Aug 2020
Contributed by Lukas
Hands up if you feel like you're on the content hamster wheel. Always producing the next thing. Having to be on all the platforms. Showing up wit...
Episode 52 | Killer Lead Magnets to Grow Your Email List
11 Aug 2020
Contributed by Lukas
I love email marketing. I will shout it from the rooftops to entrepreneurs any time, any place. Having a VIP list of subscribers who open my emails, ...
Episode 51 | The 5 Ways I Make Money with My Online Business
28 Jul 2020
Contributed by Lukas
Ever wonder how online business owners are making money?Want to know which offers are really working to generate revenue?And are online course creator...
Episode 50 | How to sell your online course… before you’ve even created it
21 Jul 2020
Contributed by Lukas
Have you wondered how you can actually validate an online course idea? Like how can you actually know that it will be worth your time creating? No one...
Episode 49 | Forget "Nail Your Niche" and do THIS instead to make more online course sales
14 Jul 2020
Contributed by Lukas
If I had $5 for every time I heard an entrepreneurial guru tell me to “nail my niche” I would’ve made that million a LONG time ago.And let me be...
Episode 48 | Creating an Automated Sales System with Shani Tené
07 Jul 2020
Contributed by Lukas
Ever want to zoom out on the bigger picture of how you can attract leads, nurture them, turn them into paying clients, and retain them? That’s exac...
Episode 47 | How to Choose a Profitable Online Course Topic
30 Jun 2020
Contributed by Lukas
You know the online course and education space is a million-dollar industry and you are ready to tap into it.But what should your online course be all...
Episode 46 | How Goli quit her law career and launched her first digital offer
23 Jun 2020
Contributed by Lukas
We all know the stories. The ones of people quitting their soul-sucking jobs and starting the entrepreneurial dream.My friend Goli is one of those peo...
Episode 45 | Get started with manifestation (and watch what happens!), with Taylor Rae
02 Jun 2020
Contributed by Lukas
We’re going there today, friends.Into the woo. Have you ever tried manifesting? Or read a book about the law of attraction?It’s either way too o...
Episode 44 | How to Create an Online Course with Teachery Founder, Jason Zook
26 May 2020
Contributed by Lukas
On this week’s episode I’m sitting down with Jason Zook. If you don’t know Jason, he started in online business over 10 years ago with a wacky ...
Episode 43 | Writing Killer Emails For Personality Types, with Tarzan Kay
19 May 2020
Contributed by Lukas
Do you know your enneagram number? Or Myers Briggs type? Or personality colour? Everyone is into personality tests these days. I’m a 3 on the ennea...
Episode 42 | How to Create an Online Course That Sells, using The Bucket System
12 May 2020
Contributed by Lukas
Do you know what takes a ho-hum online course that doesn’t sell and turns it into an irresistible course that has your audience pulling out their wa...
Episode 41 | How Laura Pivoted Her Business Model from Photographer to Coach
05 May 2020
Contributed by Lukas
Are you in a service-based business, but want to make that transition to digital offers? Today I brought one of my in real life friends, Laura Kelly,...
Episode 40 | How to use Pinterest to make digital product sales, with Kate Ahl
28 Apr 2020
Contributed by Lukas
Today we are diving into Pinterest! You know the power of Pinterest to drive traffic and leads to your business.Maybe you’re already capitalizing o...
Episode 39 | How to launch a membership with Tribe Founder, Stu McLaren
21 Apr 2020
Contributed by Lukas
Have you ever thought of launching a membership?Wondering whether you should go the membership route or the online course route?Unsure how to create a...
Episode 38 | How Lauren Keplinger made $3000 from her tripwire teaching about Etsy
14 Apr 2020
Contributed by Lukas
In Today’s show I’m sitting down with one of the members from The Passive Project - our signature program that helps digital product entrepreneurs...
Episode 37 | How to launch a high-ticket group program, with Heather Crabtree
07 Apr 2020
Contributed by Lukas
Ever wonder whether it’s the right time to launch a high-ticket group program?What should you include? What do you need to think about? Is this type...
Episode 36 | Build Your Business Without Burnout with Mallory Rowan
02 Apr 2020
Contributed by Lukas
Mallory Rowan is an entrepreneur, powerlifter, marketing consultant, educator, and has established an incredible personal brand with an Instagram of o...