The Creative Process · Arts, Culture & Society: 2022-2023

Trees, Technology & Transparency: How DERRICK EMSLEY is Reshaping Reforestation - Highlights

28 May 2022

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"I think what's powerful about a tree is it's tangible and it's symbolic in a lot of ways. We as humans naturally have this emotional connection, I think, to trees, and so particularly when you think of our ability to take action within the climate crisis conversation, a tree is this really powerful symbol and vehicle because it's a lot easier to understand a tree than it is to understand a pound or two of CO2 that's floating in the air.So for us, tree planting is just the start of the communication, just the start of the impact. Really if all it was was to get a stick in the ground that wouldn't have the long-term impact, whether that be carbon, whether that be socioeconomic impact, and things like that. So really for us, veritree helps us collect all that data and create the operating system to pull in the data on everything from planting forms and field updates that are coming in, survivability analysis, and different updates on things like biodiversity. We're partnering with some groups to test underwater sensors in some of these planting sites. We're collecting socioeconomic surveys and things like that to try to attach the impact to the community and back to the planting that's happening.”From a young age, Saskatchewan born Derrick Emsley has been actively connecting people with environmental stewardship. At 16, he and his brother Kalen founded a tree planting company that sold carbon offsets to businesses, a venture that saw over $1 million dollars in contracts and 150,000 trees planted. Derrick founded tentree, the apparel company that plants trees for purchases, soon after graduating from Richard Ivey School of Business in 2012. In just under a decade, tentree has set new standards for apparel brands with environmentally progressive values. Based on its success creating a model for engagement between the brand and its consumers, Derrick co-founded veritree last year, as a platform for regeneration that other brands can use to create similar impact. Named one of Forbes 30 Under 30 for 2020, Derrick has become a voice for a modern generation—one who recognizes the necessity of a brand that's earth-first, transparent, and community-focused.· www.veritree.com· veritree Launches Community of 30 Brand Partners to Plant 10 Million Verified Treesveritree Partners with Samsung to Plant Millions of Trees in 2022Mogo announces its partnership with veritreeveritree and Cardano Foundation Complete Global Impact Challenge as "Cardano Forest" Reaches Funding Target for Planting 1M Treeswww.oneplanetpodcast.org· www.creativeprocess.info

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The Creative Process · Arts, Culture & Society: 2022-2023

Trees, Technology & Transparency: How DERRICK EMSLEY is Reshaping Reforestation - Highlights

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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