The Crypto Beat

Upexi CEO & CSO break down their Solana treasury strategy

20 Jun 2025

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The Block's Head of Growth, Tim Copeland, was joined by Upexi CEO Allan Marshall and CEO Brian Rudick. In this episode, Marshall and Rudick explain why their company is going all-in on Solana as the core of a digital asset treasury strategy. They discuss the upside potential of Solana, staking yields, and how disciplined leverage and capital markets dynamics could mirror or improve on MicroStrategy’s Bitcoin playbook. OUTLINE 00:00 - Intro 00:55 - Why Upexi chose Solana over Bitcoin 02:45 - Staking Solana and revenue benefits 04:41 - Regulatory clarity and the bull case 07:23 - Wen Solana ETF 10:39 - Explaining the premium 15:12 - Risk management 19:18 - Locked SOL supply and market impact 21:39 - GameStop & SharpLink 23:53 - Concerns about treasury strategies 26:32 - Navigating downturns in crypto 31:45 - Looking ahead 33:24 - Conclusion The Block Newsletters The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit ⁠⁠⁠⁠⁠⁠theblock.co/newsletters⁠⁠⁠⁠⁠⁠ Guest links: Allan Marhsall -⁠ ⁠⁠https://x.com/marshall_a22015 Brian Rudick - https://x.com/thetinyant Upexi - https://www.upexi.com/ Are you hiring in crypto? Use Campus to quickly find your best candidates with our challenging Crypto Assessment Test. Faster hiring, stronger teams. Sign up for a trial today: ⁠⁠⁠⁠⁠⁠theblock.co/campus

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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The Crypto Beat

Upexi CEO & CSO break down their Solana treasury strategy

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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