The Curious Consumer
Episodes
Betting on meal replacements
01 Apr 2026
Contributed by Lukas
Welcome back to another episode of The Curious Consumer! This week we dive into Danone’s $1.15B acquisition of Huel—and what it says about the fut...
Drinkable sunscreen, protein mac, and killer brownies
25 Mar 2026
Contributed by Lukas
Welcome back to another episode of The Curious Consumer! Today we’re joined by the incredible Chimene Ross, CEO of Killer Brownie, for a discussion ...
What wholesale data tells us about beauty & wellness
18 Mar 2026
Contributed by Lukas
Welcome back to another episode of The Curious Consumer! We're coming at you with a special episode today with our lovely partners over at Faire, the ...
Expo West 2026 Trends and Insights
11 Mar 2026
Contributed by Lukas
We just got back from the “Super Bowl of CPG”, AKA Expo West, and we have thoughts. In this episode, we’re digging into the overall vibe of the ...
Big food is killing health trends
25 Feb 2026
Contributed by Lukas
Welcome back to another episode of The Curious Consumer! Today we’re joined by the incredible Jenna Goldring, co-founder of The High Confectionary, ...
OLIPOP's Biggest Fan
24 Feb 2026
Contributed by Lukas
Welcome to the first episode of our interview series, Brand’s Biggest Fan—featuring Ben Goodwin, CEO, Co-founder, and formulator of one of our fav...
The truth about "functional" products
19 Feb 2026
Contributed by Lukas
Welcome back to another episode of The Curious Consumer! Today we are joined by the wonderful Sarela Herrada, co-founder of SIMPLi foods, to talk abou...
What Super Bowl ads told us about consumer trends
11 Feb 2026
Contributed by Lukas
This week, we're diving into the Super Bowl ads (CPG trend version), what Once Upon a Farm’s IPO tells us, how BigCo brands are getting squeezed by ...
Why gummy supplements are everywhere now
04 Feb 2026
Contributed by Lukas
Welcome back! Today we have our very first guest, the one and only rachel mansfield. Rachel is a recipe creator, and influencer with over 1M followers...
"Clean" medicine and non-ultraprocessed soda
28 Jan 2026
Contributed by Lukas
Welcome back! This week, we're sharing our favorite products of the week (and yes, Nate's is packed with protein...), some of the unique challenges of...
Every single trend in one can
21 Jan 2026
Contributed by Lukas
Welcome back to The Curious Consumer! This week, we've got another roundup of protein launches (shocking!)—but this time from some unlikely sources....
Protein for pleasure
15 Jan 2026
Contributed by Lukas
Another week of countless protein launches—this time, positioned for women—plus Target’s wellness expansion, the latest THC retailer launch, how...
Frozen food's glow-up era
07 Jan 2026
Contributed by Lukas
Welcome to our first episode of The Curious Consumer in 2026!! We're excited to be back and sharing some of the latest stories in consumer brands, fro...
A year in consumer brands + retail: 2025 in review
24 Dec 2025
Contributed by Lukas
Welcome to our final podcast of 2025! We’re walking through some of the biggest themes and headlines from the year, from redefining “function” (...
Why every brand has a lip balm now
17 Dec 2025
Contributed by Lukas
This week, we’re chatting about the sneaky strategy behind lip balms, the future of female-focused energy drinks, Rao’s rise to success, why Oreo ...
I want my Cheez-Its via drone.
10 Dec 2025
Contributed by Lukas
This week, we’re ogling over crazy-fast shipping, wondering how “delicious” and "visceral fat reduction” have managed to enter the same produc...
The private-label takeover
03 Dec 2025
Contributed by Lukas
We’re coming in hot off of Black Friday/Cyber Monday! In this episode, we’re sharing some results from this sale weekend, thoughts on Quince’s f...
How non-alc brands can still win
26 Nov 2025
Contributed by Lukas
Welcome back to another episode of The Curious Consumer! This week, we’ve got a great lineup of consumer goods stories—from the beverage brand tha...
Skincare for three-year-olds
19 Nov 2025
Contributed by Lukas
Welcome back to The Curious Consumer! In our weekly podcast, we break down the latest news in consumer brands and retail. This week features some of t...
Betting BIG on... blueberries?
05 Nov 2025
Contributed by Lukas
We are SO excited to share that this episode was sponsored by our friends at Glimpse! Glimpse is offering brands 30 days FREE plus a 12-month lookback...
Why plant-based cheese can't work (right now)
29 Oct 2025
Contributed by Lukas
Welcome back to The Curious Consumer! In our (now) weekly episode, we break down the latest news in consumer brands and retail. Today, we get into:* W...
Last Week in Consumer Brands: Fragrance Trends, Protein Innovations, and AI Retail
23 Oct 2025
Contributed by Lukas
Hello hello! We’re excited to test out a new format on the pod :) Every Monday, we share the previous week’s biggest news in consumer + retail in ...
Protein's New Era
10 Oct 2025
Contributed by Lukas
Welcome back to another episode of The Curious Consumer! This is our part 2 episode of our dive into protein. If you haven’t watched our first one, ...
Protein is not a trend
26 Sep 2025
Contributed by Lukas
Welcome back to another episode of The Curious Consumer!Today we’re talking about the hottest topic right now…..PROTEIN.Let’s get one thing stra...
Energy drinks are for the girls
12 Sep 2025
Contributed by Lukas
Energy drinks are for the girls: a deep dive into the drink that's all of a sudden everywhere!In this episode of 'The Curious Consumer,' hosts Nate an...
Man Cereal, caffeinated chips, and the rise of wellness retail
29 Aug 2025
Contributed by Lukas
Here we are—our first-ever podcast!!! After yapping via written word for almost 3 years, it’s time to go verbal (visual?) with our new pod, The Cu...