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The Curve

Starting, Scaling & Selling a Global Brand with The Caker, Jordan Rondel.

28 May 2025

Description

Ever dreamed of turning your passion into a global business? Jordan Rondel did just that - with cake. In this ep, Sophie chats with the legendary founder of The Caker, who started her brand at 21 and baked her way from Auckland to L.A., serving up cakes to the likes of Miley Cyrus and Flea from The Red Hot Chilli Peppers. We get into the highs, the hustle, and the heartbreak - including that time Chrissy Teigen maybe definitely copied her. Jordan spills on what it’s really like scaling a biz internationally, taking massive risks, staying creative and commercially sharp, and eventually selling it all. It’s inspiring, it’s juicy, and it’ll make you want to chase your wildest ideas.This episode is proudly sponsored by BePure - your go-to for immune health this winter. Whether you’re already sniffling or just prepping to dodge the seasonal lurgy, check out their Immune Essentials Bundle: three hero products, delivered monthly, and 20% off exclusively for The Curve community. ⁠Grab the bundle here⁠ (discount auto-applied, no faffing required).⁠⁠Leave us a message on The Curve Hotline 💌☎️⁠⁠⁠For more from The Curve:⁠⁠⁠⁠⁠⁠⁠⁠⁠Investing Club⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠Disclaimer: Raising The Curve has been prepared solely for informational and educational purposes. Any information provided and serviced described in this website are intended to be of general nature and provide general information only. The opinions expressed by The Curve do not constitute investment advice.

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