The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
Episodes
This Feed Has Been Disabled
23 Feb 2026
Contributed by Lukas
This podcast feed has been temporarily disabled because the subscription is no longer active. All episodes and content have been preserved. If you are...
Do Marketing Degrees Still Matter? Breaking Down the Debate in the Age of AI
24 Nov 2025
Contributed by Lukas
In a world of AI, digital badges, and rapid upheaval, is the marketing degree obsolete or more valuable than ever? Andreas Munzel and Christina dive i...
Agentic Commerce: When AI Agents Start Shopping for Us
12 Nov 2025
Contributed by Lukas
Vlerick Professor Andreas Munzel and co-host Christina unpack how AI agents inside tools like ChatGPT are moving from product recommendations to actua...
The Financially Savvy Marketer: Unlocking Business Growth and Investor Confidence
27 May 2025
Contributed by Lukas
In this special episode of The Customer Code, Christina and Andreas Munzel explore marketing's vital financial role. Andreas reveals why marketing mus...
Strategic by Design or Default? Digital Marketing in the Era of AI Automation
14 May 2025
Contributed by Lukas
Google’s AI Max and Meta’s Advantage+ are changing how we target, message, and spend. In this episode of The Customer Code, Christina and Andreas ...
Is Your Brand Invisible? Thriving in the Age of AI-Powered Search
01 May 2025
Contributed by Lukas
AI is reshaping how customers find and trust brands online. In this episode of The Customer Code, Christina and Andreas dive into the rise of AI-power...
Creating True Customer Delight with the 7A Customer Journey Framework
21 Apr 2025
Contributed by Lukas
In this episode, Andreas and Christina discuss the evolution from Kotler's 5A framework to the 7A model by Vlerick Business School, emphasizing its im...
The Future of Chatbots – Personalisation, Ethics & AI Governance
11 Apr 2025
Contributed by Lukas
AI-powered chatbots are transforming how businesses interact with customers, offering hyper-personalised experiences while raising complex ethical and...
Chatbots as a Business Driver – When AI Outperforms Humans
04 Apr 2025
Contributed by Lukas
Chatbots are no longer just customer support tools—they are becoming key drivers of sales, marketing, and customer engagement. But when do consumers...
Humanising Chatbots – When Does Anthropomorphism Work?
28 Mar 2025
Contributed by Lukas
This episode explores the benefits and risks of making chatbots more human-like. Many businesses assume that giving chatbots human traits—such as pe...
The Trust Equation – Managing Customer Trust in AI-Powered Chatbots
21 Mar 2025
Contributed by Lukas
This episode explores the factors shaping consumer trust in AI-powered chatbots. Chatbots promise efficiency, cost savings, and scalability, but many ...
Privacy First: The Cookieless Revolution in Digital Marketing
14 Mar 2025
Contributed by Lukas
This episode examines the role of third-party cookies in marketing and the shifting landscape due to privacy regulations like GDPR and CCPA. Hear abou...
AI Empathy, Creativity, and Ethics in Marketing
24 Feb 2025
Contributed by Lukas
In this episode, Andreas explores how AI is revolutionizing customer engagement with emotional recognition technologies and reshaping marketing throug...