138. Human Factors & Design Thinking w/ Anand Tharanathan

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Human factors is a field of science that explores capabilities and limitations of humans as they interact with a product, technology, or service. The goal of human factors is to capitalize on the capabilities and to circumvent the limitations to create an optimal human-machine interaction. In this episode, I interview Anand Tharanathan, Chief Product Officer at MetaCX, about incorporating human factors into every aspect of design.Anand talked with me about:- Tips for building a superior design team- User centered design: what it is and why it matters- Starting with empathy- How to synthesize insights into viable tests- Becoming a first-time Chief Product OfficerSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

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