The CX Equation
Episodes
EP6: Problem First, AI Second: What Great CX Leaders Get Right
17 Mar 2026
Contributed by Lukas
In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale are joined by Zeke Wu and Aswin Peter to discuss what it really takes to...
EP5: Designing for What Customers Really Want - Not Just What They Say with Andy Sage
17 Feb 2026
Contributed by Lukas
Markets are crowded, products feel interchangeable, and customer loyalty is more fragile than ever. In this episode of The CX Equation, hosts Chantell...
EP4: What 2025 Taught Us About AI, Composable Tech, and Marketing Control
20 Jan 2026
Contributed by Lukas
Marketing teams are heading into 2026 under pressure to prove value, simplify their MarTech stacks, and deliver more with fewer resources, all while A...
EP3: The Secret to CX Superpower at a Global Scale
16 Dec 2025
Contributed by Lukas
What if your global CX strategy could scale effortlessly, without ever overruling local teams? In this episode of The CX Equation, hosts Chantelle Cas...
EP2: Why Creativity Is the Missing Link in Customer Experience
25 Nov 2025
Contributed by Lukas
In today’s data-driven world, creativity is the true competitive differentiator and the cornerstone of next-level customer experiences. In this epis...
EP1: Personalisation - The Secret to Customer Value
28 Oct 2025
Contributed by Lukas
Today, personalisation has become a buzzword that’s thrown around frequently in marketing circles. But what does meaningful personalisation really l...
Welcome to The CX Equation
23 Oct 2025
Contributed by Lukas
The CX Equation brings you unfiltered conversations on enterprise CX. From CRM to loyalty, hosts Chantelle and Mark uncover what’s really working —...