Seeing Isn't Believing: The Deepfake Disruption

The DAS crew discussed emerging technology of deepfakes and AI voice cloning, and its implications for businesses, privacy, and cybersecurity.The conversation included the potential applications of deepfakes in areas such as marketing, onboarding, and entertainment, as well as the risks and ethical concerns associated with this technology.Key Points Discussed:Deepfakes and AI Voice Cloning: The crew discussed the potential uses of Deepfakes in business, specifically in marketing and onboarding. This included the use of AI avatars for CEOs to provide personalized onboarding experiences. The potential for brand harm due to imperfect deepfake technology was also discussed.Privacy and Cybersecurity Concerns: Deepfakes pose significant privacy and cybersecurity risks, with banks considering them to be the most serious AI threat. There were concerns about deepfakes being used in phishing attacks and damaging businesses.Entertainment and Music Industry Impacts: The conversation touched on the impact of AI voice cloning on the entertainment and music industry. This included discussions about the rights and revenue of artists, the potential for AI-created music, and the implications of companies making deals with artists for their AI-generated music.Future Prospects of Deepfakes: The participants discussed the future of deepfakes technology, predicting that it will become more accepted and commonplace. The conversation acknowledged the potential for misuse but also noted the opportunities for increased efficiency in video content generation.Protecting Personal Information: The conversation concluded with a call to protect personal information, including biometric data, in the face of emerging technologies like deepfakes.

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