The Deep Specialization™ Podcast
Episodes
How This Agency Owner Scaled to Their Most Successful Year Yet
12 Oct 2025
Contributed by Lukas
In this episode, Corey Quinn sits down with Chris Madden, co-founder of Matchnode, to unpack the journey from being a generalist agency juggli...
Copy This Sales Strategy, It’ll Blow Up Your Agency
11 Oct 2025
Contributed by Lukas
What if one relationship could unlock a hundred new clients for your agency? In this episode, we dive into the Tastemaker Strategy, a proven ...
Give me 76 seconds and I’ll Help You Scale Your Agency
24 Sep 2025
Contributed by Lukas
In this episode, Corey Quinn delivers a simple truth that every agency owner needs to hear: being a generalist doesn’t keep you safe; it kee...
The Proven 5-Part Sales Compensation Playbook for Agency Owners
17 Sep 2025
Contributed by Lukas
If you want your agency to scale, you can’t stay stuck doing all the sales yourself; you need a salesperson. But here’s the challenge: mo...
How This Agency Owner Scaled To $1M+ A Year
12 Sep 2025
Contributed by Lukas
What does it really take to grow an agency past seven figures? Spoiler: it’s not sipping mai tais on the beach while your team handles every...
How to Choose the Perfect Vertical Market for Your Agency
06 Sep 2025
Contributed by Lukas
Your agency isn’t growing as fast as it could not because of talent, but because you haven’t specialized deeply enough. In this episode, C...
The 6-Slide Trust Multiplier: How to Double Your Close Rate
06 Sep 2025
Contributed by Lukas
Most salespeople lose deals in the first five minutes, often without realizing it. Why? Because they fail to build trust fast enough. In this ...
How To Increase Your Agency’s Sales So Much It Feels Like Cheating
06 Sep 2025
Contributed by Lukas
Most agencies struggle with sales because they fall into the generalist trap, saying “yes” to every client, creating inefficiencies, and b...
I Asked 100+ Agency Owners the SAME Question… Here’s What They Said
06 Aug 2025
Contributed by Lukas
After over 100 episodes, The Deep Specialization Podcast wraps its journey with a powerful finale, a curated highlight reel featuring some of ...
From Rock Bottom to Record Revenue | Austin Houser
23 Jul 2025
Contributed by Lukas
Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across P...
How to Build a Profitable, Sellable Agency | Chris Martinez
09 Jul 2025
Contributed by Lukas
Join Corey Quinn and Chris Martinez, CEO & Founder of Bloom, to hear how he transformed a turbulent past into a thriving agency career. Ch...
AI Is Revolutionizing Healthcare Marketing | Stewart Gandolf
02 Jul 2025
Contributed by Lukas
Join Corey Quinn and Stewart Gandolf, CEO of Healthcare Success, to explore how AI is revolutionizing healthcare marketing. From advanced cont...
Inside the Agency Acquisition: Why Hennessey Digital Joined Herringbone | Raj Ramanan & Jason Hennessey
25 Jun 2025
Contributed by Lukas
Join Corey Quinn alongside Raj Ramanan, CEO of Herringbone Digital, and Jason Hennessey, Founder of Hennessey Digital, as they unpack the rece...
How Niching Down Built a 7-Figure Agency for Pest Control Pros | Andrew Peluso
18 Jun 2025
Contributed by Lukas
Join Corey Quinn and Andrew Peluso—Founder & CEO of Pesty Marketing—as they dive into the game-changing power of deep specialization i...
The ROI of Relationships | Brian K. McRae
11 Jun 2025
Contributed by Lukas
Want to know how ready your agency is to grow sustainably?Take the FREE Agency Growth Scalability Score assessment and find out where you stan...
The Roofing Niche That Built a Marketing Empire | Arielle Cohen
04 Jun 2025
Contributed by Lukas
Join Corey Quinn and Arielle Cohen—Co-Founder & CMO of Marketing 411 & Business 411—to reveal how she carved out a fast-growing ni...
Inside the Agency That Dominates the MSP Market | Nate Freedman
28 May 2025
Contributed by Lukas
Join Corey Quinn and Nate Freedman—Founder & CEO of Tech Pro Marketing—to learn how niching down helped him transform his generalist a...
Building a Sales Machine in a Specialized Agency | Travis Weathers
21 May 2025
Contributed by Lukas
Join Corey Quinn and Travis Weathers—Founder and CEO of Rotate Digital—as he shares how specializing in the moving industry became the cat...
The Genius Model: Turning Wisdom Into Influence | Simon Bowen
14 May 2025
Contributed by Lukas
Join Corey Quinn and Simon Bowen—Founder and CEO of The Models Method—to learn how to use visual models to drive agency growth. Simon shar...
Reputation, Retention, and ROI: The SmartSites Growth Formula | Alex Melen
07 May 2025
Contributed by Lukas
Join Corey Quinn and Alex Melen—Co-Founder of SmartSites—one of America’s fastest-growing digital marketing agencies. Alex shares how Sm...
Agency Operations Simplified: Systems, Scaling, and Time Freedom | Alyson Caffrey
30 Apr 2025
Contributed by Lukas
Join Corey Quinn and Alyson Caffrey—Operations Strategist & Founder of Operations Agency—to uncover the systems and strategies that fu...
How to Sell or Buy a Digital Agency the Right Way | Azim Nagree
23 Apr 2025
Contributed by Lukas
Join Corey Quinn and Azim Nagree—Head of M&A at Herringbone Digital—as they unpack the M&A process for digital agencies looking to...
Innovation Essentials for Digital Agencies in 2025 | Jon Morris
16 Apr 2025
Contributed by Lukas
What would happen if you allocated at least 5% of your agency’s revenue to innovation? Join Corey Quinn as he chats with Jon Morris—CEO/...
AI, Value, and Vertical Focus: The New Agency Growth Formula | Nick Petroski
09 Apr 2025
Contributed by Lukas
Join Corey Quinn and Nick Petroski, Founder of Promethean Research, as they dive into the 2025 Digital Agency Report. Discover key trends shap...
The AI Advantage: How Agencies Can Work Less & Achieve More | Khushbu Doshi
02 Apr 2025
Contributed by Lukas
Wondering how AI can help your agency boost efficiency, streamline operations, and scale smarter? In this episode, Corey Quinn welcomes Khushb...
Product-Led vs. Sales-Led: Which Model is Right For Your Agency?
26 Mar 2025
Contributed by Lukas
Product-Led vs. Sales-Led Growth: Which model is right for your agency?In this episode, Corey breaks down the key differences between product-...
Beyond Giftology: Maximizing Your Return on Relationships | Sara Hardwick
19 Mar 2025
Contributed by Lukas
In this episode, Corey Quinn is joined by Sara Hardwick, Community Relationship Specialist at the Giftology Group, to discuss the powerful pri...
Calm the Chaos: Mastering Agency Leadership | Karl Sakas
12 Mar 2025
Contributed by Lukas
Are you constantly putting out fires in your agency instead of strategically growing it?In this episode of the Deep Specialization podcast, Co...
From Side Hustle to Sold: Scaling with Conversion Rate Optimization | Ned MacPherson
05 Mar 2025
Contributed by Lukas
In this episode of Deep Specialization, host Corey Quinn sits down with Ned McPherson, Chief Growth Officer at Power Digital and founder of En...
3 Secrets to Sustainable Agency Growth: Hiring, Specializing, and Knowing Your Why | Jacob Baadsgaard
26 Feb 2025
Contributed by Lukas
Struggling to scale your agency and get ahead of your competition? In this episode, Corey welcomes Jacob Baadsgaard, Founder and CEO of Disrup...
From Phone Book to Fortune: How Brandon Wheeler Scaled an Agency to Millions
19 Feb 2025
Contributed by Lukas
In this episode, Corey chats with Brandon Wheeler, Founder/President at Marketing Six, about how he helped build Scorpion into a dominant forc...
Building a Burnout-Proof Agency That Can Scale w/ Steve Guberman
12 Feb 2025
Contributed by Lukas
Sick of burning out with little growth to show for it? In this episode, Corey welcomes Steve Guberman, an agency coach and Founder of Agency O...
How Niching Down Scaled This Agency to 700+ Clients
31 Jan 2025
Contributed by Lukas
In this episode, Corey chats with Stephen Reinstein, Founder & CEO of Market Muscles, about how he scaled his niche web design agency to s...
What Agency Owners Need to Know in 2025
15 Jan 2025
Contributed by Lukas
Over the years, The Deep SpecializationTM Podcast has featured incredible guests and groundbreaking strategies that have helped thousands of a...
The Evolution of Agency M&A: Why Specialists Command Higher Valuations with Todd Taskey
08 Jan 2025
Contributed by Lukas
In this episode, Corey speaks with Todd Taskey, an investment banker with over 20 years of experience specializing in agency M&A transacti...
Building a $20M Agency Through SEO Specialization w/ Jason Hennessey
23 Dec 2024
Contributed by Lukas
Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium ...
The Deep Specialization™ Maturity Model
18 Dec 2024
Contributed by Lukas
Feeling invisible in your agency’s market? Settling for revenue that’s merely “good enough”? Sadly, too many agencies are operating at...
From Generalist to Authority: Using Storytelling to Own Your Vertical
11 Dec 2024
Contributed by Lukas
Are your agency's sales presentations putting prospects to sleep? Tired of competing on features, case studies, and pricing? There's...
From Dojo to Digital Empire: An Agency Growth Story
04 Dec 2024
Contributed by Lukas
How do you turn decades of passion into a thriving business that dominates a niche?In this episode, Corey sits down with Cris Rodriguez, Found...
3 Steps to Choosing a Vertical Market
27 Nov 2024
Contributed by Lukas
How can narrowing your focus open the door to big opportunities?In this episode, Corey unpacks the transformative power of specialization and ...
Building a Book Marketing Agency: Alex Strathdee on Specialization, Scaling, and Success
13 Nov 2024
Contributed by Lukas
What does it take to turn a side hustle into a thriving agency serving some of the biggest names in publishing? In this episode, Corey chats w...
How to Sell Your Agency w/ Ronik Patel
21 Aug 2024
Contributed by Lukas
"You have to think about the exit from day one.” – Ronik Patel, Founder of UnlimitedWP.If you’ve ever dreamt of selling your agen...
Restoring Your Agency Passion and Profit w/ Vlad Mkrtumyan
14 Aug 2024
Contributed by Lukas
"The commitment to specialization gives clarity and perspective, leading to higher conversion rates and client trust." – Vlad Mkrt...
The Art & Science of Podcast Guesting w/ Angie Trueblood
07 Aug 2024
Contributed by Lukas
"The audiences of niche podcasts are so much more engaged than some of these really big shows.” – Angie Trueblood, Founder of The Pod...
From Target Executive to Agency Founder
31 Jul 2024
Contributed by Lukas
"We get new clients by showcasing the wins that we do have and the return on investment that brands are getting.” – David Glaza, Foun...
Anyone, Not Everyone, Chapter 17: Get Started | Build the Team
29 Jul 2024
Contributed by Lukas
Episode: 17 Chapter Seventeen of Anyone, Not Everyone encourages agency owners to embark on their journey towards vertical market specializati...
Toy Stories: Verticalized PR w/ Josslynne Welch
24 Jul 2024
Contributed by Lukas
"One of the things that we do best across all of our product categories is talk to niche audiences.” – Josslynne Welch, President at ...
Anyone, Not Everyone, Chapter 16: Build the Team
22 Jul 2024
Contributed by Lukas
Episode: 16 Chapter Sixteen of Anyone, Not Everyone outlines the importance of the agency founder in leading the transition to vertical market...
Building an Agency Holding Company w/ Peter Kang
17 Jul 2024
Contributed by Lukas
While we’ve had troves of agency founders on this show, today’s guest brings a unique spin to the typical genesis story. Peter Kang, Co-Fo...
Anyone, Not Everyone, Chapter 15: Vertical Relationship Sales and Marketing Strategies
15 Jul 2024
Contributed by Lukas
Episode: 15Chapter Fifteen of Anyone, Not Everyone discusses the significance of being on the "day one list" of vendors that buyers ...
Why You Need a Fractional CMO w/ John Jantsch
10 Jul 2024
Contributed by Lukas
"If I would have called my services Fractional CMO 10 years ago, people would have thought I was crazy. Now, the market's ready for ...
Anyone, Not Everyone, Chapter 14: Vertical Outbound Sales and Marketing Strategies
08 Jul 2024
Contributed by Lukas
Episode: 14Chapter Fourteen of Anyone, Not Everyone highlights the power of vertical outbound sales and marketing strategies, stressing the im...
Scaling Sales with The Law of Attraction w/ Justin Michael
03 Jul 2024
Contributed by Lukas
“I built out a cold outreach methodology around heuristics, which is a series of pattern interrupts, or shortcuts.” Justin Michael, Co-Fo...
Anyone, Not Everyone, Chapter 13: Vertical Inbound Marketing Strategies
01 Jul 2024
Contributed by Lukas
Episode: 13Chapter Thirteen of Anyone, Not Everyone discusses vertical inbound marketing strategies, emphasizing the need for agencies to be e...
Mastering the Landscaping Vertical w/ Rob Murray
26 Jun 2024
Contributed by Lukas
“Eventually, we stopped the shenanigans and got vertical." – Rob Murray, Founder and President of Intrigue MediaSome founding sto...
Anyone, Not Everyone, Chapter 12: Vertical Sales and Marketing Strategies | Plan Your Campaigns
24 Jun 2024
Contributed by Lukas
Episode: 12Chapter Twelve of Anyone, Not Everyone outlines the necessity of creating specific sales and marketing materials to appeal to a cho...
White-Label Agency Services w/ Manish Dudharejia
19 Jun 2024
Contributed by Lukas
“The first six, seven years were a lot of lessons. I made a lot of mistakes. I did not know how to lead people. I didn't know what kind...
Anyone, Not Everyone, Chapter 11: Vertical Sales and Marketing Strategies | Plan Your Campaigns
17 Jun 2024
Contributed by Lukas
Episode: 11Chapter Eleven of Anyone, Not Everyone discusses vertical sales and marketing strategies, emphasizing the importance of choosing sp...
Proven 7-Figure Agency Roadmap w/ Josh Nelson
12 Jun 2024
Contributed by Lukas
"Niche is the number one growth accelerator." – Josh Nelson, Mentor & Coach at Seven Figure AgencyGrowth can happen in an in...
Anyone, Not Everyone, Chapter 10: Develop Your Vertical Messaging Guide
10 Jun 2024
Contributed by Lukas
Episode: 10Chapter Ten of Anyone, Not Everyone presents the development of a Vertical Messaging Guide as an essential framework for consistent...
Going National, Staying Boutique w/ Susan Quinn
05 Jun 2024
Contributed by Lukas
"We specialize in B2B and we specialize in the experiences of three things: A better brand that will create a better employee experience ...
Anyone, Not Everyone, Chapter 9: Establish Your Point of View | Match Your Message to Your Vertical
03 Jun 2024
Contributed by Lukas
Episode: 9 Chapter Nine of Anyone, Not Everyone discusses how crafting a unique Point of View (POV) for your agency provides a competitive edg...
High Risk, High Reward Vertical w/ Dan Serard
29 May 2024
Contributed by Lukas
"We've operated in over 30 states in Europe, Mexico and Canada. The Cannabis Creative Group has absolutely taken off like wildfire.&...
Anyone, Not Everyone, Chapter 8: Create Your Vertical Positioning
27 May 2024
Contributed by Lukas
Episode: 8Chapter Eight of Anyone, Not Everyone outlines a four-step process for developing a distinctive vertical positioning, ensuring your ...
An Agency Business in a Box w/ Jeff Tomlin
22 May 2024
Contributed by Lukas
"The average small business uses over three dozen different pieces of software to run different aspects of their business." – Je...
Anyone, Not Everyone, Chapter 7: Know Your Vertical Competition | Study Your Vertical Market Buyer
20 May 2024
Contributed by Lukas
Episode: 7Chapter Seven of Anyone, Not Everyone advises on the importance of understanding your competition in the chosen vertical market, wit...
What a Profitable Agency Is Made Of w/ Marcel Petitpas
15 May 2024
Contributed by Lukas
"The higher that gross margin is, the more optionality you have to make deliberate decisions about your agency." – Marcel Petitp...
Anyone, Not Everyone, Chapter 6: Get into the Mind of Your Vertical Buyer | Choose the Perfect Vertical Market
13 May 2024
Contributed by Lukas
Episode: 6 Chapter Six of Anyone, Not Everyone stresses the significance of deeply understanding the needs, desires, and fears of your target...
Agency Growth Takes Blood, Sweat & Tears w/ Nora and Eric
08 May 2024
Contributed by Lukas
"The two challenges that we see with most agencies are that they don't have a clear growth strategy nor the resources to execute it....
Anyone, Not Everyone, Chapter 5: The Four-Step Process | Choose the Perfect Vertical Market
06 May 2024
Contributed by Lukas
Episode: 5 Chapter Five of Anyone, Not Everyone introduces a four-step process for selecting the ideal vertical market for your agency, inclu...
Positioning a Specialized Agency for Scale w/ Marty Menard
01 May 2024
Contributed by Lukas
"We went from generalist agency to performance marketing for franchises and renovations." – Marty Menard, President of Giant Cre...
Anyone, Not Everyone, Chapter 4: Give a Damn
29 Apr 2024
Contributed by Lukas
Episode: 4Chapter Four of Anyone, Not Everyone emphasizes the vital role of empathy in deep specialization, likening it to the caring aspect o...
Specialization & Productized Services to Unlock Growth w/ Greg Hickman
24 Apr 2024
Contributed by Lukas
"What most people are trying to talk about when they talk about scale, but that's really leverage."– Greg Hickman, Founder of...
Anyone, Not Everyone, Chapter 3: Lay the Groundwork | Choose the Perfect Vertical Market
22 Apr 2024
Contributed by Lukas
Episode 3Chapter Three of Anyone, Not Everyone underlines the importance of careful and informed selection when choosing a vertical market to ...
Growth Through Strategic Acquisitions w/ Sam Shepler
17 Apr 2024
Contributed by Lukas
"Acquiring a service you want to offer helps your company leapfrog years of trial and error. " – Sam Shepler, Founder of Testimoni...
Anyone, Not Everyone, Chapter 2: Six Reasons to Become a Vertical Market Specialist
15 Apr 2024
Contributed by Lukas
Episode 2Chapter Two of Anyone, Not Everyone outlines six compelling benefits of becoming a vertical market specialist, drawing on the real-wo...
Big Success in a Small Niche
10 Apr 2024
Contributed by Lukas
"We’ve chosen to focus. And that focus is powerful. It delivers value to the end customer. – Ron Callis Jr., CEO of One FireflyRon Ca...
The Introduction of Anyone, Not Everyone | Deep Specialization Podcast Bonus Episode
08 Apr 2024
Contributed by Lukas
Episode: Introduction The Introduction of Anyone, Not Everyone sets the stage by emphasizing the significance of niche marketing for busine...
Inside an Agency Growth Mastermind w/ Jon Tsourakis
03 Apr 2024
Contributed by Lukas
"Our philosophy at Digital Mastermind, an agency leadership group, is that a rising tide lifts all boats." –– Jon Tsourakis, Own...
Finding Immediate Product-Market Fit w/ Robin Alex
27 Mar 2024
Contributed by Lukas
"All 14 of our clients got the product. We got them onboarded and they all loved it and paid a fee to use it, which was incredible."...
Going All In on Small Law Firms w/ Brendan Chard
20 Mar 2024
Contributed by Lukas
"Unlike other professions, there's a helping atmosphere in law. They're always networking and talking with each other." Br...
Agency-Building & When Not to Niche Down w/ Damon Burton
13 Mar 2024
Contributed by Lukas
"You have to go slow to go fast." Damon Burton, Founder and President of SEO National.It’s not only a catchy saying, it’s true i...
Gifting For Growth w/John Ruhlin
06 Mar 2024
Contributed by Lukas
“We started to realize that we're going to become the expert at how to use high level, unique, creative, physical goods to deepen relat...
Vertical Agencies Aren’t Built Overnight w/ Sasha Berson
28 Feb 2024
Contributed by Lukas
"Everything gets easier once you're a specialist in a vertical, and profitability follows.” – Sasha BersonWhen it comes to nich...
Productizing Social Proof w/ Sam Shepler
21 Feb 2024
Contributed by Lukas
"It was a lot of brute force, cold outreach, going direct to people.” – Sam SheplerWhat every agency founder knows about starting up ...
Hooking New Roofing Clients w/ Tim Brown
14 Feb 2024
Contributed by Lukas
"We're a-get-sh*t-done workhorse agency. We're not sitting around wasting a bunch of their money and time on fluff.” – Tim ...
Defying the Odds in Travel and Tourism w/ Nicole Mahoney
07 Feb 2024
Contributed by Lukas
How do you keep serving your vertical when it goes into freefall?Today’s guest not only overcame the challenge during the pandemic, but emer...
EOS and Vertical Specialization w/ Justin Mink
31 Jan 2024
Contributed by Lukas
“It was like the universe was telling me what I needed to do was EOS.” – Justin Mink, a Certified EOS ImplementerToday’s guest is Just...
Find the Niche Within the Niche w/ Adam Turinas
24 Jan 2024
Contributed by Lukas
“Pick a niche and then find a niche within the niche.” – Adam Turinas, Founder of Healthlaunchpad.Today’s "Vertical-Go-To Market&...
Building Pharma Agency Success w/ Jeff Spanbauer
17 Jan 2024
Contributed by Lukas
“Work on yourself, what got you here is not going to get you there.” – Jeff Spanbauer, Founder of Relevate Health.Today’s guest is the...
The Generalist Agency Is Over w/ Allan Dib
10 Jan 2024
Contributed by Lukas
"The days of the generalist marketing agency are over." It’s a provocative take, but hear today’s guest out. Because if anyone ...
Beyond the Buzz: AI In Marketing w/ Mark de Grasse
03 Jan 2024
Contributed by Lukas
“Marketing is about to get a lot more fun.”If you ask today’s guest, marketing has been extremely stagnant for the past decade and a hal...
The Science of Scaling a Niche Agency w/ Erik Clausen
27 Dec 2023
Contributed by Lukas
“We've maintained a vertical focus throughout the 20-year history of the agency, it has been part of the secret of our success.” - Er...
3 Essential Financial Benchmarks for Agencies with Jon Morris
20 Dec 2023
Contributed by Lukas
“Marketing really is your greatest sales enablement tool.” The question is, are you spending enough on marketing to impact growth? How mu...
Authority Is ROI with Stephen Woessner
13 Dec 2023
Contributed by Lukas
How do you sell agency services with authority?Now that’s a million-dollar question. Luckily, today’s guest has the answers. Let’s welco...
'From Gavel to Google’: Seth Price's Journey from Lawyer to Digital Agency Owner
06 Dec 2023
Contributed by Lukas
"It's like dating — every conference, every touchpoint, you're building a level of trust that culminates in a powerful, long-...
Winning in a Super-Competitive Niche w/ Xaña Winans
29 Nov 2023
Contributed by Lukas
“You have no idea how competitive the dental marketing niche is…”We have a feeling that today’s guest, Xaña Winans, Founder of Golden...
30 Years of Verticalized Wisdom w/ Brad Gillum
22 Nov 2023
Contributed by Lukas
“If you think about it, there really is an association for everything.”This was the founding insight for today’s guest, Brad Gillum, who...
8-Figure Agencies Are Built Like This w/ Bill Hauser
15 Nov 2023
Contributed by Lukas
Are events the secret sauce to scaling your agency?If you ask SMB Team’s CEO Bill Hauser, events can take you beyond where you even dreamed ...
The Pulse on Healthcare Marketing w/ Stewart Gandolf
08 Nov 2023
Contributed by Lukas
What’s the key to growing a healthcare niche marketing agency?If you ask today’s guest, Stewart Gandolf, the answer is quite simple. It’...