The Designer's Guide to Marketing & Pricing
Activity Overview
Episode publication activity over the past year
Episodes
Episode 13- Ch 12: How Should I Grow My Business?
29 Mar 2010
Contributed by Lukas
What does it mean to grow your business? Everybody has a different definition. To some it means moving out of the spare bedroom, to others it mean...
Episode 12- Ch 11: What Should Be in My Contract?
29 Mar 2010
Contributed by Lukas
You got the job! But it's not time to celebrate just yet. Before you get to work on the project, there is some business to take care of. A contr...
Episode 11- Ch 10: What Should Be in My Proposal?
29 Mar 2010
Contributed by Lukas
Proposals- documents that detail what you do for a client and under what terms- are essential to the selling process. In Episode 11, we discuss your...
Episode 10- Ch 9: How Do I Talk About Money?
29 Mar 2010
Contributed by Lukas
Here's the reality. You are in business, and you can't do business without dealing with money. In Episode 10, we deal with the ever important que...
Episode 9- Ch 8: What Should I Charge?
29 Mar 2010
Contributed by Lukas
The fact is, most designers are not charging enough. In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much ...
Episode 8- Ch 7: How Do I Manage My Money?
29 Mar 2010
Contributed by Lukas
There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients. Episo...
Epidode 7- Ch 6: How Should I Follow Up?
29 Mar 2010
Contributed by Lukas
It's important to be in front of your prospects. If you are, they will be more likely to think of you and send a project your way! In Episode 7, w...
Episode 6- Ch 5: What Should I Say?
29 Mar 2010
Contributed by Lukas
One of the biggest obstacles to marketing is not time or money. It's not knowing what to say. In Episode 5, you'll learn about what to say to pro...
Episode 5- Ch 4: Which Marketing Tools Should I Use?
29 Mar 2010
Contributed by Lukas
Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, and discusses which of these ma...
Episode 4- Ch 3: How Should I Present Myself?
29 Mar 2010
Contributed by Lukas
It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too! Find out how in Cha...
Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?
29 Mar 2010
Contributed by Lukas
The second episode of Chapter 2, How Can I Find Clients and Prospects, deals specifically with small design businesses and how they can find profitabl...
Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?
29 Mar 2010
Contributed by Lukas
Chapter 2, How Can I Find Clients and Prospects, is broken down into 2 episodes. The first episode shows solopreneurs how to find clients and pro...
Episode 1- Ch 1: Who is My Market?
29 Mar 2010
Contributed by Lukas
Chapter 1: This podcast answers the question, Who is My Market? Designers will pinpoint the best market for them, learn how to dominate that mark...