The Diary of a Florist
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Episodes
Episode 21 - Pricing Flowers for Weddings and Events, how long is a piece of String?
17 Jul 2025
Contributed by Lukas
Today I wanted to open up the conversation surrounding pricing flowers for Weddings and Events. I know this can be a tricky area to navigate for us as...
Episode 20 - How the Charity Thrive is using Gardening to Change Lives & What is Social and Therapeutic Horticulture?
10 Jul 2025
Contributed by Lukas
Today I am chatting with Amanda Wallace who is head of PR and Media at Thrive. A charity that uses gardening to bring about positive changes in the li...
Episode 19 - Using Imported Versus British Flowers with Lindsey from The White Horse Flower Company
03 Jul 2025
Contributed by Lukas
Today I am chatting with the lovely Lindsey from The White Horse Flower Company all about the great debate surrounding using imported flowers. As I'm ...
Episode 18 - How to Stand out in the Crowd with Sophie from U.FL.O
26 Jun 2025
Contributed by Lukas
Today I am thrilled to be talking to the incredible Sophie from U.FL.O (Unidentified Floral Object). All about how to stand out in the crowd. The flor...
Episode 17 - Diversifying your Floristry Business with Sarah from Leafy Couture
19 Jun 2025
Contributed by Lukas
In today's episode I am chatting with the wonderful Sarah from Leafy Couture all about how she has built up and diversified her floristry business ove...
Episode 16 - My Flower Buying Process over the Years
12 Jun 2025
Contributed by Lukas
Hello and welcome to season 3 of The Diary of a Florist! I am so pleased to be back! In today's episode I am chatting all about my flower buying proce...
Episode 15 - Teamwork, why it means everything when running a floristry business
28 Nov 2024
Contributed by Lukas
In today's episode I am chatting all about teamwork and why it is so important when running our own event floristry businesses. This will be the last ...
Episode 14 - Disability within the horticultural industry, guest episode with Lexi Floral Fanatic
14 Nov 2024
Contributed by Lukas
In today's episode I am chatting with the lovely Lexi from Lexi Floral Fanatic all about disability within the horticultural industry. Lexi is a garde...
Episode 13 - How gardening and growing your own flowers has a positive impact on your mental health, with Sophie Valentine from Look Inside my Garden
07 Nov 2024
Contributed by Lukas
I am excited to share with you today's special guest episode with the lovely Sophie Valentine from Look Inside my Garden. I am chatting with Sophie al...
Episode 12 - Dealing with Creative Blocks
31 Oct 2024
Contributed by Lukas
In today's episode I am talking about creative blocks and what I do to help get over them when they arise.... Website: www.joannetruby.co.uk Emai...
Episode 11 - Success, what does it mean for you and your business?
24 Oct 2024
Contributed by Lukas
In today's episode I'm chatting all about success. What does success mean for you and your business? A question we maybe don't often get time to stop ...
Episode 10 - The Importance of Photographing your Flowers - Guest Episode with Sarah Statham from Simply By Arrangement
17 Oct 2024
Contributed by Lukas
In today's episode I am chatting with the wonderful Sarah Statham from Simply by Arrangement all about the importance of photographing your flowers. I...
Episode 9 - The Dreaded Midnight Clear Down!
10 Oct 2024
Contributed by Lukas
Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote t...
Episode 8 - Dealing with Rejection
11 Jul 2024
Contributed by Lukas
In today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a par...
Episode 7 - The Importance of your Wedding Day Checklist
04 Jul 2024
Contributed by Lukas
In today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing ...
Episode 6 - Running your Floristry Business alongside Motherhood a special guest episode with Rachel from the Rose Shed
27 Jun 2024
Contributed by Lukas
In today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our diff...
Episode 5 - The Importance of Investing in Yourself
20 Jun 2024
Contributed by Lukas
In this weeks episode I reminisce over some of the classes and courses that have shaped my business over the years and why I feel investing in yours...
Episode 4 - Imposter Syndrome
13 Jun 2024
Contributed by Lukas
In this weeks episode I am chatting all about imposter syndrome and how it can effect us when running our floristry business. I also share some of the...
Episode 3 - Celebrating British Flowers Week with a special Guest episode where I chat with Graeme from Bloom and Burn
06 Jun 2024
Contributed by Lukas
I am very excited to share this weeks special British Flowers Week episode where I am chatting with Graeme from Bloom and Burn. Graeme is so refreshin...
Episode 2 - The importance of Venue Recce's
28 May 2024
Contributed by Lukas
In today's episode I am talking all about venue recce's. Reflecting on an experience I had whilst setting up for one of my weddings a number of years ...
Episode 1 - A little Introduction and my journey into flowers
19 May 2024
Contributed by Lukas
In today's episode I'm sharing with you a bit about who I am and my business. Along with my journey into the wonderful world of flowers. I reminisce a...