The Digital Marketing Podcast
Episodes
How to Drive AI Adoption - A Step-by-Step Case Study
18 Feb 2026
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Emma Tronson, Deputy Director of Marketing at Aston University, for a pra...
The Hubspot CMO Interview - Kipp Bodnar on AI, Answer Engine Optimisation and the Future of Marketing
17 Feb 2026
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive...
Dealing With Exponential Change - Leadership in an AI-Driven World
04 Jan 2026
Contributed by Lukas
AI is accelerating change at a pace most organisations have never had to manage before. For marketers and business leaders, this is not just another w...
Generative AI Update - What the Latest Model Wars Mean for Marketers
04 Jan 2026
Contributed by Lukas
The generative AI landscape has shifted again, and at speed. In this update episode, Daniel Rowles breaks down a rapid sequence of releases from OpenA...
Answer Engine Optimisation (AEO) - How to Optimise for Google AI Overviews
04 Jan 2026
Contributed by Lukas
Search is changing fast. With AI overviews now appearing in the majority of Google results, the rules of visibility are being rewritten in real time. ...
Human First Marketing - Why Trust, Purpose and People Matter More Than Ever
02 Jan 2026
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explo...
The Big Debate: Non Keyword Signals - AI Chats & Privacy
08 Dec 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers dive into one of the most significant shifts in digital marketing: t...
Vibe Coding - How AI is Revolutionising App Development and Empowering Non-Coders
07 Dec 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles introduces us to the process of Vibe Coding, a revolutionary approach to software deve...
The Changing User Journey - Lessons from the Travel Industry in the Age of AI
07 Oct 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the u...
The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
07 Oct 2025
Contributed by Lukas
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President...
Regenerative Marketing - The Goose That Thought it was a Chicken!
04 Sep 2025
Contributed by Lukas
Far beyond a productivity hack or sustainability trend, the regenerative mindset offers marketers and leaders a framework to design work, creativity a...
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
26 Aug 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to he...
ChatGPT Agent and the Future of Digital Marketing
03 Aug 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: ...
The Future of SEO
03 Aug 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers to...
How to Go Viral – The Science Behind Content that Spreads
11 Jul 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a...
AI Copywriting and Claude - A Copywriter's Guide to Getting the Best from AI
11 Jul 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exc...
Branding, Strategy and Taylor Swift
11 Jul 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern brand...
Digital Marketing & AI News
13 Jun 2025
Contributed by Lukas
In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI a...
Complete Guide to Keyword Research
06 Jun 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research -...
Agile Marketing Hands-On
20 May 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers...
Guide to AI Agents
11 May 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As too...
Influencers Vs. Advocates - Building Brand Advocacy
07 May 2025
Contributed by Lukas
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that's reshaping...
ChatGPT for Marketing Latest Updates
02 Apr 2025
Contributed by Lukas
Join Daniel and Ciaran for a fast-paced episode where they unpack the latest ChatGPT developments and explore their real-world applications for digita...
Complete Guide to LinkedIn Ads
28 Mar 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive int...
The Latest Digital Marketing Tools & Techniques
13 Mar 2025
Contributed by Lukas
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way mar...
What is the best AI? ChatGPT Vs DeepSeek Vs Gemini
17 Feb 2025
Contributed by Lukas
Join the Target Internet team for a lively debate dissecting three of the most talked-about AI models in marketing today. In this episode, the trio ev...
How to Rank in ChatGPT - SEO is Dead, Long Live SEO!
27 Jan 2025
Contributed by Lukas
In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: "Is S...
Social Media Trends and Trip Hazards for 2025
19 Jan 2025
Contributed by Lukas
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's ...
5 Email Marketing Stats to Boost Your Email Marketing
12 Jan 2025
Contributed by Lukas
In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Cr...
News Years Resolutions for Marketers 2025
06 Jan 2025
Contributed by Lukas
In this first episode of 2025, Ciaran, Daniel and Louise discuss some essential new years resolutions for marketers in 2025. Covering the impact of ge...
Digital Marketing Planning for 2025
20 Dec 2024
Contributed by Lukas
In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for succ...
Semrush Conference: Digital Marketing Trends for 2025
05 Dec 2024
Contributed by Lukas
In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference...
Digital Marketing Trends and Insights for 2025, with Jay Schwedelson
26 Nov 2024
Contributed by Lukas
In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media an...
SEO, GEO and AEO: What You Need To Know
18 Nov 2024
Contributed by Lukas
If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Po...
What Is Digital PR?
11 Nov 2024
Contributed by Lukas
What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a...
GEO and How to Rank in SearchGPT
01 Nov 2024
Contributed by Lukas
Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and...
Is Content Marketing Dead?
25 Oct 2024
Contributed by Lukas
Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, ...
Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
18 Oct 2024
Contributed by Lukas
How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episo...
Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)
11 Oct 2024
Contributed by Lukas
We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss th...
Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)
04 Oct 2024
Contributed by Lukas
We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conferenc...
Life After Third-Party Cookies: What's Next for Data-Driven Marketing?
27 Sep 2024
Contributed by Lukas
In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life ...
Is Social Media Still Worth the Time?
20 Sep 2024
Contributed by Lukas
We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is reall...
Exploring the Best GPTs for Digital Marketers
16 Sep 2024
Contributed by Lukas
In this episode of the Digital Marketing Podcast, we dive into the world of GPTs and help you discover the best available for digital marketers. From ...
AI Tools and Trends: Google, Gemini and Gems (& Semrush Giveaway!)
05 Sep 2024
Contributed by Lukas
We are back with another tools and trends episode and this time focusing on the latest AI tools transforming how marketers work and engage with their ...
Efficiency, Effectiveness and Time Management with Abigail Barnes
22 Aug 2024
Contributed by Lukas
In this episode of the Digital Marketing Podcast, Daniel is joined by Abigail Barnes, founder of Success by Design Training and productivity strategis...
Crafting Killer Titles: Hook, Rank, and Convert
16 Aug 2024
Contributed by Lukas
Struggling to craft titles that truly grab attention? That not only stand out, but drive results? Whether you're creating content for a blog, YouTube,...
Mastering Content with EEAT: SEO in 2024
09 Aug 2024
Contributed by Lukas
With Google's recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this epis...
Marketing and Sales Synergy: Lead Generation & Account Based Marketing
02 Aug 2024
Contributed by Lukas
Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts?...
The State of Email Marketing
26 Jul 2024
Contributed by Lukas
Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Dig...
Mastering Performance Marketing: Latest Trends and Insights
19 Jul 2024
Contributed by Lukas
It has been a while since we have given a performance marketing update so that's exactly what we're doing, as well as bringing you the latest trends a...
Using Events To Build Movements, Not Moments with Kelvin Newman
12 Jul 2024
Contributed by Lukas
If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind B...
Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid
10 Jul 2024
Contributed by Lukas
Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a...
Building Brands Using Communities, with Jon Davids
05 Jul 2024
Contributed by Lukas
Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing...
How To Start a Digital Marketing Career, with Rachel Exton
14 Jun 2024
Contributed by Lukas
Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital ...
Starting a Digital Marketing Based Business
05 Jun 2024
Contributed by Lukas
If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen ...
The Digital Marketing Skills in Demand
31 May 2024
Contributed by Lukas
Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital...
Updated on AI Generated Content
24 May 2024
Contributed by Lukas
We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish conte...
Latest AI Updates for Digital Marketing
17 May 2024
Contributed by Lukas
It's with no surprise that in the 3 episodes we've not focused on AI, there has been a huge AI update that we have to tell you about... GPT-4o. In thi...
Behavioural Science for Digital Marketing
03 May 2024
Contributed by Lukas
"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions...
Efficiency, Effectiveness and Wellbeing
26 Apr 2024
Contributed by Lukas
Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical top...
The State of SEO in 2024
19 Apr 2024
Contributed by Lukas
The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, i...
Level Up Your Marketing With These Design Hacks
11 Apr 2024
Contributed by Lukas
In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media mana...
Perfect Your AI Prompts With This Technique
05 Apr 2024
Contributed by Lukas
It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art ...
Complete Guide to Affiliate Marketing
28 Mar 2024
Contributed by Lukas
The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from a...
The Best AI Tools for Digital Marketing
22 Mar 2024
Contributed by Lukas
There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing effo...
Conversion Rate Optimisation & Personalisation, with Rupali Jain
20 Mar 2024
Contributed by Lukas
Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your ...
How To Navigate a Rebrand, with Wildish & Co
15 Mar 2024
Contributed by Lukas
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especiall...
Getting More From Google
01 Mar 2024
Contributed by Lukas
Google Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digi...
Latest Email Statistics
26 Feb 2024
Contributed by Lukas
In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We'...
What's New With AI Search
16 Feb 2024
Contributed by Lukas
On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Gene...
GA4 Funnel Reports
09 Feb 2024
Contributed by Lukas
The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, t...
Custom GPTs for Marketing
02 Feb 2024
Contributed by Lukas
Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all y...
GA4 News, Tips and Tricks
26 Jan 2024
Contributed by Lukas
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost ...
CRMs, Scaling Up and Beating the Giants
19 Jan 2024
Contributed by Lukas
On today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are...
Digital Marketing Trends for 2024
12 Jan 2024
Contributed by Lukas
We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we...
New Years Resolutions for Marketers in 2024
05 Jan 2024
Contributed by Lukas
First of all, Happy New Year! We're looking forward to the year ahead and we're sure that 2024 won't be short of new marketing trends and developments...
The Danger of Attribution Modelling
22 Dec 2023
Contributed by Lukas
Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to...
Usability and Competitor Reviews, with Jonathan Lovatt-Young
19 Dec 2023
Contributed by Lukas
On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of Love Experience and user experience expert with 30 ye...
Google Gemini VS. ChatGPT
15 Dec 2023
Contributed by Lukas
If you're not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seaml...
The Latest Stats In Digital Marketing, with Simon Kemp
12 Dec 2023
Contributed by Lukas
On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will...
Latest Trends in Social Media, with Elina Vilk
11 Dec 2023
Contributed by Lukas
On today's episode of the Digital Marketing Podcast, we welcome Elina Vilk, Chief Marketing Officer at Hootsuite, to discuss the latest trends in soci...
Digital Marketing Myths
05 Dec 2023
Contributed by Lukas
Do you create content and wait for the magic to happen? Think link building doesn't matter anymore? Over relying on vanity metrics? Tune into our late...
The Future of Social Media
01 Dec 2023
Contributed by Lukas
The world of social media is forever evolving, it's not always clear to see what the future has in store. Join us on our latest podcast episode where ...
The Future of Digital Marketing, an Interview with Nicholas Holland
24 Nov 2023
Contributed by Lukas
In today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second y...
Latest Digital Marketing News
22 Nov 2023
Contributed by Lukas
There's always news in the world of digital marketing... and today is no different. In this episode of the Digital Marketing Podcast we explore Perfor...
The Ethics of Artificial Intelligence
17 Nov 2023
Contributed by Lukas
As artificial intelligence continues to grow rapidly, so do its ethical concerns. In this episode of the digital marketing podcast, we discuss the cha...
Chat GPT News & Updates
10 Nov 2023
Contributed by Lukas
By the time our Chat GPT updates episodes have published, there are new developments that we have to talk to you about. That just shows the rate at wh...
Inbound 2023 and Digital Marketing Trends
03 Nov 2023
Contributed by Lukas
In today's episode of The Digital Marketing Podcast, Daniel shares with us his learnings from Hubspot's Inbound 2023 conference in Boston, as well as ...
SEO News & Updates October 2023
27 Oct 2023
Contributed by Lukas
As Google continually makes frequent changes to its algorithm each yet, your SEO strategy will require constant reevaluation and adjustment. In this l...
Customising GA4
20 Oct 2023
Contributed by Lukas
In this episode of the Digital Marketing Podcast, we start off with a podcast recommendation for you, the Upflip Podcast. The Upflip podcast is storie...
Your Website Migration Checklist
13 Oct 2023
Contributed by Lukas
If you're not changing domains anytime soon, you might think this podcast episode is not relevant for you. Actually, migrations come in many different...
The Digital Marketing Skills Benchmark 2023
09 Oct 2023
Contributed by Lukas
In times of fast change, if you're standing still, you're moving backwards and digital skills need to be continually updated with a culture of ongoing...
Latest Digital Marketing Toolkit (and Awards Results!)
28 Sep 2023
Contributed by Lukas
Welcome to our special Digital Marketing Toolkit Awards podcast episode! Over the last few months we have been running the Digital Marketing Toolkit A...
Building Custom Reports in GA4
22 Sep 2023
Contributed by Lukas
The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly fr...
The Problem With Digital Marketing
15 Sep 2023
Contributed by Lukas
We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and t...
Latest Trends In Digital Marketing 2023
08 Sep 2023
Contributed by Lukas
We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta's position in the AI space wit...
Local SEO: How To Master Local Search Rankings
01 Sep 2023
Contributed by Lukas
Search Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy tha...
The Best Digital Marketing Tools: Part Two
30 Aug 2023
Contributed by Lukas
Welcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the ...
The Best Digital Marketing Tools: Part One
18 Aug 2023
Contributed by Lukas
Welcome to this special episode of the Digital Marketing Podcast! We all love a tools episode, right? Today we are introducing you to some of the shor...
GA4 Events and Tips
11 Aug 2023
Contributed by Lukas
With Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to...