The Digital PR Podcast
Episodes
#42 AI and the Future of Journalism with Harriet Meyer
19 Mar 2026
Contributed by Lukas
Steve and Lou are joined by journalist, editor and AI trainer Harriet Meyer to unpack what AI is actually changing in newsrooms, PR teams and editoria...
#41 How AI Is Changing the Journalist–PR Relationship with Rosie Taylor
19 Feb 2026
Contributed by Lukas
Lou and Steve are joined by freelance journalist Rosie Taylor to discuss how AI is reshaping the relationship between PRs and journalists. They explor...
Future-Proofing PR: The PESO Model & Structured Trust with Gini Dietrich
22 Jan 2026
Contributed by Lukas
In this episode of the Digital PR podcast, Louise Parker and Steve Baker are joined by Gini Dietrich, founder and CEO of Spin Sucks, to explore the fu...
#39 Building and Selling a Digital PR Agency with Lisa Paasche
20 Nov 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, Louise Parker and Steve Baker are joined by Lisa Paasche, mentor, advisor, and founder of Verve Search, for...
#38 Is Link Building Dead? with Vince Nero
23 Oct 2025
Contributed by Lukas
Is traditional link building finally dead... or has it just had a rebrand? In this episode of the Digital PR Podcast, Louise Parker and Steve Baker ar...
#37 Why AI Is Failing the Creative Industry with Joe Goulcher
25 Sep 2025
Contributed by Lukas
AI is reshaping the creative industry – but is it helping or harming the work? In this episode of the Digital PR Podcast, Louise Parker and Steve Ba...
#36 How AI is Changing Journalism: PR, Ethics & Fake Experts with Rob Waugh
28 Aug 2025
Contributed by Lukas
AI is being used to create fake experts and manipulate media – and it’s changing journalism forever. In this episode of the Digital PR Podcast, Lo...
#35 Using HARO To Navigate The Expert Economy with Brett Farmiloe
31 Jul 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, Louise Parker and Stephen Baker sit down with Brett Farmiloe, Founder of Featured and current leader of HAR...
#34 Is Digital PR The Future Of Marketing? with Rand Fishkin
26 Jun 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, Louise Parker and Stephen Baker are joined by Rand Fishkin, co-founder of SparkToro and long-time trailblaz...
#33 Rethinking Link Building in Digital PR with Stephanie Finch
29 May 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, Louise Parker is joined by Stephanie Finch to explore the evolving landscape of digital PR – with a parti...
#32 AI-Powered Digital PR with Raquel Pinto
15 May 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, Steve Baker is joined by Raquel Pinto, a digital PR expert at Propellernet, to explore how AI is transformi...
#31 How To Future-Proof Your PR Reporting with Stella Bayles
01 May 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, we’re joined by Stella Bayles, Co-Founder and Director of PR Tool CoverageBook and author of ‘PR's Digi...
#30 Harnessing AI in Digital PR with Alex Cassidy
17 Apr 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, we’re joined by Alex Cassidy, Head of Digital PR at Distinctly, to talk about all things AI and how it’...
#29 Bad Hiring, Burnout, and Building a Career You Love with Lauren Spearman
03 Apr 2025
Contributed by Lukas
In this episode of The Digital PR Podcast, we had the pleasure of speaking with Lauren Spearman, a TikTok creator and marketing expert with a wealth o...
#28 How To Win International PR Coverage with Charlie Clark
20 Mar 2025
Contributed by Lukas
In this episode of The Digital PR Podcast, we had the pleasure of speaking with Charlie Clark, founder of Minty Digital, a search marketing agency bas...
#27 Is TikTok the New Search Engine? with Ray Saddiq
06 Mar 2025
Contributed by Lukas
In this episode of The Digital PR Podcast, we dive into the evolving landscape of search and social media with Ray Saddiq, the Global Head of Marketin...
#26 The Truth About In-House PR with Sophie Mawby
20 Feb 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, we had the pleasure of speaking with Sophie Mawby, a seasoned in-house PR professional with 20 years experi...
#25 Importance of Brand Building with Stephen Kenwright
06 Feb 2025
Contributed by Lukas
In this episode of the Digital PR Podcast, Steve and Lou welcome Stephen Kenwright, the Director of Strategy and Digital Marketing at Ride Shotgun, a ...
#24 Controversy of Coverage Guarantees with Paul Stollery
23 Jan 2025
Contributed by Lukas
Steve and Lou are joined by Paul Stollery, Co-Founder and Creative Director of Hard Numbers. Paul shares his journey from SEO to founding his own agen...
The Digital PR Podcast Season 3 Trailer
16 Jan 2025
Contributed by Lukas
Steve and Lou are back with a brand-new season of the Digital PR Podcast! We will be bringing you more incredible guests and lots of interesting conve...
#23 The Perfect Pitch with Maddie Davies
21 Nov 2024
Contributed by Lukas
In this minisode, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspec...
#22 Wonky Career Paths: The Power of Transferable Skills with Chloe Tickner
22 Aug 2024
Contributed by Lukas
Not everyone in Digital PR has a traditional or linear career path. But will that set you back in the short, medium or long term? Steve wants to find ...
#21 Digital PR in Germany with Lena Thees
01 Aug 2024
Contributed by Lukas
In this episode of the Digital PR Podcast, Steve chatted to Lena Thees, a Senior Digital PR Executive at Propellernet who specialises in the German ma...
#20 Navigating Client Relationships: Red & Green Flags with Stephanie Finch
17 Jul 2024
Contributed by Lukas
What makes the perfect client relationship? It’s a question almost as old as agency land itself, and one that every PR has a different answer to. Th...
#19 Team-First Culture in a Remote-First World with Alessandra Carriban
27 Jun 2024
Contributed by Lukas
The working world has changed immeasurably over the past 5 years. When the pandemic launched us from Mon-Fri 9-5 office hours to fully remote, no one ...
#18 Understanding Digital PR Personalities and Managing Mental Health with Abi Bennetts & Richard Paul
20 Jun 2024
Contributed by Lukas
In this Minisode, join Digital PR Director, Abi Bennetts and PR Creative Director, Richard Paul as they have a bumper conversation about PR personalit...
#17 A Journalist's Perspective on Digital PR with Katie-Ann Gupwell
19 Oct 2023
Contributed by Lukas
A lifestyle reporter for The Daily Star, Katie-Anne shares her journey from Wales Online to The Daily Star, where she covers a diverse range of topics...
#16 Back To Digital PR Basics with Stephanie Finch
17 Oct 2023
Contributed by Lukas
For this minisode with the Propellernet Digital PR team, we're taking it all the way back to basics with the age old question - what is Digital PR? To...
#15 Embracing Flexibility in Agency Work with Mary Hickey and Rich Leigh
12 Oct 2023
Contributed by Lukas
We're joined by Mary Hickey, Senior Digital PR Manager at North and Rich Leigh, Founder and CEO of Radioactive PR. The episode dives into the ongoing ...
#14 Creating Great Ideas in Digital PR with Richard Paul
10 Oct 2023
Contributed by Lukas
On this week's minisode, Steve is joined by Richard Paul, Propellernet's PR Creative Director. This time it's all about ideas, with conversation topic...
#13 Navigating the Freelance Landscape in Digital PR with Isa Lavahun
05 Oct 2023
Contributed by Lukas
Louise & Steve welcome Isa Lavahun, a seasoned freelance search strategist with 15 years of experience in digital PR, content, social media and in...
#12 Finding Your Niche with Maddie Davies
03 Oct 2023
Contributed by Lukas
Everyone knows that PR calendars flow on a combination of current events, awareness days, pop culture and seasonality. Sometimes, though, it can be tr...
#11 Crisis Comms: How to Avoid a PR Disaster with Andy Barr
28 Sep 2023
Contributed by Lukas
Lou & Steve welcome Andy Barr, the CEO of the award-winning agency 10 Yetis Digital. With nearly 20 years of experience in the industry, Andy shar...
#10 Embracing AI in Digital PR with Raquel Pinto
26 Sep 2023
Contributed by Lukas
For this week's minisode, Lou grabs a quick chat with Propellernet's resident AI whizz, Digital PR Executive Raquel Pinto. Raquel uses AI throughout h...
#9 Building Successful Agency Relationships: A Client's Perspective with Amy Smithers
21 Sep 2023
Contributed by Lukas
Amy Smithers, Head of Communications at GetAgent, shares her extensive background in journalism & digital PR, particularly within the property sec...
#8 Leveraging Twitter for Digital PR Success with Abi Bennetts
18 Sep 2023
Contributed by Lukas
For the first mini episode of the season, Lou catches up with Digital PR Director at Propellernet, Abi Bennetts. They discuss the pros and cons of usi...
#7 Digital PR in the US with Bri Godwin Huyke
14 Sep 2023
Contributed by Lukas
This week we're discussing digital PR in the US with Bri Godwin Huyke, noting that it is still developing compared to the UK, with many clients lackin...
#6 Understanding Strategy in Digital PR with Sophie Coley
01 Feb 2023
Contributed by Lukas
In this episode we welcome the Director of Strategy at Propellernet, Sophie Coley, to discuss the intricacies of digital PR strategy. With over 15 yea...
#5 New Business Pitching with Mark Perkins
25 Jan 2023
Contributed by Lukas
Steve and Lou welcome PR Creative Director Mark Perkins! With nearly 25 years of experience in agency life, Mark shares his insights on the evolving l...
#4 Navigating Relevancy in Digital PR with Gisele Navarro
18 Jan 2023
Contributed by Lukas
We had the pleasure of speaking with Gisele Navarro, co-founder of Neomam, renown for exceptional hero content. As we delved into the topic of relevan...
#3 The Evolution of Agency Culture with Luke Cope
11 Jan 2023
Contributed by Lukas
We had the pleasure of interviewing Luke Cope, co-founder of Bottled Imagination. He shared insights into how he approaches company culture as a start...
#2 Reactive PR with Sophie Rhone
05 Jan 2023
Contributed by Lukas
We chat all things reactive PR and newsjacking with experienced digital PR specialist and SEO speaker, Sophie Rhone. The episode dives into the critic...
#1 The Power of Creativity with Mark Rofe
13 Dec 2022
Contributed by Lukas
Digital PR expert, Mark Rofe is known for his creative and unconventional campaigns. He shared his insights on creativity and highlighted some of his ...
Introducing The Digital PR Podcast
09 Dec 2022
Contributed by Lukas
Louise Parker and Steve Baker have both been working in the digital PR space for over 10 years now and, in the last few years, they have seen the indu...