The Digital Servitization Exchange Podcast
Episodes
#32 Ericsson’s Evolution: Competing Through Software, Services, and Platforms
27 Feb 2026
Contributed by Lukas
Description:How does a 150-year-old telecommunications company stay competitive in the age of 5G, cloud computing, AI, and platform ecosystems? In thi...
#31 From Switchgear to Software: Schneider Electric’s Digital Reinvention
26 Feb 2026
Contributed by Lukas
Description:How does a traditional electrical equipment manufacturer become a global digital services powerhouse?In this episode, we explore how Schne...
#30 Acquiring Service Growth: How Atlas Copco Became a Service Leader Through M&A
26 Feb 2026
Contributed by Lukas
DescriptionHow do strategic acquisitions turn an industrial manufacturer into a global service leader? In this episode, we examine how Atlas Copco tra...
#29 Reinvention of Sony: From Walkman to Worldwide Streaming.
26 Feb 2026
Contributed by Lukas
Description:How did Sony transform from a legendary electronics manufacturer into one of the world’s most powerful connected entertainment ecosystem...
#28 From Copiers to Services: Xerox’s Long Road to Services
27 Jan 2026
Contributed by Lukas
DescriptionFor decades, Xerox was synonymous with copiers and printers. But faced with digital disruption and declining print volumes, Xerox embarked ...
#18 Lumada Platform — Reinventing Hitachi Through Data
27 Jan 2026
Contributed by Lukas
DescriptionHitachi reinvented itself through Lumada, a digital platform that transformed a century-old industrial giant into a data-driven solutions l...
#27 From Networks to Recurring Value: Cisco’s Service-Led Transformation
27 Jan 2026
Contributed by Lukas
DescriptionCisco Systems is best known for building the infrastructure of the internet. But since 2010, Cisco has been quietly reinventing itself—fr...
#26 Reinventing IBM: From Hardware Giant to Services and Software Leader
27 Jan 2026
Contributed by Lukas
DescriptionFor much of the 20th century, IBM defined the computer industry through hardware—from mainframes to personal computers. But beginning in ...
#25 Selling Outcomes, Not Machines: The Caterpillar Story
27 Jan 2026
Contributed by Lukas
DescriptionFor most of its history, Caterpillar Inc. was defined by the machines it sold. But between 2010 and 2025, the company quietly reinvented it...
#24 Digital Cameras, Analog Thinking: Kodak’s Service Ecosystem Collapse
27 Jan 2026
Contributed by Lukas
DescriptionEastman Kodak is often remembered as the company that “missed digital photography.” But that story is too simple.In this episode, we un...
#20 Battery as a Service — How NIO Is Reinventing Electric Vehicle Ownership
27 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we examine how NIO has redefined electric mobility through its pioneering Battery-as-a-Service (BaaS) model. Instead of se...
#19 From Medical Devices to Digital Care — Philips HealthSuite and the Platform Shift in Healthcare
27 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we explore how Philips reinvented itself from a world-leading medical device manufacturer into a digital health platform p...
#21 Robotic-as-a-Service — How ABB changes Industrial Automation Game
27 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we explore how ABB is transforming industrial automation through its Robotics-as-a-Service (RaaS)approach. Long known for ...
#23 Komatsu and the Rise of Smart Construction Solutions
27 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we explore how Komatsu reinvented itself from a world-class maker of heavy machinery into a global provider of Smart Const...
#22 Vertical Mobility Reimagined: The Story of Mitsubishi’s M-Use®
27 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we explore Mitsubishi Electric’s M-Use® model, a bold shift from selling elevators to delivering elevator-as-a-service....
#17 From Power Plants to Energy Solutions: E.ON’s Reinvention in Germany’s Energiewende (2010–2025)
26 Jan 2026
Contributed by Lukas
DescriptionE.ON was once a classic European utility with big power plants, wholesale trading, and mass-market energy supply. Then Germany’s Energiew...
#15 Navigating Disruption: How TomTom Transformed from Hardware Devices to Data Services
26 Jan 2026
Contributed by Lukas
Description:In this episode, we dive into the remarkable journey of TomTom—from dominating Europe’s consumer GPS market to becoming a global leade...
#16 From Turbines to Services – How Vestas Became a Global Energy Solutions Provider
26 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we dive into the strategic transformation of Vestas—once known purely as a wind turbine manufacturer—into a global lea...
#13 John Deere - Moving towards solution-as-a-service
26 Jan 2026
Contributed by Lukas
Description In this episode, we explore how John Deere has transformed itself from a legendary manufacturer of farm equipment into a provider of solu...
#14 Territorial Servitization - When Regions Turn Industry into Ecosystems
26 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we explore territorial servitization, a powerful concept that shifts the focus from individual firms to regions as engines...
#12 Student-Driven AI Futures — From Ideas to Impact
21 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we explore a diverse set of AI innovation use cases from adaptive workplace tools to strategic industry solutions and trul...
#10 Visa as a Service powered by AI
14 Jan 2026
Contributed by Lukas
Description:In this episode, we unpack Visa’s strategic evolution from a card-centric network into a $40+ billion AI-enabled global payments platfor...
#11 Strategizing with Generative AI in the era of digital servitization
14 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we explore how Generative AI (GenAI) is transforming strategic work in the era of digital servitization, where companies s...
#09 Subscribing to Grow
08 Jan 2026
Contributed by Lukas
DescriptionWhy do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and e...
#08 When Washing Became a Service: Lessons from Electrolux’s Pay-Per-Wash Experiment
08 Jan 2026
Contributed by Lukas
DescriptionIn this episode, we unpack Electrolux’s pioneering—and often overlooked—pay-per-wash pilot, launched in Sweden more than 20 years bef...
#07 Unpacking Tetra Pak’s Transformation: From Products to Services
11 Dec 2025
Contributed by Lukas
Description:In this episode, we explore how Tetra Pak transformed from a global packaging giant into a service-led innovator. What triggered this shif...
#06 Navigating the Shift from Products to Services
11 Dec 2025
Contributed by Lukas
DescriptionIn this episode, we unpack how industrial firms navigate the complex journey from selling products to delivering integrated services and so...
#04 Reimagining Services: How Agentic AI Is Transforming Digital Servitization
20 Nov 2025
Contributed by Lukas
Description:In this episode, we dive into the transformative potential of agentic AI for digital servitization in industrial equipment. What happens w...
#05 From Scanners to Smart Platforms: Siemens Healthineers’ Digital Reinvention
20 Nov 2025
Contributed by Lukas
DescriptionWhat happens when one of the world’s largest medtech companies pivots from selling MRI machines to building a global digital health platf...
#03 Reinventing Light — Philips (Signify) and the Rise of Light-as-a-Service
13 Nov 2025
Contributed by Lukas
DescriptionIn this episode, we explore how Philips Lighting (now Signify) broke away from its century-old product business to pioneer Light-as-a-Servi...
#02 Digital Servitization - Convergence of servitization and digitalization
12 Nov 2025
Contributed by Lukas
DescriptionThis episode provides a comprehensive overview of digital servitization, which describes the convergence of servitization (the shift from p...
#01 Aligning Services with Sustainability
12 Nov 2025
Contributed by Lukas
Description:In this episode of The Digital Servitization Exchange, we dive into how manufacturers are reshaping their service offerings to support eco...