The Dime

Sensory Science Unlocked, Beyond THC, Inside True Terpenes ft. Dan Cook

05 Sep 2025

Audio

Description

$8 billion in products hit shelves each year with True Terpenes inside. The real edge? Turning sensory science—backed by data—into products that connect and fill clear gaps in the market.We break down what cannabis can borrow from wine (shared language, guided discovery), where that analogy stops, and why toxicology and standards are the new trust layer.Plus: how to transform the consumer experience, educate at scale, and move beyond THC% and indica/sativa as guideposts—especially as regions and genetics evolve.This week we sit down with Dan Cook, CEO of True Terpenes, to discuss:Sensory THC: using shared language (and data) to build products people can feelFrom grape to gas: wine’s aroma-wheel lessons for cannabis guidanceBuilt to last: audits, toxicology, and disciplined expansion Chapters:00:00 Introduction to Daniel Cook and True Terpenes02:53 Daniel's Journey into the Cannabis Industry06:01 Navigating Volatility in the Cannabis Market08:59 True Terpenes: Size and Clientele12:03 Formulation Process and Client Collaboration15:10 Sensory Science and Market Trends18:00 Standardizing Sensory Language in Cannabis21:11 The Importance of Data in Cannabis Formulation23:47 Future Directions for Cannabis Education28:06 Aligning Sensory Markers for Enjoyment30:04 Strain Variability and Consumer Expectations32:49 The Importance of Storytelling in Cannabis36:14 The Future of Cannabis: Regional Influences37:51 Exploring Therapeutic Claims and Research40:25 Navigating International Regulations42:51 Innovations Beyond Cannabis45:16 Challenges and Lessons in Rapid Growth49:55 Literature's Impact on Storytelling51:10 Toxicology and Product SafetySummaryIn this episode, Bryan Fields and Kellan Finney interview Daniel Cook, CEO of True Turpenes, who shares his journey from literature to the cannabis industry. They discuss the importance of sensory science in cannabis products, the challenges of navigating the volatile cannabis market, and the need for consumer education and standardization in sensory language. Daniel emphasizes the significance of THC as one of many compounds that contribute to the cannabis experience and highlights True Turpenes' commitment to safety and innovation in flavor applications. The conversation also touches on the company's growth, lessons learned, and future aspirations in both the cannabis and beverage industries.About True Terpenes :As a next-generation flavor house with an innovative terpene solutions platform, we create incredible sensory experiences under the industry's highest safety standards. We are creators, scientists, and outside-the-box thinkers. We champion the terpene kingdom with science-based research and leverage sensory analysis to create flavors and aromas that are true to experience.Guest Links https://www.linkedin.com/company/trueterpenes/https://www.linkedin.com/in/daniel-a%C3%B1orga-cook-10b91655/https://www.instagram.com/trueterpenes/?hl=enBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube: The Dime📸 Instagram: The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

The Dime

Sensory Science Unlocked, Beyond THC, Inside True Terpenes ft. Dan Cook

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

Sign in to Audioscrape

Share this moment