The Ecommerce Alley
Episodes
TEA 38: The Benefits Of Flexible Funding w/ Dana From 8fig.co
22 Aug 2022
Contributed by Lukas
Dana is a data-driven product strategist with a passion for creating meaningful user interactions. She's on a mission to democratize online retai...
TEA 37: How We Run Promos Without Hurting Brand Equity
15 Aug 2022
Contributed by Lukas
Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual b...
TEA 36: How To Find Highly Profitable Audiences For Facebook Ads
08 Aug 2022
Contributed by Lukas
In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into. We’ll take you...
TEA 35: From $153k/mo To $269k/mo In Only 90 Days
01 Aug 2022
Contributed by Lukas
Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial s...
TEA 34: How We Add 1,000+ Email Subscribers/Mo With Facebook Ads (For Cheap)
25 Jul 2022
Contributed by Lukas
If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But ...
TEA 33: 5 (Mostly) Uncommon Marketing Metrics We Track & You Should Too
18 Jul 2022
Contributed by Lukas
Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if y...
TEA 32: 5 (Insanely Practical) Habits Of Every Successful Marketer
11 Jul 2022
Contributed by Lukas
If you want to be a more strategic and successful marketer, you have to take a hard look at your habits.In this episode, Josh uses the observations he...
TEA 31: Facebook Ads: Learn Our Secret Swiss-Army Knife Strategy To Scale Your Brand
04 Jul 2022
Contributed by Lukas
When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? T...
TEA 30: Top 5 Website Elements That Will Increase Conversions & AOV
27 Jun 2022
Contributed by Lukas
When it comes to your website, you have to do more than the bare minimum. The truth is, the quality of your website has a high impact on your bottom l...
TEA 29: How To Stand Out In A Saturated Market With Freedom Fatigues
20 Jun 2022
Contributed by Lukas
What do you do if your product is one of hundreds competing for the same space in the world of Facebook Ads? How can you stand out and be the brand wi...
TEA 28: Facebook Ads Deep-Dive: Breaking Down The 5 Steps of Promo Sprints
13 Jun 2022
Contributed by Lukas
If you're ready to get serious about Facebook Ads, you're in the right place. In this episode, you'll get a thorough yet clear explanat...
TEA 27: How Uncapped Is Fixing The Cash Flow Crunch By Introducing A Friendlier Take On Capital
06 Jun 2022
Contributed by Lukas
When you're just starting out your entrepreneurial journey you may hit some roadblocks.Cash flow issues. Inventory woes. The list goes on.This ep...
TEA 26: How The Rainmaker Family Is Turning Mama Bears Into Millionaires By Thinking Outside The Box
30 May 2022
Contributed by Lukas
Find out how Steven Diaz of The Rainmaker Family is helping ecommerce business owners like you think in new ways about how and what they sell. With a ...
TEA 25: How To Use LIVE Selling For Massive Growth
23 May 2022
Contributed by Lukas
Interested in live selling and how it could enhance your ecommerce business? Our guest of honor for this episode is Matt Anderson of Mycot. Find out h...
TEA 24: When to Outsource Your Marketing
16 May 2022
Contributed by Lukas
As your business grows and you have more and more on your plate, you start asking the question, "When should I outsource my marketing?"The g...
TEA 23: Lessons From Our Lead Designer w/ Chris Woods
09 May 2022
Contributed by Lukas
There are some things you can only master through trial and error, putting in the time, and learning as you go. Unless you have a Unicorn for a Creati...
TEA 22: How Neil Twa “Found” $100M+ In Amazon FBA Sales
02 May 2022
Contributed by Lukas
If you’ve been shying away from – or you’re just curious about – Fulfillment By Amazon because you see Amazon as a big, mean corporation, you’...
TEA 21: How These 2 Founders Accidentally Sold 5 Million Macarons with ByWoops
25 Apr 2022
Contributed by Lukas
Five million macarons by ACCIDENT? Yes. The founders of ByWoops (delicious, unique, and stunningly-packaged macarons) are sharing how their business a...
TEA 20: $54M In Facebook Ad Spend Through Rapid Experimentation w/ Matt Harward
18 Apr 2022
Contributed by Lukas
Have your favorite note-taking tools ready for this episode because we're covering a ton of ground. Matt Harward joins us again and this time he&...
TEA 19: Algorithmic Facebook Ads Scaling w/ Matt Harward
11 Apr 2022
Contributed by Lukas
Imagine $54 million in Facebook ad spend. That number is reality for our guest of honor on this episode of The Ecommerce Alley, Matt Harward. He’s...
TEA 18: The Only 2 Marketing Strategies Needed To Reach 7-Figures
04 Apr 2022
Contributed by Lukas
It’s frustrating when you’re doing too much, feeling overwhelmed, and the marketing you’re laboring over for your ecommerce business still isn’...
TEA 17: What To Do When You're Feeling Burned Out
28 Mar 2022
Contributed by Lukas
Burnout is going to happen. Plan on it.A big part of winning the battle is knowing that it will come and digging in – simply having staying power...
TEA 16: 4 Components Of Great Advertising
21 Mar 2022
Contributed by Lukas
Have trouble knowing where to start with ads? You're not alone. Many ecommerce business owners just like you just launch something and hope for t...
TEA 15: How To Design High-Converting Facebook Ads w/ Luis Camacho
14 Mar 2022
Contributed by Lukas
Facebook Ads are an essential element of your business’ success. But creating ads that convert may be causing you significant stress and frustration...
TEA 14: How To Run Facebook Lead Ads Profitably w/ Zach Spuckler
07 Mar 2022
Contributed by Lukas
A lot is changing in the Facebook Ads world. One of those things being the effectiveness of Facebook Lead Ads. Even as an ecommerce business, you shou...
TEA 13: $500k Per Month With Ads & Email
28 Feb 2022
Contributed by Lukas
Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing.Inspired by a client of ours who gener...
TEA 12: Profit First For Ecommerce Businesses w/ Cyndi Thomason
21 Feb 2022
Contributed by Lukas
The #1 reason small businesses fail (according to Forbes) is poor money management. Between inventory purchases, software costs, staffing, marketing, ...
TEA 11: Designing a Business Around a Life You Love
14 Feb 2022
Contributed by Lukas
Do you remember the feeling you had the first time you took the leap of faith into your business? When you took "the plunge" into your dre...
TEA 10: 7 Simple Things You Can Do To Boost Your Conversion Rate
07 Feb 2022
Contributed by Lukas
The strategies that will really grow your business are high-impact and low-resource.That's why I love conversion rate optimization.Because there ...
TEA 9: How To Identify Highly Scalable Products For Your Ads
31 Jan 2022
Contributed by Lukas
You're running paid ads and that's great. But are you running them to the right products? You need to know because it has a huge impact on y...
TEA 8: 3 PPC Campaigns You Should Run
24 Jan 2022
Contributed by Lukas
If you operate an ecommerce business, there are three campaigns you should be running at all times in order to produce a consistent flow of new custom...
TEA 7: How To Make 2022 The Most Profitable Year Ever
17 Jan 2022
Contributed by Lukas
A new year means a new opportunity to focus on the right things in your business that will break through previous revenue ceilings.In this episode of ...
TEA 6: Why Most Ecommerce Businesses Fail
10 Jan 2022
Contributed by Lukas
80-90% of new ecommerce businesses fail within the first year. That's a scary statistic that drives home the fact that successful businesses don&...
TEA 5: Unlocking Predictable Growth With Paid Traffic
03 Jan 2022
Contributed by Lukas
Paid traffic is the most predictable way to grow your business. In this episode, I break down the 3 types of traffic, advertising economics, and the 3...
TEA 4: How To Get 300+ Email Subscribers Per Day With Giveaways
27 Dec 2021
Contributed by Lukas
Most businesses suck at growing their email list or only add 2-5 people per day with things like pop-ups, "spin the wheels", and cart abando...
TEA 3: Turning Your Website Into a Powerful Sales Machine w/ John Saunders
20 Dec 2021
Contributed by Lukas
In this action-packed episode, entrepreneur & investor, John Saunders, shares what it takes to build a website that not only helps build a powerfu...
TEA 2: The 3 Rules of Profitable Marketing
13 Dec 2021
Contributed by Lukas
Profit is the oxygen for your business. This is why I don’t believe in doing marketing efforts that aren’t focused on growing profits. In this epi...
TEA 1: Your New Marketing Operating System
06 Dec 2021
Contributed by Lukas
Just like a computer has an operating system (OS), your business needs a marketing operating system (MOS). In this video, you'll learn about the ...
Welcome To The Ecommerce Alley
01 Dec 2021
Contributed by Lukas
Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Mon...